What Economedia does

Economedia AD (Икономедиа АД) is the largest business-media publisher in Bulgaria, operating a multi-brand portfolio anchored by the weekly Capital (Капитал) and the daily Dnevnik (Дневnik). The group also runs specialised verticals — Karieri.bg (jobs/HR), Bacchus.bg (wine and gourmet), Regal.bg (FMCG), and Odit.info (audit and financial information) — supplemented by data products (the KAPI financial information tool), recurring rankings (K10 banks, K100 largest companies, Gepard fastest-growing companies), the KQuarterly publication for foreign professionals, mobile apps (Kapital and Kapital PRO on iOS/Android), and a unified identity platform (id.capital.bg). Capital and Dnevnik hold Journalism Trust Initiative certification, evidencing compliance with transparency, editorial independence, and ethical-journalism standards.

Name

Economedia

Legal name

Икономедиа АД

Website

https://economedia.bg

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Economedia is the largest business-media publisher in Bulgaria, operating flagship publications Capital and Dnevnik alongside specialised verticals (Karieri, Bacchus, Regal, Odit), the KAPI financial-data tool, ranking products (K10, K100, Gepard), the KQuarterly publication, and the DigitalK conference, serving Bulgarian business decision-makers, professionals, and quality-information readers.

Ownership category

akta.pro rank

Product category

Business Media Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Business media publishing
• Digital news subscriptions
• Business journalism
• Advertising sales
• Business conferences

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscriptions: Digital subscriptions for access to premium content on Capital.bg, Dnevnik.bg, and mobile applications including Kapital PRO. Subscription models include free registration with limited access and paid full access tiers.
2. Advertising: Display advertising, native advertising, and targeted advertising across all digital properties. The company offers geo-targeting, socio-demographic targeting, frequency capping, and co-promotion options. Premium positions and special placements command additional fees.
3. Events and Conferences: Ticket sales for business conferences and events including DigitalK, Future of Work Summit, and industry-specific conferences. The company organizes high-profile events that attract business leaders and professionals.
4. EU and NGO Funding: The company's publications receive financial support from non-governmental organizations and the European Union for specific media projects, while maintaining editorial independence.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Economedia is Bulgaria's largest business media publisher, operating a portfolio of news websites, weekly and daily business publications, vertical magazines, mobile apps, annual company rankings, the KAPI financial data tool, and business conferences. The core offering is high-quality business journalism and economic analysis delivered through digital subscriptions, advertising inventory, and paid events aimed at business decision-makers and active professionals in Bulgaria.

Product overview

Economedia operates as a unified platform of media brands rather than a single product with modules. The portfolio consists of multiple independent publication brands—led by the flagship business publications Capital and Dnevnik—supplemented by vertical publications (Karieri, Bacchus, Odit, Regal), ranking products (K10, K100, Gepard), and specialized offerings (KQuarterly, DigitalK conference). These are tied together by shared infrastructure: the id.capital.bg identity platform for unified user authentication, the KAPI financial data tool, mobile applications (Kapital and Kapital PRO), and Capital Events for event management. Users can subscribe across the portfolio, with paid content access managed through registration and subscription tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Capital (Капитал) weekly newspaper and Capital.bg website Bulgaria's most influential economic and business publication, offering investigative journalism, market analysis, and financial news. Available in print (weekly Capital), daily (Capital Daily), online at Capital.bg, and on mobile apps (Kapital, Kapital PRO); subscription-based with a freemium access tier.
• Dnevnik (Дневник) business daily news website Leading Bulgarian business daily news website delivering current business and economic news coverage. Available online at Dnevnik.bg with subscription-based access for premium content.
• Karieri (Кариери) job portal and HR information center Information center for employment, training, and human resources, featuring job postings, career-related content, and HR industry coverage for Bulgarian professionals and employers.
• Bacchus (Бакхус) wine and gourmet culture magazine Magazine focused on wine and gourmet culture, covering culinary topics, restaurant reviews, wine regions and food industry trends.
• Odit.info (Одит) audit and financial information platform Specialized audit and financial information platform providing industry news, regulatory updates, and analysis for audit and accounting professionals in Bulgaria.
• Regal (Регал) FMCG industry publication Publication focused on fast-moving consumer goods (FMCG) industry coverage, including retail, grocery, and consumer product industry news and analysis in Bulgaria.
• DigitalK technology and digital transformation conference Flagship technology and digital transformation conference organized by Economedia, bringing together industry leaders, innovators, and technology decision-makers; ticketed conference with sponsorship opportunities.
• KQuarterly English-language business analysis publication Quarterly business analysis publication providing quality reporting and analyses tailored for foreign business individuals, explaining the Bulgarian business environment in English.
• K10 annual banking sector ranking Annual ranking of banks in Bulgaria, providing comprehensive analysis of the Bulgarian banking sector; produced by Capital as a reference product for finance professionals.
• K100 annual ranking of Bulgaria's top companies Annual rankings of Bulgaria's top 100 companies, identifying the most successful businesses in the country based on financial performance metrics.
• Gepard (Гепард) ranking of fastest-growing Bulgarian companies Ranking of Bulgaria's fastest-growing companies, highlighting dynamic small and medium enterprises (SMEs) and growth-stage businesses in the country.
• KAPI (КАПИ) financial information tool Financial information tool providing company financial data and analysis for Bulgarian companies, available to Capital subscribers for business intelligence and due-diligence purposes.
• Capital Events (conferences, forums, masterclasses) Business event platform organizing conferences, forums, masterclasses, and networking opportunities under the Capital brand (including DigitalK, Future of Work Summit, and industry-specific conferences). Generates ticket revenue and serves as a marketing channel to reach business decision-makers.

Quantifiable outcome

• 21 years of tradition in business journalism demonstrates sustained credibility and audience trust
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Economia (Czech Republic): Economia a.s. is the Czech Republic's leading publisher of business and economic media (HN.cz, Aktuálně.cz, and related titles). It is the most direct functional analogue to Economedia in the CEE region — same business model (digital subscriptions, advertising, events, rankings), same target audience (decision-makers), same magazine-plus-daily hybrid structure.

Broad incumbents

• Politico Europe: Politico Europe combines subscription journalism, high-profile events (POLITICO 28), and B2B newsletters targeting policy and business decision-makers. Comparable in monetizing a specialized editorial brand through subscriptions plus premium events.
• Financial Times: The Financial Times is a globally distributed subscription-led business news brand with events and B2B data products. Comparable in editorial-to-subscription monetization model and in targeting senior business decision-makers, though internationally rather than nationally focused.
• Dow Jones / The Wall Street Journal: Dow Jones publishes the Wall Street Journal and operates business newswires and data products (Barron's, MarketWatch, Factiva). Comparable in combining premium subscriptions, advertising, professional data services, and conferences for executive audiences.
• Bloomberg Media: Bloomberg is the global benchmark for subscription-supported business news, financial data terminals, and events. Comparable in revenue mix (subscriptions, events, advertising, data) and in serving decision-maker audiences, though operating at global rather than national scale.
• Ringier Axel Springer Media AG: Ringier Axel Springer is the dominant Central and Eastern European digital media group, operating news and business brands across Hungary, Poland, the Baltics, and SEE. Directly comparable business model and product mix, and a potential strategic acquirer of Economedia or a competitor in Bulgaria.

Regional players

• Handelsblatt: Handelsblatt is Germany's leading business newspaper and digital subscription brand, with events and a financial data subsidiary. Comparable in combining premium business journalism, paid digital subscriptions, conferences, and data products for an executive audience.
• Les Echos / Groupe Les Échos-Le Parisien: Les Echos is France's leading business daily, owned by LVMH, with events, data, and rankings businesses. Comparable as a national flagship business publication with diversified revenue (subs, ads, events, data) targeting senior executives, though in a different geographic market.
• Index.hu (Index Zrt.): Index.hu is one of Hungary's largest news portals with business, political, and lifestyle coverage under a unified digital platform. Comparable as a CEE digital-first news publisher monetized via subscriptions, advertising, and native content, but operating in a different national market.
• Novinite.com (ICN.bg): Novinite.com is a leading English-language Bulgarian news site covering business, politics, and lifestyle. Comparable as a Bulgaria-focused digital news publisher monetized via advertising and events, though it competes with Dnevnik rather than Capital in the business-news category.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/640520306006266
• LinkedInlinkedin.com/company/economedia
• TikToktiktok.com/@capital.bg
• Xx.com/greeneconomedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Economedia