The Hive Management
The Hive Management is a London-based boutique model management agency representing female talent across four divisions (Image, Women, New Faces, Future) and booking them with luxury fashion houses, magazines, and retail clients on a 37.5% commission basis.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
The Hive Management firmographics
Firmographics- Name
- The Hive Management
- Legal name
- The Hive Mode Management LTD
- Website
- https://thehivemanagement.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Hive Management is a London-based boutique model management agency representing female talent across four divisions (Image, Women, New Faces, Future) and booking them with luxury fashion houses, magazines, and retail clients on a 37.5% commission basis.
- Ownership category
- akta.pro rank
The Hive Management industry classification
Industry- Product category
- Model Management Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)
- akta.pro secondary industries
- Full-Service Artist Management (MPAIAGAA), Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ)
Keywords
Where The Hive Management is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Hive Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Model Booking Commission: The agency earns commission on all model bookings. Revenue split is 62.5% talent disbursement and 37.5% agency fee of the invoice total. Additional fees apply for extended usage rights, territorial expansion, and supplementary services.
- Usage and Territory Fees: Additional fees for image usage beyond the permitted use (single published medium in UK), territorial expansion outside the UK, and additional services like personal appearances and social media posting. Expenses are charged with a 12.5% uplift.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Day Rate - 8-hour standard booking period |
| Transaction based/ take rate | Pay-as-you-go | Overtime Rate - Extended hours |
| Transaction based/ take rate | Pay-as-you-go | Travel and Fitting Fees |
| Transaction based/ take rate | Pay-as-you-go | Additional Usage Fees |
| Transaction based/ take rate | Pay-as-you-go | Territory Fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Hive Management product offering
Product offeringCore offering
The Hive Management is a London-based model management agency that represents female models across four divisions (Image, Women, New Faces, Future). The agency books its talent directly with fashion brands, magazines, and commercial clients, managing contracts, usage rights, territorial fees, and talent coordination for photoshoots, runway shows, and advertising campaigns. The agency retains 37.5% of booking invoice totals as commission, with 62.5% disbursed to the model.
Product overview
The Hive Management is a London-based model management agency offering a multi-tiered representation portfolio. The agency represents talent across four model categories: Image (established commercial/editorial models), Women (female fashion and commercial talent), New Faces (newly scouted models), and Future (emerging talent under development). Core services include model booking management, talent representation, and industry connections for fashion houses, photographers, brands, and publications.
Differentiator
Problem solved
Functional benefit
Products and services
- Model Booking Services
Companies that use The Hive Management
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles3 records
The Hive Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
The Hive Management partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- BFMA (British Fashion Model Agents Association)coreThe Hive Management is a member of the British Fashion Model Agents Association. BFMA provides industry standards, anti-modern slavery policies, ethical guidelines, and best practice frameworks for member agencies. The association advocates for model welfare and maintains industry-wide standards for fair treatment, contracts, and working conditions.
- Studio 315minorWebsite development agency responsible for The Hive Management's website design and maintenance.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
The Hive Management competitors and assessment
Company assessmentDirect peers
- IMG Models: Global model management division of IMG (Endeavor). Operates the same business model as Hive (model representation, booking management, commission revenue) but at significantly larger scale with international offices.
- Storm Model Management: London-based model management agency founded in 1987, representing editorial and commercial talent. Direct comparable to Hive in market (London), client base (luxury brands and fashion publications), and roster structure.
- Select Model Management: Major London-headquartered model management group with international offices. Comparable in scale and client roster, representing models for fashion, commercial, and editorial work with global luxury brands.
- Next Management: International model management firm with offices across the US, Europe, and Asia. Represents models for the same fashion and luxury clients as Hive, with a comparable tier-1 brand portfolio.
- Elite Model Management: Global model management agency founded in Paris, with a comparable tier-1 luxury and editorial client roster. Closely aligned business model and customer base.
- Premier Model Management: London-based model management agency with a diverse roster across fashion, commercial, and curve divisions. Operates with the same direct-booking, commission-based model as Hive.
- Models 1: One of the UK's longest-established model agencies, representing models across fashion, commercial, and editorial bookings. Directly comparable in geography (London), client mix, and tier-1 brand relationships.
- DNA Model Management: New York-based model agency with a strong editorial and fashion-forward roster. Comparable in business model (commission-based bookings for editorial and commercial work) and overlapping client base.
- The Society Management: New York-based editorial-focused model agency representing high-fashion talent. Closely aligned in targeting tier-1 fashion houses and editorial publications for bookings.
Broad incumbents
- Creative Artists Agency (CAA): Global talent and entertainment agency with a fashion and model representation division. Offers overlapping capabilities (model representation, endorsement deals) but as part of a much broader talent portfolio rather than as a specialized model agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Hive Management social profiles
Digital presenceThe Hive Management compliance and trust
Trust signalCompliance2 records
The Hive Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Hive Management leadership team
Management profileNumber of profiles
Profiles3 records
The Hive Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Hive Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Hive Management
What does The Hive Management do?
The Hive Management is a London-based model management agency that represents female models across four divisions (Image, Women, New Faces, Future). The agency books its talent directly with fashion brands, magazines, and commercial clients, managing contracts, usage rights, territorial fees, and talent coordination for photoshoots, runway shows, and advertising campaigns. The agency retains 37.5% of booking invoice totals as commission, with 62.5% disbursed to the model.
Is The Hive Management a public or private company?
The Hive Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Hive Management founded?
The Hive Management was founded in -1. It employs 1 to 10 people.
Where is The Hive Management based?
The Hive Management is headquartered in London, United Kingdom, in the Europe region.
How does The Hive Management make money?
Two revenue lines are on record. Model Booking Commission is the primary driver. The others are usage and Territory Fees.
Who are The Hive Management's main competitors?
Direct peers on record are IMG Models, Storm Model Management, Select Model Management, Next Management, Elite Model Management, Premier Model Management, Models 1, DNA Model Management and The Society Management. Creative Artists Agency (CAA) is listed as a broad incumbent.
Does The Hive Management have an API?
No public API is recorded for The Hive Management.
What industry is The Hive Management in?
The Hive Management's product category is Model Management Services. Its primary akta.pro industry code is MPAIAGAM, Casting & Talent Placement (Sessions, Bands, Touring Musicians), with a secondary code of MPAIAGAA, Full-Service Artist Management. Its NAICS code is 711410 and its SIC code is 7361.