Mykita
Mykita is a Berlin-based designer eyewear house that designs, handcrafts, and sells premium sunglasses and optical frames through 16 monobrand stores, 3,000 wholesale partners in 80+ countries, and direct e-commerce. Founded in 2003, the company manufactures all products in-house at MYKITA HAUS using proprietary technologies.
- Company typePrivate
- Founded2003
- HeadquartersBerlin, Germany
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mykita does
Mykita is a Berlin-based eyewear design house founded in 2003 that designs, manufactures, and sells handmade designer sunglasses and optical prescription frames. All production takes place in-house at MYKITA HAUS in Berlin, combining artisan craftsmanship with advanced production technologies including selective laser sintering (3D printing) for MYLON frames and precision metalworking for circular stainless steel. The company protects several patented technologies, most notably the spiral hinge system, the POLARIZED PRO nine-layer polarized lens technology, and the MYLON 3D-printed material, supplemented by a licensed AquaDura Vision Pro coating developed in partnership with Leica.
The product portfolio is organized around four core collections (NO1, LITE, LESSRIM, MYLON) plus the ACETATE line and a MYKITA STUDIO bespoke service, with strategic collaborations extending the brand into adjacent fashion and lifestyle segments (RIMOWA, LEICA, OAMC, Maison Martin Margiela, 032c, Monocle, Bernhard Willhelm). Lens technology and prescription fulfillment are supported through a global partnership with ZEISS. Frames are priced between $569 and $840 USD at retail, with collaboration pieces at €515-€595.
Mykita operates a hybrid go-to-market model: 16 monobrand retail stores across four continents, approximately 3,000 independent wholesale clients in more than 80 countries, and a direct-to-consumer e-commerce platform. Revenue is generated primarily through one-time unit sales of frames and prescription lens services, with a small but strategically important share from collaboration products. In November 2024, both LVMH (via its eyewear subsidiary Thelios) and Safilo Group acquired minority stakes while Mykita retained full strategic and creative independence. The company reported high-single-digit growth for 2025 and is expanding its retail footprint with planned openings in Beverly Hills (June 2026), Paris, London, and Shanghai.
Mykita firmographics
Firmographics- Name
- Mykita
- Legal name
- MYKITA GmbH
- Website
- https://mykita.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mykita is a Berlin-based designer eyewear house that designs, handcrafts, and sells premium sunglasses and optical frames through 16 monobrand stores, 3,000 wholesale partners in 80+ countries, and direct e-commerce. Founded in 2003, the company manufactures all products in-house at MYKITA HAUS using proprietary technologies.
- Ownership category
- akta.pro rank
Mykita industry classification
Industry- Product category
- Designer Eyewear
- NAICS
- Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (456130), Ophthalmic Goods Merchant Wholesalers (423460)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Luxury & Designer Eyewear (CRAAAKAD)
- akta.pro secondary industries
- Prescription Eyewear Frames (Optical) (CRAAAKAA), Sunglasses (Non-Prescription) (CRAAAKAB)
Keywords
Where Mykita is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices14 records
Markets served
Mykita business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Eyewear Frame Sales: Primary revenue from sale of proprietary eyewear frames across sunglasses and optical collections. Products sold through monobrand stores, e-commerce, and wholesale distribution. Premium pricing with models ranging from $569 to $840 USD.
- Lens Sales and Services: Revenue from prescription lenses, ZEISS lens partnerships, and optical services including eye exams offered at MYKITA stores.
- Collaboration Products: Revenue from branded collaborations with partners including RIMOWA (€515-€595), OAMC, Maison Martin Margiela, Leica, 032c, Monocle, and Bernhard Willhelm.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard eyewear frames |
| Unit Pricing | Pay-as-you-go | Premium collaboration frames |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Mykita product offering
Product offeringCore offering
MYKITA designs and handcrafts premium designer sunglasses and prescription optical frames at its MYKITA HAUS production facility in Berlin, Germany. The product portfolio spans core collections (NO1, LITE, LESSRIM, MYLON, ACETATE) and bespoke services (MYKITA STUDIO), plus co-branded collaborations with RIMOWA, Leica, OAMC, Maison Martin Margiela, 032c, and Monocle. Sales occur through 16 monobrand stores, the mykita.com e-commerce site, and approximately 3,000 independent wholesale clients globally, with ZEISS-supplied precision lenses.
Product overview
MYKITA is a Berlin-based eyewear design house offering a comprehensive portfolio of handmade sunglasses and optical prescription frames. The product range centers on four core collections (NO1, LITE, LESSRIM, MYLON) complemented by the ACETATE line and MYKITA STUDIO bespoke service. Key differentiators include the proprietary POLARIZED PRO nine-layer lens technology and MYLON 3D-printed frames. The portfolio features strategic brand collaborations with RIMOWA (aluminum-frame eyewear), LEICA (optical-grade lenses), OAMC, 032c, MONOCLE, and MAISON MARGIELA. Distribution includes 16 monobrand stores across four continents, approximately 3,000 independent wholesale clients worldwide, and an e-commerce platform. Manufacturing is entirely in-house at MYKITA HAUS in Berlin, with lens technology partnership through ZEISS.
Differentiator
Problem solved
Functional benefit
Products and services
- NO1 Collection Signature eyewear collection of circular stainless steel frames featuring patented design and timeless aesthetics, handmade at MYKITA HAUS in Berlin. Includes optical and sunglass models such as SIWA, WIM, SKYLAR, and SINCLAIR.
- LITE Collection Lightweight eyewear collection crafted from circular stainless steel with a reduced design concept for comfort and refined aesthetic. Includes LITE SUN and LITE ACETATE subcategories and models such as NOOMI, KABAL, LAVAND, JANO, ISLA, SANG, and TOBI.
- LESSRIM Collection Minimalist eyewear with ultra-fine circular stainless steel rims for a weightless, airy aesthetic, featuring the patented screwless spiral hinge system. Models include PIO, ARVIN, and HEATH.
- MYLON Collection Eyewear made from MYLON, MYKITA's proprietary 3D-printed high-tech polymer produced via selective laser sintering. Exceptionally light and durable, with hydrophobic nano coating and patented screwless hinge. Models include YUCCA and DRIFT.
- ACETATE Collection Acetate eyewear frames handmade in Berlin, featuring iconic acetate shapes with distinctive tailored quality and long lifespan. Models include SOMA, NIMA, AMARE, KIMBER, and KAMI.
- DECADES Collection Vintage-inspired eyewear collection channeling classic design aesthetics from different eras, including the DADA model.
- MYKITA STUDIO Bespoke Service Bespoke and custom eyewear design service within the MYKITA portfolio, allowing personalized frame design for individual customers.
- MYKITA | RIMOWA Collection Co-branded sunglasses merging MYKITA's stainless-steel craftsmanship with RIMOWA's signature anodised aluminum finishes. Heritage series features classic eyewear shapes with aluminum rings; Visor series offers contemporary interpretations. Models priced at €515-€595.
- MYKITA | LEICA Collection Eyewear designed in collaboration with Leica, meeting shared standards in optical precision and German engineering. Frames are handcrafted at MYKITA HAUS in Berlin; sun lenses with optical-grade quality are manufactured by Leica in Germany and feature AquaDura Vision Pro coating. Includes the ML18 model.
- MYKITA + OAMC Collection Collaborative eyewear collection with fashion brand OAMC, focused on themes of utility and restraint, including the Grunt Sunglasses handmade at MYKITA HAUS in Berlin.
- MYKITA | 032c Collection Co-branded eyewear collection with fashion magazine 032c, part of MYKITA's broader collaborations portfolio.
- MYKITA | MONOCLE Collection Co-branded eyewear collection with lifestyle brand Monocle, part of MYKITA's broader collaborations portfolio.
- MYKITA + MAISON MARGIELA Collection Collaborative eyewear collection combining design principles of MYKITA and Maison Martin Margiela. Includes the Essential line (metal frames with mono-block coating technique) and the Dual line (deconstructed layered acetate frames with contrasting colors).
- POLARIZED PRO Lens Technology Proprietary polarized lens technology using Tajima Urethane material that combines the optical clarity of glass with the impact resistance of polycarbonate. Features 9-layer construction with ultra-fine 0.03mm polarizing film, 100% UV protection, and proprietary hydrophobic, anti-reflective, and hard coatings.
- Prescription Optical Services (ZEISS) Prescription eyewear fitting services using ZEISS precision lenses and state-of-the-art ZEISS instruments for eye examinations and lens customization, available at MYKITA retail stores.
Quantifiable outcome
- High-single-digit growth for 2025
- +2 more outcomes
Companies that use Mykita
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Mykita technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mykita partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered strategic, flagship, core and secondary.
- OAMCstrategicOAMC and MYKITA launched a collaborative eyewear product, the Grunt Sunglasses, handmade in Berlin at MYKITA Haus. The collaboration focuses on themes of 'utility and restraint' in eyewear design.
- RimowaflagshipLong-term strategic partnership between MYKITA and Rimowa to launch co-branded sunglasses. First collection launched April 10, 2025 at retail prices of €515 to €595. Collaboration combines Rimowa's signature grooved aluminum aesthetic with MYKITA's manufacturing expertise. First use of aluminum for MYKITA. Heritage and Visor series frames featured. Both companies control production entirely in-house.
- ZeisscoreGlobal partnership with lens manufacturer Zeiss for precision lenses used in MYKITA optical frames and stores. MYKITA stores feature state-of-the-art Zeiss instruments for eye examinations and precision lens customization.
- Maison Martin MargielastrategicEstablished collaborative eyewear collection combining design principles of both brands. Features two themes: Essential (metal frames with mono-block coating technique) and Dual (deconstructed acetate frames with contrasting colors). Both brands share affinity for innovative design and conceptual construction.
- LeicastrategicDesign collaboration meeting shared quality standards in optical precision and German engineering. Frames handcrafted at MYKITA HAUS in Berlin while sun lenses with optical grade quality are manufactured by Leica in Germany. Features AquaDura® Vision Pro coating technology.
- 032csecondaryMYKITA | 032c collaboration featuring co-branded eyewear collection as part of MYKITA's broader collaborations portfolio.
- MonoclesecondaryMYKITA | Monocle collaboration featuring co-branded eyewear collection as part of MYKITA's broader collaborations portfolio.
- Bernhard WillhelmsecondaryMYKITA & Bernhard Willhelm collaboration featuring co-branded eyewear collection as part of MYKITA's broader collaborations portfolio.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Mykita competitors and assessment
Company assessmentDirect peers
- Cutler and Gross: British independent luxury eyewear brand founded in 1969, sold through high-end optical boutiques and own-brand retail. Comparable to MYKITA as a design-led independent eyewear brand with premium pricing and a focus on craftsmanship.
- ic! berlin: Berlin-based designer eyewear brand known for screwless hinge construction and lightweight metal frames. Closely comparable to MYKITA as a German independent designer eyewear competitor with proprietary engineering and a similar premium price positioning.
- Moscot: New York-based family-owned independent eyewear brand with a heritage positioning and own-brand retail stores. Comparable to MYKITA as an independent designer eyewear house combining DTC monobrand retail with wholesale distribution at premium price points.
- Garrett Leight California Optical: Los Angeles-based independent eyewear brand founded by the son of Oliver Peoples founder, focused on California-inspired design. Comparable to MYKITA as an independent designer eyewear brand operating own-brand retail and wholesale distribution at premium price points.
- Lindberg: Danish family-owned independent luxury eyewear brand emphasizing minimalist titanium design and in-house manufacturing. Highly comparable to MYKITA as a premium independent eyewear design house competing on craftsmanship and patented engineering rather than luxury fashion cachet.
Emerging players
- Gentle Monster: Korean luxury eyewear and fashion-accessory brand with global flagship retail and a strong design-led identity. Comparable to MYKITA as an independently controlled designer eyewear brand pursuing flagship-store-led DTC expansion and a fashion-collaboration strategy.
- Akila: Los Angeles-based independent eyewear brand producing handmade acetate frames with a focus on independent retail and design collaborations. Comparable to MYKITA as a smaller independent designer eyewear house pursuing a similar premium-acetate and DTC-plus-wholesale model.
Broad incumbents
- Persol: Italian heritage premium eyewear brand owned by EssilorLuxottica, distributed globally through optical retail. Comparable to MYKITA as a premium designer eyewear brand with similar price points and global wholesale reach, though at significantly larger scale under a major conglomerate.
- Oliver Peoples: Premium independent-feel eyewear brand now owned by EssilorLuxottica, distributed through luxury optical retailers worldwide. Comparable to MYKITA in product positioning (premium independent-design aesthetic) and wholesale channel presence, though operating within a much larger group.
Others
- Thelios: LVMH-owned eyewear manufacturing platform producing eyewear for Dior, Fendi, Celine, Givenchy, and Loewe — and a current minority investor in MYKITA. Comparable as a strategic/industrial counterpart within the eyewear value chain, both as a manufacturer and as MYKITA's investing partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mykita social profiles
Digital presenceMykita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mykita leadership team
Management profileNumber of profiles
Mykita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mykita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mykita
What does Mykita do?
MYKITA designs and handcrafts premium designer sunglasses and prescription optical frames at its MYKITA HAUS production facility in Berlin, Germany. The product portfolio spans core collections (NO1, LITE, LESSRIM, MYLON, ACETATE) and bespoke services (MYKITA STUDIO), plus co-branded collaborations with RIMOWA, Leica, OAMC, Maison Martin Margiela, 032c, and Monocle. Sales occur through 16 monobrand stores, the mykita.com e-commerce site, and approximately 3,000 independent wholesale clients globally, with ZEISS-supplied precision lenses.
Is Mykita a public or private company?
Mykita is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mykita founded?
Mykita was founded in 2003. It employs 251 to 500 people.
Where is Mykita based?
Mykita is headquartered in Berlin, Germany, in the Europe region.
How does Mykita make money?
Three revenue lines are on record. Eyewear Frame Sales are the primary driver. The others are lens Sales and Services and collaboration Products.
Who are Mykita's main competitors?
Direct peers on record are Cutler and Gross, ic! berlin, Moscot, Garrett Leight California Optical and Lindberg. Emerging players are Gentle Monster and Akila. Broad incumbents are Persol and Oliver Peoples. Thelios is listed as an others.
Does Mykita have an API?
No public API is recorded for Mykita.
What industry is Mykita in?
Mykita's product category is Designer Eyewear. Its primary akta.pro industry code is CRAAAKAD, Luxury & Designer Eyewear, with a secondary code of CRAAAKAA, Prescription Eyewear Frames (Optical). Its NAICS code is 339115 and its SIC code is 3851.