Dragon Racing

Name

Dragon Racing

Legal name

Dragon Racing International L.L.C.

Website

https://dragonracing88.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorsport Services

NAICS

Passenger Car Rental (532111)

SIC

Services-Racing, Including Track Operation (7948), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH), Motorsports & Racing Experiences (THAJAFAF), Exotic Supercar Rentals (THADAMAA)

Keywords

• Motorsport services
• Race car rentals
• Driver coaching
• Corporate track events
• Supercar maintenance

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Race Car Fleet Rentals: Premium race car fleet rental including Ferrari 488 Challenge EVO, Ferrari 296 GT3, Ferrari 296 Challenge. Fleet of over 20 cars available for single events or season programmes.
2. Driver Coaching Services: Professional GT driver coaching programmes including EMRA race licence training, simulator training, and ongoing development from novices to race winners.
3. Corporate and Private Events: Bespoke corporate driving events for 2-60 participants, half day to multi-day programmes with full branding, race kit, and hospitality.
4. Workshop and Maintenance: Factory-trained workshop services for performance road and racing vehicles. Genuine parts sourcing, welding, machining, and maintenance.
5. Car Storage: Climate-controlled storage facilities (10,000 Sq/Ft total) with insurance, engine starts, tyre protection, and trickle charging services.
6. Classic Car Restoration: Dragon Classiche restoration services for classic vehicles including bare shell rebuilds, engine rebuilds, body repairs, and full interior re-trims.
7. Manufacturer and Press Support: Test drives, parades, and event support for automotive brands including multi-lingual drivers for GCC market.
8. Track and Test Days: Premium track days at Dubai Autodrome and Yas Marina, retail driving experiences starting from AED4200, and exclusive Dragon Test Days.
9. Tyre Fitting Services: Official Hankook and Pirelli motorsport dealer for GCC. 4,500 Sq/Ft temperature-controlled facility fitting over 5000 tyres per annum.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Dragon Racing provides premium motorsport services in the GCC, including race car fleet rentals (Ferrari 488 Challenge EVO, Ferrari 296 GT3, Ferrari 296 Challenge), driver coaching and race-licence training, corporate and private track events, and a factory-trained workshop for performance road and racing vehicles. The company also offers climate-controlled supercar storage, classic car restoration through its Dragon Classiche sub-brand, and acts as the official technical and logistics partner for Ferrari Middle East and official motorsport tyre dealer for Hankook and Pirelli across the GCC.

Differentiator

Problem solved

Functional benefit

Brands

• Dragon Classiche: World class classic car restoration service launched in 2020, delivering full restorations including bare shell rebuilds, engine rebuilds, body repairs, full interior re-trims, and general maintenance for classic vehicles.
• Dragon Racing

Products and services

• Race Car Fleet Rentals Premium race car fleet rental including Ferrari 488 Challenge EVO, Ferrari 296 GT3, and Ferrari 296 Challenge. Fleet of over 20 cars available for single events or season programmes for amateur and professional drivers.
• Driver Coaching and Race Licence Training Professional GT driver coaching programmes including EMRA race licence training, in-house FANATEC simulator training, and ongoing development from novices through to race winners, delivered by a team of 40+ instructor coaches.
• Track and Test Days Premium track days at Dubai Autodrome and Yas Marina Circuit, including retail driving experiences (Ferrari 458 Challenge+ hire starting from AED4200) and exclusive Dragon Test Days for individuals and groups.
• Corporate and Private Events Bespoke corporate driving events for 2-60 participants, ranging from half-day to multi-day programmes with full branding, race kit, and hospitality at Dubai Autodrome and Yas Marina Circuit.
• Manufacturer and Press Automotive Launch Support Test drives, parades, and event support for automotive brands including multi-lingual drivers for the GCC market, executed at GCC circuits.
• Workshop and Performance Vehicle Maintenance Factory-trained workshop services for performance road and racing vehicles, staffed by European technicians certified by McLaren, Ferrari, Maserati, Lamborghini, Porsche, Rolls Royce, Aston Martin, and Mercedes. Services include genuine parts sourcing, welding, machining, and 3D printing of obsolete parts.
• Climate-Controlled Vehicle Storage Two climate-controlled storage facilities (10,000 Sq/Ft total) housing classics, sports, racing and luxury cars with insurance up to AED 1.1m, weekly/bi-weekly engine starts, tyre protection, trickle charging, and car covers on monthly subscription packages.
• Dragon Classiche Classic Car Restoration Dragon Classiche restoration services for classic vehicles including bare shell rebuilds, engine rebuilds, body repairs, and full interior re-trims, delivered by Dragon Racing's factory-trained workshop.
• Motorsport Tyre Fitting Services Official Hankook and Pirelli motorsport dealer for the GCC, operating from a 4,500 Sq/Ft temperature-controlled facility at Dubai Autodrome and fitting over 5,000 tyres per annum, including official tyre partnership for Gulf Procar, Gulf Radical Cup, and Ferrari Club Challenge series.

Quantifiable outcome

• 352 podiums and 23 championships achieved
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Ferrari Middle EastcoreStrategic or Co-development PartnerOfficial Technical, Instructor and Logistics partner for Ferrari Middle East. Dragon Racing manages the on-track element of Passione Ferrari Club Challenge Middle East events across GCC circuits including Jeddah F1 Corniche, Yas Marina, Dubai Autodrome, Bahrain International, Kuwait International, and Losail Qatar. Provides technical support for Ferrari Challenge racing cars, tyre fitting, and driver coaching.
• Hankook TirecoreChannel Partner/ Reseller/ DistributorOfficial Hankook motorsport dealer for the GCC. Operating from 4,500 Sq/Ft temperature-controlled facility at Dubai Autodrome, fitting over 5000 tyres per annum. Official tyre partner for Gulf Procar, Gulf Radical Cup, and Ferrari Club Challenge series.
• PirellicoreChannel Partner/ Reseller/ DistributorOfficial Pirelli motorsport dealer for the GCC. Part of the tyre fitting operation at Dubai Autodrome serving the motorsport and automotive community.
• EMSO (Emirates Motorsport Organization)coreStrategic or Co-development PartnerThe governing body of motorsport in the UAE, endorsed by FIA. Dragon Racing supports EMRA (Emirates Motor Racing Academy) which is recognised by EMSO for race licence certification. EMSO governs approximately 140 competitive events forming the UAE motorsport calendar.
• EMRA (Emirates Motor Racing Academy)coreStrategic or Co-development PartnerA professional coaching body based in the UAE endorsed by EMSO. Supported by Dragon Racing infrastructure, EMRA provides circuit driver coaching and race licence training. Dragon Racing team underpins EMRA operations.
• Dubai AutodromecoreStrategic or Co-development PartnerDragon Racing's home base at Dubai Autodrome, MotorCity. The FIA-sanctioned 5.39km motorsports circuit serves as primary venue for racing programmes, championships, and track days. Dragon HQ and workshop facilities are located at the circuit.
• Yas Marina CircuitcoreStrategic or Co-development PartnerPartner circuit for Dragon Racing events including premium track days, driving experiences, and championship races. The 5.4km Yas Marina GP circuit hosts Gulf 12 Hours and Dragon Test Days.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Saudi Racing: Saudi Arabia-based motorsport team and event operator that competes in regional GT and endurance championships, offering racing services, driver coaching, and corporate events within the GCC — directly comparable in service mix and customer base to Dragon Racing.
• Team Abu Dhabi Racing: UAE-based motorsport organisation running championship programmes and corporate events at Yas Marina and other GCC circuits, providing racing services, fleet operations, and driver development — a comparable regional motorsport and events competitor.

Direct peers

• Kundalini Racing: UAE-based GT racing team competing in Gulf-based endurance and GT championships with Ferrari and other GT3 machinery; provides fleet rental, coaching, and event services that directly overlap with Dragon Racing's core motorsport offering.
• Gulf Racing: UAE-based motorsport outfit participating in regional and international GT/endurance series, with a similar operating model of running Ferrari or comparable GT cars in Gulf championship events and supporting corporate/track day activity.
• AF Racing (formerly RAM Racing): Established UK-based GT racing team running Ferrari 296 GT3 programmes in European and international endurance series including the Gulf 12 Hours; comparable in fleet composition, championship focus, and Ferrari technical relationship.
• Black Dog Racing: Privateer GT and prototype racing team competing in endurance and GT championships with Ferrari and other GT machinery — comparable in being a customer-team operator running premium GT cars in multi-race programmes.
• G2 Racing: Motorsport team running GT3 and touring car programmes in European and Gulf championships, including Ferrari and other premium GT cars — comparable as a privateer racing team offering arrive-and-drive and event services.

Broad incumbents

• Emirates Motor Company (Mercedes-Benz): Official Mercedes-Benz distributor in the UAE providing authorised sales, service, and parts across the luxury vehicle parc — a broader incumbent in the GCC premium automotive service market that Dragon competes with for workshop and storage business.
• Al Tayer Motors (Ferrari): Official Ferrari importer for the UAE offering authorised sales, service, and warranty work; represents a broader incumbent channel for Ferrari owners in the region that competes with Dragon's independent workshop for service and restoration revenue.
• Motorsport Vision (MSV): UK-based circuit operator and motorsport services company running Brands Hatch, Donington Park, and Snetterton — a broad incumbent offering track day management, racing events, and coaching programmes analogous to Dragon's Dubai Autodrome-based business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/DragonRacing88
• Facebookfacebook.com/DragonRacing88
• LinkedInlinkedin.com/company/dragon-racing
• Xx.com/dragonracing88

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragon Racing