Swisher Memorial Healthcare System

What Swisher Memorial Healthcare System does

Swisher Memorial Healthcare System is a private, nonprofit critical access hospital headquartered at 539 S.E. 2nd Street in Tulia, Texas, serving Swisher County and approximately eight surrounding counties in the Texas Panhandle. Established in 1930 and operating continuously for more than 85 years, the system runs a 20-bed inpatient facility with 24/7 emergency services, a swing bed skilled nursing and rehabilitation program, an on-campus 6-bed Type B assisted living facility (Swisher Memorial Residential Living Center), and the wholly owned Tulia Rural Health Clinic (opened 1994). Ancillary service lines include diagnostic imaging (CT, MRI, mammography, ultrasound, X-ray, sleep studies, EKG), a CLIA-licensed laboratory, physical/occupational/speech therapy, chiropractic care, a wellness center, and dietary services. The organization also operates the Swisher Memorial Hospital Foundation, a 501(c)(3) established in 2007 to fund capital improvements, equipment, and community health initiatives.

The system employs between 101 and 250 staff, including four family medicine physicians, a physician assistant, nurse practitioners, and departmental directors across radiology, lab, rehabilitation, dietary, swing bed coordination, and assisted living. It is led by CEO Luke Brewer with Dr. Steven Rossi serving as Foundation President. Revenue is generated primarily through fee-for-service acute care, swing bed post-acute rehabilitation covered under Medicare Part A, outpatient rural health clinic visits, diagnostic imaging, and assisted living occupancy; payer mix is heavily Medicare/Medicaid with supplemental self-pay, and financial assistance programs offer 100% charity care for patients at or below the Federal Poverty Guidelines plus a sliding scale to 300% of FPG.

The technology stack is composed entirely of third-party, standards-based healthcare IT: a Cerner Health patient portal provides secure online access to records, appointment scheduling, and prescription refills; FastHealth Corporation hosts the public website and patient intake forms; and Para-HCFS powers CMS-mandated price transparency. Digital service offerings are limited to the patient portal, FastHealth.AI-powered health research tools, and online bill payment. Distribution is exclusively direct, with no partnerships or referral networks outside the local community. Payer and regulatory positioning is anchored by the Critical Access Hospital designation, which provides cost-based Medicare reimbursement and reimbursement stability available only to qualifying rural facilities.

Name

Swisher Memorial Healthcare System

Legal name

Swisher Memorial Healthcare System

Website

https://swisherhospital.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Swisher Memorial Healthcare System is a nonprofit 20-bed critical access hospital in Tulia, Texas, providing acute care, 24/7 emergency, swing bed rehabilitation, rural health clinic, assisted living, and ancillary services to approximately 8,000 residents of Swisher and surrounding Panhandle counties under cost-based Medicare reimbursement.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services: Fee-for-service healthcare delivery including acute care admissions, emergency room services, outpatient clinic visits, swing bed/rehabilitation services, diagnostic imaging, laboratory services, therapy services, and assisted living. The hospital participates in Medicare and Medicaid programs.
2. Swing Bed Skilled Nursing: Post-acute skilled nursing care covered by Medicare Part A, private insurance with prior authorization, with Medicare covering up to 100 days (100% first 20 days, then co-insurance from day 21-100)
3. Tulia Rural Health Clinic: Outpatient clinic services including family care, physicals, immunizations, wound care, workers compensation, with billing through insurance and self-pay
4. Assisted Living Services: 6-bed Type B assisted living facility with private and double occupancy rooms, daily activities, and assistance with activities of daily living

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Swisher Memorial Healthcare System operates a 20-bed critical access hospital in Tulia, Texas delivering acute inpatient care, 24/7 emergency services, outpatient primary care through the Tulia Rural Health Clinic, post-acute swing bed rehabilitation, 6-bed assisted living, diagnostic imaging (CT, MRI, mammography, ultrasound, X-ray), CLIA-licensed laboratory, physical/occupational/speech therapy, chiropractic care, and dietary services to rural Swisher County residents. The system is supported by a Cerner-powered patient portal, online bill payment, and a 501(c)(3) hospital foundation.

Product overview

Swisher Memorial Healthcare System is a 20-bed critical access hospital and integrated healthcare delivery network based in Tulia, Texas. The system operates through multiple facilities and service lines including the main inpatient hospital with 24/7 emergency services, Tulia Rural Health Clinic (opened 1994), Swing Bed Program for post-acute rehabilitation, and a 6-bed Residential Living Center for assisted living. Supporting clinical services include Physical Therapy, Occupational Therapy, Speech Therapy, Diagnostic Imaging (CT, MRI, mammography, X-ray, ultrasound, sleep study), Laboratory Services, Chiropractic Care, and Dietary Services. The system also offers digital patient engagement through Cerner Patient Portal for secure health record access, FastHealth.AI for health research, and an online bill payment system. The Swisher Memorial Hospital Foundation (501(c)(3)) provides fundraising and donor support for capital improvements and equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Inpatient Acute Care Services 20-bed inpatient critical access hospital providing acute medical care for patients of all ages in Tulia, Texas.
• Emergency Room Services

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• FastHealth CorporationcoreTechnology or IntegrationWebsite design and hosting provider powering the hospital's public website, patient forms, and online services. FastHealth provides the platform infrastructure for the hospital's web presence and patient-facing digital tools.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• CHRISTUS Health: Large nonprofit Catholic health system with significant rural and small-city hospital presence across Texas and the Southwest. Comparable in providing critical access-style services, but at substantially greater scale and geographic reach.
• Quorum Health: Operator of community hospitals and rural facilities across the U.S. Direct portfolio comparability for an independent critical access hospital considering partnership, lease, or sale.
• LifePoint Health: National operator focused on community hospitals, critical access hospitals, and rural facilities. Operates a portfolio of similarly-sized rural hospitals and is a logical consolidator or strategic partner for an independent CAH like Swisher Memorial.
• Baylor Scott & White Health: Largest nonprofit health system in Texas with a broad network including community hospitals. Represents the scaled incumbent competing for referrals in the same Texas Panhandle/West Texas region.

Direct peers

• Hereford Regional Medical Center: Critical access hospital in Hereford, TX (Deaf Smith County, adjacent to Swisher County in the Texas Panhandle). Closest geographic and service-mix peer: similar size, rural setting, and 24/7 emergency care for an agricultural community.
• Mitchell County Hospital: Small rural hospital in Colorado City, TX (Mitchell County) offering similar 24/7 ER, acute inpatient, clinic, and outpatient services. Comparable size, payer mix, and rural Texas demographic.
• Dimmitt Regional Hospital: Small rural hospital in Dimmitt, TX (Castro County, immediately adjacent to Swisher County). Comparable CAH-type rural facility serving an agricultural Panhandle community of similar population scale and payer mix.
• Cogdell Memorial Hospital: Rural hospital in Snyder, TX (Scurry County) providing comparable CAH-style services including swing bed, clinic, imaging, and therapy. Similar bed count and rural West Texas demographic profile.
• Lockney General Hospital (Floyd County): Critical access hospital in Lockney, TX (Floyd County, adjacent to Swisher). Comparable rural Texas Panhandle facility offering acute care, ER, clinic, and swing-bed services to a similarly sized agricultural community.

Regional players

• Caprock Home Health Services: West Texas-based home health provider operating in the same Panhandle geography. Adjacent service-line (home-based post-acute care) that complements or competes with the hospital's swing-bed and clinic offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/2395271

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swisher Memorial Healthcare System