TradingSolutions

What TradingSolutions does

TradingSolutions Sverige AB is a Swedish privately-held B2B vehicle remarketing platform headquartered in Stockholm. The company buys and sells cars on behalf of corporate fleet owners, leasing companies, municipalities, and regions, using a proprietary auction platform that connects sellers to a network of more than 35,000 registered car dealers across Sweden and Europe through daily auction closings Monday through Friday. The platform supports both self-service listings via TradingFLEX (where sellers arrange their own inspection and trade-in quote) and full-service TradingPLUS (where TradingSolutions handles pickup, cleaning, inspection, photography, logistics, contract settlement, and re-registration). Since launch in 2001/2002, the company has sold more than 250,000 vehicles, with annual volume scaling from approximately 11,300 vehicles in 2018 to over 21,000 in 2024.

The company earns revenue primarily through transaction fees and commissions on each auction sale, with per-vehicle take rates implicit in the value delivered (vehicles auctioned via the platform sell for an average of 36,700-44,100 SEK more than individual dealer trade-in offers, based on 2022 statistics). Its go-to-market combines direct enterprise sales (dedicated contacts for fleet, dealer, and export channels) with a product-led self-service onboarding Wizard and a dedicated D2D mobile app (iOS and Android) for dealers. TradingSolutions operates one wholly-owned subsidiary, GoCar, which extends the same auction infrastructure to private vehicle sellers and won Aftonbladet Bäst-i-test in 2022. The company has approximately 60 employees and reports annual revenue of approximately 100 million SEK.

Name

TradingSolutions

Legal name

TradingSolutions Sverige AB

Website

https://tradingsolutions.se

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

TradingSolutions is a Swedish B2B vehicle remarketing platform that auctions end-of-lease and fleet vehicles from corporates, leasing companies, municipalities, and private sellers to over 35,000 registered dealers across Europe through daily online auctions.

Ownership category

akta.pro rank

Product category

Vehicle Remarketing Services

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (423110)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

akta.pro secondary industry

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)

Keywords

• Vehicle remarketing platform
• Fleet car auctions
• Leasing vehicle sales
• Dealer-to-dealer marketplace
• Online car auctions

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Auction Commission / Transaction Fees: TradingSolutions charges a commission or transaction fee for facilitating the sale of vehicles through its auction platform. The company handles the entire remarketing process for leasing companies, corporations, municipalities, and fleet owners, earning a fee per vehicle sold.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

TradingSolutions operates a proprietary digital auction platform that remarkets end-of-lease and fleet vehicles on behalf of corporate fleet owners, leasing companies, municipalities, and private sellers. The platform connects sellers to over 35,000 registered car dealers across Sweden and Europe through daily online auctions, handling the full sales lifecycle including vehicle pickup, inspection, photography, listing, contract settlement, and re-registration.

Product overview

TradingSolutions operates as a multi-product platform for vehicle remarketing, consisting of a core auction platform plus two service tiers (TradingFLEX for self-service and TradingPLUS for full-service sales), a dealer-to-dealer sub-platform (D2D), a private sales brand (GoCar), and a car valuation service. The products work together to serve both fleet owners selling vehicles and car dealers buying them, with the core platform connecting over 35,000 potential buyers across Europe through daily auctions. TradingSolutions sells approximately 15,000-21,000 cars annually and has sold over 250,000 cars since inception.

Differentiator

Problem solved

Functional benefit

Brands

• GoCar: Subsidiary brand for private car sales, using the same proprietary auction platform as TradingSolutions, reaching over 35,000 potential buyers in Sweden and Europe.
• TradingFLEX
• TradingPLUS
• Dealer 2 Dealer (D2D)

Products and services

• TradingSolutions Auction Platform Core digital auction platform that remarkets leasing and fleet vehicles to over 35,000 registered car dealers across Sweden and Europe through daily online auctions. Handles end-to-end sales process including pickup, cleaning, inspection, photography, contract settlement, and re-registration for fleet owners, leasing companies, municipalities, and regions.
• TradingFLEX Self-service sales option where the seller obtains a test protocol and trade-in offer from a car dealer, then TradingSolutions auctions the vehicle to its network to achieve a higher price than the initial offer. The seller continues to use the vehicle during the auction period.
• TradingPLUS Full-service remarketing solution in which TradingSolutions handles vehicle pickup, cleaning, technical and optical inspection, test driving, photography, listing on the auction platform, transport logistics, contract settlement, lease buyout, and re-registration. The seller only needs to notify when a vehicle is available.
• Dealer 2 Dealer (D2D) B2B auction marketplace that enables registered car dealers across Sweden and Europe to buy and sell vehicles directly among themselves through daily auctions. Includes a dedicated mobile app for iOS and Android allowing dealers to list vehicles, document condition and damage, and submit sales assignments.
• GoCar Consumer-facing subsidiary platform for private car sellers that leverages the parent company's proprietary auction technology to expose private vehicles to the same 35,000+ buyer network across Sweden and Europe.
• Bilvärdering (Car Valuation)

Quantifiable outcome

• Auctions generate 36,700–44,100 SEK higher prices on average compared to dealer trade-in offers, based on company-reported statistics for 2022 sales.
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• GoCarcoreOthersGoCar is a wholly-owned subsidiary of TradingSolutions, operating as a separate consumer-facing brand for private vehicle sales. GoCar uses TradingSolutions' proprietary auction platform to reach 35,000+ buyers. GoCar won Aftonbladet's Bäst-i-test award for car sale services.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoScout24: AutoScout24 is one of Europe's largest online automotive marketplaces, owned by Scout24, providing both consumer and dealer-facing inventory across multiple countries; a broader incumbent in the European online vehicle marketplace space where TradingSolutions' D2D marketplace competes at the dealer-to-dealer layer.
• Manheim (Cox Automotive): Manheim is the world's largest wholesale auto auction operator (part of Cox Automotive, which also owns BCA), offering physical and online vehicle auctions across the US and UK; a broader incumbent that competes in B2B vehicle remarketing with significantly larger scale and infrastructure than TradingSolutions.

Direct peers

• BCA Marketplace (Cox Automotive): BCA Marketplace is Europe's largest B2B vehicle remarketing and auction platform, owned by Cox Automotive; it serves leasing companies, fleets, and dealers across the UK and Continental Europe — a direct competitor in the same leasing-vehicle remarketing vertical TradingSolutions operates in.
• Auto1 Group: Auto1 Group is a publicly listed European B2B used-car marketplace (Auto1.com) and consumer brand (Autohero), connecting European dealers and consumers with remarketed inventory — directly comparable to TradingSolutions' pan-European B2B auction thesis and buyer-network model, but at much larger scale.
• KVD: KVD operates one of Sweden's largest online B2B car auction platforms, directly competing with TradingSolutions in remarketing of used vehicles — particularly fleet, leasing, and dealer-to-dealer inventory — with parallel daily-closing auction mechanics and a Swedish buyer base.

Others

• Volvo Selekt: Volvo Selekt is Volvo Cars' certified used-vehicle program operated through authorized dealers; relevant adjacent ecosystem player that handles a portion of Volvo lease returns directly, demonstrating OEM-led approaches to used-vehicle remarketing that compete with independent platforms.
• Copart: Copart is a global online vehicle auction company specializing in salvage, total-loss, and insurance-dispatched vehicles; serves as an adjacent ecosystem comparison for online-only vehicle auction operations at scale, with broad geographic and category overlap to TradingSolutions' online remarketing infrastructure.

Emerging players

• CarNext (Ayvens / ALD Automotive): CarNext is the used-car retail and B2B remarketing arm of Ayvens (formerly ALD Automotive | LeasePlan), one of the world's largest leasing companies; it represents a vertically integrated competitor that could disintermediate independent platforms like TradingSolutions by handling remarketing in-house.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tradingsolutions.ab
• LinkedInlinkedin.com/company/tradingsolutions-sverige-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradingSolutions