Fogarty Wine Group

What Fogarty Wine Group does

Fogarty Hall Fine Wine Estates (formerly Fogarty Wine Group) is a privately held, family-owned Australian wine producer and direct-to-consumer retailer operating a portfolio of 16+ premium sub-brands from iconic Australian vineyard regions including Margaret River, Frankland River, Geographe, Pemberton, Perth Hills, Swan Valley, Tasmania, and Victoria (Pyrenees). Sub-brands include Dalwhinnie, Deep Woods Estate, Evans & Tate, Lowestoft, Millbrook, Smithbrook, Strelley Farm Estate, Thalia, Redbrook, Lake's Folly, Frenchman's Cap, Sandy Bay Estate, Clover Hill, OSSA, Pressing Matters, and Taltarni. The company was established by the Fogarty family in 1996 and united with the Hall family in 2025 to consolidate the brands under a single operating and marketing platform.

The business runs two owned DTC e-commerce storefronts (fogartyhall.wine and fogarty.wine) that sell wines by the bottle and case across white, red, rosé, sparkling, and fortified categories, with national Australian delivery and free shipping on orders over $250. A Rewards Club membership program offers 10% off the first order, exclusive member pricing, early access to limited releases and museum wines, and invitations to member-only events, functioning as a subscription-style retention layer. Wines are priced from approximately $90 (Deep Woods Reserve Cabernet Sauvignon) to $185 (Dalwhinnie 2020 The Eagle Shiraz), positioning the portfolio in the premium tier, with several labels (OSSA, Pressing Matters, Taltarni) gated behind club membership. Marketing combines owned content, Instagram (fogarty_hall), email/newsletter, and event-driven promotion through wine shows such as Unwined Perth.

The underlying technology is conventional premium viticulture and winemaking rather than software or AI-driven systems; no AI/ML, APIs, or proprietary digital platforms are disclosed in the source data. The company self-describes as "Australia's most awarded wine producer" across capital city wine shows, Margaret River Wine Show, James Halliday challenges, Great Australian Shiraz Challenge, Decanter, IWSC, and SMW Quebec, and earned a Best in Show designation at the 2026 Decanter World Wine Awards for the Deep Woods Reserve Cabernet Sauvignon 2023, with four additional portfolio Golds. No revenue, headcount, or financial figures are disclosed in the available data.

Name

Fogarty Wine Group

Legal name

Fogarty Hall

Website

https://fogartywines.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Fogarty Hall Fine Wine Estates is a family-owned Australian wine producer and DTC retailer operating 16+ premium sub-brands across Western Australia, Victoria, and Tasmania, selling directly to consumers via owned e-commerce storefronts and a subscription-style Rewards Club.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Premium wine production
• Wine retail
• Wine club membership
• Australian winemaking
• Direct-to-consumer wine

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through e-commerce storefronts, with wines from multiple owned winery brands including Dalwhinnie, Deep Woods Estate, Evans & Tate, Lowestoft, Millbrook, Smithbrook, Strelley Farm, Thalia, Redbrook, and others.
2. Wine Club Membership: Rewards club subscription model offering members 10% off first orders, exclusive member pricing, access to limited releases and museum wines, and invitations to member-only events.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Fogarty Wine Group, operating as Fogarty Hall Fine Wine Estates, produces and sells premium Australian wines through owned e-commerce storefronts (fogartyhall.wine and fogarty.wine). The company curates a portfolio of 18+ wholly-owned winery brands sourced from iconic Australian vineyard regions including Margaret River, Pyrenees, Tasmania, Frankland River, Geographe, Pemberton, Perth Hills, and Swan Valley, with bottles ranging from approximately $90 to $185 plus a Rewards Club membership program.

Product overview

Fogarty Hall Fine Wine Estates is a unified platform comprising 16 wine sub-brands and multiple product categories. The portfolio includes Dalwhinnie, Deep Woods Estate, Evans & Tate, Lowestoft, Millbrook, Smithbrook, Strelley Farm Estate, Thalia, Redbrook, Clover Hill, Ossa, Pressing Matters, Taltarni, Lake's Folly, Sandy Bay Estate, and Frenchman's Cap. Wine varieties span white wines (Albariño, Arneis, Chardonnay, Chenin Blanc, Fiano, Pinot Gris, Riesling, Sauvignon Blanc, Semillon Sauvignon Blanc, Verdejo, Viognier), red wines (Cabernet Franc, Cabernet Sauvignon, GSM, Malbec, Merlot, Nebbiolo, Pinot Noir, Shiraz, Tempranillo), Rosé, Sparkling, and Fortified. Additional services include a Rewards Club membership program and Gift Cards. The company operates as Australia's most awarded wine producer (2025).

Differentiator

Problem solved

Functional benefit

Products and services

• Dalwhinnie wines Premium winery brand producing award-winning wines including The Eagle Shiraz (2020, $185, 97 points), available to individual consumers through the Fogarty Hall e-commerce platform.
• Deep Woods Estate wines Margaret River winery producing Reserve Cabernet Sauvignon (2023, 98 points) and other premium wines, including the 2023 Reserve Cabernet Sauvignon at $90.
• Evans & Tate wines Margaret River wine brand committed to sustainability through the Margaret River Lightweight Glass Charter, sold directly to consumers.
• Lowestoft wines Premium winery producing Pinot Noir varieties including La Maison Pinot Noir (2023, $130, 96 points, limited release) and Single Vineyard Jacoben Pinot Noir (2022, $100).
• Millbrook wines Western Australian winery producing Regional Arneis and other regional varietals.
• Smithbrook wines Winery brand within the Fogarty Hall portfolio, sold direct-to-consumer.
• Strelley Farm Estate wines Estate winery brand in the Fogarty Hall portfolio.
• Thalia wines Wine brand within the Fogarty Hall collection.
• Redbrook wines Brand within the Fogarty Hall portfolio featuring wines from the Swan Valley region.
• Clover Hill wines Tasmanian winery producing premium sparkling and still wines, available through Fogarty Hall.
• Lake's Folly wines Historic Hunter Valley winery brand within the Fogarty Hall portfolio.
• Taltarni wines Victoria (Pyrenees) winery producing premium wines, available with exclusive club membership access.
• Rewards Club Membership Membership program offering 10% off first order, exclusive member pricing, first access to limited releases and museum wines, and invitations to member-only events. Annual subscription billing cadence.
• Gift Cards Gift card offerings for purchase on the Fogarty Hall wine platform, available for gifting and corporate purchases.

Quantifiable outcome

• Deep Woods Reserve Cabernet Sauvignon 2023 named Best in Show at Decanter World Wine Awards 2026
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Clover HillcoreOthersTasmanian winery brand under the Fogarty Hall portfolio, offering premium sparkling and still wines. Access to Clover Hill wines is available through club membership sign-up on the Fogarty Hall website.
• OSSAcoreOthersPremium winery brand under the Fogarty Hall portfolio. OSSA wines are accessible through club membership sign-up on the Fogarty Hall website.
• Pressing MatterscoreOthersWinery brand under the Fogarty Hall portfolio known for premium wines. Access to Pressing Matters wines available through club membership sign-up.
• TaltarnicoreOthersVictorian winery brand under the Fogarty Hall portfolio, recognized for premium wines from the Pyrenees region. Access available through Fogarty Hall club membership.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Treasury Wine Estates: Australia's largest wine conglomerate owning Penfolds, Wolf Blass, Seppelt, and Lindeman's, with global distribution. Directly comparable as a multi-brand premium Australian wine platform, though much larger in scale and public-listed.
• Accolade Wines: One of Australia's largest wine companies owning Hardys, Banrock Station, and St Hallett, plus international brands. Comparable as a multi-brand Australian wine portfolio, though Accolade operates at significantly greater scale with global distribution.
• Pernod Ricard Winemakers: Global spirits and wine giant operating Jacob's Creek, Wyndham, and Montana in Australia. Comparable as a diversified premium wine platform in Australia, though much larger and globally distributed.

Direct peers

• Yalumba Wine Estate: Family-owned Australian winery established in 1849, producing premium wines from Barossa Valley and other regions. Directly comparable as a multi-generational family wine business with premium positioning and similar DTC emphasis.
• Vasse Felix: Margaret River pioneer winery producing premium Cabernet Sauvignon and Chardonnay. Directly comparable as a Margaret River region peer with award-winning premium wines at similar price points to Deep Woods Estate.
• Cape Mentelle: Margaret River winery owned by LVMH producing premium Cabernet blends. Directly comparable as a Margaret River premium wine producer with similar varietal focus (Cabernet Sauvignon) and DTC distribution.
• Henschke Cellars: Sixth-generation family winery in Eden Valley producing iconic Hill of Grace Shiraz. Directly comparable as a family-owned premium Australian wine producer with cult-status limited releases and museum wines.
• Torbreck Vintners: Barossa Valley winery producing premium Rhône-style Shiraz. Comparable as a premium Australian wine producer with strong DTC emphasis, cult-status limited releases, and James Halliday recognition similar to Fogarty Hall brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fogarty_hall
• Xx.com/fogartywines
• Facebookfacebook.com/fogartywinegroup
• LinkedInlinkedin.com/company/fogarty-wine-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fogarty Wine Group