Cape Mentelle
Cape Mentelle is a Margaret River winery, one of the region's founding five producers (est. 1970), wholly owned by Endeavour Group Limited. It produces premium estate-grown wines across Heritage, single-vineyard, and regional tiers, selling direct-to-consumer via cellar door, e-commerce, wine club, and trade distribution including a Singapore online shop.
- Company typePrivate
- Founded1970
- HeadquartersMargaret River, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cape Mentelle does
Cape Mentelle is a Margaret River winery and one of the region's 'founding five' producers, established in 1970 by David Hohnen and his brothers. The company operates over 150 hectares of estate-owned vineyards across four sites (Wallcliffe, Trinders, Chapman Brook, Crossroads), producing a tiered portfolio of premium red, white, rosé, and vintage wines from 100% estate-grown fruit. Winemaking uses traditional and precision viticulture methods including hand harvesting, gentle basket pressing, wild fermentation, and aging in French oak, clay amphora, and concrete egg vessels. The winery holds multiple sustainability credentials including Sustainable Winegrowing Australia certification, ISO 14001:2015, and was the first Western Australian producer to obtain Entwine accreditation in 2010, with a 2024 commitment to 100% renewable energy procurement.
The product portfolio is structured across clear tiers: flagship Heritage wines (Cabernet Sauvignon, Shiraz) sourced from the Wallcliffe Estate and made only in the best years, single-vineyard Wallcliffe expressions (Cabernet Franc, Sauvignon Blanc), regional Brooks wines (Chardonnay, Sauvignon Blanc Semillon), the cult-classic Zinfandel from 40+ year-old dry-grown bush vines, the Bordeaux-style Trinders Cabernet Merlot, and the Sixteen Hectares Rosé. Per-bottle pricing ranges from approximately $30 (Rosé) to $105 (Heritage Cabernet Sauvignon), with cellaring potential of 10-15+ years for premium tiers.
Revenue is generated through three primary channels: direct-to-consumer wine sales via the company's own e-commerce site (powered by WineDirect) and a dedicated Singapore online storefront; cellar door operations at the Margaret River estate (open daily 10am-5pm with tastings, tours, and signature events including the annual International Cabernet Tasting and Movies at Cape Mentelle outdoor cinema); and three-tier wine club memberships (Mentelle Explorers at $600/year, Mentelle Collection at $800/year, and invitation-based Mentelle Companion) delivering six bottles biannually with member discounts of 15-20%. Trade distribution is handled through parent Endeavour Group Limited (via Pinnacle Drinks / Paragon Wine Estates), which also serves as the ultimate parent company. Customer segments span premium wine collectors, wine tourists visiting the Margaret River region, and on-premise / retail trade partners in domestic and international markets.
Cape Mentelle firmographics
Firmographics- Name
- Cape Mentelle
- Legal name
- Cape Mentelle Wines Ltd
- Website
- https://capementelle.com.au
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cape Mentelle is a Margaret River winery, one of the region's founding five producers (est. 1970), wholly owned by Endeavour Group Limited. It produces premium estate-grown wines across Heritage, single-vineyard, and regional tiers, selling direct-to-consumer via cellar door, e-commerce, wine club, and trade distribution including a Singapore online shop.
- Ownership category
- akta.pro rank
Cape Mentelle industry classification
Industry- Product category
- Premium Wines
- NAICS
- Wineries (31213), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Cape Mentelle is headquartered
LocationHeadquarters
- HQ city
- Margaret River
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Cape Mentelle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Direct-to-consumer wine sales through e-commerce website and cellar door. Includes current releases and back vintage wines. Ships domestically in Australia and internationally to Singapore and other countries.
- Wine Club Memberships: Three-tier wine club program (Mentelle Explorers at $600/year, Mentelle Collection at $800/year, Mentelle Companion by invitation with $500+ initial purchase) delivering 6 bottles twice yearly with member discounts.
- Wine Tourism Experiences: Revenue from cellar door tastings, private tours, and special events including the annual International Cabernet Tasting and Movies at Cape Mentelle outdoor cinema.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Mentelle Explorers: 6 bottles delivered twice yearly at $600/year |
| Subscription | Multi-year contract | Mentelle Collection: 6 bottles delivered twice yearly at $800/year |
| Subscription | Annual | Mentelle Companion: Invitation-based with $500+ initial purchase |
| Unit Pricing | Pay-as-you-go | Individual wine bottle prices |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Cape Mentelle product offering
Product offeringCore offering
Cape Mentelle produces and sells premium Margaret River wines across multiple tiers (Heritage, Wallcliffe, Brooks, Trinders) made from 150+ hectares of estate-owned vineyards. Offerings are distributed directly to consumers via e-commerce, cellar door, and three-tier wine club subscriptions, complemented by wine tourism experiences including tastings, tours, and signature events such as the annual International Cabernet Tasting and Movies at Cape Mentelle outdoor cinema.
Product overview
Cape Mentelle is a Margaret River winery offering a portfolio of premium wines across multiple tiers. The core product line includes Heritage wines (flagship Cabernet Sauvignon, Shiraz, and Chardonnay from estate vineyards with extended aging potential), Wallcliffe single-vineyard wines (Cabernet Franc and Sauvignon Blanc showcasing specific vineyard terroir), regional Brooks wines (Chardonnay and Sauvignon Blanc Semillon), and the Trinders Cabernet Merlot blend. Additional offerings include the Sixteen Hectares Rosé and cult-classic Zinfandel. Wine experiences and services include cellar door tastings, private tours, and signature events (International Cabernet Tasting since 1982, Movies at Cape Mentelle outdoor cinema since 2009). Three wine club tiers provide access to exclusive back vintage and pre-release wines with member benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- 2022 Heritage Cabernet Sauvignon Flagship wine sourced from the Wallcliffe Estate Vineyard, representing Cape Mentelle's finest Cabernet Sauvignon with deep ruby color, blue fruits, fine graphite tannins, and 15+ years cellaring potential. Sold at $105 per bottle.
- 2023 Chardonnay Premium Chardonnay from southern Margaret River vineyards featuring the classic Gingin clone with multilayered complexity, bright minerality, and 10-15 years aging potential. Sold at $60 per bottle.
- 2022 Heritage Shiraz Flagship Shiraz from estate vineyards expressing varietal and vintage character, made only in the best years, with dark spice and forest floor characters typical of Margaret River and up to 15 years cellaring potential. Sold at $98 per bottle.
- 2022 Cabernet Sauvignon Classic Margaret River Cabernet Sauvignon exploring the region's hero variety with fine tannins, beautiful fruit plushness, and 10+ years cellaring potential.
- 2021 Shiraz Margaret River Shiraz from all three estate vineyards showcasing diversity of personalities with dark berries, plum compote, and smoky bacon notes with 10+ years cellaring potential.
- 2024 Zinfandel Cult classic from 40+ year-old dry-grown low-yielding bush vines on the original Estate Vineyard, one of Australia's leading examples of this bold variety with rich concentration and 10+ years cellaring potential.
- 2023 Wallcliffe Cabernet Franc Limited edition single-vineyard expression from mature Cabernet Franc vines on the Wallcliffe Estate Vineyard featuring lifted aromatics of wild cherries, violets, and lavender with 10+ years cellaring potential.
- 2023 Wallcliffe Sauvignon Blanc Single-vineyard Sauvignon Blanc from southern vineyards featuring oak treatment and concrete egg aging with exceptional vibrancy, concentration, and 10+ years cellaring potential.
- 2023 Trinders Cabernet Merlot Bordeaux-style blend capturing the depth and structure of Cabernet with plush flavors of Merlot, featuring vibrant aromatics of cranberry, cassis, and red cherries with up to 10 years cellaring potential.
- 2023 Brooks Chardonnay Regional Chardonnay reflecting Chapman Brook and Crossroads southern Margaret River vineyards with fruit-driven style, great richness and balance, and 6+ years aging potential.
- 2024 Brooks Sauvignon Blanc Semillon Classic Margaret River blend with bright summer fruit from Sauvignon Blanc and generous texture from Semillon, using a non-interventionist approach to preserve fruit intensity and purity with up to 5 years aging potential.
- Sixteen Hectares Rosé Contemporary savory Rosé with pomegranate, rose petal, and cranberry notes made from 73% Shiraz and 27% Pinot Noir harvested during cool night conditions.
- Mentelle Explorers Wine Club Wine club offering featuring audacious limited-batch releases with 6 bottles delivered twice yearly at $600/year ($300 per dispatch). Includes exclusive back vintage access, pre-release wines, 20% member savings on wine, merchandise, and tours, and free Australian freight on 6+ bottle orders.
- Mentelle Collection Wine Club Premium wine club featuring museum and back vintage wines with 6 bottles delivered twice yearly at $800/year ($400 per dispatch), shipped in July and November. Includes 20% member savings and free freight on 6+ bottle orders.
- Mentelle Companion Wine Club Invitation-based wine club requiring $500+ initial purchase. Offers 15% member savings on wines, merchandise, and private experiences with free freight on 12+ bottle orders and no ongoing commitment required after initial purchase.
- Cellar Door Tastings and Tours Estate cellar door open daily 10am-5pm at the Margaret River winery offering wine tastings, private tours, wine and food pairing experiences, and on-site purchases for visiting consumers.
- Cape Mentelle Merchandise & Gifts Cape Mentelle branded merchandise including beach towels and tote bags made from organic fibers and vegetable dyes, available for purchase at the cellar door and online.
Quantifiable outcome
- Cabernet Sauvignon ranked as EXCELLENT in Langton's Classification VII
- +2 more outcomes
Companies that use Cape Mentelle
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Cape Mentelle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Cape Mentelle partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Porsche Destination ChargingminorPartnership with Porsche to provide electric vehicle charging station at the winery car park. Type 2 charger available for EVs of any brand, branded as Porsche Destination Charging location.
- Nature Conservation Margaret RiverminorSponsor and major contributor to Nature Conservation Margaret River via annual fundraising Outdoor Cinema night event.
- Friend of the Cape to Cape TrackminorRegistered friend of the walking track including annual track maintenance, re-vegetation planting, clean-up and weed infestation reporting for adopted section.
Scale indicators4 records
Recent moves11 records
Expansion highlights6 records
Cape Mentelle competitors and assessment
Company assessmentDirect peers
- Moss Wood: Iconic Margaret River estate producer of premium Cabernet Sauvignon, Chardonnay and Pinot Noir from Ribbon Vale and Moss Wood vineyards. Comparable scale, single-region focus, and cult-critic following with James Halliday-rated wines.
- Torbreck Vintners: Premium Australian Rhone-style producer (Barossa Valley) with cult following, estate-sourced fruit, direct allocations and premium pricing. Comparable on premiumisation strategy, low-volume allocation model and high critic scores.
- Voyager Estate: Margaret River estate winery with cellar door, tours and restaurant experience. Estate-grown fruit, premium varietals including Cabernet Merlot and Chardonnay, and Michelin-aligned dining. Comparable on terroir, scale and DTC-led tourism format.
- Leeuwin Estate: Margaret River founding-five winery famed for premium Chardonnay and Cabernet Sauvignon, with concert and dining experiences, cellar door tastings, and a wine club. Same regional positioning, premium pricing structure and direct-to-consumer mix.
- Vasse Felix: Also one of Margaret River's 'founding five' wineries, established 1967. Premium Cabernet Sauvignon and Chardonnay focus, estate-grown fruit, cellar door and wine tourism. Most directly comparable to Cape Mentelle on heritage, terroir, varietal mix and DTC model.
- Cullen Estate: Margaret River biodynamic estate winery recognized for premium Cabernet Merlot and Chardonnay. Family-run, certified organic/biodynamic, with cellar door and wine club. Comparable on single-region estate model and sustainability branding.
Broad incumbents
- Henschke: Family-owned premium Australian producer (Eden Valley) famous for Hill of Grace Shiraz. Comparable benchmark-critic positioning, heritage, collectible single-vineyard releases, and DTC cellared-door framework at higher price points.
- Cloudy Bay: New Zealand premium winery founded in 1985 by David Hohnen (also founder of Cape Mentelle) within the same Moët Hennessy/Diageo orbit. Same founder DNA, original Sauvignon Blanc Semillon blend positioning and global premium distribution; very strong international brand presence.
- Penfolds: Australia's most famous premium wine brand (Treasury Wine Estates portfolio), producing benchmark Cabernet Shiraz including Grange. Overlaps in premium Cabernet Sauvignon positioning and collectible secondary-market wines, but operates across multiple regions globally rather than a single estate.
Regional players
- Xanadu Wines: Margaret River estate winery with similar Cabernet-Chardonnay focus, cellar door and restaurant, and broad domestic distribution. Similar scale and DTC mix but smaller brand cachet than Cape Mentelle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Cape Mentelle social profiles
Digital presenceCape Mentelle compliance and trust
Trust signalCompliance3 records
Cape Mentelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cape Mentelle leadership team
Management profileNumber of profiles
Profiles3 records
Cape Mentelle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cape Mentelle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cape Mentelle
What does Cape Mentelle do?
Cape Mentelle produces and sells premium Margaret River wines across multiple tiers (Heritage, Wallcliffe, Brooks, Trinders) made from 150+ hectares of estate-owned vineyards. Offerings are distributed directly to consumers via e-commerce, cellar door, and three-tier wine club subscriptions, complemented by wine tourism experiences including tastings, tours, and signature events such as the annual International Cabernet Tasting and Movies at Cape Mentelle outdoor cinema.
Is Cape Mentelle a public or private company?
Cape Mentelle is a private company. It is classified as corporate owned and is currently operating.
When was Cape Mentelle founded?
Cape Mentelle was founded in 1970. It employs 11 to 50 people.
Where is Cape Mentelle based?
Cape Mentelle is headquartered in Margaret River, Australia, in the Oceania region.
How does Cape Mentelle make money?
Three revenue lines are on record. Wine Sales are the primary driver. The others are wine Club Memberships and wine Tourism Experiences.
Who are Cape Mentelle's main competitors?
Direct peers on record are Moss Wood, Torbreck Vintners, Voyager Estate, Leeuwin Estate, Vasse Felix and Cullen Estate. Broad incumbents are Henschke, Cloudy Bay and Penfolds. Xanadu Wines is listed as a regional player.
Does Cape Mentelle have an API?
No public API is recorded for Cape Mentelle.
What industry is Cape Mentelle in?
Cape Mentelle's product category is Premium Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 31213 and its SIC code is 5180.