Agent Pipeline

What Agent Pipeline does

Agent Pipeline, Inc. is a private Field Marketing Organization (FMO) and insurtech platform founded in 1989 in West Virginia by Larry Kimble and currently led by President Ryan Kimble. The company recruits, contracts, and supports independent insurance agents across all 50 U.S. states, providing them with back-office services, compliance infrastructure, marketing resources, and proprietary technology tools. Agent Pipeline represents over 150 insurance carriers across Medicare Supplement, Medicare Advantage, Medicare Part D, ACA Health, Life Insurance, and Ancillary & Supplemental Products, and reports a network of more than 64,000 licensed agents with over 93,000 contracts processed.

The company's technology stack is anchored by the Integrity Clients Platform, which integrates CSG, Sunfire, and Connecture tools for quoting, enrollment, and CRM across Medicare lines. Layered on top are proprietary offerings including MedicareCENTER (CMS-compliant call recording with 10-year retention, provided at no cost), Client Connect (client management), an AI Personal Assistant (sales process automation), the MyAgentResourceCenter (MARC) agent portal, and a Lead Platform. Agent Pipeline delivers AHIP certification, CMS marketing material filing, and dedicated compliance support through an in-house Compliance Board.

Commercially, Agent Pipeline operates a B2B2C model in which independent agents sell insurance to end consumers, and Agent Pipeline earns commission-based overrides from the carriers it represents. Technology and back-office services are provided at no direct cost to contracted agents in exchange for this production and override relationship. The company is embedded within the broader Integrity insurtech platform via IntegrityCONNECT, sharing carrier-facing infrastructure and positioning Agent Pipeline as a distribution-and-services layer for thousands of independent producers.

Name

Agent Pipeline

Legal name

Agent Pipeline, Inc.

Website

https://agentpipeline.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Agent Pipeline is a private Field Marketing Organization and insurtech platform that supports 64,000+ independent insurance agents across all 50 U.S. states, representing 150+ carriers in Medicare, ACA Health, and Life Insurance.

Ownership category

akta.pro rank

Product category

Insurance Distribution Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Insurance distribution services
• Field marketing organization
• Medicare insurance agents
• Insurance agent technology
• Insurtech platform

Headquarters

HQ city

Saint Albans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Commission-based agent support and FMO services: Agent Pipeline operates as a Field Marketing Organization (FMO), generating revenue by representing insurance carriers and supporting independent insurance agents. The company earns commissions from insurance products sold through its agent network. Agents are independent contractors who earn commissions on insurance products they sell, and Agent Pipeline acts as their FMO, providing technology, compliance, marketing, and back-office support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Agent Pipeline is a Field Marketing Organization (FMO) and insurtech platform that recruits, contracts, and supports independent insurance agents across all 50 states. It provides agents with access to more than 150 insurance carriers offering Medicare Supplement, Medicare Advantage, ACA Health, Life Insurance, and ancillary products, combined with proprietary technology tools, compliance support, marketing resources, and back-office services.

Product overview

Agent Pipeline is a Field Marketing Organization (FMO) and insurtech platform that provides a unified suite of insurance distribution technology and services. The core product is the Integrity Clients Platform (integrating CSG, Sunfire, and Connecture) for quoting, enrollment, and CRM, supplemented by proprietary tools like MedicareCENTER for call recording, Client Connect for client management, and the My Agent Resource Center (MARC) for training and marketing. The company supports insurance agents across Medicare, ACA Health, Life Insurance, and Ancillary & Supplemental Products, representing over 150 carriers and supporting over 64,000 licensed agents.

Differentiator

Problem solved

Functional benefit

Brands

• MedicareCENTER: Proprietary call recording and storage solution for Medicare agents with 10-year retention and no cost or hidden fees.
• Agent Elevate
• MARC (My Agent Resource Center)
• Client Connect
• Integrity Clients Platform

Products and services

• Integrity Clients Platform Comprehensive quoting, enrollment, and CRM platform for Medicare Advantage, PDP, and Supplements, integrating CSG, Sunfire, and Connecture tools. Used by independent insurance agents on the Agent Pipeline FMO.
• MedicareCENTER Proprietary call recording and storage solution for Medicare agents with 10-year retention, provided at no cost with no hidden fees. Includes FAQ guidance on CMS Final Rule call recording requirements and TPMO disclaimer.
• My Agent Resource Center (MARC) Agent portal providing access to carrier portals, customizable compliant marketing materials, training, and licensing resources for contracted independent insurance agents.
• Lead Platform Proprietary lead generation and management platform for insurance agents, providing lead-vendor connections and pipeline tools.
• Life & ACA Health Products Distribution of ACA metal tier health plans and life insurance products from represented carriers, made available to independent insurance agents for sale to consumers.
• Senior Market Products Distribution of Medicare Supplement and Medicare Advantage health plans from hundreds of insurance carriers, focused on the senior market through Agent Pipeline's agent network.

Quantifiable outcome

• Supports over 64,000 licensed insurance agents
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• IntegritycoreTechnology or IntegrationAgent Pipeline is part of the Integrity platform, an insurtech platform providing exclusive insurance agent technology. Integrity Clients Platform includes CSG, Sunfire, and Connecture tools for Medicare Advantage, PDP, and Supplement quoting, enrollment, and CRM.
• IntegrityConnectcoreTechnology or IntegrationIntegrityCONNECT is a product/offering listed under Agent Pipeline's solutions, indicating a deep integration partnership within the Integrity insurtech ecosystem.
• 150+ Insurance CarrierscoreChannel Partner/ Reseller/ DistributorAgent Pipeline represents over 150 insurance carriers across Medicare, Individual Health, Life Insurance, and Ancillary & Supplemental Products, providing agents with access to a broad portfolio of insurance products.
• CMS (Centers for Medicare & Medicaid Services)coreStrategic or Co-development PartnerAgent Pipeline works with CMS guidelines for Medicare marketing and communications, providing compliance training aligned with CMS requirements including Combating Fraud, Waste, and Abuse Training, Medicare Advantage Annual Certification, and filing marketing materials with CMS.
• AHIP (America's Health Insurance Plans)coreStrategic or Co-development PartnerAgent Pipeline provides AHIP Medicare training for agents, including AHIP certification and ongoing education as part of its comprehensive compliance and training program.
• Medicare.govminorOthersAgent Pipeline references Medicare.gov as a resource for agents and consumers to get information on all Medicare options. The company notes it does not offer every plan available and directs users to Medicare.gov for comprehensive options.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ritter Insurance Marketing: One of the largest independent FMOs in the U.S., providing Medicare, ACA, and life insurance distribution support to tens of thousands of independent agents. Directly comparable in business model, target market (independent insurance agents), and product mix (Medicare/ACA/Life).
• AmeriLife: Large PE-backed insurance marketing organization and FMO distributing Medicare, life, health, and annuity products through a national agent network. Highly comparable in FMO model, carrier representation breadth, and agent support services.
• Senior Market Sales (SMS): National FMO specializing in Medicare Supplement, Medicare Advantage, and senior market life and annuity products for independent agents. Closely comparable in target segment (senior market agents), product mix, and FMO service model.
• HealthMarkets: Insurance brokerage distributing health, Medicare, life, and supplemental products through a national agent network. Comparable B2B2C model serving independent agents/agents-in-training with multi-carrier access and back-office support.

Broad incumbents

• Integrity Marketing Group: Large PE-backed insurance distribution and insurtech platform of which Agent Pipeline is part. Operates as a broad incumbent aggregator of FMOs and insurtech assets; directly comparable as the platform powering Agent Pipeline's Integrity Clients Platform and IntegrityCONNECT offerings.
• GoHealth: Public insurtech-enabled Medicare brokerage using a centralized agent/advisor model. Comparable as a scaled Medicare distribution competitor leveraging technology, though differing in direct-to-consumer emphasis versus Agent Pipeline's independent-agent model.
• SelectQuote: Public insurtech-enabled distribution platform focused on senior market life and Medicare products. Comparable as a tech-enabled Medicare distributor, though primarily a direct-to-consumer call-center model rather than an FMO supporting independent agents.
• eHealth: Public online insurance marketplace and broker for Medicare, ACA, and individual/family health plans. Comparable in Medicare and ACA distribution, though differs in being a primarily consumer-facing digital broker rather than an FMO.

Emerging players

• Benefytt Technologies (now part of SelectQuote): Previously an independent insurtech-enabled Medicare and ACA distributor using a direct-to-consumer online/call-center model. Comparable as a tech-enabled distribution competitor, though now consolidated into SelectQuote.
• Medicareful: Tech-focused Medicare marketplace connecting consumers with licensed insurance agents, often used as a lead-generation and CRM tool for independent agents. Comparable as a Medicare-specific insurtech serving independent agents, though at smaller scale than Agent Pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/agentpipeline
• Facebookfacebook.com/agentpipeline
• Instagraminstagram.com/agentpipeline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agent Pipeline