Trazada Marketing

What Trazada Marketing does

Trazada Marketing S.L. is a Madrid-based digital marketing agency operating since 2004/2005 as a subsidiary of the Spanish internet conglomerate Grupo qdq. The company delivers four core service lines to enterprise and mid-market clients: SEO and inbound marketing, paid digital campaigns, web analytics and conversion rate optimization (CRO), and digital strategy consulting. Service delivery spans Google Ads, Meta, TikTok, X, LinkedIn Ads, and Microsoft Ads, with pricing structured around monthly keyword-based SEO retainers (from €200/month) up to full-site optimization engagements (up to €2,000/month), supplemented by project-based consulting and quotes determined through pre-audits. Trazada has been a certified Google Ads Premium Partner since 2005.

Underlying technology is built around conventional martech tooling supplemented by proprietary capabilities: AI-enhanced campaign optimization across traffic acquisition and cost reduction, and a proprietary bot traffic filtering system intended to remove fraudulent traffic from paid campaigns. The agency references no-code/low-code AI processes for campaign management but discloses no proprietary AI models, training data, or research activity. Its website emphasizes thought leadership through active blog content on SEO, PPC, AI Overviews, and WebMCP.

The revenue model is professional services/consulting, monetized through monthly retainers, project fees, and managed-media service charges. Go-to-market is sales-led with direct enterprise and mid-market client engagement in Spain, supported by free initial SEO/SEM audits and an inside-sales motion handling inbound inquiries. Public figures point to scale of "thousands" of leads generated for clients in 2025, "millions of euros" in campaign budgets managed annually, and 200+ brands/projects managed to date. Customer logos include Total, Bizum, Sage, Cushman & Wakefield, Kyocera, ALD Automotive, Renta 4, Avatel, Jean Louis David, and Aliseda, spanning energy, fintech, B2B software, real estate, telecommunications, healthcare, and education verticals. Headcount is reported in the 11-50 band; no funding rounds, M&A, or public listing are disclosed.

Name

Trazada Marketing

Legal name

Trazada Marketing S.L.

Website

https://trazada.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Trazada Marketing is a Madrid-based digital marketing agency and Grupo qdq subsidiary serving enterprise and mid-market clients in Spain with SEO, paid media, analytics, and CRO services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAAAN

Marketing Technology, AdTech & MarTech Services

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAACAM

Performance Marketing Automation & Bid Management Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

Keywords

• Digital marketing services
• Search engine optimization
• Paid media management
• Conversion rate optimization
• Web analytics consulting

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Consulting and Services: Revenue generated from providing digital marketing consulting services, internet marketing services, and technological support and maintenance services to professionals and businesses. The company also collaborates with Google as a 'Google Ads Premium Partner' for internet visibility and positioning services. Services include SEO, SEM, paid media campaigns, social media management, web analytics, and CRO.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Trazada Marketing is a Madrid-based digital marketing agency that delivers SEO, SEM, paid media campaigns, social media management, web analytics, and conversion rate optimization services to enterprise and mid-market clients. Integrated within Grupo qdq, the agency combines AI-based campaign optimization and bot-traffic filtering with a 20+ year track record across 200+ digital projects. Core deliverables include technical SEO audits, multi-platform paid campaign management (Google Ads, Meta, TikTok, LinkedIn, Microsoft), custom analytics dashboards, and digital strategy consulting.

Product overview

Trazada Marketing is a digital marketing agency integrated within the qdq group, offering a comprehensive suite of online marketing services. Its core offerings consist of SEO and Inbound Marketing (technical audits, content optimization, off-page strategy), Digital Campaigns / Paid Media (Google Ads, Meta, LinkedIn, TikTok, Microsoft), Analytics and CRO (custom dashboards, conversion optimization), Digital Consulting, Social Media Campaigns, and SEO Consulting and Audits. The agency also offers SEO budget planning and pricing advisory as supplementary services. All services are delivered by an in-house team of specialists with over 20 years of experience, targeting brands seeking data-driven growth in organic visibility and paid performance.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO & Inbound Marketing Technical SEO audits, content optimization, off-page strategies, and inbound marketing services designed to increase organic qualified traffic and search engine visibility for business clients.
• Digital Campaigns (Paid Media) Paid advertising campaign management across Google, Facebook, Instagram, Microsoft, and LinkedIn platforms, focused on improving campaign performance and return on ad spend for brand clients.
• Analytics & CRO Web analytics, conversion rate optimization, and custom dashboard creation to improve conversion ratios and reduce customer acquisition costs for business clients.
• Digital Consulting Audit of existing digital strategies and creation of new digital plans aimed at growing business results and operational efficiency for client organizations.
• Social Media Campaigns Highly personalized social media strategies including audience segmentation, proactive social interaction management, brand engagement, and visibility amplification across social platforms.
• Google Ads Campaign Management Certified Google Partner management of Google Ads campaigns including SEM search ads, display, shopping, and YouTube, with fraud-traffic filtering technology and Social Ads across Meta, TikTok, and X platforms.
• SEO Consulting & Audits Exhaustive SEO audits identifying crawling, technical, semantic, internal/external linking, and authority issues, followed by a prioritized roadmap for organic visibility improvement.

Quantifiable outcome

• 40%+ average improvement in conversion rates within 6 months of campaign management
• +5 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Grupo qdqcoreOthersTrazada Marketing S.L. is an integrated company within Grupo qdq, a leading Spanish internet company. The relationship provides Trazada with access to group-level resources, technology partnerships, and infrastructure. Trazada's legal notices reference qdqmedia for cookie management and confirm the parent-subsidiary structure.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hotcor: Spanish digital marketing agency focused on SEO, SEM, and conversion optimization with a similar Madrid/Spain footprint. Targets mid-market and enterprise clients across multiple verticals, closely matching Trazada's core proposition.
• Making Science: Madrid-based digital marketing and ad-tech company listed on BME Growth. Offers performance marketing, SEO, paid media, and data activation services to mid-market and enterprise clients — almost identical service mix and customer segment to Trazada, making it the most directly comparable Spanish peer.
• Elogia (part of VML): Spanish digital marketing agency specializing in SEO, paid media, e-commerce, and analytics. Operates with a similar mid-market/enterprise client mix in Spain and shares Trazada's focus on integrated digital strategy and performance services.
• Conversion: Madrid-headquartered digital marketing agency focused on performance, paid media, SEO, and conversion optimization. Comparable in size, geography, and service portfolio — competing head-to-head for the same Spanish mid-market and enterprise brand budget.
• T2O media: Madrid-based performance marketing and digital media agency offering SEO, paid media, data, and analytics services. Overlapping GTM (sales-led to enterprise) and overlapping service stack positions T2O as a direct Spanish competitor to Trazada.
• ROI Up Group: Spanish performance and digital marketing agency offering paid media, SEO, e-commerce, and analytics. Competes for the same Spanish enterprise and mid-market clients with comparable service offering and engagement model.

Broad incumbents

• Publicis Groupe: Global advertising holding company providing paid media, SEO, and digital strategy via agencies such as Publicis Media and Leo Burnett. Operates broadly across the same digital marketing services as Trazada but at a vastly larger scale and with a wider portfolio of offerings.
• WPP: Global advertising holding company with media-buying and digital marketing capabilities (GroupM, Ogilvy, VMLY&R). Competes for the same enterprise digital marketing budgets as Trazada but as part of a diversified portfolio.
• Dentsu: Global advertising and marketing services group with SEO, paid media, and analytics offerings across multiple agency brands. Overlaps in service category with Trazada but operates at significantly larger scale and across more geographies.
• Havas Media: Global media and digital marketing network offering paid media, SEO, analytics, and integrated strategy. Competes for the same enterprise marketing budgets as Trazada but with a much broader service portfolio and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trazada-marketing
• Xx.com/Trazada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trazada Marketing