ROI UP Group
Azurally (formerly ROI UP Group) is a Madrid-based Martech agency offering full-service digital marketing, SEO, paid media, social media, PR, data, creative, AI, and web development to enterprise clients across Spain and Latin America. It positions itself as a first-mover in Generative Engine Optimization for AI-powered search.
- Company typePrivate
- Founded2011
- HeadquartersMexico City, Mexico
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ROI UP Group does
ROI UP Group, rebranded in 2025 to Azurally, is a Madrid-headquartered Martech agency operating across Spain, Portugal, and four Latin American markets (Mexico, Colombia, Peru, Argentina). Founded in 2011, the firm operates as a full-service digital marketing and technology provider organized around nine core service pillars: Digital Marketing Strategy, SEO, Paid Media, Social Media, PR, Data & Reporting, Creativity, Artificial Intelligence, and Web Development. The offering is delivered through a professional services model targeting enterprise clients across Life Science, Retail & FMCG, Banking & Finance, Travel & Hospitality, and Technology verticals. Named clients include Bayer, Fnac, Juver, Cetelem España, NH Hoteles (Minor Hotels Europe & Americas), Galletas Gullón, and Thermomix (Vorwerk España), with multiple engagements exceeding 10 years.
Technically, the firm combines traditional digital marketing disciplines with AI-augmented service delivery. Proprietary positioning centers on GEO (Generative Engine Optimization), a service line focused on optimizing content for visibility in AI-powered search environments such as ChatGPT, SearchGPT, Perplexity, Gemini, Copilot, and Google AI Overviews. The firm claims first-mover status in GEO across Spain, Mexico, Colombia, and Peru, supported by a Top 1 GEO ranking from Ecommerce News. The technology stack integrates third-party platforms rather than proprietary models: Sitecore (DXP), Microsoft, Salesforce, Drupal, Magento, WordPress, and Strapi are named as core technology partnerships for implementation and development work.
The business model is professional services revenue generated through consultative, direct-to-enterprise sales. Pricing is not publicly disclosed; engagement is initiated via contact form with department-level routing. The firm holds no disclosed external funding, operates as a private entity, and shows no headcount or financial disclosure beyond the 51-100 employee range. Recent strategic activity has centered on the corporate rebrand to Azurally, geographic expansion across LATAM, and the buildout of AI and GEO service capabilities being marketed as the firm's primary differentiator.
ROI UP Group firmographics
Firmographics- Name
- ROI UP Group
- Legal name
- Azurally
- Website
- https://roi-up.com.mx
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Azurally (formerly ROI UP Group) is a Madrid-based Martech agency offering full-service digital marketing, SEO, paid media, social media, PR, data, creative, AI, and web development to enterprise clients across Spain and Latin America. It positions itself as a first-mover in Generative Engine Optimization for AI-powered search.
- Ownership category
- akta.pro rank
ROI UP Group industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where ROI UP Group is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices5 records
Markets served
ROI UP Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Marketing Agency Services: Azurally operates as a Martech agency providing comprehensive digital marketing services including SEO, Paid Media, Social Media, PR, Data Analytics, Creativity, and AI implementation services. Revenue is generated through professional services engagements with business clients seeking digital transformation and marketing optimization.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
ROI UP Group product offering
Product offeringCore offering
ROI UP Group, operating as Azurally, is a full-service Martech (marketing technology) agency providing digital marketing strategy, SEO and GEO (Generative Engine Optimization), paid media, social media, PR, data & reporting, creativity, AI implementation, and web development services to enterprise clients across Spain and Latin America. Revenue is generated through professional service engagements on a consultative sales basis, with a claimed first-mover position in GEO across Spain, Mexico, Colombia, and Peru.
Product overview
Azurally (formerly ROI UP Group) is a Martech agency offering a comprehensive suite of digital marketing and technology services. The portfolio consists of core service pillars (Digital Marketing Strategy, SEO, Paid Media, Social Media, PR, Data & Reporting, Creativity, AI, and Web Development) that work together as an integrated marketing ecosystem. Key product lines include GEO (SEO + AI) for AI search engine optimization, Generative Digital Footprint management, Sitecore-based digital experience platforms, connected TV advertising, and podcasting services. The agency operates across multiple platforms including Sitecore, Microsoft, Drupal, Magento, WordPress, Salesforce, and Strapi, serving clients in sectors including Life Science, Food & Beverage, Real Estate, Travel, Beauty, Retail, Banking, Technology, and FMCG across EMEA and LATAM regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Strategy (Estrategia de Marketing Digital) Comprehensive digital marketing strategy consultancy covering ecommerce strategy, inbound marketing, B2B and B2C marketing, international and multilingual marketing, brand marketing, and digital strategy consulting for enterprise clients.
- SEO Agency Services (Agencia de SEO) Search engine optimization services covering SEO strategy, technical SEO audits, SEO implementation for new websites, content strategy for SEO, and SEO migration support for enterprise clients.
- Paid Media Paid media advertising services including strategic media consulting, programmatic display and video, paid search and shopping, paid social, retail media and marketplaces, and affiliate marketing for app and desktop.
- Social Media Social media management including strategic communication audits, community management, personal branding, social listening, blogging, and podcasting services.
- Public Relations (PR) Public relations services including influencer marketing, press office management, events, online reputation management (ORM), sponsorships, and internal communications for enterprise clients.
- Data and Reporting Data analytics and reporting services including measurement model consulting, audits, metrics configuration and implementation, tracking for advertising platforms, dashboarding, and business intelligence for marketing performance.
- Creativity Services Creative services covering brand strategy and branding, performance creativity, social media creativity, marketplace creativity, event and trade show creativity, and connected TV (TV Conectada) advertising.
- Artificial Intelligence Services (Inteligencia Artificial) AI implementation services including AI chatbots, generative AI, AI-driven personalized experiences, AI-powered translation, AI content generation, and AI video and image creation; also includes AI workshops and AI-applied sector solutions.
- Web Development (Desarrollo Web) Web development services including UX design, UI design, SXO, Atomic Design Systems, headless web development, Digital Experience Platforms (DXP), and app development leveraging platforms such as Sitecore, Microsoft, Drupal, Magento, WordPress, Salesforce, and Strapi.
- GEO: SEO + AI (Generative Engine Optimization) Generative Engine Optimization service combining traditional SEO with AI optimization to improve brand and content visibility in AI-powered search environments such as ChatGPT, SearchGPT, Perplexity, Gemini, Copilot, and Google AI Overviews; positioned as the agency's flagship differentiator.
- Generative Digital Footprint (Huella Digital Generativa) Management of online presence and brand footprint across search engines (Google, Bing, YouTube), social platforms (Instagram, TikTok, Google Maps), e-commerce review platforms, and large language model environments.
Quantifiable outcome
- Top 2 SEO agency, Top 7 Marketing 360 agency, Top 9 Social Media agency, Top 10 Growth agency in Spain
- +2 more outcomes
Companies that use ROI UP Group
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles1 record
ROI UP Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature11 records
ROI UP Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- SitecorecoreSitecore is a digital experience platform partner, with capabilities including XM Cloud, Search, Content Hub DAM, CDP, Personalize, and Order Cloud. Azurally develops projects using Sitecore technology for digital experience management.
- MicrosoftcoreTechnology partnership for Microsoft-based development solutions and integrations.
- DrupalsupportingTechnology partnership for Drupal-based web development and CMS implementations.
- MagentosupportingTechnology partnership for Magento e-commerce platform implementations.
- WordPresssupportingTechnology partnership for WordPress-based website development and CMS solutions.
- SalesforcecoreTechnology partnership for Salesforce CRM integrations and marketing cloud implementations.
- StrapisupportingTechnology partnership for Strapi headless CMS implementations.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
ROI UP Group competitors and assessment
Company assessmentBroad incumbents
- Dentsu Iberia: Iberian arm of Dentsu International spanning creative, media, CXM, and martech services. Direct competitor for Spanish enterprise digital marketing engagements and a key international alternative for multinational clients Azurally also pitches.
- Havas Media Network Spain: Global media and communications network with a sizable Spanish operation offering media planning, paid media, SEO, content, and creative services. Competes for the same enterprise marketing budgets in Spain and LATAM as Azurally but with broader portfolio reach and deeper media-buying scale.
- WPP / GroupM Spain: WPP's media investment arm in Spain providing media planning/buying, programmatic, data, and analytics at scale. Competes directly with Azurally's Paid Media and Data & Reporting practices, especially for retainer-based enterprise work.
- Accenture Song Spain: Creative and tech-services arm of Accenture operating in Spain with strengths in martech platform implementation, CRM, content, and digital experience. Closely comparable given Azurally's Sitecore/Salesforce/headless CMS bundling and enterprise transformation focus.
- Publicis Groupe Spain: Spanish operations of the global advertising holding company, providing strategy, creative, media, digital transformation, and platform implementation services. Competes for Azurally's enterprise roster at the top end of the market while offering more integrated global scale and platform capabilities.
- Deloitte Digital Spain: Consultancy-led digital marketing, martech, and customer experience practice within Deloitte's Spanish business. Competes for transformation-led enterprise engagements where strategy, technology, and execution must be combined — exactly the bundling Azurally offers.
Emerging players
- MediaMonks (S4 Capital / Monks): Global digital-first creative, content, and media production company with strong AI-driven production capabilities and Iberian/LATAM client teams. Comparable as a tech-enabled, AI-forward agency competing for similar enterprise digital mandates.
- Dept Agency: Fast-growing digital agency with strong SEO/GEO, content, martech implementation, and creative capabilities across Europe and LATAM (including a presence in Spain). Direct peer in the martech-bundled agency model Azurally is repositioning toward, and a credible rival for mid-market enterprise clients.
Direct peers
- LLYC (Llorente y Cuenca): Madrid-headquartered communications and marketing firm with deep Spanish-speaking footprint across Spain, LATAM, and the US, offering PR, brand, digital marketing, and corporate affairs. Directly comparable as a Spanish-origin multi-market agency competing for the same enterprise and LATAM clients Azurally serves.
- Making Science: Madrid-headquartered digital marketing and adtech company with operations across Spain and LATAM, combining digital marketing services, martech platform implementation (Salesforce, Google Marketing Platform), and data/analytics. Highly comparable Spanish-origin competitor with similar geographic and platform footprint to Azurally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ROI UP Group social profiles
Digital presenceROI UP Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROI UP Group leadership team
Management profileNumber of profiles
Profiles1 record
ROI UP Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROI UP Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROI UP Group
What does ROI UP Group do?
ROI UP Group, operating as Azurally, is a full-service Martech (marketing technology) agency providing digital marketing strategy, SEO and GEO (Generative Engine Optimization), paid media, social media, PR, data & reporting, creativity, AI implementation, and web development services to enterprise clients across Spain and Latin America. Revenue is generated through professional service engagements on a consultative sales basis, with a claimed first-mover position in GEO across Spain, Mexico, Colombia, and Peru.
Is ROI UP Group a public or private company?
ROI UP Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROI UP Group founded?
ROI UP Group was founded in 2011. It employs 51 to 100 people.
Where is ROI UP Group based?
ROI UP Group is headquartered in Mexico City, Mexico, in the Latin America region.
How does ROI UP Group make money?
One revenue line is on record: digital Marketing Agency Services.
Who are ROI UP Group's main competitors?
Broad incumbents on record are Dentsu Iberia, Havas Media Network Spain, WPP / GroupM Spain, Accenture Song Spain, Publicis Groupe Spain and Deloitte Digital Spain. Emerging players are MediaMonks (S4 Capital / Monks) and Dept Agency. Direct peers are LLYC (Llorente y Cuenca) and Making Science.
Does ROI UP Group have an API?
No public API is recorded for ROI UP Group.
What industry is ROI UP Group in?
ROI UP Group's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 5418 and its SIC code is 7311.