Positiva
Positiva is a Slovenian digital solutions firm in Ljubljana that builds websites, e-commerce, mobile apps, intranets, and proprietary e-tenders and electronic shelf-label products for enterprise and government clients across the Adriatic region.
- Company typePrivate
- Founded2006
- HeadquartersLjubljana, Slovenia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Positiva does
Positiva rešitve d.o.o. is a Slovenian private limited liability company headquartered in Ljubljana that delivers end-to-end digital solutions for enterprise and government clients. The firm builds websites, e-commerce platforms (B2B and B2C on Magento and WooCommerce), custom business and mobile applications (Ionic, Framework 7, PhoneGap), and intranet portals, with Umbraco CMS as a primary platform for tier-1 deployments such as Telekom Slovenije and SID Banka. Specialized in-house products include the e-tenders platform (used by the City of Ljubljana since 2014 for public procurement and subsidy management) and electronic shelf label (ESL) solutions based on Solum Newton and Sub-Giga hardware for retail and warehouse pick-by-light applications. The technology stack is anchored in Microsoft Azure, .NET/C#, MS SQL/MySQL/SQLite, GraphQL APIs, Docker, and Redis caching, with ActiveCampaign and Mautic used for marketing automation and SAP, Microsoft Graph API, and Hybris integrated into client platforms.
Positiva operates a direct enterprise field-sales motion with named reference clients across telecommunications (Telekom Slovenije, IPKO Kosovo), government (City of Ljubljana, Municipality of Postojna, Farmland and Forest Fund of Slovenia), financial services (SID Banka, GRAWE), retail (Intersport, LISCA, Ramy Automotive), healthcare (Farmadent, Sanolabor, Lekarna Soča, University Rehabilitation Institute Soča), hospitality (Sava Hotels & Resorts), manufacturing (TEM Čatež), and media (Dnevnik). The company holds Microsoft Silver Partner status with Azure and Office 365 specializations, certified Umbraco Partner status, and ISO 27001 and ISO 9001 certifications as of November 2025, with a WEBSI 2024 2nd-place award in Telecommunications for the Telekom.si redesign. The firm reports 250+ satisfied customers, 13+ years of operation, and 24/7 support, and is led by owner-director Andrej Zeleznik (CEO) and co-owner Simon Jarm (Head of Development). Revenue streams combine custom development projects, managed IT services under maintenance contracts with SLAs, e-commerce solutions, and ESL hardware sales; pricing is offered via a published price list (effective 1 January 2026) with contract terms for retainer clients, and the company is privately held with no disclosed funding rounds or M&A activity.
Positiva firmographics
Firmographics- Name
- Positiva
- Legal name
- Positiva rešitve d.o.o.
- Website
- https://positiva.si
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Positiva is a Slovenian digital solutions firm in Ljubljana that builds websites, e-commerce, mobile apps, intranets, and proprietary e-tenders and electronic shelf-label products for enterprise and government clients across the Adriatic region.
- Ownership category
- akta.pro rank
Where Positiva is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
Positiva business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Development Projects: Bespoke software development services for web applications, mobile apps, e-commerce platforms, and business solutions tailored to individual client requirements.
- IT Services and Maintenance: Ongoing IT support, infrastructure management, security services, and maintenance contracts with SLA-based response times.
- E-commerce Solutions: Development and maintenance of B2B and B2C online stores on Magento, WooCommerce, and custom platforms.
- Electronic Shelf Labels: Sale and deployment of ESL hardware (Solum Newton and Sub-Giga) with associated software and integration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard project-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Positiva product offering
Product offeringCore offering
Positiva is a Slovenian digital solutions provider that builds custom websites, B2B and B2C e-commerce stores (Magento, WooCommerce), Umbraco CMS implementations, hybrid mobile applications (Ionic, Framework 7, PhoneGap), and enterprise intranet and business applications. The company also delivers specialized proprietary products including an E-Tenders public procurement platform and Solum-based Electronic Shelf Label (ESL) systems for retail and industrial clients, alongside IT infrastructure, cloud, and managed support services.
Product overview
Positiva is a digital solutions company offering a comprehensive portfolio of web development, mobile applications, and IT services. The core offerings include website development (using WordPress, Concrete CMS, custom HTML), e-commerce platforms (Magento, WooCommerce), mobile applications (Ionic, PhoneGap), and enterprise solutions (Umbraco CMS development, intranet portals, business applications). Their specialized products include electronic shelf label (ESL) systems with Solum hardware, e-tenders platform for public procurement, employee reward applications (Salon Bonus), and internal communication apps (Teampulse). The company also provides IT infrastructure services, digital signage, SEO optimization, and marketing automation services. They operate as an Umbraco Partner and Microsoft Silver Partner with Azure and Office 365 specializations.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Development
Quantifiable outcome
- E-tenders platform saves 522 hours per tender implementation by eliminating manual data entry and processing
- +3 more outcomes
Companies that use Positiva
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles3 records
Positiva technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Positiva partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MicrosoftcoreSilver Partner with specializations in Azure and Office 365. Provides cloud infrastructure, productivity tools, and development platforms for Positiva's solutions.
- UmbracocoreCertified Umbraco Partner. Primary CMS platform for many enterprise and government projects including Telekom Slovenije and SID Banka.
- SolumcoreProvider of Newton and Sub-Giga electronic shelf labels used in Positiva's ESL solutions for retail and industrial applications.
- RenderspacecoreCreative design partner responsible for visual design of projects including Telekom.si redesign. Long-term collaboration on design and development.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Positiva competitors and assessment
Company assessmentDirect peers
- Itransition: European-headquartered custom software development and IT services provider offering web, e-commerce, and enterprise platform development. Closest mid-tier peer in scale, services mix, and Microsoft/CMS-aligned technology approach.
- Ciklum: Global digital services firm with European delivery centers offering custom software, e-commerce, and managed IT. Directly comparable in business model (custom dev + managed services) and Microsoft/CMS technology stack.
- Avenga: European digital engineering and IT services company with strong Microsoft and CMS-focused practices. Closest mid-sized European analog to Positiva's bespoke development and digital transformation model.
Broad incumbents
- EPAM Systems: Global digital engineering services provider with strong European presence. Comparable in delivering bespoke web, e-commerce, and platform integrations for enterprise clients.
- Publicis Sapient: Global digital transformation business of Publicis Groupe, focused on enterprise web, commerce, and platform engineering. Overlaps with Positiva in customer experience and commerce transformation services.
- Accenture: Global IT consulting and digital transformation incumbent with deep Microsoft and Umbraco-adjacent practices. Comparable in targeting enterprise digital, ERP, and intranet modernization programs that Positiva serves at smaller scale.
- Capgemini: Global IT services and engineering firm with European CEE delivery centers and a strong digital/transformation practice. Competes with Positiva for enterprise and public-sector transformation mandates at significantly greater scale.
- Deloitte Digital: Global digital agency arm of Deloitte offering strategy, creative, and technology implementation. Overlaps with Positiva on enterprise web, intranet, and commerce transformation engagements.
- Globant: Global digital transformation and IT services firm with European studios. Offers overlapping capabilities in custom web/mobile development, CMS, e-commerce, and AI-driven enterprise modernization.
- Comtrade Group: Slovenia-headquartered IT services group offering digital transformation, software engineering, and managed services across the Balkans and globally. Most directly comparable Slovenian peer; much larger footprint and broader service portfolio, competing for the same enterprise and government RFPs as Positiva.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Positiva social profiles
Digital presencePositiva compliance and trust
Trust signalCompliance2 records
Positiva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Positiva leadership team
Management profileNumber of profiles
Profiles2 records
Positiva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Positiva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Positiva
What does Positiva do?
Positiva is a Slovenian digital solutions provider that builds custom websites, B2B and B2C e-commerce stores (Magento, WooCommerce), Umbraco CMS implementations, hybrid mobile applications (Ionic, Framework 7, PhoneGap), and enterprise intranet and business applications. The company also delivers specialized proprietary products including an E-Tenders public procurement platform and Solum-based Electronic Shelf Label (ESL) systems for retail and industrial clients, alongside IT infrastructure, cloud, and managed support services.
Is Positiva a public or private company?
Positiva is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Positiva founded?
Positiva was founded in 2006. It employs 11 to 50 people.
Where is Positiva based?
Positiva is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Positiva make money?
Four revenue lines are on record. Custom Development Projects are the primary driver. The others are IT Services and Maintenance, E-commerce Solutions and electronic Shelf Labels.
Who are Positiva's main competitors?
Direct peers on record are Itransition, Ciklum and Avenga. Broad incumbents are EPAM Systems, Publicis Sapient, Accenture, Capgemini, Deloitte Digital, Globant and Comtrade Group.
Does Positiva have an API?
Yes. GraphQL API is used for serving data to the front-end of the Telekom Slovenije website and portal project. The GraphQL API reduces unnecessary calls and transfers only the data that is actually displayed on the site.