Labeltronix
Labeltronix is a U.S. label and packaging converter (Anaheim, CA) serving premium consumer, healthcare, and technology brands with flexographic and digital printing, embellishment, RFID, and clinical-trial labels. Operating as part of AWT Labels & Packaging since 2022.
- Company typePrivate
- Founded1993
- HeadquartersAnaheim, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Labeltronix does
Labeltronix, founded in 1993 and headquartered in Anaheim, California, is a specialty label and packaging converter serving premium brands primarily across the U.S. Consumer (food, beverage, wine and spirits, nutraceuticals, personal care, household), Healthcare (clinical trial, medical device, pharmaceutical), and Technology (electronics, industrial, mobility, security) end-markets. The Anaheim facility operates both flexographic and digital printing lines supported by cutting-edge finishing equipment, and offers embellishment consultation, precision converting, security and RFID label capabilities, extended-content labels, and sustainable packaging substrates. The customer base, as evidenced by named case-study logos (Bacoo, Downslope Distillery, Devil Creek Bourbon, Scandal, From the Dead, Butterfly, Egg Nog, Veras, Lariat, Big Bold, FId Street), skews toward boutique and premium-positioned wine, spirits, and food brands that prioritize shelf differentiation and premium appearance.
The company's product catalog is organized into four groups: Pressure Sensitive Labels (prime/packaging, promotional, clinical trial, peel & reseal, variable-data), Flexible Packaging (lidding film, pouches, shrink sleeves, roll film), Specialty Products (precision converting, security technologies, RFID, extended content, sustainable solutions, envelopes), and the AWT On Demand line (print/labeling systems, consumables such as ribbons and inks, and service/technical support). Revenue is generated through one-time product sales, hardware sales of printing systems, and associated professional services; pricing is not publicly disclosed and the model is described as quote-based given the custom nature of label work. Go-to-market is direct B2B enterprise field sales with a customer portal for account management and artwork-guideline-driven order preparation.
Following the 2022 acquisition by AWT Labels & Packaging (headquartered in Minneapolis), Labeltronix operates as a regional node in AWT's multi-location U.S. network rather than as an independent company. The acquisition transferred Labeltronix's established reputation for "award-winning quality and first-class service" into AWT, expanded geographic reach beyond Southern California, and broadened the addressable product set for cross-selling — particularly in regulated pharmaceutical and clinical-trial labels, RFID, and sustainable packaging. Operating geographies remain U.S.-only; headcount is reported in the 101–250 range, and the company has no public listing or external funding history disclosed in the available data.
Labeltronix firmographics
Firmographics- Name
- Labeltronix
- Website
- https://labeltronix.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Labeltronix is a U.S. label and packaging converter (Anaheim, CA) serving premium consumer, healthcare, and technology brands with flexographic and digital printing, embellishment, RFID, and clinical-trial labels. Operating as part of AWT Labels & Packaging since 2022.
- Ownership category
- akta.pro rank
Labeltronix industry classification
Industry- Product category
- Label Manufacturing
- NAICS
- Printing and Related Support Activities (3231), Packaging Machinery Manufacturing (333993)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE)
- akta.pro secondary industries
- Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil) (IMALABAM), Pharmaceutical Labels & Patient Information Packaging (Labels, IFUs, Booklets) (IMALAIAK)
Keywords
Where Labeltronix is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Labeltronix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Label and Packaging Products: Manufacturing and sale of pressure sensitive labels, flexible packaging, and specialty labels to consumer, healthcare, and technology markets. Revenue is generated through product sales with consultative approach to customer requirements.
- Print & Labeling Systems: Sale of print and labeling systems equipment along with consumables including labels, ribbons, and inks
- Service & Technical Support: Technical support and service offerings for label printing equipment and systems
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Labeltronix product offering
Product offeringCore offering
Labeltronix manufactures and sells pressure-sensitive labels, flexible packaging (pouches, shrink sleeves, lidding film, roll film), and specialty labels including RFID, security, extended-content, and sustainable options. Production uses in-house flexographic and digital printing with state-of-the-art finishing equipment, serving premium brand owners across wine & spirits, consumer food & beverage, nutraceutical, healthcare, and technology sectors.
Product overview
Labeltronix, acquired by AWT Labels & Packaging in 2022, is a label and packaging solutions provider offering a comprehensive portfolio of products organized into four main categories: Pressure Sensitive Labels (including Prime & Packaging, Promotional, Clinical Trial, Peel & Reseal, and Variable Data printing), Flexible Packaging (Lidding Film, Pouches, Shrink Sleeves, and Roll Film), Specialty Products (Precision Converting, Security Technologies, Envelopes, RFID, Extended Content, and Sustainable Solutions), and AWT On Demand (Print & Labeling Systems, Labels/Ribbons/Inks, and Service & Support). The company operates state-of-the-art facilities offering both flexographic and digital printing with cutting-edge finishing equipment, serving markets across Consumer (Food, Beverage, Household Care, Nutraceuticals, Personal Care, Wine & Spirits), Healthcare (Clinical Trial, Medical Device, Pharmaceutical), and Technology (Electronics, Industrial, Mobility, Security) sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Pressure Sensitive Labels
Quantifiable outcome
- Award winning quality labels for wine, spirits, food and beverage brands
Companies that use Labeltronix
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Labeltronix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Labeltronix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AWT Labels & PackagingcoreAWT Labels & Packaging acquired Labeltronix in 2022, inheriting the company's award-winning quality, first-class service and reputation, and premium capabilities. As a supplier partner, Labeltronix now operates as part of AWT's network, reaching across their locations to deliver expertise and customer satisfaction in every application.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Labeltronix competitors and assessment
Company assessmentDirect peers
- Multi-Color Corporation (MCC Label): Multi-Color Corporation is one of the largest label converters in the world with deep strength in wine, spirits, and beverage labels — the same primary vertical as Labeltronix. The companies compete directly for premium spirits and wine label business across the U.S. and globally.
- CCL Industries (CCL Label): CCL Industries is the world's largest label converter, with healthcare, consumer, and specialty label capabilities that closely mirror Labeltronix's product mix including RFID, security, and embellished labels. CCL is the dominant scale player that mid-size converters like Labeltronix compete against.
- Fortis Solutions Group: Fortis Solutions Group is a U.S.-based custom label and packaging manufacturer with multiple facilities and a product portfolio spanning pressure-sensitive labels, flexible packaging, and specialty products — directly comparable to Labeltronix's offering and customer base.
- Resource Label Group: Resource Label Group is a PE-backed platform of label converters serving consumer products, healthcare, and industrial end markets with pressure-sensitive labels and flexible packaging. Like Labeltronix, it operates multi-site production and competes for similar B2B customers.
- WS Packaging Group: WS Packaging Group is a long-standing U.S. custom label printer offering pressure-sensitive labels, shrink sleeves, and RFID solutions across consumer and industrial end markets — directly overlapping Labeltronix in product, customer profile, and flexo/digital production model.
- Smyth Companies: Smyth Companies is a privately held label converter with multiple U.S. facilities producing pressure-sensitive labels, flexible packaging, and specialty products for consumer brands. Its scale and product breadth are highly comparable to Labeltronix.
- Hammer Packaging: Hammer Packaging is a U.S. label and packaging printer with strong wine/spirits and consumer brand exposure, offering flexographic and digital printing, embellishment, and shrink-sleeve capabilities that directly compete with Labeltronix's premium-label value proposition.
Broad incumbents
- Avery Dennison: Avery Dennison is the global leader in pressure-sensitive labelstock materials and a major producer of RFID inlays and smart labels. As a broad incumbent, it sets industry standards and pricing dynamics for labelstock that Labeltronix consumes, and competes in adjacent finished-label categories.
- Toppan Printing (Toppan Labels): Toppan is a large global printing conglomerate with a significant labels and packaging division serving consumer, healthcare, and security markets. As a broad incumbent, it overlaps with Labeltronix in security labels, healthcare/pharma labels, and high-end consumer packaging.
- Coveris Holdings: Coveris is a major European flexible and rigid packaging producer with U.S. label operations spanning pressure-sensitive labels, shrink sleeves, and flexible packaging. It overlaps with Labeltronix in flexible packaging printing and consumer goods labeling at a broader portfolio scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Labeltronix social profiles
Digital presenceLabeltronix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Labeltronix leadership team
Management profileNumber of profiles
Labeltronix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Labeltronix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Labeltronix
What does Labeltronix do?
Labeltronix manufactures and sells pressure-sensitive labels, flexible packaging (pouches, shrink sleeves, lidding film, roll film), and specialty labels including RFID, security, extended-content, and sustainable options. Production uses in-house flexographic and digital printing with state-of-the-art finishing equipment, serving premium brand owners across wine & spirits, consumer food & beverage, nutraceutical, healthcare, and technology sectors.
Is Labeltronix a public or private company?
Labeltronix is a private company. It is classified as corporate owned and is currently acquired.
When was Labeltronix founded?
Labeltronix was founded in 1993. It employs 101 to 250 people.
Where is Labeltronix based?
Labeltronix is headquartered in Anaheim, United States, in the North America region.
How does Labeltronix make money?
Three revenue lines are on record. Label and Packaging Products are the primary driver. The others are print & Labeling Systems and service & Technical Support.
Who are Labeltronix's main competitors?
Direct peers on record are Multi-Color Corporation (MCC Label), CCL Industries (CCL Label), Fortis Solutions Group, Resource Label Group, WS Packaging Group, Smyth Companies and Hammer Packaging. Broad incumbents are Avery Dennison, Toppan Printing (Toppan Labels) and Coveris Holdings.
Does Labeltronix have an API?
No public API is recorded for Labeltronix.
What industry is Labeltronix in?
Labeltronix's product category is Label Manufacturing. Its primary akta.pro industry code is IMAMAHAE, Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners), with a secondary code of IMALAKAK, Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart). Its NAICS code is 3231 and its SIC code is 3470.