What AWT Labels & Packaging does

AWT Labels & Packaging (legal name Advanced Web Technologies, Inc., DBA adopted 2013) is a North American label and flexible packaging converter that traces its lineage to Web Label (1976) and Advanced Web Technologies (1991), which merged in 2005; the company was acquired by Mason Wells in 2015 and by Morgan Stanley Capital Partners in 2020. It operates 10 manufacturing facilities across the U.S. (Minneapolis HQ, South Elgin IL, Hauppauge NY, Grand Blanc MI, Anaheim CA, Winston-Salem NC, Garner NC, Napa CA) and Canada (Toronto, Ottawa), with additional EU sales coverage from Amsterdam. Its product portfolio spans pressure-sensitive labels (prime, promotional, clinical trial, peel-and-reseal, variable data), flexible packaging (lidding film, pouches, shrink sleeves, roll film), specialty products (precision converting, security technologies, RFID, extended content, envelopes, sustainable solutions via the Terrene portfolio), and AWT On Demand print-and-labeling systems (hardware, software, labels, ribbons, inks, service). Core technology includes digital, flexographic, screen, and hybrid printing methods with proprietary platforms such as PerfectPeel lidding films (four variants), Solid Seal resealable labels, and precision die-cutting to ±0.001 inches.

The company sells direct to enterprise and mid-market customers across three vertical segments — Consumer Brands (food, beverage, household care, nutraceuticals, personal care and beauty, wine and spirits, specialty retail), Healthcare and Life Sciences (pharmaceutical, medical device, clinical research, biologics), and Technology and Industrial (electronics, industrial, mobility/automotive, security). Pricing is quote-based and not publicly disclosed; revenue derives from custom label and packaging manufacturing (one-time project/license revenue), hardware sales of thermal and inkjet printers and consumables (AWT On Demand), professional services (technical service, certified printer repair, annual service agreements), and custom printing/converting services including design, pre-press, prototyping, R&D, and value engineering.

AWT positions its moat on a combination of (1) geographic distribution through its 10-facility North American network, (2) regulatory certifications held at specific sites — ISO 9001:2015, ISO 14001:2015, IATF 16949:2016, UL Approved, cGMP, SQF, FSC, 3M Preferred Converter, Controlled Goods (Defence Production Act), and Graphic Measures International certification — and (3) differentiated proprietary products. The company was recognized by 3M as its 2019 Supplier of the Year (Packaging Category) and by EcoVadis with a 2025 Silver Medal for sustainability performance. Headcount is listed in firmographic data as 501-1,000, while the company homepage states 400; the company serves 1,500+ customers and processes 25,000+ unique SKUs.

Name

AWT Labels & Packaging

Legal name

Advanced Web Technologies, Inc.

Website

https://awtlabelpack.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AWT Labels & Packaging is a North American label and flexible packaging converter operating 10 manufacturing facilities across the U.S. and Canada, producing pressure-sensitive labels, flexible packaging, RFID, and specialty security products for consumer brands, healthcare, and industrial customers.

Ownership category

akta.pro rank

Product category

Label and Flexible Packaging Manufacturing

NAICS

Printing and Related Support Activities (3231), Packaging and Labeling Services (561910), Commercial Printing (except Screen and Books) (323111)

SIC

Printing Trades Machinery & Equipment (3555), Coating, Engraving & Allied Services (3470), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Label Application Systems & Print-and-Apply (Equipment) (IMALAKAO), Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

Keywords

• Pressure sensitive labels
• Flexible packaging solutions
• Label converting services
• RFID label manufacturing
• Specialty packaging printing

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Labels and Packaging Products: Manufacturing and sale of pressure sensitive labels, flexible packaging, and specialty labels to enterprise customers across consumer, healthcare, and technology markets.
2. AWT On Demand Equipment and Consumables: Sale of thermal and inkjet printers, labels, ribbons, inks, and related supplies. Technical service and support including parts, printheads, and annual service agreements.
3. Service and Support: Technical service and support including certified printer repair, on-site or depot service, genuine factory parts and printheads, and annual service agreements for maintenance.
4. Custom Printing and Converting Services: Custom printing and converting services including design assistance, pre-press, prototyping, R&D, and value engineering for specialized label and packaging solutions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

AWT Labels & Packaging manufactures and converts pressure sensitive labels, flexible packaging, and specialty label products for consumer brands, healthcare/life sciences, and industrial customers. The company operates 10 North American manufacturing facilities delivering digital, flexographic, screen, and hybrid printing with precision converting, embellishment, RFID, and security technologies, plus the AWT On Demand print-and-labeling systems combining hardware, software, consumables, and service.

Product overview

AWT Labels & Packaging is a North American label and flexible packaging converter offering a comprehensive portfolio of products organized into four main categories: Pressure Sensitive Labels (Prime & Packaging, Promotional, Clinical Trial, Peel & Reseal, Variable Data), Flexible Packaging (Lidding Film, Pouches, Shrink Sleeves, Roll Film), Specialty Products (Precision Converting, Security Technologies, Envelopes, RFID, Extended Content, Sustainable Solutions), and AWT On Demand systems (Print & Labeling Systems, Labels/Ribbons/Inks, Service & Support). The company operates multiple manufacturing facilities across North America and serves diverse markets including consumer goods, healthcare, and industrial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• AWT Healthcare: Healthcare and pharmaceutical label solutions division
• AWT RFID Label Technology
• ASL Print FX
• AWT On Demand
• PerfectPeel
• Terrene

Products and services

• Prime & Packaging Labels High-impact, premium-quality pressure-sensitive labels combining brand vision with deep materials and production expertise, offering diverse printing capabilities and embellishment options for shelf appeal.
• Flexographic Labels & Packaging Cost-effective flexographic printing for medium to large volume label and packaging orders, with the ability to print on a wide variety of paper and synthetic materials.
• Digital Labels & Packaging High-quality, cost-effective digital printing for short to medium run label orders with fast turnaround, enabling variable data printing with minimal setup and waste.
• Promotional Labels Specialty printing and converting solutions for promotional needs including static clings, magnets, coupons, scratch-and-reveal, scratch-and-smell, and glow-in-the-dark products.
• Clinical Trial Labels Quality labeling solutions for clinical research projects including single and multi-panel labels, booklets, Perma-Peel labels, multi-adhesive labels, and RFID for life sciences supply chain.
• Peel & Reseal Labels (Solid Seal) Durable, multi-use resealable labels designed for performance, convenience, and shelf appeal, featuring tamper-evident options and the Solid Seal resealable technology.
• Flexible Packaging State-of-the-art flexible packaging printing up to 10-color reverse or surface print roll-stock in single or multi-layered film structures with lamination options.
• PerfectPeel Lidding Film Lidding film solutions including PerfectPeel One (single-use peel), PerfectPeel Flange Resealable, and PerfectPeel Racetrack Resealable options for food, pharmaceutical, and consumer goods packaging.
• Pouches Custom printed stand-up pouches in various sizes with easy open/close features, press-to-close zippers, tear notches, and bottom gussets for upright shelf display.
• Shrink Sleeves 360-degree coverage shrink sleeves printed on various materials with unique effects such as foils, metallic inks, matte and glossy finishes, and tamper-evident features.
• Roll Film Flexible packaging roll stock in reverse or surface print, single or multi-layer printed and laminated films designed for food, beverage, medical, and industrial packaging.
• Variable Data & Image Printing Digital variable data printing enabling customized messaging, unique barcodes, serial numbers, and personalized images on each label without changing press equipment.
• Precision Converting Custom precision die-cutting and converting of flexible adhesive, material, and film-based solutions to tolerances as tight as ±0.001 inches for medical, electronics, mobility, and security industries.
• Security Technologies (Security Labels) Security printing and converting including watermarks, holograms, special inks, microprinting, tamper cuts, and Sensormatic anti-theft labels to prevent forgery, tampering, and counterfeiting.
• Envelopes (ASL Envelope / HDFX) Custom envelope manufacturing using HDFX technology with diverse printing processes, specialty windows, and innovative features including perforations, tear-outs, and peel-and-seal.
• RFID Labels Radio Frequency Identification labels and tags for real-time inventory tracking, supply chain efficiency, product security, anti-counterfeiting, and regulatory compliance across healthcare, retail, and logistics.
• Extended Content Labels Extended Content Labels (ECL) including Booklet and Hinge/Multi-Ply formats providing additional space for regulatory, product, or promotional information without changing container size.
• Sustainable Labels & Packaging (Terrene) Sustainable packaging solutions including PET wash-off options, post-consumer recycled materials, bio-polymer films, compostable options, and FSC certified papers through the Terrene portfolio.
• AWT On Demand Print & Labeling Systems Comprehensive labeling systems combining hardware (thermal and inkjet printers), software, labels, ribbons, inks, and technical service support as a full-service label converter.
• AWT On Demand Labels, Ribbons & Inks High-quality printing supplies including inkjet labels (Epson ColorWorks approved), thermal transfer labels, direct thermal labels, RFID labels, Sensormatic security labels, GHS BS5609 labels, thermal transfer ribbons, and Epson inks.
• AWT On Demand Service & Support Technical service and support including certified printer repair, genuine factory parts and printheads, on-site and depot service options, and annual service agreements for Zebra and Epson printers.

Quantifiable outcome

• 33% cost savings on wine labels (Line Shack Winery)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• American Label Technologies (AWT RFID Label Technology)coreStrategic or Co-development Partner · 1 January 2026RFID technology company rebranded as AWT RFID Label Technology in April 2026, expanding AWT's RFID capabilities and expertise in inventory tracking and anti-counterfeiting solutions.
• ASL Print FXcoreStrategic or Co-development Partner · 1 January 2023Acquired in 2023 with locations in Ontario, North Carolina, and California. Expands AWT's wine, spirits, and specialty label capabilities.
• Labeltronix and ReThinkcoreStrategic or Co-development Partner · 1 January 2022Acquired in 2022, expanding AWT's West Coast presence in Anaheim, California with sustainable packaging capabilities.
• Label InnovationcoreStrategic or Co-development Partner · 1 January 2022Canadian label manufacturer acquired in 2022, expanding AWT's reach in North America and enhancing healthcare industry capabilities, particularly in medical device, technology, and security markets.
• MacArthurcoreStrategic or Co-development Partner · 1 January 2021Acquired in 2021, bringing additional manufacturing capabilities in Grand Blanc, Michigan serving industrial and mobility markets.
• Citation Healthcare LabelscoreStrategic or Co-development Partner · 1 January 2018Acquired in 2018, expanding AWT's healthcare and clinical labeling capabilities in the Hauppauge, New York market.

Scale indicators5 records

Recent moves17 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/awtlabels
• Facebookfacebook.com/awtlabelpack
• LinkedInlinkedin.com/company/awt-labels-&-packaging
• Instagraminstagram.com/awtlabelpack

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWT Labels & Packaging