Hassell Free Companies

What Hassell Free Companies does

Hassell Free Companies is a privately held, family-owned building materials supplier and logistics provider headquartered in Palm City, Florida, founded in 1999 by Vernon Hassell and family, who originate from the Dutch island of Saba. The company operates three integrated divisions: a Local Division that sells flooring (porcelain, ceramic, luxury vinyl planks, hardwood, laminate), windows and doors (including hurricane impact-rated and PGT/Eurowalls brands), cabinets, and countertops (granite, quartz, marble) through a retail showroom and coordinates installation through licensed and insured contractors; an Exports Division that procures, warehouses, and consolidates building materials (including lumber, plywood, and metal roofing) for Caribbean construction projects such as medical schools, dormitories, hotels, hospitals, and residential builds; and a Shipping Division (Hassell Free Shipping, Inc.) that provides ocean and air freight forwarding, including full container, LCL, and non-containerized loads, with regular bi-weekly sailings to Saba and broader Caribbean coverage. Revenue is generated through one-time product sales, project-based professional installation services, managed export procurement, and transactional freight forwarding fees, all priced via custom quotes rather than published rate cards.

The company serves three distinct customer segments: South Florida homeowners undertaking kitchen, bathroom, flooring, window, and door renovations (acquired primarily through showroom visits, free estimates, and Google reviews); Caribbean construction projects requiring full-cycle procurement, warehousing, and consolidation; and Caribbean residents and shops needing consolidated freight forwarding for items not available locally. GTM is sales-led, anchored in a physical showroom at 4407 SW Martin Hwy, Palm City, with direct phone and email sales for export and shipping customers, supported by a basic digital presence (website, Facebook, LinkedIn showcase pages segmented by division) and membership in the Treasure Coast Builders Association.

The business has 11–50 employees, generates no disclosed revenue, has no external funding, and holds no patents or proprietary technology. Its defensibility rests on integrated logistics capabilities for island destinations, a multi-decade operating history, family heritage and diaspora ties, and the convenience of bundling materials, installation, warehousing, and shipping under one provider.

Name

Hassell Free Companies

Legal name

Hassell Free Building Supplies & Exports Inc.

Website

https://hassellfree.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Hassell Free Companies is a family-owned Palm City, Florida building materials supplier and freight forwarder operating three divisions — a retail showroom and installation service for South Florida homeowners, an export procurement arm serving Caribbean construction projects, and a shipping subsidiary providing ocean and air freight across the Caribbean.

Ownership category

akta.pro rank

Headquarters

HQ city

Palm City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials Sales: Sale of flooring (porcelain, ceramic, vinyl planks), windows, doors, cabinets, countertops, and related building materials to local homeowners and construction projects.
2. Installation Services: Professional installation of flooring, windows, doors, and remodeling services through licensed and insured contractors.
3. Export Services: Purchase, warehousing, and consolidation of building materials for Caribbean construction projects. Handles building medical schools, dormitories, hotels, hospitals, and residential projects.
4. Shipping Services: Ocean and air freight forwarding services to Caribbean islands. Offers full container loads, less than container loads, and non-containerized loads. Includes warehousing, consolidation, cargo insurance, and crating services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hassell Free Companies supplies building materials (flooring, windows, doors, cabinets, countertops) and coordinates installation through licensed contractors for South Florida homeowners via its Local Division. Its Exports Division purchases, warehouses, and consolidates construction materials for Caribbean projects including medical schools, hotels, hospitals, and residential builds. The Shipping Division provides ocean and air freight forwarding, warehousing, consolidation, cargo insurance, and crating services to Caribbean islands, with regular bi-weekly shipments to Saba.

Product overview

Hassell Free Companies operates as a building materials supplier with three integrated divisions: Local Division (tile, flooring, windows, doors, cabinets, countertops, and installation services for South Florida homeowners), Exports Division (building supplies, lumber, metal roofing, and construction materials for Caribbean construction projects), and Shipping Division (ocean/air freight forwarding, warehousing, consolidation, and cargo insurance for Caribbean destinations). The company offers a comprehensive portfolio including flooring products (porcelain, ceramic, vinyl, hardwood, laminate), windows and doors (PGT, Eurowalls, hurricane impact-rated), countertops (granite, quartz, marble), and building supplies (lumber, plywood, metal roofing). Installation services are coordinated through licensed contractors across Florida's Treasure Coast.

Differentiator

Problem solved

Functional benefit

Products and services

• Flooring Products Flooring products including Porcelain & Ceramic Tiles, Decorative Tile Collection, Luxury Vinyl Planks, Thinset & Grout, Hardwood Flooring, Laminate Flooring, and Carpet Flooring for residential and commercial construction projects in South Florida.
• Windows and Doors Windows and doors including PGT Doors, Eurowalls Glass Doors, and various window styles (double-hung, casement, sliding, picture, awning, bay/bow) for residential applications in South Florida.
• Cabinets Custom cabinets for kitchens and bathrooms, offered through the company's Local Division for South Florida remodeling projects.
• Countertops Countertops including Granite, Quartz, and Marble surfaces from vendors like UMI Stone and Cambria, offered for kitchen and bathroom installations in South Florida.
• Installation Services Professional installation services for flooring, windows, doors, and remodeling projects using licensed and insured contractors in the Treasure Coast area of Florida.
• Building Supplies and Exports Purchase, warehousing, and consolidation of building materials and supplies for construction projects in the Caribbean, including medical schools, hotels, hospitals, and residential projects.
• Shipping Services Ocean and air freight forwarding services to Caribbean islands, including full container loads, less than container loads, warehousing, consolidation, cargo insurance, and crating services.
• Hurricane Protection Products Hurricane impact-rated windows and doors designed to withstand extreme weather conditions common in Florida and Caribbean regions, offered through the Exports Division.
• Lumber and Plywood Construction-grade lumber and plywood materials for building projects, available through the Exports Division for Caribbean destinations.
• Metal Roofing Metal roofing materials for residential and commercial construction projects, offered through the Exports Division for Caribbean destinations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Floor & Decor: Large U.S. specialty retailer of flooring, tile, and installation accessories with a showroom-driven model. Comparable to Hassell Free's Local Division because both compete for residential and pro flooring buyers via showroom experience and broad SKU depth.
• ABC Supply Co. Leading U.S. wholesale distributor of roofing, siding, windows, and exterior building products serving contractors. Comparable to Hassell Free's Exports Division because both act as procurement-and-distribution intermediaries between manufacturers and construction projects, including hurricane-impact product categories.
• Builders FirstSource: Large U.S. distributor of lumber, millwork, windows, doors, and other building components to contractors and builders. Comparable to Hassell Free's Exports Division on the lumber/plywood/millwork wholesale motion serving construction projects.
• Lumber Liquidators (LL Flooring): Specialty retailer of hardwood, laminate, vinyl, and tile flooring with showroom-based selling. Comparable to Hassell Free's flooring category specifically, including the same DIY and pro customer segments in residential flooring.
• Tropical Shipping: Caribbean-focused ocean cargo carrier offering FCL/LCL services between the U.S. and Caribbean islands. Comparable to Hassell Free Shipping because both operate in the U.S.-to-Caribbean freight lane, though Tropical is a carrier and Hassell Free is a forwarder/coordinator.
• SRS Distribution: U.S. wholesale distributor of roofing, building products, and complementary categories serving contractors. Comparable to Hassell Free on the building-products wholesale model, particularly metal roofing and hurricane-impact product categories the company actively stocks.

Broad incumbents

• Home Depot: Largest U.S. home improvement retailer offering flooring, windows, doors, cabinets, and installation services with deep South Florida store density. Comparable as the dominant incumbent competing for the same homeowner remodel and contractor spend that Hassell Free's Local Division targets.
• Lowe's: National home improvement retailer with comparable categories (flooring, windows, doors, cabinets, countertops) and pro-installer programs. Comparable as a broad incumbent that competes with Hassell Free for Florida homeowner remodel wallet share.
• Crowley Maritime (Caribbean Logistics): Major Caribbean ocean freight operator with scheduled sailings from U.S. ports and full-container/LCL services. Comparable as an incumbent in the same U.S.-Caribbean freight lane that Hassell Free Shipping serves for building materials and personal goods.
• Ferguson Enterprises: Large U.S. distributor of plumbing, HVAC, and related building products with showroom-format branches. Comparable as an incumbent building-products distributor with a showroom-led sales motion adjacent to Hassell Free's showroom retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/HassellFreeExports
• LinkedInlinkedin.com/company/hassell-free-companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hassell Free Companies