Hope Grant Insurance

What Hope Grant Insurance does

Hope Grant Insurance is a regional insurance brokerage operating two branch locations in Saint John and Fredericton, New Brunswick, as part of the broader GoToInsure network that spans 16+ locations across Atlantic Canada (New Brunswick, Nova Scotia, and Newfoundland & Labrador). The firm functions as an intermediary, aggregating and comparing quotes from multiple insurance carriers on behalf of individual consumers and small-to-mid-sized businesses. Its core offering spans six product lines: Auto Insurance (cars, trucks, classic vehicles, boats, RVs, ATVs, motorcycles); Home Insurance (primary residences, cottages, tenant, high-value, condo); Life Insurance (life, mortgage, long-term disability, critical illness, travel); Commercial Insurance (property and liability, commercial auto, E&O/D&O, cyber, and specialty programs DentAssure and BrewAssure); Group Benefits (employer-sponsored health, dental, life, disability, family coverage); and Wealth Management (financial planning, investment advising, estate and succession planning).

The company earns revenue through commissions from insurance carriers on policies sold and renewed, with monthly billing and quote-based personalized pricing across all product lines. Distribution is multi-modal: face-to-face consultations at 16+ physical branch locations remain the primary channel, supplemented by an online quote-request portal, a content/insights blog, and a monthly email newsletter. Marketing emphasizes bilingual English/French service and personable, locally-rooted advisory support in contrast to call-center and digital-first competitors. No proprietary technology, app, or AI capabilities are disclosed in source data; the brokerage operates on standard insurance carrier integrations without public APIs or digital products.

The company is privately held, founded in 1873 under the Hope Grant Insurance brand, with the broader GoToInsure network operating since 2009. Headcount is reported at 11-50, though this likely reflects Hope Grant Insurance's two-branch footprint rather than the full network. No public ownership, institutional investors, funding rounds, M&A activity, or financial disclosures were identified in source data, consistent with a family/owner-operated regional brokerage.

Name

Hope Grant Insurance

Legal name

Hope Grant Insurance

Website

https://hopegrant.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Hope Grant Insurance is a New Brunswick-based insurance brokerage operating as part of the 16+ branch GoToInsure network across Atlantic Canada, offering auto, home, life, commercial, group benefits, and wealth management products to individual consumers and small-to-mid-sized businesses via multi-carrier quote comparison.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAH

Claims Advocacy & Loss Recovery Services

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAJADAF

Directors & Officers (D&O) Liability

Financial & Insurance/Insurance — Motor, Property & Casualty/General Liability Insurance

Keywords

• Insurance brokerage services
• Personal insurance products
• Commercial insurance coverage
• Group benefits administration
• Wealth management advisory

Headquarters

HQ city

Saint John

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As an insurance broker, Hope Grant Insurance (GoToInsure) earns revenue through commissions from insurance product providers (carriers). They shop multiple quotes for customers from their network of insurance providers and earn a commission on each policy sold or renewed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hope Grant Insurance operates as a multi-location insurance brokerage under the GoToInsure brand, providing personal and commercial insurance products including auto, home, life, commercial, group benefits, and wealth management services. The company aggregates quotes from multiple leading insurance carriers on behalf of customers in Atlantic Canada. Services are delivered through 16+ physical branch locations across New Brunswick, Nova Scotia, and Newfoundland & Labrador, complemented by an online quote request channel.

Product overview

Hope Grant Insurance operates as a GoToInsure brand offering a multi-product insurance and financial services portfolio. The company provides six core product lines: Auto Insurance (covering vehicles, boats, RVs, ATVs, and motorcycles), Home Insurance (covering primary residences, cottages, tenants, condos, and high-value properties), Life Insurance (including life, mortgage, disability, critical illness, and travel coverage), Commercial Insurance (covering property, liability, automotive, professional liability, and specialized industry programs like DentAssure and BrewAssure), Group Benefits (employer-sponsored health, dental, life, disability, and family coverage), and Wealth Management (financial planning, investment advising, estate and succession planning). The company serves Atlantic Canadians through 16+ branch locations across New Brunswick, Nova Scotia, and Newfoundland & Labrador, functioning as an insurance broker that aggregates multiple quotes from leading insurance providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Quantifiable outcome

• Combining vehicle and house insurance can save customers 15% on coverage costs.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Insurance Providers / CarrierscoreOthersGoToInsure / Hope Grant Insurance operates as an insurance broker and works with industry-leading insurance companies (providers/carriers) to source the right insurance fit for customer needs. They access multiple insurance carriers to provide customers with comparison quotes.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Sonnet Insurance: Canada's first fully online P&C insurer, offering direct digital quoting for home and auto. Disruptive adjacent competitor that threatens the physical branch-led cost structure of traditional brokers.
• Belairdirect: Intact-owned direct-to-consumer insurance brand targeting Canadian auto and home customers with digital purchasing. Represents the direct-channel disruption that independent Atlantic Canadian brokers like Hope Grant must defend against.

Direct peers

• Hub International: North American insurance brokerage with broad personal, commercial, and benefits product offerings across multiple regions. Highly comparable multi-line broker model, but at materially larger scale.
• Westland Insurance Group: Canadian regional insurance brokerage with a comparable mix of personal, commercial, and specialty lines and a network of branch offices. Similar in scale and operating philosophy to Hope Grant's Atlantic Canadian franchise.
• BrokerLink: One of Canada's largest independent insurance brokerages with a multi-branch, multi-product personal and commercial model. Closely mirrors Hope Grant Insurance's broker-aggregator approach, multi-line product mix, and physical-distribution-led GTM.
• Western Financial Group (now Acera Insurance): Canadian multi-product insurance brokerage operating regional branch networks. Comparable broker-aggregator model with cross-Canada presence versus Hope Grant's Atlantic Canadian footprint.

Broad incumbents

• Intact Financial Corporation: Canada's largest P&C insurer, distributing through both broker and direct (Intact Insurance / belairdirect) channels. Represents both a key carrier partner and a direct competitor to brokerage channels.
• Aviva Canada: Major Canadian P&C insurer with strong broker distribution and direct offerings. Competes with Hope Grant for placements while simultaneously serving as a potential carrier partner.
• TD Insurance (Meloche Monnex): Bank-owned insurance distribution arm serving Canadian consumers and businesses with auto, home, and commercial coverage. Represents the bank-channel threat to traditional broker models like Hope Grant's.
• The Co-operators: Large Canadian financial services firm offering home, auto, life, commercial, and group benefits through both direct and broker channels. Overlapping product breadth but operating at national incumbent scale with integrated carrier capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hopegrantltd
• Facebookfacebook.com/HopeGrantInsurance
• LinkedInlinkedin.com/company/hope-grant-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hope Grant Insurance