Pneus Bélisle

What Pneus Bélisle does

Pneus Bélisle is a Quebec-based tire and automotive service company founded in 1973 by Gilles Bélisle in Longueuil. Now headquartered in Boucherville and operating as part of Groupe Touchette Inc., the company runs 15 retail and service branches across Quebec supported by an ultramodern Michelin-franchised retreading factory in Saint-Jérôme and a mobile on-road boom truck fleet. The company employs more than 175 people, including branch associates, commercial tire installers, mechanics, technical advisors, and corporate staff in finance, IT, and human capital.

Its core offerings are commercial tire sales and installation, automotive mechanical repair and maintenance, on-road commercial fleet service delivered 24/7 via boom trucks, and commercial tire retreading. The retreading operation extends commercial tire life cycles and supports fleet operator cost and sustainability objectives. Customers fall into two primary segments: commercial fleet operators (trucking, bus, construction equipment) requiring tires, mobile service, and retreading; and individual automobile owners seeking seasonal tires, installation, and mechanical service at retail branches.

Revenue is generated transactionally through tire sales, installation, mechanical services, and retreading, with commercial fleet pricing quoted per engagement. The company differentiates through a cooperative retirement program in which employees become indirect co-owners of company real estate via tax-advantaged contributions (125-200% deductibility) with 3% employer matching, and through its Michelin franchise for commercial retreading. The company is privately held under Groupe Touchette Inc., with no public ticker, no disclosed funding rounds, and no reported revenue.

Name

Pneus Bélisle

Legal name

Pneus Bélisle Inc.

Website

https://pneusbelislecarrieres.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Pneus Bélisle is a Quebec-based tire retailer and automotive service company founded in 1973, operating 15 branches and a Michelin-franchised retreading factory. It serves commercial fleet operators and individual automobile owners with tire sales, installation, mechanical repair, and 24/7 mobile fleet service.

Ownership category

akta.pro rank

Product category

Tire Services and Automotive Repair

NAICS

Tire Retreading (326212), Tire Manufacturing (32621), Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Tires & Inner Tubes (3011), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retread & Tire Recapping Manufacturing (IMANAKAK)

akta.pro secondary industries

Retail Tire Sales & Installation (Consumer) (TLAKADAA), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Tire retail services
• Commercial tire retreading
• Automotive mechanical repair
• Commercial fleet services
• Mobile tire installation

Headquarters

HQ city

Boucherville

HQ country

Canada

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tire Retail Sales: Retail sale of new and retreaded tires for automobiles, trucks, buses, and construction equipment across 15 branch locations.
2. Tire Installation Services: Installation services for commercial and automobile tires, including changing, calibrating, and mounting tires according to manufacturer standards.
3. Commercial Tire Retreading: Retreading services for commercial vehicle tires at ultramodern Michelin-franchised factory, extending tire life and reducing costs for fleet operators.
4. Auto Mechanical Services: Automotive repair and maintenance services including inspections, diagnostics, and mechanical repairs at select branches covering both automobile and commercial sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pneus Bélisle retails and installs new tires (automobile and commercial/heavy-duty), operates a Michelin-franchised retreading factory for commercial truck tires, provides automotive mechanical repair and maintenance services, and offers 24/7 on-road mobile tire service via boom trucks for commercial fleet operators. Operations run across 15 retail/service branches and 1 retreading plant in Quebec, serving both individual consumers and commercial fleets.

Product overview

Pneus Bélisle is a Quebec-based tire retailer and automotive service company founded in 1973, operating 15 branches and one retreading plant. The company offers a unified portfolio of tire and mechanical services: commercial and automotive tire sales with installation (both in-branch and mobile road service), automotive mechanical repair and maintenance, and tire retreading for commercial vehicles. The core offering consists of commercial tires and retreading services for fleet operators, alongside automotive tires and mechanical services for individual vehicle owners. All services are delivered through company-owned branches across Quebec with a focus on commercial vehicle sectors including trucks, buses, and construction equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Tires (Pneus automobiles)
• Commercial Tires (Pneus commerciaux)
• Commercial Tire Retreading (Rechapage de pneus)

Quantifiable outcome

• Employees can deduct 125-200% of weekly retirement contributions through tax returns
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Groupe Touchette Inc.coreOthers · 1 January 1973Affiliated parent company. Groupe Touchette Inc. is the parent organization of Pneus Bélisle, providing corporate oversight and shared services. The privacy policy states that Pneus Bélisle Inc. is affiliated to Groupe Touchette Inc., with the privacy officer located at Groupe Touchette's address at 750 Boulevard Lebeau, Saint-Laurent.
• MichelincoreStrategic or Co-development PartnerMichelin-franchised retreading factory partnership. The ultramodern retreading factory is franchised by Michelin, allowing Pneus Bélisle to offer certified retreading services for commercial tires under the Michelin brand.
• Groupe UnivoquecoreOthersAffiliated entity. The privacy policy mentions Groupe Univoque as part of the Pneus Bélisle corporate structure (Pneus Bélisle Inc., Groupe Univoque, Rechapage Bélisle, and marchands Pneus Bélisle).
• Rechapage BélislecoreOthersAffiliated entity and brand name for the retreading operations. Part of the corporate group structure including Pneus Bélisle Inc., Groupe Univoque, Rechapage Bélisle, and Pneus Bélisle merchants.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Point S Canada: Point S is an international tire and auto service cooperative expanding across Canada with independent dealer members. It is comparable to Pneus Bélisle as a multi-location tire retail and service brand, though its model is franchise/cooperative rather than corporate-owned.

Direct peers

• Kal Tire: Kal Tire is one of Canada's largest independent tire dealers with a strong commercial truck tire and retreading focus across Western Canada. It is comparable to Pneus Bélisle in offering integrated retail, commercial fleet service, and retreading, though at a larger national scale.
• Tirecraft: Tirecraft is a Canadian tire and auto service retailer operating through corporate and associate-owned locations across Canada. Its mix of consumer tires, commercial service, and mechanical repairs closely mirrors Pneus Bélisle's service portfolio.
• Fountain Tire: Fountain Tire is a Canadian tire retailer with both consumer and commercial service offerings and corporate-owned stores across multiple provinces. Like Pneus Bélisle, it emphasizes employee ownership culture and serves both individual motorists and commercial fleets.
• OK Tire: OK Tire is a Canadian tire dealer franchise network offering retail, commercial, and mechanical services. It is comparable to Pneus Bélisle's branch model serving consumer and commercial customers with tire and auto repair services.

Broad incumbents

• Goodyear Canada: Goodyear Canada is a tire manufacturer with commercial truck tire and retreading operations and a network of retail and fleet service providers. Its commercial tire and retreading business overlaps with Pneus Bélisle's core commercial segment.
• Bridgestone Canada: Bridgestone Canada is a major tire manufacturer and operator of commercial retreading and dealer networks (including Bandag). It is comparable through its retreading franchise model and commercial fleet service infrastructure that overlaps with Pneus Bélisle's Michelin-franchised operations.
• Michelin North America (Canada): Michelin is the global tire manufacturer that franchises Pneus Bélisle's retreading plant. As the franchisor and partner, Michelin provides the certified retreading process, technology standards, and brand backing that underpin Pneus Bélisle's manufacturing capability.
• Canadian Tire Corporation: Canadian Tire operates one of Canada's largest retail networks selling tires, automotive parts, and services through its stores and affiliated banners. It competes with Pneus Bélisle for consumer tire and basic automotive service demand across Quebec.
• Groupe Touchette Inc. Groupe Touchette is the parent company of Pneus Bélisle and a major Canadian tire distributor operating wholesale and retail banners. It is comparable as the corporate group controlling Pneus Bélisle's operations and shared services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pneusbelisle
• YouTubeyoutube.com/channel/UC5pg9yF8zMhlbG678gks1ng
• LinkedInlinkedin.com/company/pneus-b-lisle/?viewAsMember=true
• Facebookfacebook.com/Pneusbelisle

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pneus Bélisle