Nuaware
Nuaware is a UK-based specialist distributor for DevSecOps and cloud-native technologies, part of Exclusive Networks Group. It resells 15+ partner products across 150+ countries to enterprise customers in financial services, healthcare, public sector, and technology sectors.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Nuaware does
Nuaware is a specialist distributor focused on DevSecOps and cloud-native technologies, headquartered in London with a secondary office in Portland, Oregon. Founded in 2016 and operating as a wholly-owned subsidiary of Exclusive Networks Group, the company resells and distributes a curated portfolio of 15+ cloud-native products from 150+ technology partnerships across infrastructure management (HashiCorp Terraform, Consul, Nomad, Mirantis, Lens), application development and deployment (Docker Business, LaunchDarkly), and security and monitoring (Black Duck, HashiCorp Vault, Sysdig, GitGuardian, Apiiro, PagerDuty, Gremlin, HUMAN Security, Invicti). Nuaware organizes these products into integrated "Better Together" solution bundles spanning the full software development lifecycle — from secure code and AI-powered infrastructure-as-code through container security, secrets management, observability, incident response, and release management.
The company serves enterprise customers across eight primary verticals — financial services, healthcare, public sector, technology, telecommunications, energy, retail, and logistics — with a focus on organizations navigating compliance requirements such as DORA, NIS2, PCI DSS, HIPAA, SOC 2, ISO 27001, and FedRAMP. Its go-to-market combines direct enterprise sales, channel partner resellers, and a licensed distribution model, with marketing driven by industry events and content across the UK and Europe. Nuaware generates revenue through subscription reselling of partner products and a set of professional services including Go-to-Market support, Lead Generation Engine, Partner Ecosystem Development, Transaction Management, and Training/Lab Setup that accelerate vendor and customer adoption of cloud-native stacks.
Nuaware firmographics
Firmographics- Name
- Nuaware
- Legal name
- Nuaware Ltd
- Website
- https://nuaware.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nuaware is a UK-based specialist distributor for DevSecOps and cloud-native technologies, part of Exclusive Networks Group. It resells 15+ partner products across 150+ countries to enterprise customers in financial services, healthcare, public sector, and technology sectors.
- Ownership category
- akta.pro rank
Nuaware industry classification
Industry- Product category
- Value-Added IT Distribution
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)
Keywords
Where Nuaware is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Nuaware business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Technology Distribution & Reselling: Nuaware operates as a licensed distributor and reseller for DevSecOps and cloud-native technology vendors including Docker, HashiCorp, Black Duck, and others. Revenue generated through subscription reselling and distribution of partner products.
- Professional Services: Services including go-to-market support, lead generation engine, partner ecosystem development, transaction management, and training and lab setup to help vendors and partners accelerate their cloud-native journey.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Docker Desktop Pro - For individual developers and small teams |
| Subscription | Monthly | Docker Team - For small to medium teams |
| Subscription | Monthly | Docker Business - For large organizations managing secure software supply chains |
| Subscription | Annual | Docker Hardened Images - Enterprise-grade secure container images |
| Subscription | Annual | Lens Pro - Kubernetes IDE with commercial support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Nuaware product offering
Product offeringCore offering
Nuaware is a specialist distributor that resells and licenses DevSecOps and cloud-native partner technologies (including Docker, HashiCorp, Black Duck, Sysdig, GitGuardian, PagerDuty, LaunchDarkly, Mirantis, Lens, Gremlin, Apiiro, Invicti, and HUMAN Security) to enterprises and channel partners. It complements this distribution with professional services including go-to-market strategy, lead generation, partner ecosystem development, transaction management, and training/lab setup, helping vendors and customers build, secure, and operate modern technology stacks.
Product overview
Nuaware is a specialist distributor for DevSecOps and cloud-native technologies, part of Exclusive Networks. Their offering is a portfolio of integrated partner technologies organized across Infrastructure and Application Management (HashiCorp Terraform, Consul, Nomad, Mirantis, Lens), Application Development and Deployment (Docker Business, LaunchDarkly), and Security and Monitoring (Black Duck, HashiCorp Vault, Sysdig, GitGuardian, Apiiro, PagerDuty, Gremlin, HUMAN Security, Invicti). These products work together to address the full DevSecOps lifecycle from code development through containerization, security scanning, secrets management, observability, incident response, and release management. Nuaware also offers professional services including Go-to-Market, Lead Generation, Partner Ecosystem Development, Transaction Management, and Training/Lab Setup to help vendors and customers succeed with cloud-native adoption.
Differentiator
Problem solved
Functional benefit
Products and services
- HashiCorp Terraform Infrastructure as code tool distributed by Nuaware for building, changing, and versioning infrastructure safely and efficiently across any cloud.
- HashiCorp Consul Service networking platform distributed by Nuaware for secure service discovery, configuration, and segmentation across any runtime platform and cloud.
- HashiCorp Nomad Workload orchestrator distributed by Nuaware for automating deployment and scaling of containerized and non-containerized applications across any infrastructure.
- Mirantis Kubernetes-based container management, private cloud infrastructure, continuous delivery and deployment, and container registry services distributed by Nuaware.
- Lens Kubernetes IDE distributed by Nuaware, providing a unified and extensible interface for managing and developing applications on any Kubernetes cluster.
- Docker Business Commercial Docker platform distributed by Nuaware, providing an end-to-end development and deployment environment for building, sharing, and running containerized applications, with features including SAML SSO, registry access control, and centralised policy management.
- LaunchDarkly Feature management platform distributed by Nuaware, enabling software teams to release and manage new features with greater control and confidence through feature flags.
- Black Duck Application security solution distributed by Nuaware for managing security, license compliance, and code quality risks from open source in applications, containers, and software artifacts.
- HashiCorp Vault Cloud-native security platform distributed by Nuaware for identity-based access management and secrets management for modern applications and infrastructure.
- Sysdig Container security and monitoring platform distributed by Nuaware, providing deep visibility into containerized applications and infrastructure with runtime threat detection.
- GitGuardian Security platform distributed by Nuaware that detects and prevents accidental exposure of sensitive data such as API keys and passwords in code repositories.
- Apiiro Application security platform distributed by Nuaware for continuous risk assessment and remediation across the software development lifecycle.
- PagerDuty Cloud-based incident management platform distributed by Nuaware, helping organisations prevent and resolve business-impacting incidents in real time.
- Gremlin Chaos engineering platform distributed by Nuaware, enabling engineers to proactively identify and fix system weaknesses before they cause downtime.
- Docker Hardened Images Secure, CVE-patched, signed container base and application images maintained by Docker and distributed by Nuaware, with near-zero CVEs and up to 95% smaller attack surface.
- HUMAN Security Bot detection and mitigation platform distributed by Nuaware, protecting against automated, AI-driven, and human-led fraud across web, mobile, and APIs.
- Invicti Application security platform distributed by Nuaware combining ASPM with discovery and scanning, delivering proof-based DAST results with AI-powered prioritisation.
- Sysdig Secure Cloud-native application protection platform (CNAPP) distributed by Nuaware, powered by agentic AI, open innovation, and runtime insights for cloud security.
- Sysdig Headless Cloud Security AI agents distributed by Nuaware that detect, investigate, and respond to cloud security threats without dashboards.
- Falco Open source runtime detection project for cloud-native environments, distributed by Nuaware as part of its security and monitoring portfolio.
- Black Duck Signal Agentic AI AppSec solution distributed by Nuaware, combining 20+ years of security expertise with AI-driven analysis for fast issue detection and remediation.
- Black Duck Polaris Platform AppSec platform distributed by Nuaware, built for the speed, scale, and ambition of AI-powered development.
- Black Duck Software Composition Analysis Comprehensive SCA solution distributed by Nuaware for managing security, license compliance, and code quality risks from open source.
- Coverity Static Analysis Static analysis (SAST) solution distributed by Nuaware, providing code scanning to deliver high-quality software meeting security and safety standards.
- HUMAN Sightline Cyberfraud Defense Protection against the full lifecycle of digital attacks and fraud distributed by Nuaware, with deep investigative intelligence.
- AgenticTrust Platform distributed by Nuaware for understanding, governing, and controlling AI agent interactions across the customer journey.
- Client-Side Defense Complete visibility and control over client-side scripts distributed by Nuaware, with surgical blocking of risky behaviour.
- Go-to-Market Services Strategic consulting and execution services from Nuaware to accelerate cloud-native product time to market, leveraging Exclusive Networks' global network.
- Lead Generation Engine Service from Nuaware designed to generate leads and accelerate business growth for technology vendors.
- Partner Ecosystem Development Service from Nuaware to build and grow partner networks across the channel ecosystem.
- Transaction Management Service from Nuaware for managing technology transactions and acquisitions.
- Training and Lab Setup Training services and lab environment setup from Nuaware for technology adoption.
Quantifiable outcome
- Near-zero CVEs with Docker Hardened Images
- +17 more outcomes
Companies that use Nuaware
Customer profileSegments8 records
Ideal customer profiles2 records
Nuaware technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability17 records
Feature7 records
Nuaware partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Nuaware competitors and assessment
Company assessmentDirect peers
- Exclusive Networks: Parent company and global specialist distributor for cybersecurity and cloud-native technologies. Operates the same distribution and value-added channel model as Nuaware but at much greater scale, and is Nuaware's direct corporate parent.
- Westcon-Comstor: Global value-added distributor specializing in cybersecurity, networking, and cloud-native technologies. Directly comparable to Nuaware in vendor portfolio (e.g., container security, observability vendors) and go-to-market model.
- Pax8: Cloud-first distributor focused on helping MSPs and SMBs procure and manage cloud and security SaaS. Comparable to Nuaware as a specialist cloud-native distributor, with a similar subscription reselling and partner enablement model.
- Climb Channel Solutions: Specialist value-added IT distributor focused on emerging and niche vendors across cloud, security, and DevOps. Closely comparable to Nuaware in serving emerging cloud-native vendors with value-added distribution.
- Sherweb: Cloud-focused distributor and MSP enabler providing subscription management, billing, and provisioning for cloud and security SaaS vendors. Comparable to Nuaware in cloud subscription distribution and channel enablement services.
- Rhino Distribution: UK-based specialist distributor focused on cloud-native, DevOps, and cybersecurity vendors. Closely comparable to Nuaware in size, geography, and specialist cloud-native distribution positioning.
Regional players
- ALSO Group: European IT distributor with significant cloud, security, and DevOps vendor coverage. Comparable to Nuaware in business model (subscription distribution + value-added services) but primarily serves the European DACH market at greater scale.
Broad incumbents
- Arrow Electronics: Global broad-line IT distributor with a sizable enterprise computing, cloud, and security portfolio. Overlaps with Nuaware in cloud-native and DevSecOps distribution but competes as a much larger generalist.
- TD SYNNEX: One of the largest global IT distributors with broad cloud, security, and DevOps portfolios. Comparable distribution economics but at massively greater scale and breadth than Nuaware's specialist focus.
- Ingram Micro: World's largest IT distributor, with growing cloud marketplace and DevSecOps coverage. Competes with Nuaware for enterprise cloud-native distribution mandates but at fundamentally different scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Nuaware social profiles
Digital presenceNuaware compliance and trust
Trust signalCompliance7 records
Nuaware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nuaware leadership team
Management profileNumber of profiles
Nuaware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nuaware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nuaware
What does Nuaware do?
Nuaware is a specialist distributor that resells and licenses DevSecOps and cloud-native partner technologies (including Docker, HashiCorp, Black Duck, Sysdig, GitGuardian, PagerDuty, LaunchDarkly, Mirantis, Lens, Gremlin, Apiiro, Invicti, and HUMAN Security) to enterprises and channel partners. It complements this distribution with professional services including go-to-market strategy, lead generation, partner ecosystem development, transaction management, and training/lab setup, helping vendors and customers build, secure, and operate modern technology stacks.
Is Nuaware a public or private company?
Nuaware is a private company. It is classified as corporate owned and is currently operating.
When was Nuaware founded?
Nuaware was founded in 2016. It employs 11 to 50 people.
Where is Nuaware based?
Nuaware is headquartered in London, United Kingdom, in the Europe region.
How does Nuaware make money?
Two revenue lines are on record. Technology Distribution & Reselling is the primary driver. The others are professional Services.
Who are Nuaware's main competitors?
Direct peers on record are Exclusive Networks, Westcon-Comstor, Pax8, Climb Channel Solutions, Sherweb and Rhino Distribution. ALSO Group is listed as a regional player. Broad incumbents are Arrow Electronics, TD SYNNEX and Ingram Micro.
Does Nuaware have an API?
No public API is recorded for Nuaware.
What industry is Nuaware in?
Nuaware's product category is Value-Added IT Distribution. Its primary akta.pro industry code is BPAEACAD, Cloud-Native Development (Containers, Kubernetes, Microservices). Its NAICS code is 51821 and its SIC code is 5045.