First American Bank New Mexico

What First American Bank New Mexico does

First American Bank is the largest independent community bank in New Mexico, operating 22 branch locations across 14 communities in New Mexico and West Texas (including El Paso), with assets approaching $2 billion. Founded in 1903 as The First National Bank of Artesia and rebranded in 2009, the bank is held under First Artesia Bancshares, Inc. and led by CEO/Chairman Greg Marrs. It is FDIC-insured and SBA Preferred Lender, and has been recognized as Community Rural Lender of the Year by both the New Mexico SBA and the National SBA.

The bank operates three integrated business lines: personal banking (multiple checking tiers, savings, CDs/IRAs, personal loans, mortgages, debit and credit cards), business banking (SMART Business Checking, treasury management, ACH/wires, merchant services via Clover from Fiserv, SBA 7(a)/504/Express loans, agricultural and oil-and-gas lending), and Trust & Wealth Management (investment management for over 60 years, estate and financial planning, trust and fiduciary services, corporate retirement plans). The digital platform includes mobile banking apps (iOS/Android), Next-Gen Digital Banking with customizable home-screen widgets, Snap Deposit, Brella App for debit-card fraud management, and behavioral anomaly detection under Secure Payments. Debit card processing runs on Shazam; credit cards via TIB Card Services.

Revenue is generated through traditional community-banking mechanics: net interest income on personal, mortgage, business, SBA, agricultural, and oil-and-gas loans; deposit-account service charges; transaction fees on bill pay and merchant services; and recurring trust and wealth-management fees. Pricing is granular and tier-based, with minimum deposits as low as $50 (student) and $100 (FIRST Vantage) and monthly service charges of $5-$20 on most checking products. Distribution relies on physical branches, local mortgage originators, mobile/online self-serve channels, and a referral-driven relationship model that the bank explicitly cites as a primary acquisition channel.

Name

First American Bank New Mexico

Legal name

First American Bank

Website

https://firstamericanbanknm.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

251–500 employees

Short description

First American Bank is the largest independent community bank in New Mexico, operating 22 branches across 14 communities in New Mexico and West Texas with assets near $2 billion. It provides personal, business, SBA, agricultural, oil-and-gas lending, merchant services, and trust and wealth management to consumers, small/mid-size businesses, and high-net-worth clients.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)

Keywords

• Community banking services
• Personal and business lending
• Wealth management services
• SBA loan programs
• Treasury management solutions

Headquarters

HQ city

Artesia

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Interest Income: Revenue generated from interest on loans including personal loans, home loans, business loans, SBA loans, agricultural loans, and oil and gas loans.
2. Deposit Account Fees: Monthly service charges on checking and savings accounts, paper statement fees, and overdraft fees.
3. Bill Pay Services: Fee-based bill payment service at $6 for first 10 items plus $0.50 per additional item.
4. Trust and Wealth Management: Investment management, fiduciary services, estate planning, and retirement plan services with associated fees.
5. Merchant Services: Point-of-sale system services through Clover partnership, processing payments for business customers.
6. Credit Card Services: Credit card interest and fees through partnership with TIB Card Services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

First American Bank is a community bank offering deposit accounts, consumer and commercial lending, SBA loans, treasury management, merchant services, and trust and wealth management services. It operates 22 branches across New Mexico and West Texas and provides digital banking via mobile and online channels, including a Next-Gen digital platform with mobile deposit and card management features.

Product overview

First American Bank is a traditional community bank offering a comprehensive portfolio of deposit, lending, and wealth management products organized across personal banking, business banking, trust and wealth management, and digital banking channels. The personal banking suite includes multiple checking account types (FIRST Vantage, FIRST Choice, FIRST Start Student, FIRST Freedom Club, FIRST Rewards, NOW Account), VISA debit cards with Mobile Wallet and Brella App protection, personal credit cards (Low Rate and Preferred Points), savings accounts, CDs and IRAs, personal loans, home loans and mortgages, overdraft services, and gift cards. Business banking encompasses SMART Business Checking accounts, business debit and credit cards, SBA loan programs (7(a), 504, Express, Veterans), general business lending, treasury management (ACH, wire transfers, cash management), and Merchant Services via Clover POS. Trust and Wealth Management provides investment management, estate and financial planning, trust and fiduciary services, and corporate retirement plans, alongside scholarship programs. The digital banking platform comprises Mobile Banking App, Online Banking, Next-Gen Digital Banking, eBusiness Online Banking, and eBusiness Mobile App, all supporting Snap Deposit, Touch ID, account notifications, and fraud protection tools including the Brella App, Secure Payments anomaly detection, and Positive Pay. Financial Calculators and various account notification services round out the product ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts Tiered personal checking accounts (FIRST Vantage, FIRST Choice, FIRST Start Student, FIRST Freedom Club, FIRST Rewards, NOW Account, A1 Money Fund) with varying minimum balances, service charges, and interest-bearing options, for consumers including students, retirees, and general personal banking customers.
• Personal Savings Accounts Personal savings products including First Savings (variable-rate interest) and PRIDE Savings for individuals under 18, with monthly service charges and minimum opening deposits.
• Certificates of Deposit and IRAs FDIC-insured Certificates of Deposit (terms from 30 days to five years, minimums from $500 to $2,500) and Individual Retirement Accounts (traditional, rollover, Roth, and education IRAs) for consumer savers.
• Personal Lending Personal loans for household items, debt consolidation, vacations, education, new and used vehicles, including Unsecured Installment Loans, FIRST Optimum Line of Credit, and Home Equity Loans for individual consumers.
• Home Loans and Mortgage Home purchase and mortgage financing including Conventional/Fixed Rate, Adjustable Rate, Combo/Piggyback, Jumbo, FHA, VA, USDA, and first-time home buyer programs through local mortgage originators.
• VISA Debit Card VISA debit card providing 24/7 access to checking funds, with Mobile Wallet contactless payment support, Instant Issue availability, and integration with the Brella App for fraud protection and card management.
• Personal Credit Card Personal credit cards (Low Rate Card with competitive APR and introductory rate, and Preferred Points Card with one point per dollar up to 10,000 points per month and no annual fee), issued through partnership with TIB Card Services.
• Business Checking Accounts Business checking accounts including SMART Business Checking (for startups/sole proprietors), SMART Business Advantage (for small to mid-size businesses), SMART Business Premier (analyzed account with customized pricing), and A-1 Money Fund for businesses.
• Business Credit Card Business credit cards including a Standard Card with competitive ongoing APR and a Preferred Points Card earning one point per dollar up to 10,000 points per month, with employee cards at no extra cost.
• Merchant Services (Clover POS) Point-of-sale systems and merchant payment processing offered in partnership with Clover from Fiserv, providing mobile and countertop POS with inventory management, employee scheduling, payroll, analytics, and loyalty programs.
• Treasury Management Business treasury management including ACH Services, Easy Deposit electronic check scanning, Wire and Book Transfers, Pay Cards for payroll, and Cash Management tools for cash concentration, controlled disbursement, target balance, and balance sweeps.
• Business Lending Business lending for commercial/residential construction, long-term commercial real estate, equipment and inventory financing, business acquisition and expansion, cash-flow management, leasehold improvements, agricultural loans (including FSA-guaranteed farm loans), and oil and gas loans.
• SBA Loan Programs SBA Preferred Lender programs including SBA 7(a) Loan (up to $5 million), SBA 504 Loan (up to $5.5 million), SBA Express Loan (up to $500,000), and SBA Loan to Veterans, with streamlined approval for small businesses.
• Investment Management Investment management of mutual funds, equities, bonds, and other securities through personalized asset allocation models (preservation, growth, income) using core-satellite investing with open-architecture fund evaluation, for individual and institutional clients.
• Estate and Financial Planning Services Estate and financial planning services working with clients' estate planning attorneys and CPAs to implement asset and wealth management plans, including review and drafting of trusts, wills, and fiduciary documents.
• Trust and Fiduciary Services Trust and fiduciary services including Trustee services for Personal, Special Needs, and Settlement Trusts, Estate Administration, and comprehensive Account Administration (proxies, income processing, distributions, gifting, tax reporting).
• Retirement Plans Services Corporate retirement plan services including Plan Formation and Compliance (plan selection, compliance testing, Form 5500), Investment Advisor services (open-architecture fund selection), and Plan Trustee, Custodian, and Record-Keeper services for businesses.
• Mobile Banking App Personal mobile banking app for iOS and Android providing balance and account activity viewing, internal fund transfers, account alerts setup, and Snap Deposit remote check capture.
• Online Banking Web-based online banking platform providing 24/7 account access, balance and transaction viewing, statements, fund transfers, stop payments, alerts, and downloads to Quicken/QuickBooks/Microsoft Money; includes Bill Pay and Money Management.
• Next-Gen Digital Banking Enhanced digital banking platform with customizable home screen (greeting widgets, draggable widget ordering, favorites), account summary, transaction search/filtering, account renaming/reordering, message widgets, and quick actions for online and mobile.
• eBusiness Online Banking Business online banking providing account summary and reporting across checking, savings, money market, and commercial loan balances, stop payments, statement manager with check image retrieval, ACH and wire capabilities, and eBusiness Bill Pay.
• eBusiness Mobile App Business mobile banking app for iOS and Android with expense tracking, balance monitoring, money movement, Snap Deposit check deposits, bill payment, ACH/wire approval, internal fund transfers, and customized alerts.
• Business Fraud Protection Business fraud protection suite including Secure Payments (behavioral fraud detection identifying anomalies in online activity and transaction patterns) and Positive Pay for Checks and ACH (alerting to unauthorized items for online pay/return decisions).

Quantifiable outcome

• SBA 7(a) loans up to $5,000,000 maximum
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• Clover from FiservcoreTechnology or IntegrationPartnership with Clover from Fiserv to provide point-of-sale (POS) systems and payment processing platforms for business merchant services. Clover provides mobile and countertop POS solutions with inventory management, employee scheduling, payroll, analytics tools, and loyalty programs.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Citizens Bank of Clovis: Independent community bank headquartered in Clovis, New Mexico, serving Eastern New Mexico and West Texas consumers and small businesses with deposit, lending, and SBA products — a direct comparable in size, geography, and product set.
• First National Bank of Santa Fe: New Mexico-based community bank offering personal and business banking, mortgage, and wealth management across the state — the closest same-state independent community bank competitor.
• Pioneer Bank (Roswell, NM): Independent New Mexico community bank operating in Roswell and other southeastern NM markets — a near-perfect geographic and product overlap, especially in Artesia/Roswell corridor.
• City Bank (Lubbock, TX): Texas community bank with comparable size (~$2B+ assets), full personal/business banking and SBA lending, serving West Texas and Lubbock-area markets analogous to First American's NM/Tex footprint.
• FirstBank Southwest (Amarillo, TX): West Texas/Panhandle community bank with similar deposit, agriculture, and small-business banking orientation; comparable to First American's oil-and-gas-adjacent Texas exposures around El Paso.
• Amarillo National Bank: Family-controlled Texas Panhandle community bank of similar scale, offering traditional deposit, lending, SBA, and wealth services across rural western markets.

Broad incumbents

• Prosperity Bank (Texas): Large Texas-based regional bank with deep branch presence across West Texas and southern markets; overlaps with First American in deposit and small-business banking but operates at significantly greater scale and geographic breadth.
• Western Alliance Bancorporation: Public regional bank holding company with presence in NM and AZ providing commercial, small-business, and specialty lending including SBA — a much larger incumbent competing for similar middle-market and business banking relationships.
• WaFd Bank (formerly Washington Federal): Public thrift/regional bank with branches in NM and TX operating in adjacent deposit-taking and lending categories — a broader incumbent offering similar retail deposit and home loan products at greater scale.
• International Bank of Commerce (IBC Bank): Texas-based regional bank with comparable West Texas footprint, full SBA lending capabilities, and agricultural/energy relationships — a much larger incumbent serving overlapping geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/first-american-bank-nm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First American Bank New Mexico