Amarillo National Bank
Amarillo National Bank, founded in 1892 and headquartered in Amarillo, Texas, is a privately held regional bank serving consumer, business, wealth management, and agricultural customers across Texas via branches in Amarillo, San Antonio, and Lubbock (affiliate), and a Q2 Holdings-powered digital banking platform.
- Company typePrivate
- Founded1892
- HeadquartersAmarillo, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Amarillo National Bank does
Amarillo National Bank is a privately held regional bank founded in 1892, headquartered in Amarillo, Texas, that operates a full-service retail, commercial, and wealth management franchise across the Texas Panhandle and into San Antonio and Lubbock (via an affiliated Lubbock National Bank). The bank serves four primary customer segments—individual consumers, small-to-medium-sized businesses, high-net-worth wealth management clients, and farmers/ranchers—through both physical branches and a Q2 Holdings-powered digital banking platform accessible online, via mobile apps, and via SMS text banking.
The bank offers more than 20 distinct product lines spanning personal and business checking and savings accounts (including student, senior, HSA, money market, and CD variants), a lending suite (home purchase and refinance, home equity, auto, personal term, equipment, inventory, vehicle/fleet, acquisition, agriculture, business lines of credit, and letters of credit), Visa debit and credit cards (with credit rates capped at 18%), merchant services, treasury management (payables, receivables, risk management), and a wealth management practice built on Trust and Investment Services, Farm and Ranch Management, Oil and Gas Property Management, Managed IRAs, employer retirement plans, and Raymond James brokerage. Its digital ecosystem includes Zelle for peer-to-peer payments, FedNow real-time payments, AllPoint Network access to 55,000+ free ATMs, mobile deposit, Card Control, and—announced in 2026 through partnerships with Q2 Holdings and Stablecore—stablecoins and tokenized deposits. ANB is American Land Title's wholly owned subsidiary for adjacent title insurance services and is FDIC-insured, NMLS-licensed (identifier 644528), an Equal Housing Lender, and WCAG 2.2 Level AA certified for web accessibility.
ANB's revenue model blends traditional bank economics—interest income on consumer, mortgage, auto, and commercial loans; deposit account funding; transaction-based service fees (wire transfers, stop payments, NSF, cashier's checks, money orders); wealth management fees on managed IRAs and retirement plans; and merchant services fees—with an emerging fee/transaction opportunity from digital asset products. The bank uses a horizontal segmentation approach with two equally primary segments (Individual Consumers and Business Banking) plus secondary Wealth Management and Agriculture segments. Distribution is multi-channel: physical branches in Amarillo and San Antonio, a 24/7 digital platform, phone support (806-378-8000 and 1-800-ANB-FREE), and partner-led distribution (AllPoint ATMs, Raymond James, Empower/John Hancock, Q2). Marketing is concentrated at the top of funnel via website, social media (Facebook, Instagram, LinkedIn, YouTube), community involvement, and financial education content.
Amarillo National Bank firmographics
Firmographics- Name
- Amarillo National Bank
- Legal name
- Amarillo National Bank
- Website
- https://anb.com
- Company type
- Private
- Founded year
- 1892
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Amarillo National Bank, founded in 1892 and headquartered in Amarillo, Texas, is a privately held regional bank serving consumer, business, wealth management, and agricultural customers across Texas via branches in Amarillo, San Antonio, and Lubbock (affiliate), and a Q2 Holdings-powered digital banking platform.
- Ownership category
- akta.pro rank
Amarillo National Bank industry classification
Industry- Product category
- Community and Regional Banking
- NAICS
- Depository Credit Intermediation (5221)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)
- akta.pro secondary industries
- Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA), Private Banking Lending (Securities-Backed, Real Estate, Structured Credit) (FSABADAE)
Keywords
Where Amarillo National Bank is headquartered
LocationHeadquarters
- HQ city
- Amarillo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amarillo National Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income: Traditional banking revenue from interest earned on loans including mortgage loans, auto loans, personal loans, business loans, and home equity loans
- Banking Service Fees: Fees for various banking services including wire transfers ($15 outgoing, $45 foreign), stop payments ($19), NSF/insufficient funds ($19), cashier's checks ($2), money orders ($1)
- Deposit Account Revenue: Revenue from checking accounts, savings accounts, money market accounts, and certificates of deposit including interest-bearing checking and HSA accounts
- Wealth Management Services: Trust and investment services, managed IRAs, employer retirement services (401K, profit sharing, cash balance plans), and Raymond James brokerage services
- Merchant Services: Credit card processing and merchant services for business customers including card machines and payment processing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Checking Accounts |
| Subscription | Monthly | Business Checking Accounts |
| Subscription | Monthly | Credit Cards |
| Unit Pricing | Monthly | Loans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Amarillo National Bank product offering
Product offeringCore offering
Amarillo National Bank is a privately held regional bank providing personal and business banking, lending, cards, treasury management, merchant services, and wealth management to consumers, businesses, and agricultural operators across Texas. Its core products include checking and savings accounts, mortgages, auto and personal loans, business loans, Visa debit and credit cards, and investment/trust services, delivered through branch locations and a Q2-powered digital banking platform.
Product overview
Amarillo National Bank operates as a traditional regional bank offering a comprehensive suite of banking products through a unified digital banking platform. The core offering consists of personal and business checking/savings accounts, lending products (mortgages, auto loans, personal loans, business loans), credit cards, and wealth management services. Digital banking capabilities are delivered through Q2 Holdings' platform with additional services including Zelle for P2P payments, FedNow for instant transfers, and digital asset services via Stablecore. Treasury management and merchant services support business customers, while wealth management encompasses trust services, investment management, and retirement planning through both ANB and Raymond James partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Checking Accounts
Companies that use Amarillo National Bank
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Amarillo National Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature4 records
Amarillo National Bank partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Q2 Holdings / StablecorecoreAmarillo National Bank is among early institutions engaging with new digital asset capabilities including stablecoins and tokenized deposits through Q2 Holdings' digital banking platform via Q2 Innovation Studio. This partnership enables ANB to offer compliant digital asset products within regulated banking environments.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Amarillo National Bank competitors and assessment
Company assessmentDirect peers
- PlainsCapital Bank: Texas regional bank with comparable commercial lending, treasury management, and consumer banking offerings. Particularly relevant as the direct employer of ANB's former San Antonio market president.
- Independent Bank (Independent Bank Group): Texas-based community bank with personal, business, and mortgage lending across North and Central Texas. Comparable community-bank model with similar SMB and consumer focus.
- Texas Capital Bank: Texas-headquartered commercial bank serving businesses, entrepreneurs, and wealth clients. Comparable in commercial banking emphasis and Texas regional focus.
- Prosperity Bank: Large Texas community bank with broad personal and business banking, mortgage, and wealth services across Texas and Oklahoma. Directly comparable as a multi-market Texas community/regional bank.
- Frost Bank: Texas-based regional bank offering consumer, business, and wealth management services with a strong local-decision-making brand. Closely comparable to ANB in geographic focus, product mix, and community-bank positioning.
- FirstBank (FB Corporation): Texas community bank offering consumer, business, and mortgage products with a strong local community focus. Comparable in scale, product mix, and Texas regional footprint.
Broad incumbents
- Comerica Bank: Super-regional bank with a Texas/Midwest core, offering consumer, commercial, and wealth management services. Larger than ANB but operates in overlapping Texas markets with similar product breadth.
- IBC Bank (International Bancshares Corp.): Texas-headquartered bank holding company with retail, commercial, and international banking across Texas and the Southwest. Comparable Texas regional focus, though larger and broader in geographic reach.
- JPMorgan Chase (Chase Bank): National incumbent with extensive Texas branch presence competing directly for ANB's consumer, SMB, and wealth customers. Represents the dominant scale competitor ANB faces in shared Texas markets.
Regional players
- Broadway Bank: San Antonio-headquartered privately held bank serving consumers, businesses, and wealth clients. Direct geographic overlap with ANB's San Antonio expansion market and similar community/private positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Amarillo National Bank social profiles
Digital presenceAmarillo National Bank compliance and trust
Trust signalCompliance3 records
Amarillo National Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amarillo National Bank leadership team
Management profileNumber of profiles
Amarillo National Bank subsidiaries and ownership
Company hierarchySubsidiaries1 record
Amarillo National Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amarillo National Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amarillo National Bank
What does Amarillo National Bank do?
Amarillo National Bank is a privately held regional bank providing personal and business banking, lending, cards, treasury management, merchant services, and wealth management to consumers, businesses, and agricultural operators across Texas. Its core products include checking and savings accounts, mortgages, auto and personal loans, business loans, Visa debit and credit cards, and investment/trust services, delivered through branch locations and a Q2-powered digital banking platform.
Is Amarillo National Bank a public or private company?
Amarillo National Bank is a private company. It is classified as unknown and is currently operating.
When was Amarillo National Bank founded?
Amarillo National Bank was founded in 1892. It employs 501 to 1,000 people.
Where is Amarillo National Bank based?
Amarillo National Bank is headquartered in Amarillo, United States, in the North America region.
How does Amarillo National Bank make money?
Five revenue lines are on record. Interest Income is the primary driver. The others are banking Service Fees, deposit Account Revenue, wealth Management Services and merchant Services.
Who are Amarillo National Bank's main competitors?
Direct peers on record are PlainsCapital Bank, Independent Bank (Independent Bank Group), Texas Capital Bank, Prosperity Bank, Frost Bank and FirstBank (FB Corporation). Broad incumbents are Comerica Bank, IBC Bank (International Bancshares Corp.) and JPMorgan Chase (Chase Bank). Broadway Bank is listed as a regional player.
Does Amarillo National Bank have an API?
No public API is recorded for Amarillo National Bank.
What industry is Amarillo National Bank in?
Amarillo National Bank's product category is Community and Regional Banking. Its primary akta.pro industry code is FSABAAAI, Small Business Banking (Microbusiness/Sole Proprietor), with a secondary code of FSAAABAA, Onshore Private Banking (Domestic HNW/UHNW). Its NAICS code is 5221 and its SIC code is 6021.