Veritas Communications

What Veritas Communications does

Veritas Communications is a privately held Canadian integrated communications agency founded in 1993 in Montreal and currently headquartered in Toronto at 351 King St E, Suite 600. The firm operates as a professional-services provider for brand clients, delivering public relations, creative strategy, influencer marketing, and content production across Canadian markets. With 51–100 employees, Veritas runs a dual-office model spanning Toronto (corporate headquarters) and Laval/Montreal (via the LuxineVeritas sub-brand).

The service portfolio is organized around three operational pillars. M&P is the in-house production studio that handles creative content execution, allowing tighter integration between strategy and delivery than a typical agency that outsources production. LuxineVeritas is a French-language PR and communications offering established through the 2024 acquisition of Montreal-based Luxine Relations Publiques, extending the firm into Quebec's francophone market. Creator Connect is a structured program that links brand clients with a network of content creators for influencer-driven campaigns. Together, these three units combine traditional communications counsel with content production and influencer activation.

Veritas generates revenue through fee-based professional-services engagements. No pricing tiers, retainer minimums, or named client logos are disclosed, and the customer base is described only as 'Brand Clients' with no industry concentration or enterprise-versus-SMB split provided. The firm is privately held with no public funding rounds and an M&A history limited to the 2024 Luxine transaction. Business development is conducted via direct email, the corporate website (veritasinc.com), social media channels, and a public careers portal, consistent with a relationship-led rather than performance-marketing go-to-market approach.

Name

Veritas Communications

Legal name

Veritas Communications

Website

https://veritasinc.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Veritas Communications is a privately held Canadian integrated PR and marketing communications agency founded in 1993, headquartered in Toronto with a second office in Laval. The firm serves brand clients with public relations, creative strategy, influencer marketing, and in-house content production.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Influencer Campaign Operations & Managed Services (BPAFAHAF)

Keywords

• Public relations services
• Strategic communications
• Creative production services
• Influencer marketing
• Brand storytelling

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communications and Strategic Services: Veritas Communications generates revenue through professional communications services including strategic communications, creative services, influencer content creation, and brand storytelling for clients. The agency operates with an in-house production team (M&P) and bilingual capabilities through LuxineVeritas for French-Canadian market services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Veritas Communications is a Canadian communications agency that delivers strategic communications, creative services, brand storytelling, and influencer/content creator campaigns for brand clients. Service delivery is supported by an in-house production team (M&P) for video, design, and post-production, and by bilingual capabilities through LuxineVeritas serving the French-Canadian market. The agency also operates a Creator Connect program that links brands with a network of content creators for authentic content production.

Product overview

Veritas Communications is a single, unified communications agency providing strategic communications, creative production, and influencer/content creator services. The core agency offers brand strategy and communications services, supported by its in-house production arm M&P (specializing in video, animation, design, and post-production) and the acquired Montréal-based brand LuxineVeritas (providing French-Canadian market expertise). The company also operates a Creator Connect program connecting brand clients with a network of content creators for authentic influencer content production.

Differentiator

Problem solved

Functional benefit

Brands

• LuxineVeritas: A sub-brand formed in 2024 through the acquisition of Luxine Relations Publiques, serving Canada's French-Canadian market with strategic and creative services.
• M&P

Products and services

• Strategic Communications and Brand Storytelling Services Core communications agency offering for brand clients covering strategic communications, brand storytelling, and engagement across traditional, social, and digital platforms.
• M&P Creative Production In-house creative production service covering ideation, copywriting, art direction, design, videography, animation, and post-production for brand clients.
• LuxineVeritas French-Canadian Communications Bilingual (English/French) strategic and creative communications services for brands targeting the French-Canadian market, delivered from the Laval (Montr\u00e9al-area) office.
• Creator Connect Influencer Program Program that connects brand clients with a network of vetted content creators to produce authentic, lo-fi influencer and brand content through creator calls and partnership opportunities.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Luxine Relations PubliquescoreStrategic or Co-development Partner · 1 January 2024In 2024, Montréal-based Luxine Relations Publiques joined forces with Veritas Communications in a strategic acquisition to form LuxineVeritas. This alliance strengthened Veritas's presence in Quebec and the French-Canadian market, combining creative and strategic capabilities of two teams working seamlessly between Montréal and Toronto. The partnership enables integrated bilingual communications services.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• NATIONAL: Canada's largest Canadian-owned public relations firm, headquartered in Montréal with national offices. Directly comparable to Veritas as a bilingual, full-service PR and communications agency serving enterprise brand clients across Canada.
• Strategic Objectives: Toronto-based, award-winning Canadian PR and integrated communications agency of comparable mid-market size. Directly comparable on service mix (brand storytelling, creative, influencer/content) and target client profile of consumer and B2B brands.
• Citizen Relations: Toronto-headquartered global public relations and communications agency with a strong Canadian and North American client base. Comparable on integrated earned/creative/influencer offerings for consumer-facing brand clients.

Broad incumbents

• Edelman: Global top-tier PR firm with a large Canadian operation offering full-spectrum communications, brand, and influencer services. Comparable as a broader incumbent competing for the same enterprise brand mandates as Veritas, but with much wider geographic and service scope.
• FleishmanHillard: Global public relations and integrated communications network with Canadian offices. Overlaps with Veritas on strategic communications, brand storytelling, and content production for large brand clients, but operates at significantly greater scale and geographic breadth.
• Hill & Knowlton: Global public relations consultancy with established Canadian presence. Competes with Veritas for brand, corporate, and public affairs mandates, but offers deeper international reach and broader specialty practices.
• Zeno Group: Global communications and PR agency within the Daniel J. Edelman network with offices in Canada. Comparable on integrated storytelling, influencer, and brand work, but positions as a broader incumbent serving multinational clients alongside local mid-market brands.
• BCW (Burson Cohn & Wolfe): Global public relations agency offering brand, corporate, and content services with a Canadian footprint. Overlaps with Veritas on integrated communications and brand storytelling for large clients, with materially broader geographic and service scope.
• Weber Shandwick: Global public relations and communications firm with a strong North American presence. Competes with Veritas for integrated brand and content engagements from large enterprise clients, but with significantly larger scale and global network capabilities.
• Golin: Global public relations and integrated communications agency with Canadian operations. Comparable on multi-channel brand storytelling, content production, and influencer work, but operating as a broader incumbent with international reach and larger resource base than Veritas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/luxineveritas/?hl=en
• Xx.com/VeritasComm
• Facebookfacebook.com/veritascommunications
• LinkedInlinkedin.com/company/veritas-communications

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veritas Communications