Menu.ca

What Menu.ca does

Menu.ca, operated by Local Media Concepts Inc. (Ontario, Canada), is a bootstrapped online food-ordering platform purpose-built for Canadian restaurants. Founded in 2012 and headquartered in Ottawa with a team of 1-10 employees, the company delivers a turnkey online ordering system that bundles a custom-branded website, mobile-optimized storefront, GPRS printer integration for automatic order printing, PCI-compliant payment processing (including Interac Online), built-in upsell and promotion logic, a personalized web portal with real-time sales and customer analytics, and local SEO/social media optimization across Google+, Facebook, Yelp, TripAdvisor, and Urbanspoon.

The company monetizes via two pricing tiers: a 'Risk Free Start-up' plan charging 10% of online sales with no upfront cost, and a 'Long-Term Savings' low monthly subscription targeting restaurants making $2,000+ in monthly online sales. Distribution is dual-channel: direct sales to restaurateurs through the website, and a Vendor and Reseller Program that recruits print/marketing providers, restaurant website designers, POS providers, and restaurant consultants to refer the platform to their existing restaurant clients. An API is disclosed as being in development.

The customer base is concentrated in Ontario (with emphasis on Eastern Ontario) and comprises predominantly independent SMB restaurants (e.g., Kanata Noodle House, Lucky Star Chinese Food, House of Lasagna, Mont Liban Bakery & Shawarma) plus at least one mid-market chain (Milano Pizzeria, with 25+ locations using the system since June 2013). Leadership is founder-led — Co-Founder & CEO James Walker and Co-Founder & President Chris Bouziotas — with a small operating bench covering analytics/SEO, creative, and project management. The business is privately held with no disclosed institutional funding, M&A activity, or external investors.

Name

Menu.ca

Legal name

Local Media Concepts Inc.

Website

https://menu.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Menu.ca is a bootstrapped Ottawa-based SaaS platform, operated by Local Media Concepts Inc., that provides Canadian restaurants with a turnkey online ordering system including custom websites, mobile storefronts, GPRS printer integration, PCI-compliant payments, and upsell tools, monetized via 10% commission or a low monthly fee.

Ownership category

akta.pro rank

Product category

Restaurant Online Ordering Software

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industry

Dining Reservations & Restaurant Booking (HSACALAF)

Keywords

• Online food ordering
• Restaurant ordering platform
• Restaurant website design
• Mobile ordering system
• Restaurant marketing services

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Commission-based (Risk Free Start-up): 10% of online sales with no upfront cost. If restaurant makes no sales, Menu.ca charges nothing. This lowers the barrier to entry for restaurants.
2. Monthly Subscription (Long-Term Savings): Low monthly fee plan for established restaurants making $2000+ in monthly online sales, offering better value for high-volume restaurants.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Menu.ca builds and operates a complete online ordering system for Canadian restaurants, providing custom-branded online menus, PCI-compliant secure payment processing (Visa, MasterCard, Interac Online), mobile-optimized ordering, GPRS printer integration for automatic order dispatch, built-in upsell functionality, and a real-time analytics web portal. The platform is offered on a risk-free 10% commission basis with no upfront cost or via a low monthly subscription for restaurants doing $2000+ in monthly online sales.

Product overview

Menu.ca is an online ordering and marketing service platform designed specifically for Canadian restaurants. The core offering is the Menu.ca Online Ordering System, which provides a complete digital ordering solution including custom online menus and secure payment processing. This core system is complemented by several integrated modules: Professionally Branded Website (custom website design with branding integration), Mobile Ordering Solution (responsive ordering for smartphones and tablets), GPRS Printer Integration (hardware for automatic order printing), Personalized Web Portal (real-time sales reporting and analytics), Built-in Promotions and Upsells (menu customization for increasing revenue), Local SEO (Google+ Local optimization), Social Media Integration (Facebook, Yelp, TripAdvisor, Urbanspoon optimization), and Full-time Tech Support. The company also offers a Vendor and Reseller Program for business partners. Menu.ca operates on a revenue-sharing model (10% of online sales) with no upfront costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Menu.ca Online Ordering System Complete online ordering system for Canadian restaurants including a custom online menu, mobile-optimized interface, PCI-compliant secure payment processing with Visa, MasterCard and Interac Online, GPRS printer integration for automatic order dispatch, built-in upsell logic, real-time sales reporting and customer analytics, and local SEO support. Targeted at independent and small-chain restaurant owners in Canada.
• Vendor and Reseller Program A vendor and reseller program designed for Canadian companies that already serve restaurants—including print/marketing material providers, restaurant website designers, POS and financial processing companies, restaurant business consultants, and online restaurant directory operators—to add Menu.ca online ordering to their client offerings and earn revenue share on referred business.

Quantifiable outcome

• 30% increase in food orders
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Print/Marketing Material CompaniesminorChannel Partner/ Reseller/ DistributorVendor program partners who offer print menu and marketing material services to restaurants. The Menu.ca digital marketing suite is designed to complement their existing tool-set.
• Restaurant Website DesignersminorChannel Partner/ Reseller/ DistributorWebsite design companies can add Menu.ca's online ordering system to their client websites, offering comprehensive solutions.
• POS and Financial Processing CompaniesminorChannel Partner/ Reseller/ DistributorPoint-of-sale and payment processing companies can add Menu.ca as another source of ongoing revenue from their restaurant relationships.
• Restaurant Business ConsultantsminorChannel Partner/ Reseller/ DistributorBusiness consultants advising restaurants can add Menu.ca online ordering system to their repertoire of suggestions for restaurant improvement.
• Online Restaurant Directory OperatorsminorChannel Partner/ Reseller/ DistributorCompanies managing online restaurant directories can add Menu.ca online ordering to their offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/menu
• YouTubeyoutube.com/user/menudotca
• Facebookfacebook.com/menu
• LinkedInlinkedin.com/company/menu-ca

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menu.ca