Certitude

What Certitude does

Certitude is a London-headquartered, UK-based non-profit adult social care provider serving people with learning disabilities, autistic individuals, and people with mental health support needs. The organisation operates six core service lines — Supported Living, Registered Care, Shared Lives, Mental Health Support, Community Support, Specialist Support, and Family Support — delivered primarily across multiple London boroughs (including Hounslow and Lambeth) and parts of South East England, with over 30 years of heritage in mental health provision. It also runs the Treat Me Right! training and consultancy programme, the Connect and Do community workshops programme, and a Job Club supporting employment outcomes for service users.

The group's underlying infrastructure is a regulated care-delivery platform rather than a technology stack. Certitude is incorporated as a Registered Society under the Co-operative Community Benefit Societies Act 2014 (Registered Charity No. 1010187) and operates through consolidated entities including Support for Living, Southside Partnership, Certitude Trading Limited, and Yarrow. It holds Cyber Essentials Plus, Disability Confident, and Mindful Employer certifications, and is registered with the Care Quality Commission, which has rated its Hounslow Supported Living Services as Outstanding.

The business model is built on contracted service delivery: revenue is generated through multi-year commissioning contracts with London local authorities (e.g., Lambeth, Hounslow), NHS Clinical Commissioning Groups, and direct payment / personal budget arrangements with individuals and families, billed on a per-person, per-week basis with complexity-weighted pricing. The Treat Me Right! consultancy and individual direct-payment routes add adjacent revenue streams beyond pure local-authority commissioning. Customers are public-sector commissioners and individuals/families, and contracts typically re-tender on multi-year cycles. The organisation employs between 251 and 500 staff and is led by Chief Executive Aisling Duffy.

Name

Certitude

Legal name

Certitude

Website

https://certitude.london

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Certitude is a London-based non-profit social care provider supporting people with learning disabilities, autistic individuals, and those with mental health needs through supported living, registered care, Shared Lives, and community programmes, funded primarily by local authority and NHS contracts.

Ownership category

akta.pro rank

Product category

Social Care Services

NAICS

Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Residential Intellectual and Developmental Disability Facilities (62321)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Social care services
• Supported living care
• Learning disability support
• Autism support services
• Mental health care

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Social Care Commissioning Contracts: Revenue is generated through contracted arrangements with local authorities, NHS Clinical Commissioning Groups, and direct payment arrangements with individuals and families. Services are commissioned on a per-person, per-week basis with complexity-weighted pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Certitude provides adult social care services for people with learning disabilities, autistic people, and individuals with mental health support needs. Its portfolio spans supported living, registered care, the Shared Lives family-based model, specialist and community support, mental health services, family/carer support, and the Treat Me Right! training and consultancy programme. Services are delivered through commissioned contracts with local authorities, NHS Clinical Commissioning Groups, and direct payment arrangements with individuals and families, primarily across London boroughs.

Product overview

Certitude is a UK-based social care organization providing a comprehensive portfolio of support services for people with learning disabilities, autistic people, and people with mental health support needs. The organization operates a multi-service model centered around Supported Living (the majority of services), Registered Care, Shared Lives, Mental Health Support, Community Support, Specialist Support, Family Support, and the Treat Me Right! consultancy program. Additional programs include the Connect and Do Programme offering community workshops and activities, and a Job Club for employment support. The portfolio is complemented by Subject Matter Expert roles covering medication, health and wellbeing, and benefits and finance.

Differentiator

Problem solved

Functional benefit

Brands

• Connect and Do: Community program offering workshops and activities for everyone in the community, bringing people together through shared interests and creating a space to connect, learn and develop.
• Treat Me Right!
• Shared Lives

Products and services

• Supported Living Primary support service focusing on helping people live in their own homes, either independently or with flatmates.
• Registered Care Registered care home support for people due to the complexity of support they need.
• Shared Lives A quality alternative to residential care settings where people live as part of a family.
• Mental Health Support Mental health support services provided for over 30 years, covering recovery-focused care, community integration and crisis support.
• Community Support Support with independent living, learning new activities, making friends, and taking a break, with a wide range of community activities.
• Specialist Support Bespoke support for people with complex support needs, including autism-specific and challenging behaviour support.
• Family Support Advice, support and information to families and carers of people supported, including respite and guidance navigating care systems.
• Treat Me Right! Training and consultancy service offered to organisations across all sectors on how to support different minds in communities.
• Connect and Do Programme Workshops and activities for everyone in the community, bringing people together through shared interests and creating a space to connect, learn and develop.
• Job Club Employment support program helping people find and maintain jobs in partnership with local employers.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Lambeth CouncilcoreOthersFive-year contract renewal for Shared Lives services, with the council recognising the added value and quality of Certitude's approach to supporting people in the Lambeth area.
• Hounslow CouncilcoreOthersCommissioned supported living services that received an Outstanding rating from CQC, demonstrating the quality of partnership delivery.
• VODG (Voluntary Organisations Disability Group)minorOthersMember of VODG network, a membership organisation representing voluntary sector providers of care and support services for disabled people in the UK.
• London Museum of Water & SteamminorStrategic or Co-development PartnerPartnership supporting employment outcomes, with Certitude's Job Club supporting individuals into work placements at the museum.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hft (formerly Home Farm Trust): Hft is one of the UK's largest learning disability charities, providing supported living, residential care, and shared lives services across England. Highly comparable to Certitude in population served (learning disabilities, autism), service model, and commissioning structure with local authorities.
• Mencap: Mencap is the UK's largest learning disability charity, offering supported living, residential care, and personal support services. Direct comparable to Certitude in LD focus, scale, charity status, and contract commissioning approach.
• United Response: United Response is a UK charity providing supported living and community support for people with learning disabilities, autism, and mental health needs. Operates a similar multi-vertical service portfolio and local authority contracting model to Certitude.
• Turning Point: Turning Point provides supported living, community support, and specialist services across learning disabilities, mental health, and substance use nationally. Comparable scale and service breadth with similar commissioning relationships and population overlap.
• Sense: Sense is a UK charity supporting people with complex disabilities including learning disabilities and autism, offering supported living and specialist services. Comparable in population focus, service mix, and charity/non-profit structure.
• MacIntyre: MacIntyre is a UK charity providing supported living and education services for people with learning disabilities and autism. Directly comparable in mission, service model, and charity structure to Certitude.
• Choice Support: Choice Support is a UK charity and social enterprise providing supported living and personalisation services primarily for people with learning disabilities and mental health needs. Strongly comparable in service model, commissioning approach, and population focus.
• Together for Mental Wellbeing: Together is a UK charity supporting people with mental health needs through supported housing, recovery-focused support, and community services. Comparable mental health support vertical and person-centred model.
• LiveWell UK (formerly Real Life Options): LiveWell UK provides supported living, residential, and bespoke support for people with learning disabilities, autism, and complex needs. Directly comparable in population served, commissioning structure, and service-portfolio approach.

Broad incumbents

• Community Integrated Care: Community Integrated Care is one of the UK's largest social care charities, providing supported living and residential services across learning disabilities, mental health, and older person care. Wider service portfolio than Certitude but overlapping commissioning relationships and service types.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1C0X4sMGJMqAL139WstY1A
• Facebookfacebook.com/WeAreCertitude
• LinkedInlinkedin.com/company/certitude-support
• Instagraminstagram.com/certitudesupport
• Xx.com/Certitude

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Certitude