Name

Choice Support

Legal name

Choice Support

Website

https://choicesupport.org.uk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Social Care Services for People with Learning Disabilities, Autism, and Mental Health Needs

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industries

Disability Services & Independent Living Support (BPAGAEAG), Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

Keywords

• Social care services
• Supported living
• Learning disability support
• Positive behavioural support
• Disability advocacy

Headquarters

HQ city

Maidstone

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Social care commissioning and contracts: Choice Support is a charitable Community Benefit Society providing funded support services to individuals with learning disabilities, autism, and mental health needs. Services are commissioned by local authorities, NHS trusts, and government bodies, and funded through personal budgets, direct payments, and statutory health and social care funding.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Choice Support is a charitable social care provider delivering supported living, domiciliary care, positive behavioural support, and safeguarding services to nearly 2,000 people with learning disabilities, autism, and mental health needs across England, supported by approximately 2,600 staff. Distinctive offerings include the Supported Loving campaign and toolkit (a human rights-based initiative on relationships and sexuality for adults with learning disabilities), the Jigsaw disability hate crime reporting project, and the Experts by Experience contract with the Care Quality Commission. Services are commissioned by local authorities and NHS bodies and funded through personal budgets, direct payments, and statutory health and social care funding.

Product overview

Choice Support is a social care provider offering a comprehensive portfolio of support services for people with learning disabilities, autism, and mental health needs. The organization operates across England with approximately 2,600 staff supporting nearly 2,000 people. Key offerings include Supported Living (housing and daily support), Positive Behavioural Support, and the award-winning Supported Loving campaign addressing relationships and sexuality. The Supported Loving program, led by Dr Claire Bates, includes an extensive toolkit with 28 topic areas and a professional network. Additional services include the Jigsaw hate crime reporting project, Experts by Experience (CQC inspection contract), safeguarding services, and external training consultancy. The organization is committed to human rights, inclusion, and enabling people to live fulfilling lives in the community.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 62% of people spoken to by the Jigsaw team did not report disability hate crime incidents to the police
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Kent PolicecoreStrategic or Co-development PartnerKent Police supports the Jigsaw Project, Choice Support's initiative to raise awareness of disability hate crime against autistic people and people with learning disabilities in Kent. Jigsaw delivers training to police and emergency call handlers to improve understanding and response.
• Care Quality Commission (CQC)coreStrategic or Co-development PartnerChoice Support works with the CQC to employ Experts by Experience — individuals with lived experience of social care who help inspect services across England. Choice Support won a new three-year Experts by Experience contract starting April 2026.
• Goldsmiths University LondonminorStrategic or Co-development PartnerChoice Support collaborated with Goldsmiths University, London to research using touch safely with people with profound and multiple learning disabilities, resulting in guidelines for staff.
• Ann Craft TrustcoreStrategic or Co-development PartnerThe Ann Craft Trust, a rights and safeguarding charity, attends Choice Support's safeguarding steering group quarterly meetings to review practices and make recommendations. The group also participates in consultations and campaigns.
• Local Reporting Hubs in Kent and MedwayminorOthersChoice Support partners with local reporting hubs including Tuck By Truck (Aylesford, Herne Bay), Growing Concern (Staplehurst), Pathways Day Centre (Gravesend), Peppercorns Day Centre (Dartford), and Transitions (Maidstone) for disability hate crime reporting.
• STOMP CampaignminorOthersChoice Support supports STOMP (Stop The Over-Medication of People with a learning disability, autism or both), a national campaign addressing over-medication of people with learning disabilities and autism.
• NICEminorOthersChoice Support's Positive Behavioural Support approach aligns with NICE guidelines NG93 on learning disabilities and behaviour that challenges.
• Goldsmiths University LondonminorStrategic or Co-development PartnerCollaborated on research into touch safely with people with profound and multiple learning disabilities.
• Books Beyond WordsminorOthersChoice Support references Books Beyond Words resources including 'Falling in Love' accessible picture story and 'Having a Baby' evidence-based picture story for expectant parents with learning disabilities.
• AXA PPP HealthcareminorOthersChoice Support offers all colleagues the AXA PPP Employee Assistance Life Management support programme as part of its commitment to positive mental health in the workplace under the Mindful Employer Charter.
• University of Kent Tizard CentrecoreStrategic or Co-development PartnerDr Claire Bates, who runs Supported Loving for Choice Support, is an honorary research associate at the University of Kent's Tizard Centre and a visiting research fellow at Manchester Metropolitan University. Research collaboration and academic publications support the programme.
• Manchester Metropolitan UniversityminorStrategic or Co-development PartnerDr Claire Bates holds a visiting research fellowship at Manchester Metropolitan University, supporting research into relationships and sexuality for adults with learning disabilities.
• Health and care providerscoreOthersChoice Support shares information with health providers (GPs, consultants, NHS Trusts), care providers, local authorities, councils, and emergency services as part of care coordination and safeguarding.
• CHANGEminorOthersCHANGE is cited as a leading human rights organisation providing accessible information on sexuality and relationships. Choice Support references their work on sex education.
• Luv2MeetU (HFT)minorOthersChoice Support's Supported Loving toolkit references Luv2MeetU, a specialist dating agency for people with learning disabilities run by HFT, and includes their guidance on supporting people to date.
• Halo CollectiveminorOthersChoice Support adopted the Halo Code created by the Halo Collective, a group of young Black organisers from The Advocacy Academy in South London, to fight race-based hair discrimination.
• BrookminorOthersBrook's position statements on kink and BDSM are referenced in the Supported Loving toolkit as a resource for supporting people with learning disabilities around sexual preferences.
• BISH (sexual health information)minorOthersBISH sex education website is referenced in the Supported Loving toolkit as a resource for adults exploring sexuality information.
• The Advocacy AcademyminorOthersThe Halo Collective, which created the Halo Code that Choice Support adopted, was founded by 30 young Black organisers from The Advocacy Academy in South London.
• BodySense EducationminorOthersSupported Loving and BodySense Education co-created an Easy Read Guide to Kink to help people understand kink, including areas such as sex toys, spanking, role play, and dressing up.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hft: One of the largest UK charities supporting people with learning disabilities, operating supported living and domiciliary care across multiple English regions. Highly comparable in mission, customer base, and operating model to Choice Support.
• United Response: National charity providing supported living, domiciliary care, and mental health services for people with learning disabilities, autism, and mental health needs — directly overlapping Choice Support's core service lines and customer segments.
• Sense: National charity supporting people with complex disabilities, including those who are deafblind, with a comparable mix of supported living, housing, and specialist services across England.
• MacIntyre: Charity providing lifelong learning, supported living, and positive behaviour support for people with learning disabilities and autism — overlapping Choice Support's PBS and supported living offerings.
• National Autistic Society: The UK's leading autism-specific charity, providing services, advocacy, and training. Comparable on the autism side of Choice Support's customer mix and on training/consultancy revenue lines.
• Voyage Care: Major provider of supported living, residential, and home care services for people with learning disabilities, autism, and complex needs. Directly comparable in service portfolio, with a for-profit ownership structure.
• SeeAbility: Specialist charity supporting people with learning disabilities, autism, and sight loss through supported living and community-based services — directly comparable in mission and customer complexity.
• Turning Point: Social enterprise providing learning disability, mental health, and substance misuse services across England, including supported living and community support — directly overlapping Choice Support's mental health segment.

Broad incumbents

• Leonard Cheshire: Large UK disability charity offering supported living, residential care, and employment programmes; comparable customer base and supported-living footprint, though with a broader disability remit.
• Mencap: The UK's largest learning disability charity, providing supported living, employment support, and advocacy. Operates at significantly larger scale than Choice Support but in the same primary customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Choice_Support
• Facebookfacebook.com/Choicesupport
• LinkedInlinkedin.com/company/chsupport
• Instagraminstagram.com/choice_support

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice Support