Café Utam
Café Utam is a privately held Brazilian coffee manufacturer founded in 1969, producing roasted/ground, instant, and cappuccino products for individual consumers and foodservice customers across Southeast Brazil. It operates as part of Grupo Utam.
- Company typePrivate
- Founded1969
- HeadquartersRibeirão Prêto, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Café Utam does
Café Utam is a privately held Brazilian coffee manufacturer founded in 1969 and headquartered in Ribeirão Preto, São Paulo, operating as a brand within the diversified Grupo Utam conglomerate. The company produces and distributes a portfolio of packaged coffee products including Torrados e Moídos (roasted and ground coffee in Tradicional, Extraforte, and Vácuo variants), Solúveis (instant coffee in Sachê and Vidro formats), Cappuccinos (Tradicional and Light), and reusable coffee filters (models 102 and 103). Its core technology is conventional coffee roasting, grinding, and processing suited to traditional Brazilian preparation methods.
The company sells primarily to individual Brazilian consumers for home coffee consumption through a horizontal segmentation approach, and operates a Food Service channel for B2B customers in the hospitality sector. Distribution combines a proprietary e-commerce storefront (lojautam.com.br) for direct-to-consumer sales with a four-city physical footprint across Southeast Brazil (Ribeirão Preto, Piumhi, São Paulo, Belo Horizonte). Café Utam maintains brand presence across YouTube, Facebook, Instagram, and Twitter, supplemented by an extensive recipe-based content marketing section on its website. Pricing is not publicly disclosed, and revenue figures are not available in source data.
Café Utam operates alongside sister entities within Grupo Utam — Utam Momentos (café experience), Utam Uno (gourmet coffee), and Grupo Utam Food Service (foodservice) — enabling segmented coverage of mass, premium, and B2B channels. The company employs 51–100 people, is family-owned with no venture or private equity ownership evidenced, and remains active with no public listing.
Café Utam firmographics
Firmographics- Name
- Café Utam
- Legal name
- Café Utam
- Website
- https://cafeutam.com.br
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Café Utam is a privately held Brazilian coffee manufacturer founded in 1969, producing roasted/ground, instant, and cappuccino products for individual consumers and foodservice customers across Southeast Brazil. It operates as part of Grupo Utam.
- Ownership category
- akta.pro rank
Café Utam industry classification
Industry- Product category
- Packaged Coffee Products
- NAICS
- Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)
Keywords
Where Café Utam is headquartered
LocationHeadquarters
- HQ city
- Ribeirão Prêto
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Café Utam business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels2 records
Marketing channels5 records
Café Utam product offering
Product offeringCore offering
Café Utam manufactures and supplies packaged coffee products for the Brazilian consumer market. Its core portfolio includes Torrados e Moídos (roasted and ground coffee in Tradicional, Extraforte, and Vácuo variants), Solúveis (instant coffee in Sachê and Vidro formats), Cappuccinos (Tradicional and Light variants), and reusable coffee filters. The company operates under Grupo Utam and sells through its own online store and a dedicated Food Service channel for hospitality clients.
Product overview
Café Utam is a Brazilian coffee company offering a portfolio of coffee products including Torrados e Moídos (roasted and ground coffee in Tradicional, Extraforte, and Tradicional á Vácuo variants), Solúveis (instant coffee in Sachê and Vidro formats), Cappuccinos (in Tradicional and Light variants), and Filtros (reusable coffee filters). The company is part of Grupo Utam, which also includes Utam Momentos, Utam Uno, and Food Service operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Torrados e Moídos (Roasted and Ground Coffee) Roasted and ground coffee product line including Tradicional, Extraforte, and Tradicional á Vácuo variants, designed for traditional Brazilian coffee preparation in home and household settings.
- Solúveis (Instant Coffee) Instant coffee products including Solúvel Sachê (sachet) and Solúvel Vidro (glass jar) formats, designed for convenient quick preparation by Brazilian consumers.
- Cappuccinos Cappuccino product line available in Tradicional and Light variants, featuring creamy coffee beverage mixes aimed at consumers who want a flavorful, easy-to-prepare creamy beverage.
- Filtros (Reusable Coffee Filters) Reusable coffee filters produced with resistant material that can be reused up to five times, available in models 102 and 103. Marketed as environmentally friendly and economical accessories for coffee brewing.
Companies that use Café Utam
Customer profileSegments1 record
Ideal customer profiles2 records
Café Utam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Café Utam partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights4 records
Café Utam competitors and assessment
Company assessmentDirect peers
- Café do Ponto: Brazilian coffee brand offering roasted/ground and espresso-style coffees. Comparable as a Brazilian coffee CPG brand with heritage positioning targeting the same household coffee occasion as Café Utam.
- Melitta Brasil: Brazilian arm of Melitta Group, manufacturing roasted/ground and filtered coffee in Brazil. Comparable as a coffee manufacturer targeting Brazilian households with traditional preparation formats and complementary filter products.
- Baggio Café: Brazilian coffee company offering roasted/ground, espresso, and instant coffees plus cappuccino mixes. Comparable to Café Utam as a Brazilian coffee CPG manufacturer with overlapping product formats, particularly in the cappuccino and traditional roasted/ground segments.
- Caboclo: Established Brazilian coffee brand producing roasted/ground and instant coffee. Directly comparable to Café Utam as a mid-tier Brazilian coffee CPG manufacturer focused on traditional preparation formats.
- Pilão: Iconic Brazilian mass-market coffee brand now owned by JDE Peet's. Directly comparable to Café Utam in the traditional roasted/ground coffee segment serving Brazilian consumers with similar preparation conventions.
- 3 Corações: Largest Brazilian coffee company, producing roasted/ground, instant, and capsule coffee under multiple brands (Três Corações, Santa Clara, Pingo Preto). Directly comparable as a Brazilian-based coffee CPG manufacturer with multi-format portfolios and mass-market positioning.
Emerging players
- Orfeu Cafés Especiais: Brazilian specialty coffee brand focusing on single-origin, gourmet, and capsule coffees. Comparable to Café Utam as a Brazilian-based coffee brand pursuing premium positioning, though with a differentiated specialty focus versus Utam's traditional portfolio.
Broad incumbents
- Café 3 Corações Food Service: HoReCa-focused arm of 3 Corações supplying restaurants, hotels, and bakeries in Brazil. Directly comparable to Grupo Utam Food Service as a competing Brazilian coffee manufacturer with a dedicated B2B food service distribution channel.
- Nestlé Brasil (Nescafé/Toddy): Multinational CPG incumbent with major soluble coffee brands (Nescafé, Toddy) sold across Brazil. Comparable through overlap in the instant coffee category where Café Utam's Solúveis line competes head-on, despite Nestlé's vastly broader portfolio.
Regional players
- Suplicy Cafés: Brazilian specialty coffee chain and roaster with cafés and retail distribution. Comparable through overlap in roasted coffee retail and café experience, though it competes more on specialty positioning and out-of-home consumption than Café Utam's mass-market CPG focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Café Utam social profiles
Digital presenceCafé Utam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Café Utam leadership team
Management profileNumber of profiles
Café Utam subsidiaries and ownership
Company hierarchySubsidiaries3 records
Café Utam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Café Utam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Café Utam
What does Café Utam do?
Café Utam manufactures and supplies packaged coffee products for the Brazilian consumer market. Its core portfolio includes Torrados e Moídos (roasted and ground coffee in Tradicional, Extraforte, and Vácuo variants), Solúveis (instant coffee in Sachê and Vidro formats), Cappuccinos (Tradicional and Light variants), and reusable coffee filters. The company operates under Grupo Utam and sells through its own online store and a dedicated Food Service channel for hospitality clients.
Is Café Utam a public or private company?
Café Utam is a private company. It is classified as family owned and is currently operating.
When was Café Utam founded?
Café Utam was founded in 1969. It employs 51 to 100 people.
Where is Café Utam based?
Café Utam is headquartered in Ribeirão Prêto, Brazil, in the Latin America region.
Who are Café Utam's main competitors?
Direct peers on record are Café do Ponto, Melitta Brasil, Baggio Café, Caboclo, Pilão and 3 Corações. Orfeu Cafés Especiais is listed as an emerging player. Broad incumbents are Café 3 Corações Food Service and Nestlé Brasil (Nescafé/Toddy). Suplicy Cafés is listed as a regional player.
Does Café Utam have an API?
No public API is recorded for Café Utam.
What industry is Café Utam in?
Café Utam's product category is Packaged Coffee Products. Its primary akta.pro industry code is CRADAHAI, Coffee & Tea Concentrates, Syrups & Extracts. Its NAICS code is 311920 and its SIC code is 2080.