What Café 3 Corações does

Café 3 Corações is a Brazilian coffee brand operated by TRÊS CORAÇÕES ALIMENTOS S/A, part of the diversified Grupo 3corações conglomerate with over 60 years of coffee industry experience. The company produces and markets a comprehensive portfolio spanning everyday roasted and ground coffees, premium single-origin gourmet varieties, rare award-winning microlots (under the Rituais brand), drip coffee, instant coffees including a freeze-dried (Liofilizado) variant, cappuccinos (powdered and ready-to-drink), coffee with milk, chocolate drinks, protein-enriched beverages, and protein bars. Its proprietary TRES capsule ecosystem comprises over 40 beverage variants and integrates with Nespresso Original Line machines through aluminum-compatible capsules, creating an appliance-plus-consumable business model. Sustainability infrastructure includes the EU RECICLO partnership operating the largest capsule collection network in Brazil for 100% environmental compensation.

The company's revenue model centers on direct product sales across three primary channels: own e-commerce (Mercafé at mercafe.com.br), Brazilian supermarket and retail chains for mass-market distribution, and the integrated TRES machine-plus-capsule ecosystem. Pricing is not publicly disclosed and operates on a quote/transactional basis. The company serves horizontal consumer segments including everyday coffee drinkers, capsule machine owners (both TRES and Nespresso), health-conscious consumers (Power Whey, zero-sugar, Balance lines), and socially conscious specialty buyers (Projeto Florada for women growers, Projeto Tribos for indigenous communities, with 100% of microlot profits reverting to producers). Certifications include Rainforest Alliance and Organic, and operations are exclusively domestic within Brazil.

Name

Café 3 Corações

Legal name

TRÊS CORAÇÕES ALIMENTOS S/A

Website

https://cafe3coracoes.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Café 3 Corações is a Brazilian coffee brand under Grupo 3corações (60+ years heritage) producing a comprehensive portfolio of coffees, capsules, cappuccinos, chocolate drinks, and protein products for Brazilian consumers via nationwide retail, own e-commerce, and its proprietary TRES capsule machine ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Coffee and Beverage Products: Direct product sales of roasted and ground coffee, instant coffee (traditional, freeze-dried, decaffeinated), capsules (TRES and Nespresso-compatible), powdered cappuccinos, ready-to-drink cappuccinos, protein bars, chocolate drinks, and accessories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Café 3 Corações produces and markets a multi-format coffee and beverage portfolio for Brazilian consumers, including roasted and ground coffee, instant coffee (traditional, freeze-dried Liofilizado, decaffeinated), a proprietary TRES capsule system with 40+ espresso and multi-beverage varieties plus Nespresso Original Line-compatible capsules, powdered and ready-to-drink cappuccinos (including a protein-enriched Power Whey line), drip coffee, ready-to-drink chocolate milk and hot chocolate, protein bars in coffee-inspired flavors, and accessories such as paper filters. The brand also operates the Mexido de Ideias recipe platform and social-impact microlot programs (Projeto Florada for women coffee growers and Projeto Tribos for indigenous coffee growers) that return 100% of profits to producers, distributed through owned e-commerce (Mercafé), national Brazilian retail, and the integrated TRES capsule machine ecosystem.

Product overview

Café 3 Corações is a comprehensive Brazilian coffee company offering a diverse portfolio organized into multiple product lines. The core offerings include Cafés para o Dia a Dia (everyday coffees: Tradicional, Extraforte, Descafeinado, Premium Estrada Real, Forza, FORT), Cafés Gourmet (premium roasted and ground coffees from Mogiana Paulista, Cerrado Mineiro, Sul de Minas, plus Dark Roast), and Cafés Raros e Premiados (rare award-winning microlots under the Rituais brand with social projects Florada and Tribos that donate 100% of profits to women and indigenous coffee growers). The company extends beyond traditional coffee with Cappuccinos (Classic, Chocolate, Baunilha, Balance, Descafeinado, Avelã, Diet, and Pronto ready-to-drink varieties including Power Whey protein-enriched line), Cápsulas (over 40 TRES machine capsules plus Nespresso-compatible aluminum capsules), Solúveis (instant coffees including freeze-dried Liofilizado), Barra de Proteína (15g protein bars in cappuccino flavors), Café com Leite (Tradicional, Zero, Balance), Achocolatado (Chocolatto and Chocolate Quente Cremoso), and Acessórios (paper filters and filter holders). The brand also offers recipe content through Mexido de Ideias. The company is part of Grupo 3corações, with products available through Mercafé online store and TRES-branded capsule machines.

Differentiator

Problem solved

Functional benefit

Brands

• TRES: TRES 3 Corações capsule machines and capsules product line
• Projeto Florada
• Projeto Tribos
• Mexido de Ideias

Products and services

• Cafés para o Dia a Dia (Everyday Coffees) Line of everyday coffee products including Tradicional, Extraforte, Descafeinado, Premium Estrada Real, Forza Intensidade Máxima, and FORT varieties for daily consumption by Brazilian consumers across roasted/ground and traditional brewing formats.
• Cafés Gourmet (Gourmet Coffees) Premium roasted and ground coffees sourced from renowned Brazilian regions including Mogiana Paulista, Cerrado Mineiro, and Sul de Minas, plus Dark Roast varieties, for consumers seeking higher-quality everyday coffee.
• Portinari Gourmet coffee sub-brand under the Cafés Gourmet line, featuring premium coffee products positioned for discerning consumers within the 3 Corações portfolio.
• Cafés Raros e Premiados (Rare and Awarded Coffees) Specialty rare and award-winning coffee microlots including Rituais varieties (Chocolate, Exótico, Frutas Vermelhas, Frutas Secas), Rituais pelo Mundo Colombia, and the social-impact Florada and Tribos microlots that donate 100% of profits to women and indigenous coffee producers.
• Projeto Florada microlots (Rituais Florada) Specialty microlot coffee from the Florada Premiada competition recognizing women coffee growers; 100% of profits from Rituais Florada microlot sales go directly to women producers.
• Projeto Tribos microlots Sustainable-development microlot coffee supporting indigenous coffee growers on three pillars — Indigenous Protagonism, Forest Protection, and Special Coffee Production — featuring 85+ point rated specialty coffees.
• Drip Coffee Single-serve drip coffee products including Rituais Microlote Premiado (88+ points), Rituais Microlote Florada (88+ points), Rituais Regiões do Mundo Colombia, Gourmet Dark Roast, Tradicional, and Gourmet Matas de Minas, for consumers seeking convenient filter-style brewing.
• Cappuccinos (including Power Whey protein-enriched line) Cappuccino line including Classic, Chocolate, Baunilha (Vanilla), Balance, Descafeinado, Avelã (Hazelnut), Diet, Pronto (ready-to-drink), and the protein-enriched Power Whey line serving both general and fitness-oriented consumers.
• Cápsulas para Máquinas TRES Proprietary TRES capsule line featuring more than 40 espresso and multi-beverage varieties — including coffee, cappuccino, and tea options — compatible exclusively with TRES 3 Corações capsule machines.
• Cápsulas Compatíveis com Máquinas da linha Original Nespresso Aluminum capsules of 8 varieties (Espresso Intenso, Espresso Cerrado Mineiro, Espresso Mogiana Paulista, Espresso Orgânico, Espresso Descafeinado, Espresso Máximo, Regiões do Mundo Peru, and Regiões do Mundo Colombia) compatible with Nespresso Original Line machines.
• Solúveis (Instant Coffees) Instant coffee products including Tradicional, Extraforte, Descafeinado, and Liofilizado (freeze-dried) varieties for consumers seeking quick-preparation coffee.
• Barra de Proteína (Protein Bars) Protein bars with 15g protein and coffee-inspired flavors including Cappuccino Classic, Cappuccino Chocolate, Cappuccino Cookies'n Cream, and Cappuccino Caramelo Salgado (Salted Caramel), for consumers combining coffee enjoyment with protein intake.
• Café com Leite Coffee with milk products including Tradicional, Zero (no added sugar), and Balance (zero sugar, zero lactose, with calcium) varieties, served as ready-to-drink or powdered preparations.
• Achocolatado (Chocolate Drinks) Chocolate-flavored drink products including Chocolatto (with 8 vitamins and 2 minerals, more cocoa) and Chocolate Quente Cremoso (creamy hot chocolate) for consumers and children seeking ready chocolate beverages.
• Chocolate Quente Cremoso (Creamy Hot Chocolate) Creamy hot chocolate launched in 2025, positioned for cold-day and relaxation-moment consumption, available in pot (180g) and single-use sachets (20g) within the Achocolatado line.
• Acessórios (Coffee Accessories) Coffee preparation accessories including paper filters (sizes 102 and 103, 100% cellulose) and filter holders for traditional and drip-coffee preparation at home.

Quantifiable outcome

• 100% of profits from Rituais Florada microlots revert to women producers
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• EU RECICLOcoreStrategic or Co-development PartnerPartnership with EU RECICLO ensures 100% environmental compensation for all TRES capsules, making the brand's capsule program fully sustainable. EU RECICLO manages the largest network of capsule collection points in Brazil, providing end-of-life recycling solutions for the plastic and aluminum capsule materials.
• Nespresso (Original Line Compatibility)coreTechnology or IntegrationCafé 3 Corações produces capsules compatible with Nespresso Original Line machines, enabling consumers with Nespresso equipment to use 3 Corações coffee products. This expands the addressable market beyond proprietary TRES machine owners.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Nestlé Brasil: Operates Nespresso and Nescafé in Brazil, including the dominant single-serve capsule platform that Café 3 Corações targets through its Nespresso-compatible line. Same product category (coffee capsules and instant), same end consumers, same retail channels.
• Pilão (JDE Peet's): Heritage Brazilian coffee brand owned by JDE Peet's, offering traditional roast and ground, instant coffee, and capsules across the same retail shelves as 3 Corações, with comparable everyday and premium tiers.
• Melitta Brasil: Brazilian arm of the global Melitta group, selling filtered coffee, roast and ground, and capsule systems, directly overlapping with 3 Corações' paper-filter, ground coffee, and capsule businesses.
• Café do Ponto: Brazilian premium roast and ground coffee brand competing for the same gourmet and everyday shelf space as 3 Corações' Gourmet and Portinari lines.
• Orfeu Cafés Especiais: Brazilian specialty and microlot coffee roaster with similar rare and award-winning SKUs, competing for the high-end Brazilian coffee consumer that 3 Corações targets with Florada, Tribos and Rituais lines.

Broad incumbents

• JDE Peet's (global): Global coffee and tea major (owns Pilão, L'OR, Douwe Egberts); provides scale benchmarking and competitive pressure for 3 Corações across roast/ground, instant, and capsule categories in Brazil.
• Lavazza: Italian coffee major with growing presence in Brazil through espresso capsules and roast/ground, competing for the same gourmet/specialty consumer as 3 Corações' premium lines.

Others

• Três Corações Group (parent): Parent conglomerate of Café 3 Corações with 60+ years of coffee heritage that supports the brand's positioning, sourcing scale, and R&D pipeline - particularly relevant context for the brand's competitive position.
• Starbucks Brasil: Operates a large Brazilian café and packaged-goods footprint; competes with 3 Corações for share of premium coffee occasions and increasingly in the at-home capsule and RTD segments.
• Kopenhagen (Brasil): Premium Brazilian CPG brand in chocolate and coffee-adjacent categories; comparable as a Brazil-focused premium CPG competitor with overlapping retail distribution and gifting occasions relevant to 3 Corações' specialty and chocolate SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/3coracoes
• YouTubeyoutube.com/user/3coracoes
• Facebookfacebook.com/cafe3coracoes
• LinkedInlinkedin.com/company/coffee-three-hearts
• Instagraminstagram.com/3coracoes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Café 3 Corações