WaterOutlook
WaterOutlook is a New Zealand enterprise SaaS platform that aggregates SCADA, IoT, lab, and manual operational data into an independent, audit-grade data custodian for heavy industry, food processing, utilities, and government clients.
- Company typePrivate
- Founded2009
- HeadquartersTakapuna, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WaterOutlook does
WaterOutlook Limited is a privately held New Zealand enterprise SaaS company, founded in 2009 and headquartered in Takapuna, Auckland, that operates a cloud-based data management platform positioned as an independent third-party data custodian for industrial and government clients. The platform aggregates operational and compliance data from SCADA/historian systems, IoT devices, laboratory information systems, mobile field applications, and manual web entry, exposing the data through OData/Rest APIs, Power BI, Tableau, and OGC-protocol regulatory submission feeds. Core architecture emphasizes an audit-grade chain of custody with four layers of redundancy, separate per-client database tiers, and paperless compliance reporting; modular add-ons include the Mobile App, LabOnline, Dashboard, Reports, and Alerts components. The company targets a horizontal set of segments, including heavy industry, food processing, general industry, military, federal/state/local government, and utilities, and reports more than 3,600 users, 13,000+ plants monitored, and over 180 billion SCADA data points across its client base.
The business runs on annual enterprise SaaS subscriptions with quote-based pricing and no publicly disclosed tiers, selling primarily through direct enterprise engagement supplemented by Australian channel partners (Thixo Pty Limited for Industry and Carbon; SAFEgroup Automation for Local Government) and CEO-led direct international sales with offshore resellers into Canada, the United States, Spain, Finland, and Australia. The company is 100% New Zealand founder-owned by CEO Peter Johnson and General Manager Corporate Services Robyn Sherson, with no external institutional funding, no acquisitions, and no subsidiaries disclosed; current headcount is reported at 1-10 employees. Operating geographies span New Zealand, Australia, Canada, the United States, Spain, and Finland, giving the platform a multi-region footprint despite a very lean organizational structure.
WaterOutlook firmographics
Firmographics- Name
- WaterOutlook
- Legal name
- WaterOutlook Limited
- Website
- https://wateroutlook.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WaterOutlook is a New Zealand enterprise SaaS platform that aggregates SCADA, IoT, lab, and manual operational data into an independent, audit-grade data custodian for heavy industry, food processing, utilities, and government clients.
- Ownership category
- akta.pro rank
WaterOutlook industry classification
Industry- Product category
- Enterprise Data Management SaaS
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring) (EUADAPAK)
- akta.pro secondary industries
- Data Management, LIMS & Compliance Software (ELN, eDMS, reporting automation) (EUANAJAE), Water Supply & Wastewater Utilities Administration (BPAIACAG)
Keywords
Where WaterOutlook is headquartered
LocationHeadquarters
- HQ city
- Takapuna
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
WaterOutlook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Enterprise SaaS Subscription: Cloud-based data management platform providing data storage, transport, and integration services to enterprise clients. Revenue generated through platform subscriptions with clients including heavy industry, food processing, government, and utilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
WaterOutlook product offering
Product offeringCore offering
WaterOutlook is an enterprise SaaS cloud data management platform that aggregates operational and compliance data from SCADA/telemetry, IoT, laboratory, mobile field, and web/manual sources into a single per-tenant repository. The platform delivers chain-of-custody audit trails, real-time alerting, dashboards, automated regulatory reporting, and OData/Rest API endpoints for downstream BI tools, sold primarily to heavy industry, food processing, government, and utility organizations. Solution areas span Operations, Compliance, Carbon, Energy, and KPIs.
Product overview
WaterOutlook is an enterprise SaaS cloud data management platform that operates as a unified system for collecting, storing, and managing operational and compliance data. The core WaterOutlook Platform provides the foundational infrastructure for data aggregation from multiple sources including SCADA/telemetry systems, IoT devices, laboratory systems, and manual web/mobile entry. The platform includes modular components such as the Mobile App for field operations, Web Interface for configuration and data entry, Dashboard module for visualization, LabOnline for laboratory information management, Reports Module for compliance and operational reporting, and an Alerts System for real-time monitoring. These modules work together as an integrated system providing complete data chain of custody, audit trail capabilities, and paperless compliance reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- WaterOutlook Cloud Data Management Platform Enterprise SaaS cloud data management platform that aggregates, stores, and serves operational, compliance, carbon, energy, and KPI data from SCADA/telemetry, IoT devices, laboratory systems, mobile field entry, and web/manual inputs, providing audit-grade chain of custody, per-tenant databases, OData/Rest APIs, real-time alerting, dashboards, and automated regulatory reporting for industrial operators and government agencies.
Quantifiable outcome
- Significant reduction in administrative overheads through digitization
- +4 more outcomes
Companies that use WaterOutlook
Customer profileNamed customers5 records
Segments10 records
Ideal customer profiles3 records
WaterOutlook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature10 records
WaterOutlook partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Thixo Pty LimitedcoreThixo Pty Limited, led by Stewart McGlashan, serves as WaterOutlook's authorized partner for Australia Industry and Carbon market segment. Represents WaterOutlook in delivering solutions to heavy industry and carbon management clients in Australia.
- SAFEgroup AutomationcoreSAFEgroup Automation serves as WaterOutlook's authorized partner for Australia Local Government segment. Handles automation and data management solutions for municipal clients.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
WaterOutlook competitors and assessment
Company assessmentBroad incumbents
- AVEVA (incl. OSIsoft PI System): AVEVA's industrial data management portfolio, including the PI System historian, ingests SCADA, telemetry, IoT, and lab data and provides analytics, dashboards, and compliance reporting across heavy industry and utilities. Both address the same operational-data consolidation problem for industrial and water-sector customers, though AVEVA spans a much broader portfolio and customer base than WaterOutlook.
- Honeywell Forge: Honeywell Forge is an enterprise-grade IIoT/analytics platform aggregating operational data across plant assets, including energy, emissions, and water utilities. Comparable to WaterOutlook's enterprise-cloud data management and emissions reporting thesis, but Forge operates at vastly larger scale and with broader process-industry reach.
- Siemens Xcelerator / MindSphere: Siemens Xcelerator and the underlying MindSphere industrial cloud provide device connectivity, asset analytics, and digital twin capability for water and process industries. Directly addresses WaterOutlook's IoT aggregation and KPI/compliance reporting use cases, though with stronger parent-ecosystem integration and enterprise sales scale.
- GE Digital Proficy: GE Digital's Proficy suite covers historian, MES, analytics, and operations management for industrial customers. Overlaps with WaterOutlook's SCADA/historian integration, mobile field entry, and KPI dashboards in heavy and process industries, though at broader scope and with deeper MES/OT toolchain.
Direct peers
- Inductive Automation Ignition: Ignition is a cross-platform SCADA and IIoT platform with built-in historian, scripting, web-based dashboards, mobile clients, and a SQL-tag database widely adopted in water/wastewater utilities. Like WaterOutlook, it is positioned as a unification layer between sensors, PLCs, lab systems, and reporting that water utilities and food processors use for compliance and operations.
- Seeq: Seeq offers time-series analytics and process manufacturing intelligence built atop historian data (including OSIsoft PI, AVEVA), targeting engineers needing anomaly detection and KPI reports. Comparable to WaterOutlook's alerting and KPI use cases for industrial compliance and operations, Seeq competes for the analytics layer atop the same SCADA data sources.
- Xylem Vue (Xylem Inc.): Xylem Vue is a digital water utility platform combining smart metering, network analytics, and operational data management for municipal water customers. Closely analogous to WaterOutlook's water utility customer base (rural network water suppliers, municipalities, wastewater utilities) and its IoT/SCADA data consolidation value proposition.
- Veolia Hubgrade: Hubgrade is Veolia's digital platform for water and wastewater operations, aggregating sensor data into dashboards and performance analytics for utilities. Targets the same operational and compliance data unification problem WaterOutlook serves in municipal and wastewater customers, with Veolia's larger industrial services footprint.
- Suez AQUADVANCED: Suez's AQUADVANCED suite delivers real-time monitoring, optimization, and compliance reporting for water and wastewater networks and plants. Highly comparable to WaterOutlook's regulatory compliance, SCADA integration, and operations monitoring thesis for water and wastewater customers.
Emerging players
- Bentley Systems iTwin / WaterSight: Bentley's iTwin platform and WaterSight bring digital twin and asset performance modeling to water utilities and infrastructure operators. Overlaps with WaterOutlook's water utility compliance and KPI benchmarking use cases while offering a more asset-design-oriented perspective on operational data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WaterOutlook social profiles
Digital presenceWaterOutlook compliance and trust
Trust signalCompliance1 record
WaterOutlook financial estimates
Financial estimateRevenue estimate
Valuation estimate
WaterOutlook leadership team
Management profileNumber of profiles
Profiles9 records
WaterOutlook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WaterOutlook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WaterOutlook
What does WaterOutlook do?
WaterOutlook is an enterprise SaaS cloud data management platform that aggregates operational and compliance data from SCADA/telemetry, IoT, laboratory, mobile field, and web/manual sources into a single per-tenant repository. The platform delivers chain-of-custody audit trails, real-time alerting, dashboards, automated regulatory reporting, and OData/Rest API endpoints for downstream BI tools, sold primarily to heavy industry, food processing, government, and utility organizations. Solution areas span Operations, Compliance, Carbon, Energy, and KPIs.
Is WaterOutlook a public or private company?
WaterOutlook is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WaterOutlook founded?
WaterOutlook was founded in 2009. It employs 1 to 10 people.
Where is WaterOutlook based?
WaterOutlook is headquartered in Takapuna, New Zealand, in the Oceania region.
How does WaterOutlook make money?
One revenue line is on record: enterprise SaaS Subscription.
Who are WaterOutlook's main competitors?
Broad incumbents on record are AVEVA (incl. OSIsoft PI System), Honeywell Forge, Siemens Xcelerator / MindSphere and GE Digital Proficy. Direct peers are Inductive Automation Ignition, Seeq, Xylem Vue (Xylem Inc.), Veolia Hubgrade and Suez AQUADVANCED. Bentley Systems iTwin / WaterSight is listed as an emerging player.
Does WaterOutlook have an API?
Yes. WaterOutlook provides OData/Rest API for integration with external systems. The API enables data access, allowing quick and easy data access for third-party systems. Supports integration with Power BI and Tableau for dashboards. APIs allow connection to other systems and receipt of data via API from third parties. The platform uses machine to machine data interfaces for multi-lateral data flow and provides single endpoint for data access.
What industry is WaterOutlook in?
WaterOutlook's product category is Enterprise Data Management SaaS. Its primary akta.pro industry code is EUADAPAK, Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring), with a secondary code of EUANAJAE, Data Management, LIMS & Compliance Software (ELN, eDMS, reporting automation). Its NAICS code is 518 and its SIC code is 7372.