What Sturlite does

Sturlite Electric Private Limited is an Indian manufacturer and supplier of electrical and lighting products headquartered in Bengaluru, Karnataka. Founded in 2009 as a wire and cable company, the firm expanded into LED lighting products in 2014 and into electrical switchgear and distribution boards in 2023, assembling a horizontal portfolio that covers residential, commercial, and industrial applications. Its current product range includes downlights, COB downlights, bulbs (including inverter and fan-integrated variants), flood lights, street lights, spotlights, junction-box downlights, battens, wall lights, foot lights, gate lights, bulkheads, and rope/strip lights; wires and cables (multi-strand, CCTV, RG6, submersible, twin flat, co-axial); and switchgear (SP/DP/TP MCBs, isolators, DP/FP RCCBs, distribution boards, changeover switches, busbar chambers). The company also operates a smart home touchpoint through the Sturlite IHome mobile application with IoT platform connectivity.

Operationally, Sturlite runs a single manufacturing facility in the Surajpur Industrial Area of Noida and a corporate headquarters at Kumarapark West, Seshadripuram, Bengaluru. In November 2025 the company initiated a warehouse modernization project, deploying SAP S/4HANA EWM Public Cloud with RF Integration in partnership with Fingent to enhance operational visibility, reduce manual effort, minimize errors, and improve order fulfillment speed. Headcount is reported in the 251–500 band.

Sturlite generates revenue predominantly through hardware sales of its electrical and lighting products, distributed through a nationwide dealer network of more than 14,000 dealers across 19+ Indian states, supplemented by direct sales through the corporate office for enterprise inquiries and customer support via a toll-free number (1800 419 9909) and email ([email protected]). Customer segments are horizontal: residential homeowners and builders, and commercial and industrial operators requiring comprehensive electrical infrastructure. Pricing is not publicly disclosed; product catalogs and price lists are distributed as downloadable PDFs. The company shows no external funding, no M&A activity, and operates as an independent private limited entity with no disclosed institutional investors.

Name

Sturlite

Legal name

Sturlite Electric Pvt Ltd

Website

https://sturlite.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Sturlite Electric Private Limited is an Indian manufacturer and supplier of LED lighting, wires & cables, and switchgear products, serving residential, commercial, and industrial customers across India through a network of over 14,000 dealers.

Ownership category

akta.pro rank

Product category

LED Lighting & Electrical Products

NAICS

Electric Lighting Equipment Manufacturing (33513), Wiring Device Manufacturing (33593), Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Electric Lighting & Wiring Equipment (3640), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

akta.pro secondary industries

Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA), Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• LED lighting products
• Wires and cables
• Switchgear distribution
• Electrical manufacturing
• Smart home lighting

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electrical & Lighting Products Sales: Sturlite generates revenue through the sale of electrical products including LED lighting, wires & cables, and switchgears to residential, commercial, and industrial customers across India.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sturlite manufactures and supplies LED lighting fixtures (downlights, bulbs, flood lights, street lights, spotlights, battens, wall/foot/gate lights, rope lights), wires and cables (house wires, CCTV, RG6, submersible, multistrand), and switchgear products (MCBs, isolators, RCCBs, distribution boards, changeover switches). The products are sold across India through a network of over 14,000 dealers to residential, commercial, and industrial customers.

Product overview

Sturlite is an Indian electrical and lighting brand established in 2009, initially focused on wires and cables, then expanded into LED lighting products in 2014 and switchgear in 2023. The company now offers a comprehensive portfolio across residential, commercial, and industrial sectors. The core product lines include: (1) Lighting products spanning downlights (S-Twist, S-Fit, Artis, Cirrus, Lexxo, Eco Lyf, Sapphire, Kolors, Gaza Jelly, Dex), COB downlights (Fusion, Axon, Ador, Verve), bulbs (POD Plug & Play, POD Classic, Inverter, Aurora, Airvin, Splash), flood lights (Spektr, Stadia, Zuper, Avalon, Avior), street lights (Asteor, Dynamiq, Dysen), spotlights (Eva, Zyra, Radeon, Jasper, Laura), junction box downlights (Rex, Leaf, Noa, Occo, Opal, Teko, Zedo), battens (Brillo, Opus, Nuro, Twilo, Zyphr), profile lights (Zio), wall lights (Aziyo, Altis, Zyrex, Uniko, Trivia, Otrix, Nairo, Mystic, XE2, K-Type, Vesta), foot lights (Eterna, Auris, Argon, Allora), gate lights (Glora, Ivon, Eito), bulkheads (Viva), and rope/strip lights (Vigor RGB, Twnk); (2) Wires & Cables including 1.0 Sqmm wires, multistrand wires, CCTV wires, RG6 cables, speaker wires, submersible cables, twin flat cables, co-axial cables; (3) Switchgear products including SP/DP/TP MCBs, DP/TP/FP isolators, DP/FP RCCBs, distribution boards, main switches, changeover switches, and busbar chambers; (4) Smart home ecosystem via the Sturlite IHome mobile application with IoT platform connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Downlights Range of surface-mounted and recessed LED downlights (S-Twist, S-Fit, Artis, Cirrus, Lexxo, Eco Lyf, Sapphire, Kolors, Gaza Jelly, Dex, and Chip-on-Board variants Fusion, Axon, Ador, Verve) for residential and commercial interior lighting applications.
• LED Bulbs Standard and specialty LED bulbs including POD Plug & Play, POD Classic, Inverter Bulb with battery backup, Aurora high-wattage (50W), Airvin Fan Bulb with integrated cooling, and Splash water-resistant bulb for residential lighting applications.
• LED Flood Lights High-power LED flood lights (Spektr 200W, Stadia 100W for sports venues, Zuper 30W for residential outdoor, Avalon for landscape, Avior 100W) for outdoor, large-area, and architectural illumination.
• LED Street Lights LED street light fixtures (Asteor 50W, Dynamiq, Dysen) for municipal, urban, and commercial outdoor infrastructure lighting.
• LED Spotlights LED spotlights (Eva, Zyra, Radeon, Jasper, Laura) for directional, accent, display, architectural, and retail lighting applications.
• LED Junction Box Downlights Junction-box type LED downlights (Rex with adjustable CCT 3000K, Leaf 7W, Noa 9W, Occo, Opal, Teko, Zedo) for recessed and contemporary interior lighting installations.
• LED Battens and Profile Lights LED batten fixtures (Brillo, Opus, Nuro, Twilo), cabinet light (Zyphr), and profile light (Zio) for linear, commercial, residential, architectural cove, and shelf lighting applications.
• LED Wall, Foot and Gate Lights Wall lights (Aziyo, Altis, Zyrex, Uniko, Trivia, Otrix, Nairo, Mystic, XE2, K-Type, Vesta), foot lights (Eterna, Auris, Argon, Allora), gate lights (Glora, Ivon, Eito), bulkheads (Viva), and rope/strip lights (Vigor RGB, Twnk) for ambient, decorative, landscape, and outdoor illumination.
• Wires and Cables Range of electrical wires and cables including 1.0 Sqmm single-core wires, multistrand flexible wires, CCTV coaxial cables, RG6 cables, speaker wires, submersible cables for underground/underwater use, twin flat cables, co-axial cables, and LAN cables for residential and industrial wiring.
• Switchgear and Distribution Boards Switchgear products including SP/DP/TP MCBs (miniature circuit breakers), DP/TP/FP isolators, DP/FP RCCBs (residual current circuit breakers), distribution boards, main switches, changeover switches, and busbar chambers for circuit protection and electrical distribution.
• Sturlite IHome App Mobile application for remote control and management of Sturlite smart home devices, featuring IoT platform connectivity, location-based automation, and device pairing capabilities for smart home users.

Quantifiable outcome

• Enhanced operational visibility and reduced manual effort through SAP S/4HANA EWM implementation
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• FingentcoreImplementation/ SI/ Consulting Partner · 1 November 2025Fingent's SAP experts led the successful implementation of SAP S/4HANA EWM Public Cloud and RF Integration for Sturlite. The implementation included developing a strategic roadmap for secure data migration, system optimization, and uninterrupted business operations during the warehouse modernization transition initiated in November 2025.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Havells India: India's largest comprehensive electrical equipment brand, directly competing with Sturlite across lighting, switches, switchgear, wires, and cables, with far larger distribution and brand reach.
• Crompton Greaves Consumer Electricals: Leading Indian electrical brand with overlapping lighting and consumer electrical portfolios, sharing Sturlite's mass-market residential and dealer-led distribution approach.
• Polycab India: India's largest wires and cables manufacturer that has expanded into lighting and switchgear, directly mirroring Sturlite's portfolio diversification trajectory.
• Bajaj Electricals: Diversified Indian electrical and consumer appliance company with significant overlap in lighting and household electrical products serving residential and commercial customers.
• Finolex Cables: Major Indian wires and cables manufacturer with a growing presence in lighting and electrical products, competing with Sturlite's original wires/cables core business.
• Orient Electric: Indian electrical brand spanning fans, lighting, and home appliances, with comparable dealer-channel distribution and residential customer targeting.
• V-Guard Industries: Diversified Indian electrical products company with growing presence in switchgear, wires, and lighting, competing with Sturlite across its newer switchgear category and core lines.
• Syska LED: India-focused LED lighting brand with strong mass-market retail presence, directly competing with Sturlite's residential LED downlight, bulb, and batten range.
• Surya Roshni: Indian lighting and steel pipes manufacturer with a substantial LED lighting portfolio and pan-India dealer network comparable to Sturlite's go-to-market model.

Broad incumbents

• Schneider Electric India: Global electrical equipment major with broad India presence in switchgear, wiring devices, and lighting; overlaps with Sturlite in switchgear and distribution boards but at much larger scale and with broader industrial offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sturlite
• Facebookfacebook.com/sturlitein
• LinkedInlinkedin.com/company/sturlite

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sturlite