LivRite Fitness

What LivRite Fitness does

LivRite Fitness is a privately held, direct-to-consumer fitness company operating three physical gym locations in Indiana — Anderson, Fishers, and Indianapolis — and serving individual consumers in those metros. The company employs between 11 and 50 people and was founded by Greg Lymberopoulos, who serves as President. It is bootstrapped with no disclosed institutional investors, funding rounds, or parent company.

The company's core offering is a monthly recurring gym membership that bundles access to top-of-the-line strength and cardio equipment, group fitness classes, personal training, and community-oriented programming. Beyond general fitness, LivRite has built out adjacent program lines including STR3NGTH Boxing (bag work, pad drills, technique instruction), a Martial Arts program with scheduled classes for multiple skill levels, and an Exercise Library of online instructional videos covering major muscle groups. Marketing is concentrated at the top of the funnel through a content blog (active through March 2025), Facebook, X, and Instagram, with a free 3-day pass serving as the primary lead generation tool and a "Join for $1" promotional offer anchoring acquisition pricing.

Commercially, LivRite runs a subscription-based revenue model with monthly billing cadence; specific pricing tiers are not publicly disclosed. Distribution is entirely through its own retail storefronts, with no third-party channels, partnerships, or franchise arrangements identified. The company has no mobile app, no proprietary software platform, no API surface, and no disclosed AI/ML capabilities, positioning it as a traditional in-person fitness operator differentiated primarily by community atmosphere, trainer quality, and 5-star member reputation within its Indiana footprint.

Name

LivRite Fitness

Legal name

LivRite Fitness

Website

https://livritefitness.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness center operations
• Personal training services
• Group fitness classes
• Martial arts training
• Boxing fitness programs

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Gym Membership Fees: Monthly or annual gym membership fees for access to fitness equipment, group classes, and facility amenities across 3 Indiana locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LivRite Fitness operates a three-location fitness gym chain in Indiana (Anderson, Fishers, Indianapolis) selling monthly gym memberships that include access to top-of-the-line equipment, group fitness classes, personal training sessions, STR3NGTH Boxing, and martial arts programs. The chain supplements its in-person services with an online Exercise Library of workout videos covering multiple muscle groups.

Product overview

LivRite Fitness operates as a multi-location fitness gym chain with three Indiana locations (Anderson, Fishers, Indianapolis). The company offers a unified fitness platform combining physical gym facilities with digital resources. Core offerings include gym membership access with top-of-the-line equipment, Personal Training for individualized coaching, Group Fitness Classes for community-based workouts, Boxing (STR3NGTH Boxing) for combat fitness, and Martial Arts training. A complementary digital resource, the Exercise Library, provides online instructional videos and exercise guides covering multiple muscle groups (abs, back, biceps, cardio, chest, legs, shoulders, triceps) with step-by-step instructions. The company also maintains a blog with health and fitness content as part of its member engagement strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Membership Multi-location fitness gym membership providing access to top-of-the-line equipment, group fitness classes, and amenities at three Indiana locations (Anderson, Fishers, Indianapolis) in a welcoming, community-focused environment for individual members.
• Personal Training One-on-one and small-group training sessions with certified fitness professionals delivering personalized guidance, accountability, and expert support for individual members pursuing specific fitness goals.
• Group Fitness Classes Scheduled group fitness classes including HIIT, Pilates, and stretching sessions that combine energy, expert instruction, and community support to make workouts fun and effective for individual members.
• Boxing (STR3NGTH Boxing) Boxing program combining cardiovascular conditioning with strength training through bag work, pad drills, and technique instruction, available at LivRite Fitness locations.
• Martial Arts Scheduled martial arts training program offered across multiple skill levels at LivRite Fitness locations.

Quantifiable outcome

• Member satisfaction - rated 5 out of 5 stars with testimonials citing 10000% recommend

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Direct peers

• F45 Training: Global group-fitness franchise centered on functional training classes. Comparable to LivRite's group fitness studios and similar small-format community positioning, but operates at franchise scale rather than corporate-owned.
• Anytime Fitness: Neighborhood-focused 24/7 fitness franchise. Comparable to LivRite in offering a community-style small-club atmosphere and multi-unit local presence, though Anytime operates at much larger franchise scale.
• 9Round Fitness: Specialized kickboxing/boxing fitness franchise. Most directly comparable to LivRite's STR3NGTH Boxing program — same programming modality (bag work, pad drills, conditioning) and similar small-format studio model.
• Orangetheory Fitness: Group-fitness franchise built around coach-led, scheduled classes with a community component — directly comparable to LivRite's group fitness and personal training offering, but with national brand recognition and a premium pricing model.

Broad incumbents

• Planet Fitness: Largest low-cost fitness chain in the U.S. with thousands of locations. Operates in the same Indianapolis market as LivRite and competes for the same value-conscious fitness consumer, but at a national scale and on price rather than community.
• Life Time Fitness: Premium multi-service fitness operator with locations in the Indianapolis market. Competes with LivRite for higher-spend fitness consumers but offers a much broader amenity set (pools, courts, spa, kids' programs).
• Crunch Fitness: Mid-market fitness chain offering memberships, group classes, and personal training. Competes with LivRite for value-oriented members in the broader fitness category, but operates at national franchise scale.
• Gold's Gym: Iconic international fitness chain with group classes, PT, and boxing programming. Overlaps with LivRite's full-service fitness and boxing offering but at a much larger national scale.
• LA Fitness: Established mid-market fitness chain with Indianapolis-area locations. Competes head-to-head with LivRite for general fitness members, but with national brand recognition and significantly larger facilities.

Regional players

• YMCA of Greater Indianapolis: Nonprofit community fitness operator serving the Indianapolis metro with memberships, group classes, and personal training. Closest comparable to LivRite on the community/atmosphere dimension and operates in the same local market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LivRiteFitness
• Facebookfacebook.com/LivRiteFitness
• Instagraminstagram.com/LivRiteFitness
• LinkedInlinkedin.com/company/livrite-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LivRite Fitness