Seppeltsfield

Name

Seppeltsfield

Legal name

Seppeltsfield Wines Pty Ltd

Website

https://seppeltsfield.com.au

Company type

Private

Founded year

1851

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Winery & Wine Tourism

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Fortified wine production
• Wine tourism experiences
• Luxury wine club
• Vineyard cellar door
• Winemaking heritage

Headquarters

HQ city

Barossa

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct sales through Cellar Door and online e-commerce platform. Includes Centennial Collection (100ml bottles priced at $1650+), luxury still wines (Grounds Range at $85, Bench Blends at $50), and fortified wines.
2. Crown Society Wine Club: Membership-based wine club with three curated wine pack options delivered twice annually. Members receive 20% discount on luxury wines, complimentary shipping, and exclusive benefits across the estate.
3. Hospitality - FINO Restaurant: On-site premium destination dining restaurant operated by Sharon Romeo and David Swain. Open for lunch 12-3pm, with wine-pairing options available. Functions and events on application.
4. Corporate Functions and Weddings: Event hosting including corporate functions, weddings, and private events. Venue packages from $200pp with capacity ranging from small groups to 400+ guests.
5. Barrels & Cellar @ Home: Sale of oak barrels paired with Tawny, Topaque, Muscat or Apera for home cellaring. Includes barrel care instructions and guided winemaking experience.
6. Wine Experiences and Tours: Paid tourism experiences including Taste of History Tour, Centennial Cellar Experience, Segway tours, and luxury tasting experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Seppeltsfield is a historic Barossa Valley winery estate producing and selling premium wines including the Centennial Collection (the world's only unbroken lineage of single vintage Tawny dating to 1878), luxury still wines fermented through the 1888 Gravity Cellar, and fortified wines. The estate operates as a multi-experience tourism destination with cellar door, restaurant, tours, accommodation, wedding and corporate event venues, and a wine club membership program.

Product overview

Seppeltsfield is a historic Barossa Valley winery estate established in 1851, offering a multi-faceted portfolio of wine products and hospitality experiences. The core wine products include the Centennial Collection (the world's only unbroken lineage of 100-year-old single vintage Tawny dating to 1878), the Luxury Still Wine Collection (premium reds and whites from the 1888 Gravity Cellar), and the Para Tawny Collection (fortified wines). The estate operates as a wine and culinary tourism destination with village partners including FINO Seppeltsfield restaurant, JamFactory craft studios, Vasse Virgin skincare, Prohibition Distillery, Café Gardens, The Lodge accommodation, The Tiny Knife Shop, and YN Oak Cooperage. The Crown Society Wine Club provides exclusive membership with curated deliveries and premium benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Centennial Collection: The world's only unbroken lineage of single vintage Tawny dating back to 1878, featuring the 100 Year Old Para Vintage Tawny
• The Grounds Range
• Bench Blends
• Crown Society
• cellar@home

Products and services

• Centennial Collection The world's only unbroken lineage of single vintage Tawny dating back to 1878, spanning 149+ consecutive vintages. The jewel in the crown is the 100 Year Old Para Vintage Tawny (currently the 1926 vintage), available in 100ml bottles individually numbered and authenticated, presented in a black wooden gift box.
• Luxury Still Wine Collection Premium still wines fermented through the historic 1888 Gravity Cellar, including the Grounds Range of Single Vineyard Barossa Shiraz (The Westing, The Southing, The Northing) at $85 AUD per bottle and Bench Blends (No. EC4 Cabernet Sauvignon Shiraz, No. EC3 Touriga) at $50 AUD per bottle.
• Para Tawny Collection

Quantifiable outcome

• 100 Points awarded by James Halliday AM for 1923 100 Year Old Para Vintage Tawny - highest accolade in Australian wine industry
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Barossa WellnessminorStrategic or Co-development Partner · 23 June 2023Wellness retreat partnership hosting weekend and day retreats at 'The Lodge at Seppeltsfield'. Includes yoga, pilates, meditation, sound bath experiences, perfume-making workshop with Vasse Virgin, and long lunch at FINO Seppeltsfield.
• Tasting AustraliacoreGTM or Marketing Partner · 27 April 2023Australia's premier eating and drinking festival partnership. Seppeltsfield hosts Masterclasses including Sensory Cheese and Fortified Wine and Langtons Classification Masterclass. Featured Espresso Martawny cocktail using Para Grand Tawny served at Town Square Cocktail Bar.
• The Straits Wine CompanycoreChannel Partner/ Reseller/ Distributor · 1 March 2019Partnership with market leading Singapore and Malaysia wine importer, retailer and distributor. The Straits Wine Company has nine exclusive wine bars and retail stores in Singapore. Responsible for distribution of Seppeltsfield portfolio including Barossa Red and White Wines, Centennial Collection and Para Tawny range across Southeast Asia.
• Vasse VirgincoreStrategic or Co-development PartnerOn-site village partner producing all-natural handmade skin and body care using Australian Extra Virgin Olive Oil. Located at Seppeltsfield Estate open 10:30am-5pm daily. Contributes to holistic estate experience alongside wine.
• JamFactory Craft + DesigncoreStrategic or Co-development PartnerNot-for-profit cultural organization with studios, galleries and shops. JamFactory at Seppeltsfield opened 2013 as first regional extension from Adelaide. Housed in historic 1850s stables building. Provides studio space for professional artisans in jewellery, millinery, glass and leather. Open 11am-5pm, 7 days per week.
• FINO SeppeltsfieldcoreStrategic or Co-development PartnerPremium destination dining restaurant led by David Swain and Sharon Romeo. Part of Seppeltsfield village since redevelopment. Open for lunch 12-3pm with wine-pairing options. Functions and events on application. Award-winning progressive regional dining.
• Prohibition DistilleryminorStrategic or Co-development PartnerOn-site artisan spirits distillery at Seppeltsfield offering light bites including pizzas and flatbreads. Contributes to comprehensive visitor experience offering at the estate.
• Dragan Fine Art Photography GalleryminorChannel Partner/ Reseller/ DistributorFine art photography gallery opened late 2020, showcasing limited edition prints of Barossa photography. Located at end of original Seppeltsfield homestead near Cellar Door and Vasse Virgin.
• Porsche Centre AdelaideminorGTM or Marketing PartnerPartnership anchored in showcasing Porsche Destination EV Charging Stations and joining the global destination charging network. Two 11kw charging points available at Seppeltsfield free of charge.
• QantascoreGTM or Marketing PartnerServed 1916 100 Year Old Para Tawny in Qantas First Lounges in Sydney and Melbourne for Boeing centenary celebration. Muscat and Tokay dessert wines served on board international First class services and available via Qantas epiQure.
• Domaine Wine ShipperscoreChannel Partner/ Reseller/ DistributorAustralian national distributor for Seppeltsfield wines. Suite 1/14 Albert Street, Blackburn, VIC, 3130. Part of domestic distribution network.
• Legend Australia (USA)coreChannel Partner/ Reseller/ DistributorUS distributor for Seppeltsfield wines. Represents estate in North American market.
• Watsons Wine (Hong Kong)coreChannel Partner/ Reseller/ DistributorHong Kong distributor for Seppeltsfield portfolio. Watsons Wine available via retail locations including Watsons Wine stores.
• RAA TravelminorGTM or Marketing PartnerPresented Tasting Australia 2023 festival partner. RAA Travel provides travel services for festival attendees.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Penfolds (Treasury Wine Estates): Penfolds is Australia's most iconic luxury wine brand, producing age-worthy reds and fortified wines from South Australia including Grange and a Tawny portfolio. Both operate in the Barossa/South Australia luxury wine space with heritage credentials and gifting-driven collector demand.
• Yalumba Wine Estate: Yalumba is a sixth-generation family-owned Barossa winery with deep heritage (est. 1849) producing a portfolio including aged fortifieds and luxury reds. Operates its own cellar door, restaurant, and tourism experiences - the closest Australian analog to Seppeltsfield's integrated estate model.
• Tahbilk Winery: Tahbilk is a fifth-generation family-owned Victorian winery (est. 1860) renowned for aged Marsanne and museum-release fortified wines. Comparable to Seppeltsfield in multi-generational heritage, aged-wine library assets, and family-run premium positioning.
• De Bortoli Wines: De Bortoli is a major Australian family-owned wine producer with a strong fortified and premium still wine portfolio (e.g., Noble One). Comparable to Seppeltsfield in family ownership, fortified/wine club offerings, and heritage cellar-door tourism.
• d'Arenberg: d'Arenberg is a McLaren Vale family winery known for quirky, ultra-premium reds and the d'Arenberg Cube tourism experience. Comparable to Seppeltsfield in luxury positioning, experiential tourism, and South Australian heritage.
• Henschke: Henschke is a fifth-generation, family-owned premium winery in the Barossa/Adelaide Hills producing highly allocated single-vineyard reds (Hill of Grace). Comparable to Seppeltsfield in heritage depth, single-vineyard luxury positioning, and Barossa regional focus.
• Torbreck Vintners: Torbreck is a Barossa Valley premium Shiraz specialist producing highly allocated single-vineyard expressions. Comparable to Seppeltsfield in Barossa sub-regional terroir study focus (Grounds Range) and luxury red positioning.

Emerging players

• Château d'Yquem: Château d'Yquem is the benchmark luxury dessert/fortified wine producer from Bordeaux, with similarly long aging horizons and ultra-premium collector positioning. Functions as a global aspirational comparable for Seppeltsfield's Centennial Collection pricing narrative.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seppeltsfield
• Facebookfacebook.com/Seppeltsfield/?fref=ts
• Instagraminstagram.com/seppeltsfield

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seppeltsfield