Vasse Virgin
Vasse Virgin Pty Ltd is an Australian natural skincare manufacturer and retailer that produces handmade, small-batch personal care products based on Australian extra virgin olive oil, selling direct-to-consumer online, through four company-owned stores in Western and South Australia, via a wholesale portal, and through independent stockists domestically and overseas.
- Company typePrivate
- Founded-
- HeadquartersCowaramup, Australia
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vasse Virgin does
Vasse Virgin Pty Ltd is an Australian natural skincare manufacturer and retailer headquartered in Cowaramup, Western Australia, with a secondary manufacturing and retail footprint in Seppeltsfield, South Australia. The company produces handmade, small-batch personal care products formulated primarily around Australian extra virgin olive oil — cold-pressed from olives handpicked in the Margaret River region — combined with botanical extracts such as avocado oil, lemon myrtle, rose geranium, pomegranate, chamomile, lavender, and sandalwood. Its product portfolio spans six skincare ranges targeted by skin type (sensitive, mature, blemish-prone, dry, combination, oily, normal), plus dedicated men's grooming lines, kids skincare, handmade soaps, haircare, beard care, natural fragrances, home diffusers and candles, and a secondary gourmet food line (extra virgin olive oil, olives, jams, dressings, dukkah). All products are marketed as sulphate-free, paraben-free, cruelty-free, and free from artificial colours and fragrances.
Vasse Virgin operates a hybrid distribution model. Direct-to-consumer revenue is generated through the vasavirgin.com.au e-commerce storefront (free shipping on orders over AUD $100, eGift cards from $25 to $200) and four company-owned retail stores in Wilyabrup, Fremantle, Margaret River, and Denmark. B2B revenue flows through a dedicated wholesale portal (wholesale.vasvirgin.com.au) serving approved accounts and through independent stockists across Australia and overseas, with international shipping handled via Australia Post. The company's go-to-market motion is anchored on organic channels — content marketing, blog and recipe content, a skincare questionnaire, and active social presence on Facebook, Instagram, Pinterest, TikTok, and YouTube — supplemented by a Vasse Virgin Rewards loyalty program and a Refer-a-Friend program.
The business is privately held, employs 101-250 people, and discloses no public funding rounds, acquisitions, or leadership changes in the source data. The competitive positioning rests on three pillars: (1) vertically integrated olive oil sourcing from company-connected Margaret River groves; (2) small-batch handmade production at two factories ensuring perceived quality control and freshness; and (3) a clean-beauty, Australian-owned brand narrative reinforced by 500+ five-star customer reviews. Pricing is unit-based with products ranging from approximately AUD $7 (individual soaps) to AUD $125 (premium gift packs), with facial moisturisers clustered around AUD $29-$42 and body lotions around AUD $24-$39.
Vasse Virgin firmographics
Firmographics- Name
- Vasse Virgin
- Legal name
- Vasse Virgin Pty Ltd
- Website
- https://vassevirgin.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vasse Virgin Pty Ltd is an Australian natural skincare manufacturer and retailer that produces handmade, small-batch personal care products based on Australian extra virgin olive oil, selling direct-to-consumer online, through four company-owned stores in Western and South Australia, via a wholesale portal, and through independent stockists domestically and overseas.
- Ownership category
- akta.pro rank
Vasse Virgin industry classification
Industry- Product category
- Natural Skincare and Personal Care
- NAICS
- Toilet Preparation Manufacturing (32562), Soap and Other Detergent Manufacturing (325611)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industries
- Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Intimate Washes & Feminine Cleansers (CRABAIAH), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Virgin & Cold-Pressed Culinary Oils (AFAJALAB), Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)
Keywords
Where Vasse Virgin is headquartered
LocationHeadquarters
- HQ city
- Cowaramup
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Vasse Virgin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Online sales through vasavirgin.com.au to individual consumers. Free shipping on orders over AUD $100. Payment via VISA, MasterCard, PayPal, or direct bank deposit.
- Retail Store Sales: Sales through 4 company-owned retail stores in Western Australia and South Australia.
- Wholesale Distribution: B2B sales through approved wholesale accounts, available via wholesale.vasvirgin.com.au. New wholesale applications are welcome with account approval required.
- Independent Stockist Sales: Products available through independent retail stores across Australia and overseas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual skincare and personal care products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Vasse Virgin product offering
Product offeringCore offering
Vasse Virgin manufactures and sells handmade, small-batch natural skincare and personal care products formulated around Australian extra virgin olive oil combined with pure botanical extracts. The company operates its own soap factories in Western Australia and South Australia and distributes through direct e-commerce, four retail stores, a wholesale portal, and independent stockists. Its portfolio covers facial skincare, body care, soaps, haircare, men's grooming, natural fragrance, home fragrance, and a complementary gourmet food line.
Product overview
Vasse Virgin is an Australian natural skincare and wellness company offering handmade, small-batch botanical products primarily formulated around Australian Extra Virgin Olive Oil. The product portfolio spans six distinct skincare ranges: Chamomile & Cucumber, Chamomile & Lavender, Lemon Myrtle & Avocado, Rose Geranium & Pomegranate, Citrus Twist (men's), and Sandalwood White Cypress & Orange Blossom (men's). Core product categories include facial cleansers and moisturisers, body lotions, washes, and scrubs, handmade soaps, haircare (shampoos and conditioners), hand creams, bath and massage oils, beard care, natural perfumes and colognes, and essential oil diffusers. The company also offers a gourmet food line featuring Extra Virgin Olive Oil, olives, dressings, jams, and dukkah. Additional offerings include gift packs, build-your-own bundles, eGift cards, and a loyalty rewards program. Products are marketed as clean, natural, sulphate-free, paraben-free, and cruelty-free with no artificial colours or fragrances.
Differentiator
Problem solved
Functional benefit
Products and services
- Chamomile & Cucumber Facial Range
Companies that use Vasse Virgin
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Vasse Virgin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Vasse Virgin partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Vasse Virgin competitors and assessment
Company assessmentDirect peers
- Aesop: Australian-founded premium natural skincare brand with botanically-led formulations, hero ingredients, and a retail-store-led go-to-market model. Directly comparable in positioning (premium natural Australian brand) and channel mix (flagship retail + wholesale + selective global stockists), though at substantially larger scale.
- Jurlique: Australian natural skincare brand built on botanical ingredients grown on a South Australian farm, with a multi-category personal care range and global distribution. Closely comparable on the agricultural-botanical provenance story and on Australian-made positioning.
- Sukin: Australian natural, affordable skincare brand with broad supermarket and pharmacy distribution across skincare, haircare, and body care. Same target category (natural personal care) and overlap in ingredient philosophy (plant-based, cruelty-free), but Sukin competes on mass-market accessibility rather than premium artisanal positioning.
- Dr. Roebuck's: Australian clean beauty brand offering a curated range of skincare, body and haircare products with a focus on natural ingredients and minimalist formulations. Directly comparable as an Australian DTC-led natural personal care brand with similar omnichannel and wholesale exposure.
- Lush Cosmetics: Global handmade, fresh, natural cosmetics retailer with strong emphasis on bar soaps, bath, and skincare produced in small batches. Direct competitor in the handmade, plant-based, cruelty-free soap/bath category and on retail-store-led distribution, though at much larger scale.
Broad incumbents
- The Body Shop: Global natural-ingredient personal care retailer with extensive retail footprint and broad product range across skincare, body care, and haircare. Comparable category overlap and cruelty-free/plant-based positioning; competes broadly but not artisanal-Australian-specialist focused.
- Mrs. Meyer's Clean Day: Established natural household and personal care brand focusing on plant-derived ingredients across soaps, hand care, and home fragrance. Overlap is strongest in hand/body cleansers and home fragrance categories where Vasse Virgin competes.
Regional players
- Olives at Hand (or general Margaret River gourmet producers such as Olio Bello / Margaret River Olive Company): Margaret River premium extra virgin olive oil and gourmet food producer co-located in the same Western Australian provenance region. Comparable on the hero-ingredient (olive oil), regional provenance, and gourmet-retail channel that Vasse Virgin extends into via its gourmet food line.
Emerging players
- Bybi Beauty: Independent, indie natural skincare brand focused on upcycled, plant-based ingredients in body and skincare. Comparable as an emerging indie challenger in the natural CPG space with similar clean-ingredient ethos and small-batch aesthetic.
- Modern Botany: Small-batch botanical skincare brand featuring essential-oil-led formulations across facial care, body, and home fragrance. Comparable on small-batch handmade positioning, botanical/essential-oil ingredient philosophy, and gift-pack-driven merchandising.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Vasse Virgin social profiles
Digital presenceVasse Virgin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vasse Virgin leadership team
Management profileNumber of profiles
Profiles1 record
Vasse Virgin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vasse Virgin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vasse Virgin
What does Vasse Virgin do?
Vasse Virgin manufactures and sells handmade, small-batch natural skincare and personal care products formulated around Australian extra virgin olive oil combined with pure botanical extracts. The company operates its own soap factories in Western Australia and South Australia and distributes through direct e-commerce, four retail stores, a wholesale portal, and independent stockists. Its portfolio covers facial skincare, body care, soaps, haircare, men's grooming, natural fragrance, home fragrance, and a complementary gourmet food line.
Is Vasse Virgin a public or private company?
Vasse Virgin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vasse Virgin founded?
Vasse Virgin was founded in -1. It employs 101 to 250 people.
Where is Vasse Virgin based?
Vasse Virgin is headquartered in Cowaramup, Australia, in the Oceania region.
How does Vasse Virgin make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Store Sales, wholesale Distribution and independent Stockist Sales.
Who are Vasse Virgin's main competitors?
Direct peers on record are Aesop, Jurlique, Sukin, Dr. Roebuck's and Lush Cosmetics. Broad incumbents are The Body Shop and Mrs. Meyer's Clean Day. Olives at Hand (or general Margaret River gourmet producers such as Olio Bello / Margaret River Olive Company) is listed as a regional player. Emerging players are Bybi Beauty and Modern Botany.
Does Vasse Virgin have an API?
No public API is recorded for Vasse Virgin.
What industry is Vasse Virgin in?
Vasse Virgin's product category is Natural Skincare and Personal Care. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABALAG, Spa Body Treatments & Massage (Oils, Scrubs, Wraps). Its NAICS code is 32562 and its SIC code is 2844.