Public Imaging

What Public Imaging does

Public Imaging GmbH is a privately held, owner-managed communications agency headquartered in Hamburg with a branch office in Frankfurt am Main, operating continuously since 1996. The firm is a specialized financial-sector PR and communications boutique serving asset managers (including Goldman Sachs Asset Management, Wellington Management, Morgan Stanley Investment Management, VanEck, Aviva Investors, and Berenberg), private and large banks, FinTechs, insurance companies, and real estate firms — primarily across the DACH region with European reach via partner agencies. Its core offering is professional-services communications consulting, not a software platform: media relations, thought leadership, fund and product communication, IPO and capital-market communication, crisis and regulatory communication, LinkedIn and personal branding, and content marketing.

The firm monetizes through project-based engagements and ongoing retainer mandates with B2B enterprise clients; pricing is custom and not publicly disclosed. Its go-to-market is direct senior-led sales targeting enterprise financial-sector buyers in DACH, with cross-border European coverage delivered through partner agencies. The technology stack is conventional professional-services tooling augmented by AI prompt engineering for content production and distribution (signaled by a dedicated "Manager AI, Channels & Networks" role), but contains no proprietary AI models or productized software assets. Public Imaging's principal differentiators are its 5,000+ journalist network across DACH, its own portfolio of financial media channels providing an estimated 200M+ annual user reach, and a senior team of 25+ specialists with 250+ combined years in financial communications — many drawn from journalism, banking, and fund management backgrounds.

Name

Public Imaging

Legal name

public imaging GmbH

Website

https://publicimaging.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Public Imaging is a Hamburg-based, owner-managed financial-sector communications boutique founded in 1996, serving asset managers, banks, FinTechs, insurers, and real-estate firms across DACH with media relations, thought leadership, and LinkedIn branding services.

Ownership category

akta.pro rank

Product category

Financial Communications & PR Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

akta.pro secondary industry

Media Relations & Press Office Services (MPAAADAI)

Keywords

• Financial PR services
• Asset management communications
• Media relations consulting
• FinTech PR agency
• Investor relations communications

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Consulting: Professional services revenue from PR consulting, media relations, content creation, and strategic communications services for financial sector clients. Project-based work and ongoing retainers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Public Imaging is a financial-sector communications agency that delivers specialized PR, media relations, content marketing, social media strategy, and LinkedIn/personal branding services to asset managers, banks, FinTechs, insurance companies, and real estate firms. The agency operates its own portfolio of financial media channels and leverages a network of 5,000+ journalists across the DACH region to provide clients with visibility in Tier-1 financial publications. Services are organized into five vertical practice areas: Financial Communications, FinTech & Tech Communications, Real Estate Communications, Insurance Communications, and LinkedIn & Personal Branding.

Product overview

Public Imaging is a communications agency specializing in the financial sector, offering a unified portfolio of PR and communications services rather than a modular software platform. The core offering comprises specialized communications services across five main areas: Financial Communications (for asset managers, banks, and financial institutions), FinTech & Tech Communications (for startups and digital finance companies), Real Estate Communications, Insurance Communications, and LinkedIn & Personal Branding. These are delivered alongside supporting services including media relations, thought leadership placement, fund and product communication, content marketing, and coaching. The agency also operates own financial media channels and maintains an extensive network of 5,000+ journalists across DACH to provide clients with relevance and reach.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Communications (Finanz-Kommunikation)
• FinTech & Tech Communications
• Real Estate Communications (Immobilien-Kommunikation)
• Insurance Communications (Versicherungs-Kommunikation)
• LinkedIn & Personal Branding

Quantifiable outcome

• 200+ million users reached annually through own media and editorial placements
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Remote First Inc.minorGTM or Marketing PartnerPartner agency for VanEck project in Europe. Remote First Inc. supports cross-border communications coordination.
• TaskFlow TechnologiesminorGTM or Marketing PartnerPartner agency for VanEck project. TaskFlow Technologies supports European PR coordination efforts.
• deepvelop - Institut für Sport und PsychologieminorOthersExternal coaching partner for team development. deepvelop provided VIQ (Visual Questionnaire) coaching for the public imaging team, focusing on personality profiles and team dynamics.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Brunswick Group: Global financial-PR and critical-issues advisory serving many of the same institutional investor and asset-management clients as Public Imaging. Comparable for capital markets, M&A, and asset-management communications, with significant European presence and a stronger cross-border capability.
• H/Advisors Maitland: European strategic communications advisor with significant financial-PR and capital-markets expertise. Overlaps with Public Imaging on IPO, M&A, and asset-management mandates, particularly across UK and continental European clients.
• Hering Schuppener: Düsseldorf-based communications consultancy historically focused on financial communications, M&A, and capital markets PR. Most direct German competitor to Public Imaging given the shared DACH-financial-PR specialization, overlapping target clients (banks, listed companies), and similar senior-led, project-based delivery model.
• Instinctif Partners: European financial and capital-markets communications specialist serving asset managers, insurers, and FinTechs. Closely comparable in services (media relations, IPO communications, thought leadership) and client base to Public Imaging, with a UK and German presence.
• Axicom (formerly CNC): European tech-and-finance communications agency serving FinTechs, asset managers, and listed companies. Comparable to Public Imaging's FinTech and asset-management verticals, with strong presence in Germany, UK, and France.
• Charles Barker: German strategic communications consultancy with a strong financial-services and capital-markets practice. Comparable to Public Imaging on listed-company, M&A, and asset-management communications, serving similar DACH-based institutional clients.
• FTI Consulting (Strategic Communications): Global advisory firm with a large Financial Communications practice serving asset managers, banks, and IPO candidates across Europe. Directly comparable to Public Imaging in financial-PR services, with a stronger international footprint and crisis-comms depth, but a more generalist (not DACH-niche) positioning.

Regional players

• Farner Consulting: Switzerland's largest independent communications consultancy, with a notable financial-services and capital-markets practice. Comparable to Public Imaging on financial PR, but primarily serving the Swiss-German market and not directly competing in Germany.

Broad incumbents

• Ketchum Germany (now Ketchum / Omnicom PR Group): Global PR network with a German practice covering financial services, asset management, and corporate communications. Overlaps with Public Imaging on B2B financial-PR mandates, but as part of a much larger, multi-vertical portfolio.
• Edelman (Germany): Global communications firm with a sizable German financial-services practice. Overlaps with Public Imaging on listed-company, asset-management, and FinTech mandates, but as part of a much broader portfolio (consumer, health, technology) and with substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/publicimaging
• Instagraminstagram.com/publicimaging
• Xx.com/publicimaging

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Imaging