What Ketchum Germany does

Ketchum Germany is the German operating arm of Golin Ketchum, the global public relations agency formed on June 10, 2026 through the merger of two legacy PR firms, Golin and Ketchum, under Omnicom Group (NYSE: OMC). The German entity employs 175 people across four offices — Düsseldorf (headquarters), Dresden, Hamburg, and München — and is led locally by Matthias Wesselmann as CEO, with broader EMEA leadership under Hortensia Nastase as Head of Continental Europe. The agency serves enterprise clients with integrated communications across five interconnected practice areas: Brand & Consumer, Corporate Affairs, Food/Agriculture & Nutrition, Health, and Technology, leveraging proprietary AI and analytics tools integrated on top of Omnicom's data infrastructure.

Underlying the service offering are several proprietary frameworks: the CORE impact media planning model used for brand influence measurement; Lighthouse 360, a methodology for organizational AI adoption and workforce transformation; GenAI visibility and citation analysis tools that benchmark how brands appear in AI-generated answers (including a finding that 90% of PepsiCo's AI citations originated from earned media); and synthetic audience simulation capabilities for persona testing in controlled environments. Health communications are supported by 80+ specialists operating in London under Sarah Gordon as Managing Director of Health for Golin Ketchum and Virgo Health. Senior creative and strategy benches include Chief Creative Officer George Bryant, Chief Strategy Officer Paul Parton, plus dedicated Chief AI Officer Jeff Beringer and Chief Data & Analytics Officer Jonny Bentwood.

The business operates on a professional services revenue model, generating income through agency fees, retainer arrangements, and project-based engagements with enterprise clients across roughly 30 country markets in EMEA, Americas, and APAC. Pricing is bespoke and quote-based, not publicly disclosed. The agency combines direct enterprise client engagement with sector-specialist teams, supported by global specialty practices in Data & Analytics, AI Visibility, Crisis & Issues, and Executive Communications. Named client outcomes include 69% hearing aid sales growth for Specsavers, 47% of BetterHelp signups from first-time therapy users, and 4,400 earned media stories for McDonald's McNugget Caviar campaign delivered with zero paid spend. The agency has achieved 93% internal AI adoption across the workforce and reports its lowest historical turnover rate, signaling operational stability through the merger transition.

Name

Ketchum Germany

Legal name

Golin Ketchum

Website

https://ketchum.de

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

101–250 employees

Short description

Ketchum Germany is the German arm of Golin Ketchum, the global PR agency formed June 2026 by merging Golin and Ketchum under Omnicom Group. Its 175 employees serve enterprise clients across healthcare, technology, consumer, and corporate sectors from four German cities.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Professional communications services including earned media, brand communications, corporate affairs, health communications, technology PR, and food/agriculture/nutrition sector expertise. Revenue generated through agency fees, retainer arrangements, and project-based engagements with enterprise clients

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Ketchum Germany, as part of Golin Ketchum, provides full-service public relations and communications services including earned media, brand communications, corporate affairs, health communications, technology PR, and food/agriculture/nutrition sector expertise. Services are delivered through retainer arrangements and project-based engagements with dedicated sector-specialist teams. The agency supplements its core PR services with proprietary AI-enabled measurement (CORE impact model), GenAI visibility analysis, crisis and issues management, and executive communications programs.

Product overview

Golin Ketchum is a global public relations agency formed in June 2026 through the merger of Golin and Ketchum. Rather than a software product company, it provides PR and communications services across five interconnected practice areas: Brand & Consumer, Corporate Affairs, Food Agriculture & Nutrition, Health, and Technology. The agency operates with specialized sector teams and offers services including crisis communications, data & analytics (with proprietary CORE impact planning model), AI visibility services (GenAI citation analysis and benchmarking), content creation and production, and executive visibility programs. The agency is built on Omnicom's data and AI solutions infrastructure and positions itself at the intersection of human creativity and AI technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Consumer Communications
• Corporate Affairs
• Food, Agriculture & Nutrition Communications
• Health Communications
• Technology PR
• Crisis & Issues Communications
• Data & Analytics
• AI Visibility Services
• Executive Visibility & Training
• Content Creation & Production

Quantifiable outcome

• Third consecutive Cannes Lions Gold PR Lion win (2024-2026)
• +9 more outcomes

Named customers8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Edelman: World's largest independent PR firm operating across brand, corporate, health, and technology practices; competes head-to-head with Golin Ketchum for global enterprise retainers and Cannes Lions recognition.
• Burson (Burson Cohn & Wolfe): Formed from the 2018 merger of Burson-Marsteller and Cohn & Wolfe; WPP-owned global PR network directly comparable in scale, sector breadth, and enterprise client roster.
• Hill & Knowlton: Global PR network under H/Advisors (WPP), with comparable corporate affairs, brand, and public affairs capabilities; longstanding competitor for international enterprise and government-adjacent accounts.
• Finsbury Glover Hering: Strategic communications and public affairs consultancy; directly comparable in corporate, crisis, and CEO advisory work and competes for premium enterprise retainers globally.
• Weber Shandwick: Global PR network within IPG (now Omnicom post-merger); offers similar practice areas (consumer, corporate, health, technology) and is one of the closest direct competitors for multinational enterprise clients.
• MSL (Publicis): Publicis Groupe's global PR and communications network; directly comparable practice breadth (consumer, corporate, healthcare, technology) and global footprint.
• Brunswick Group: Specialist in corporate, financial, and public affairs communications for C-suites and boards; competes with Golin Ketchum's Corporate Affairs practice for high-stakes enterprise mandates.
• FleishmanHillard: Omnicom-owned sister PR agency; offers similar practice areas and competes with Ketchum within the same parent group's PR portfolio, particularly in EMEA and healthcare.
• Ogilvy PR: WPP-owned integrated marketing and PR arm; offers an earned-first creative approach similar to Golin Ketchum's, often competing for the same brand and consumer accounts.

Emerging players

• Real Chemistry: Independent, technology-driven health and science communications firm; notable peer in the health sector where Golin Ketchum operates an 80+ specialist practice, increasingly competing for healthcare enterprise mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/golinketchum
• LinkedInlinkedin.com/company/ketchumger
• Instagraminstagram.com/ketchumpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ketchum Germany