St George Brewing

What St George Brewing does

St George Brewing Company is a privately-held craft brewery headquartered at 204 Challenger Way in Hampton, Virginia, operating as Coastal Virginia's oldest craft brewery since 1998. The company produces a portfolio of over 20 year-round and seasonal beers across traditional English and German styles, including award-winning offerings such as Knight's Respite Hefeweizen (2025 Virginia Craft Beer Cup Best of Show), Morning Dew Leichtbier, Pilsner, and the Honey Lager brewed with honey from an on-site apiary managed by a Virginia State Master Beekeeper. Core products span ales (Hefeweizen, Golden Ale, Scotch Ale, Porter, Nut Brown Ale, English IPA) and lagers (Pilsner, Dunkel, Vienna Lager, Leichtbier, Oktoberfest), with a commemorative Celebration Series marking the 250th anniversary of the United States.

The brewery operates a direct-to-consumer business model with revenue generated from on-site taproom sales, packaged beer retail (4-packs of 16oz cans), food service through the vertically integrated Hungry Dragon food truck (operated by the brewery's new owners Scott and Tina Luers since April 2026), private event hosting in the historic brewhouse area and two covered patios, weekly recurring programming (Trivia, Music Bingo, Live Music, Yoga on Tap), and the annual Hampton Roads HoneyFest. Pricing is unit-based, with food items ranging $6-$13, Yoga on Tap at $11, and HoneyFest goodie bags at $5. Distribution is entirely direct-to-consumer with no documented wholesale or retail chain partnerships.

The company serves local Hampton Roads craft beer enthusiasts, families, and dog owners seeking a community-oriented taproom experience, along with private event hosts and festival attendees. Leadership includes founders Ron and Carolyn Walkup (1996), founder Bill Spence (who remains actively involved post-sale), Master Brewer Andy Rathmann (UC Davis brewing education), and current owners Scott and Tina Luers (acquired April 2026 from Spence). The company maintains memberships in Virginia Craft Brewers Guild, Virginia's Finest, Coastal Virginia Brewery Alliance, and Independent Brewers Association.

Name

St George Brewing

Legal name

St. George Brewing Company

Website

https://stgbeer.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

St George Brewing Company is Coastal Virginia's oldest craft brewery (founded 1998), operating a single taproom and brewery in Hampton, VA that produces 20+ traditional English and German-style beers direct-to-consumer. It serves local craft beer enthusiasts, families, and private event hosts through taproom sales, packaged beer, food service, and weekly community programming.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Craft beer taproom
• Private event hosting
• Packaged beer retail
• Onsite food service

Headquarters

HQ city

Hampton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Taproom Sales: Direct sales of draft beer and canned/bottled products to consumers visiting the brewery. Over 20 beers available on tap plus seltzers and frozen drinks.
2. Food Truck Sales: On-site food truck (The Hungry Dragon) serving food to taproom customers. Hours: Mon-Fri 4:30pm-7:30pm, Sat 12pm-7:30pm.
3. Private Events: Hosting private events in historic brewhouse area and two covered patios. Includes catering options and live music booking.
4. Event Tickets and Festivals: Ticket sales for annual Hampton Roads HoneyFest beer and mead festival. $5 all-ages goodie bags and separate tasting tickets.
5. Packaged Beer Retail: Sale of canned and bottled beer for off-premise consumption. Available in 4-packs of 16oz cans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

St. George Brewing Company produces and sells a year-round and seasonal rotation of more than 20 traditional English and German-style craft beers (ales and lagers) on tap and in cans/bottles at its Hampton, Virginia brewery. The company also operates a public taproom, hosts weekly community events (trivia, music bingo, live music, yoga), runs an on-site food truck (The Hungry Dragon), and rents its space for private events. Packaged products are sold through the taproom and a small number of local retail partners.

Product overview

St. George Brewing Company is Coastal Virginia's oldest craft brewery offering a portfolio of over 20 award-winning beers on tap, including year-round core products (Hefeweizens, IPAs, Porters, Lagers, Scotch Ales, Dunkels, Pilsners) and seasonal offerings (Oktoberfest, Summer Ale). The brewery's flagship award-winning beers include Knight's Respite Hefeweizen (2025 Virginia Craft Beer Cup Best of Show), Honey Lager (made with onsite apiary honey), Morning Dew Leichtbier, and Pilsner. Their Celebration Series commemorates the 250th anniversary of the United States with three beers representing Jamestown, Williamsburg, and Yorktown. Complementing the beer offerings are The Hungry Dragon food truck (operated by the brewery's owners), private event hosting services, and a weekly events program including Trivia, Music Bingo, Live Music, and Yoga on Tap. The brewery also operates an onsite apiary producing honey for their Honey Lager beer.

Differentiator

Problem solved

Functional benefit

Brands

• Celebration Series: Commemorates the 250th anniversary of the United States. Each beer represents one point in the 'Historic Triangle' of Jamestown (London Porter), Williamsburg (English IPA) and Yorktown (Nut Brown Ale).
• Hungry Dragon

Products and services

• Knight's Respite Hefeweizen Award-winning classic German Hefeweizen, slightly pale and cloudy with subtle notes of banana and clove; 2025 Virginia Craft Beer Cup Best of Show winner.
• Honey Lager Bright, clean Helles-style lager brewed with honey harvested from the brewery's on-site apiary.
• Morning Dew Leichtbier Classic German Leichtbier: a crisp, refreshing, low-strength lager designed to be enjoyed all day.
• Pilsner Clean, crisp North German-style Pilsner brewed with traditional two-row pale malt, Munich malt, and German noble hops.
• Celebration Series: London Porter, English IPA, Nut Brown Ale Three commemorative beers celebrating the 250th anniversary of the United States: London Porter (Jamestown), English IPA (Williamsburg, brewed with imported UK Fuggles Hops), and Nut Brown Ale (Yorktown, with flavors of biscuit and caramel).
• Legendary Hard Lemonade Crisp, refreshing hard lemonade with a sweet lemonade kick, available on tap and in 4-packs of 16oz cans.
• Mothership Golden Ale

Quantifiable outcome

• Best of Show winner at 2025 Virginia Craft Beer Cup for Knight's Respite Hefeweizen
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Virginia Craft Brewers GuildcoreOthersIndustry association membership providing advocacy, networking, and promotional support for Virginia craft breweries.
• Virginia's FinestcoreOthersState branding program for Virginia agricultural and food products, including craft beverages.
• Coastal Virginia Brewery AlliancecoreOthersRegional brewery alliance supporting local craft breweries and promoting the Coastal Virginia beer scene.
• Independent Brewers AssociationcoreOthersNational organization representing independent craft breweries, promoting transparency and independence in brewing.
• The Hungry DragoncoreStrategic or Co-development PartnerOn-site food truck operated by Scott and Tina Luers, who purchased St. George Brewing in April 2026. Provides catering for taproom and private events. Menu features Harry Potter-themed items.
• Colonial Beekeepers AssociationminorStrategic or Co-development PartnerPartnership for honey and bee-related products. The brewery sells local honey and honey-made products from this association in their taproom. Supports the brewery's apiary program.
• Yaz YogaminorGTM or Marketing PartnerProvides weekly Saturday morning Vinyasa yoga classes at the brewery taproom. $11 includes yoga class and a beer.
• Animal Aid SocietyminorOthersLocal nonprofit supported by St. George Brewing through community giving programs.
• Virginia Living MuseumminorOthersLocal museum supported by St. George Brewing through community giving programs.
• Pink Boots SocietyminorOthersOrganization supporting women in the beer industry, supported by St. George Brewing.
• St. Jude Children's Research HospitalminorOthersNational charity supported by St. George Brewing through community giving programs.

Scale indicators4 records

Recent moves10 records

Expansion highlights3 records

Direct peers

• Smartmouth Brewing Company: Norfolk/Virginia Beach-based craft brewery with multiple taprooms in Hampton Roads. Closely comparable as a Virginia craft brewer with taproom-centric DTC model serving the same regional market as St. George.
• Benchtop Brewing Company: Norfolk/Virginia Beach craft brewery operating taprooms in the Hampton Roads region. Directly comparable in scale, model (craft brewery + taproom), and geographic market to St. George Brewing.
• Devils Backbone Brewing Company: Virginia-based craft brewery (Nelson County and Virginia Beach) known for traditional German and English styles, plus taproom presence. Highly comparable to St. George's old-world brewing focus and Virginia footprint.
• Hardywood Park Craft Brewery: Richmond, VA craft brewery with a strong taproom experience and Virginia wholesale distribution. Closely comparable as an award-winning Virginia craft brewery combining taproom, events, and packaged sales.
• Alewerks Brewing Company: Williamsburg, VA-based craft brewery and taproom operating in the same Coastal Virginia/Hampton Roads craft beer scene. Directly comparable as a regional Virginia microbrewery with on-site taproom and packaged beer sales.
• Starr Hill Brewery: Charlottesville-headquartered Virginia craft brewery with taprooms and broad Virginia distribution. Comparable as a long-running Virginia craft brand with both taproom and packaged beer business.

Broad incumbents

• Victory Brewing Company: Pennsylvania-based regional craft brewer with taprooms and multi-state distribution. Comparable as a craft brewer with German/English-style heritage and a taproom-plus-wholesale model, though larger and more geographically dispersed.
• New Belgium Brewing Company: Large U.S. craft brewer with taprooms and nationwide distribution. Comparable category and business model (craft beer + taproom + packaged), but operates at national scale with vastly larger resources.
• Dogfish Head Brewery: Established U.S. craft brewery known for traditional and experimental styles, with taproom experiences. Comparable on craft positioning and style experimentation, but at significantly greater scale and distribution.
• Sierra Nevada Brewing Co. Major national craft brewer with a taproom and broad packaged distribution. Comparable as a craft beer brand with both taproom experience and scaled wholesale, but at a much larger scale than St. George.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/356558014525013
• Instagraminstagram.com/stgbeer
• Xx.com/StGBeer
• LinkedInlinkedin.com/company/st-george-brewing-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St George Brewing