Tegeta Motors
Tegeta Motors is Georgia's largest automotive parts importer and multi-brand service provider, distributing approximately 300 international brands and operating 20+ branches across Georgia plus locations in Baku, Azerbaijan, while serving retail consumers, corporate fleets, and authorized dealerships for MAN, JCB, Porsche, Mazda, Toyota, and Volvo.
- Company typePrivate
- Founded1995
- HeadquartersT'elavi, Georgia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Tegeta Motors does
Tegeta Motors is the largest automotive parts importer and multi-brand service provider in the South Caucasus, operating as part of Tegeta Holding since its 1995 founding in Georgia. The company distributes products from approximately 300 international brands—including Bridgestone, Michelin, VARTA, Shell, Mobil, Bosch, and Continental—through a network of more than 20 physical branches across Georgia, an e-commerce platform (shop.tegetamotors.ge), a wholesale channel, and franchise operations in Baku, Azerbaijan. It also provides multi-brand vehicle service (tire replacement, electronic diagnostics, wheel alignment, vulcanization, engine service, commercial vehicle repair) anchored by a 42,000 m² GEZI commercial-vehicle hub built to MAN A-category standards that serviced 20,000 trucks in its first year of operation.
The business operates a diversified automotive platform combining authorized brand dealerships (MAN trucks and buses, JCB construction equipment, Porsche, Mazda, Toyota, and Volvo Cars), aftermarket parts distribution, professional service operations, and regional Shell lubricant distribution through subsidiary Transcaucasian Distribution Company (TDC). Customer segments span individual vehicle owners served via retail branches, corporate and fleet operators with volume pricing and dedicated account managers, wholesale dealers and resellers, and international transit operators. Revenue streams include retail parts and accessories sales, professional service fees, corporate fleet contracts, authorized vehicle sales, wholesale distribution margins, and franchise licensing in Azerbaijan.
Corporate infrastructure includes Tegeta Academy vocational training center, My Car History customer maintenance portal, an online reservation system, a four-tier loyalty program (Classic through Platinum with 5–10% discounts), and ISO 9001:2015 certification through Groupauto International membership. The company employs 1,001–5,000 people, secured a €25 million EBRD loan in December 2025 to expand the GEZI service centre, and is vertically extending into circular-economy operations via affiliated RECSOL, which operates Georgia's first modern tire recycling facility.
Tegeta Motors firmographics
Firmographics- Name
- Tegeta Motors
- Legal name
- Tegeta Motors LLC (თეგეტა მოტორსი)
- Website
- https://tegetamotors.ge
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Tegeta Motors is Georgia's largest automotive parts importer and multi-brand service provider, distributing approximately 300 international brands and operating 20+ branches across Georgia plus locations in Baku, Azerbaijan, while serving retail consumers, corporate fleets, and authorized dealerships for MAN, JCB, Porsche, Mazda, Toyota, and Volvo.
- Ownership category
- akta.pro rank
Tegeta Motors industry classification
Industry- Product category
- Automotive Aftermarket Parts Distribution and Multi-Brand Vehicle Service
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts and Accessories Retailers (441330), Tire Dealers (441340), Automobile Dealers (4411)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Automotive Repair, Services & Parking (7500), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Tires, wheels & related supplies distribution (CRAOANAD)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)
Keywords
Where Tegeta Motors is headquartered
LocationHeadquarters
- HQ city
- T'elavi
- HQ country
- Georgia
- HQ region
- Asia
Offices27 records
Markets served
Tegeta Motors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Automotive Parts and Accessories Retail: Sale of automotive parts including tires, batteries, oils, filters, spare parts, and car care products through retail branches and e-commerce platform. The company is the largest importer of automotive products in Georgia, representing ~300 international brands.
- Vehicle Service and Repair: Comprehensive multi-brand vehicle service including tire replacement, engine service, electronic diagnostics, wheel alignment, vulcanization, brake systems, and more through branch network.
- Wholesale/Bulk Sales: Wholesale channel serving dealers, resellers, and corporate fleet customers with volume pricing and dedicated account management.
- Franchise Operations: Franchise model expanding Tegeta Motors brand in Baku, Azerbaijan with local partners, generating franchise fees and revenue share.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail/per-product pricing for individual consumers |
| Unit Pricing | Pay-as-you-go | Corporate fleet customer pricing |
| Unit Pricing | Pay-as-you-go | Shell and Mobil Lubricant Pricing |
| Subscription | Annual | Loyalty program tiers with cashback and discounts |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Tegeta Motors product offering
Product offeringCore offering
Tegeta Motors imports and distributes approximately 300 international automotive brands (tires, batteries, oils, lubricants, spare parts, and accessories) and operates a multi-brand vehicle service network spanning light vehicles, trucks, buses, and commercial vehicles across more than 20 branches in Georgia and two franchise branches in Baku, Azerbaijan. The company combines authorized dealer operations for Toyota, Porsche, Mazda, MAN, and JCB with comprehensive maintenance, repair, diagnostics, wheel alignment, vulcanization, and mobile concierge services, supported by online shop, online reservation, loyalty program, and a 42,000 m² GEZI commercial vehicle service hub built to MAN A-category standards.
Product overview
Tegeta Motors is a multi-brand automotive retail and service company operating in Georgia and Azerbaijan, serving as the largest importer and distributor of automotive products in the South Caucasus region. The company operates a platform-plus-services model combining: (1) product distribution - tires (Bridgestone, Michelin, Pirelli, Yokohama, Continental), batteries (Varta, Fiamm, Energizer), and oils/lubricants (Shell, Mobil, Petronas, Motul); (2) service operations - light vehicle service centers, truck service (GEZI branch), Bosch service center, and mobile service fleet across 26+ branches in Georgia; (3) online channels - online shop, online reservation, and My Car History customer portal; (4) loyalty program with tiered membership; and (5) dealer operations for Toyota, Porsche, and Mazda. The company employs approximately 300 international brand partnerships and operates subsidiary companies including Tegeta Truck & Bus (MAN), Tegeta Construction Equipment (JCB), and Transcaucasian Distribution Company (Shell regional distributor).
Differentiator
Problem solved
Functional benefit
Brands
- Tegeta Comfort: Personal manager service for vehicle inspection and repair without visiting a service center, including on-site battery delivery and installation
- Tegeta Academy
- Tegeta Truck & Bus
- Tegeta Construction Equipment
- Tegeta Premium Vehicles
- Porsche Centre Tbilisi
- Mazda Centre Tbilisi
- Toyota Center Tegeta
- Transcaucasian Distribution Company
- Tegeta Industry
Products and services
- Multi-Brand Automotive Parts Distribution Import and sale of automotive parts and accessories — tires (Bridgestone, Michelin, Pirelli, Yokohama, Continental, etc.), batteries (Varta, Fiamm, Energizer, Exide), oils and lubricants (Shell, Mobil, Petronas, Motul, Fuchs-titan, Meguin), filters, spare parts (ZF Parts, Lemforder, Sachs, Philips, Bosch, Febi, Federal Mogul, Hengst), Diesel Technic products, and car care items — distributed to retail consumers, wholesale dealers, and corporate fleet customers through retail branches and online shop.
- Light Vehicle Multi-Brand Service Comprehensive service for passenger vehicles including tire replacement, oil change, engine service, electronic diagnostics, wheel alignment, vulcanization, battery replacement, brake system service, and air/salon/fuel filter replacement across 20+ branches in Georgia.
- Truck and Commercial Vehicle Service Multi-brand service for trucks, buses, and commercial vehicles including tire service, suspension, electronic diagnostics, engine service, gearbox service, painting, refrigeration systems, and mobile service units, anchored by the 42,000 m² GEZI branch built to MAN A-category standards capable of servicing 30+ large commercial vehicles simultaneously.
- Tegeta Comfort Mobile Concierge Service Personal manager service that picks up the customer's vehicle, transports it to a service center, provides updates by phone on required services, completes all work, and returns the vehicle to a preferred location, with on-site cash or electronic payment.
- Pit Stop Fast Service Express vehicle maintenance service completing oil changes, battery replacements, and tire changes in approximately 20 minutes for time-sensitive customers.
- Bosch Authorized Service Center Authorized Bosch service providing automotive electrical systems diagnostics and repairs using manufacturer-approved tools and procedures.
- Toyota Center Tegeta (Authorized Toyota Dealership) Authorized Toyota dealer and service center established in 2013 with approximately 11 million GEL investment co-financed by TBC Bank and EBRD, offering the newest Toyota models, original spare parts, and technical service as a monobrand operation.
- Porsche Centre Tbilisi (Authorized Porsche Dealership) Official Porsche representative in Georgia operating under Tegeta Premium Vehicles LLC, offering the full range of latest Porsche models with showroom at the Tegeta Motors head office.
- Mazda Centre Tbilisi (Authorized Mazda Dealership) Official Mazda representative in Georgia since 2012, operating under Tegeta Premium Vehicles LLC as the sole authorized importer, offering the latest Mazda models with showroom at the Tegeta Motors head office.
- Tegeta Truck & Bus (Official MAN Importer) Official importer of MAN Truck & Bus in Georgia since 2006, offering buses, minibuses, trucks, distribution vehicles, and specialized vehicles with full warranty service and parts support.
- Tegeta Construction Equipment (Official JCB Dealer) Official JCB dealer serving Georgia, Armenia, and Azerbaijan since 2007, providing construction, road, and agricultural machinery with full warranty service, maintenance, and spare parts supply; also sole official JCB representative in Azerbaijan.
- Online Shop and Online Reservation Platform E-commerce platform (shop.tegetamotors.ge) for purchasing automotive products online, paired with an online service reservation system (reservation.tegetamotors.ge) for booking vehicle service appointments, and a My Car History customer portal for tracking service and maintenance records.
Quantifiable outcome
- 20,000 trucks serviced in one year at GEZI branch alone
- +3 more outcomes
Companies that use Tegeta Motors
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Tegeta Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tegeta Motors partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- MAN Truck & BuscoreTegeta Truck & Bus is the official importer of MAN Truck & Bus in Georgia since 2006. Offers a wide range of buses, minibuses, trucks, distribution vehicles, and specialized vehicles. GEZI branch built to MAN A-category standards.
- JCBcoreTegeta Construction Equipment is the official JCB dealer serving Georgia, Armenia, and Azerbaijan since 2007. Provides construction, road, and agricultural machinery with full warranty services, maintenance, and spare parts. Also sole official JCB representative in Azerbaijan.
- Shell (Transcaucasian Distribution Company)coreTDC – Transcaucasian Distribution Company, founded by Tegeta Motors in 2010, serves as regional macro distributor of Shell oil and lubricants in South Caucasus. Also distributes LandiRenzo, Safe, Flashlube, Faber, and Energizer products.
- PorschecoreTegeta Premium Vehicles LLC is the official Porsche representative in Georgia. Opened Porsche Centre Tbilisi in 2011. Offers the full range of latest Porsche models at the Tegeta Motors head office showroom.
- MazdacoreTegeta Premium Vehicles LLC is the official Mazda representative in Georgia since 2012. Mazda Centre Tbilisi offers the latest Mazda models. Tegeta Premium Vehicles is the sole authorized importer of Mazda in Georgia.
- Toyota CaucasuscoreCooperation agreement with Toyota Caucasus in 2013 led to the establishment of Toyota Center Tegeta. In 2014, received dealer and authorized service center status. Monobrand operation focused entirely on Toyota vehicles.
- BoschcoreBosch participates in Tegeta Academy training programs as an international partner, providing authorized professional programs for automotive technicians. Also provides diagnostic equipment and spare parts.
- Groupauto InternationalcoreOfficial member of Groupauto International, a global automotive aftermarket network. Provides access to global best practices, supplier relationships, and international benchmarking. Tegeta Motors holds ISO 9001:2015 certification through this network.
- CX HubminorCX Hub, a Georgian consulting firm, introduced structured customer experience transformation methodology across sectors. Tegeta, along with TBC and NGT Group, advanced to ICXA finals in 2025, marking Georgia's growing presence in the global CX arena.
- RECSOLminorRECSOL, a company affiliated with Tegeta Holding, developed Georgia's first modern tire recycling facility processing end-of-life tires into reusable materials. This circular economy initiative won Best Green Initiative at 2026 Altaris Corporate Sustainability Awards. Represents vertical integration into sustainable waste management.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
Tegeta Motors competitors and assessment
Company assessmentDirect peers
- Inter Cars S.A. Largest independent multi-brand automotive parts distributor in Central/Eastern Europe, with a sprawling branch network, authorised service operations, and wholesale-to-workshop model — the closest analog to Tegeta's scale and GTM in a comparable emerging-European automotive aftermarket.
- Alliance Automotive Group: European automotive aftermarket parts distributor (owned by Genuine Parts Company) operating distribution centres and supplying workshops across multiple European markets, comparable to Tegeta's wholesale/distribution-plus-service model in the South Caucasus.
Emerging players
- AUTODOC SE: Berlin-headquartered e-commerce platform for automotive parts and accessories serving 27+ European countries; competes for the same parts retail wallet and is encroaching on the kind of online channel Tegeta has built with shop.tegetamotors.ge.
Broad incumbents
- D'Ieteren Group: Belgian diversified automotive group distributing Volkswagen Group brands and operating aftermarket services; comparable as a long-tenured multi-brand vehicle distributor and service operator in a relatively small home market.
- Halfords Group plc: UK-listed retailer and service provider for automotive parts, tyres, and maintenance with a national branch network — a structural analogue to Tegeta's consumer-facing parts-and-service retail model, scaled to a mature market.
- LKQ Corporation: North America's largest aftermarket auto parts distributor with operations across North America and Europe; comparable to Tegeta as a multi-line aftermarket parts distributor with both retail and wholesale channels.
- Genuine Parts Company: US-listed distributor of automotive and industrial parts (NAPA, Alliance Automotive Group) — comparable scale and breadth in parts distribution, including ownership of Alliance Automotive, a direct European peer reference for Tegeta.
- Würth Group: Global automotive and industrial parts distributor with direct-to-customer and workshop-channel model; comparable to Tegeta in combining technical training services (Würth Academy / Tegeta Academy) with multi-brand parts supply.
- AutoZone, Inc. Largest US aftermarket automotive parts retailer with a national physical branch network and loyalty programme; mirrors Tegeta's parts-retail-plus-loyalty strategy at a much larger scale.
Regional players
- Bapcor Limited: Australian-listed automotive aftermarket parts distributor and retailer operating across ANZ; comparable as a regional multi-brand aftermarket consolidator with both trade and retail channels, similar in spirit to Tegeta's Caucasus consolidation play.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Tegeta Motors social profiles
Digital presenceTegeta Motors compliance and trust
Trust signalCompliance1 record
Tegeta Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tegeta Motors leadership team
Management profileNumber of profiles
Tegeta Motors subsidiaries and ownership
Company hierarchySubsidiaries8 records
Tegeta Motors funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tegeta Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tegeta Motors
What does Tegeta Motors do?
Tegeta Motors imports and distributes approximately 300 international automotive brands (tires, batteries, oils, lubricants, spare parts, and accessories) and operates a multi-brand vehicle service network spanning light vehicles, trucks, buses, and commercial vehicles across more than 20 branches in Georgia and two franchise branches in Baku, Azerbaijan. The company combines authorized dealer operations for Toyota, Porsche, Mazda, MAN, and JCB with comprehensive maintenance, repair, diagnostics, wheel alignment, vulcanization, and mobile concierge services, supported by online shop, online reservation, loyalty program, and a 42,000 m² GEZI commercial vehicle service hub built to MAN A-category standards.
Is Tegeta Motors a public or private company?
Tegeta Motors is a private company. It is classified as corporate owned and is currently operating.
When was Tegeta Motors founded?
Tegeta Motors was founded in 1995. It employs 1,001 to 5,000 people.
Where is Tegeta Motors based?
Tegeta Motors is headquartered in T'elavi, Georgia, in the Asia region.
How does Tegeta Motors make money?
Four revenue lines are on record. Automotive Parts and Accessories Retail is the primary driver. The others are vehicle Service and Repair, wholesale/Bulk Sales and franchise Operations.
Who are Tegeta Motors's main competitors?
Direct peers on record are Inter Cars S.A. and Alliance Automotive Group. AUTODOC SE is listed as an emerging player. Broad incumbents are D'Ieteren Group, Halfords Group plc, LKQ Corporation, Genuine Parts Company, Würth Group and AutoZone, Inc.. Bapcor Limited is listed as a regional player.
Does Tegeta Motors have an API?
No public API is recorded for Tegeta Motors.
What industry is Tegeta Motors in?
Tegeta Motors's product category is Automotive Aftermarket Parts Distribution and Multi-Brand Vehicle Service. Its primary akta.pro industry code is CRAOANAD, Tires, wheels & related supplies distribution, with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 42312 and its SIC code is 5013.