What Toyota Caucasus does

Toyota Caucasus LLC is the official authorized distributor of Toyota and Lexus vehicles in Georgia and the broader Caucasus region, operating under the corporate oversight of Toyota Motor Europe. Founded in 2006 and headquartered in Tbilisi, the company runs four wholly-owned dealer subsidiaries — Toyota Centre Tbilisi, Toyota Centre Tegeta, TBA Tegeta, and Lexus Centre Tbilisi — covering Tbilisi and Batumi. The business is led by President Toshinari Sakabe and employs approximately 58 people.

The company markets the full Toyota lineup, spanning mass-market hatchbacks and sedans (Corolla, Yaris Cross), crossovers and SUVs (Corolla Cross, C-HR, RAV4, Land Cruiser Prado, LC 300, Fortuner), commercial vehicles (Hilux, PROACE CITY, PROACE CITY VERSO), the Camry sedan, and the bZ4X battery-electric vehicle, alongside the Lexus premium brand. Its service stack extends beyond vehicle sales into Toyota Easy financing via a partnership with TBC Leasing, Toyota Casco OEM-branded insurance, the BusinessPlus corporate fleet program, the MyToyota connected services mobile application, a trade-in program, and authorized after-sales service and parts.

Toyota Caucasus monetizes through new-vehicle wholesale and retail margins, recurring after-sales service and parts revenue, financing and insurance attach economics, and corporate fleet contracts. The customer base spans Georgian retail consumers and B2B fleet operators, served through the dedicated dealer network and digital channels. As an authorized OEM distributor, the company operates within the Toyota Motor Europe governance framework and benefits from brand, product pipeline, and after-sales standards inherited from the parent.

Name

Toyota Caucasus

Legal name

შპს ტოიოტა კავკასია

Website

https://toyota.ge

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Toyota Caucasus is the official authorized distributor of Toyota and Lexus vehicles in Georgia and the Caucasus region, operating four wholly-owned dealer subsidiaries from Tbilisi and Batumi and serving retail and corporate fleet customers across the Caucasus.

Ownership category

akta.pro rank

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New Cars): Toyota Caucasus and its authorized dealers generate revenue primarily from the sale of new Toyota and Lexus vehicles including sedans (Corolla, Camry), SUVs (RAV4, Land Cruiser, Fortuner), electric (bZ4X), and commercial vehicles (Hilux, Proace City).
2. After-Sales Service and Parts: Authorized dealers provide vehicle servicing, maintenance, warranty repairs, and genuine Toyota spare parts and accessories.
3. Toyota Casco (Insurance): Toyota branded vehicle insurance product for both new and approved pre-owned vehicles.
4. Toyota Easy (Leasing/Financing): Joint financing product with TBC Leasing enabling customers to acquire vehicles through leasing arrangements.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Toyota Caucasus is the official distributor of new Toyota and Lexus vehicles in Georgia and the Caucasus region, importing and selling hybrid, petrol, diesel, electric, and light commercial vehicles through authorized dealers in Tbilisi and Batumi. Around vehicle sales, it bundles complementary services including Toyota Easy joint leasing with TBC Leasing, Toyota Casco branded vehicle insurance, BusinessPlus corporate fleet solutions, MyToyota connected mobile services, warranty programs, the Toyota 10-point status check, and genuine parts and accessories.

Product overview

Toyota Caucasus (Toyota საქართველო) operates as the official distributor of Toyota and Lexus vehicles in Georgia. The product portfolio comprises a comprehensive lineup of new Toyota vehicles including passenger cars (Corolla, Camry), crossover SUVs (Corolla Cross, C-HR, RAV4, Yaris Cross), electric vehicles (bZ4X), and utility vehicles (Land Cruiser Prado, LC 300, Hilux, Fortuner), as well as light commercial vehicles (PROACE CITY, PROACE CITY VERSO). Supporting services include vehicle financing through the Toyota Easy partnership with TBC Leasing, corporate fleet solutions via BusinessPlus, connected services with the MyToyota mobile app, vehicle insurance (Toyota Casco), warranty programs, maintenance services, and parts/ accessories. The company also offers certified pre-owned vehicles and dealer services through authorized dealerships in Tbilisi, Batumi, and other locations.

Differentiator

Problem solved

Functional benefit

Brands

• Toyota BusinessPlus: Corporate fleet and business solutions program offering tailored vehicle solutions for businesses and company car drivers.
• Toyota Easy
• Toyota Casco

Products and services

• Toyota Corolla Sedan Compact sedan with hybrid powertrain option, part of Toyota's core passenger vehicle lineup sold in Georgia.
• Toyota Corolla Cross Compact hybrid crossover SUV combining sedan and SUV characteristics, sold in Georgia as part of Toyota's crossover lineup.
• Toyota Camry Mid-size hybrid sedan, Toyota's flagship passenger sedan marketed to Georgian retail and business buyers.
• Toyota C-HR Compact hybrid crossover SUV with distinctive coupe-like design, sold in Georgia as part of Toyota's crossover SUV lineup.
• Toyota RAV4 Compact hybrid SUV, Toyota's popular recreational vehicle marketed to Georgian family and active-lifestyle buyers.
• Toyota bZ4X Fully electric compact SUV, Toyota's beyond-zero (bZ) dedicated BEV offering marketed in Georgia.
• Toyota Land Cruiser Prado Rugged SUV designed for off-road capability and durability, part of the Land Cruiser family sold in Georgia.
• Toyota LC 300 (Land Cruiser 300) Full-size premium hybrid SUV, the flagship model of Toyota's Land Cruiser lineup sold in Georgia.
• Toyota Hilux Rugged pickup truck known for durability and off-road capability, sold in Georgia for commercial and lifestyle use.
• Toyota Fortuner Rugged SUV based on the Hilux platform, offering both on-road comfort and off-road capability, sold in Georgia.
• Toyota Yaris Cross Compact hybrid crossover based on the Yaris platform, providing efficient urban mobility in Georgia.
• Toyota PROACE CITY Light commercial van for business use, part of Toyota's commercial vehicle lineup sold in Georgia.
• Toyota PROACE CITY VERSO Passenger van version of the PROACE CITY for family and group transport, sold in Georgia.
• Toyota Easy (Leasing / Financing) Joint leasing and financing product between Toyota and TBC Leasing, offering installment-based vehicle acquisition for retail and business buyers in Georgia.
• Toyota BusinessPlus Corporate fleet program offering tailored vehicle solutions, dedicated account management, and preferential pricing for Georgian business and corporate fleet customers.
• MyToyota Mobile App Connected-services mobile application for Toyota vehicle owners to access vehicle information and remote services via the Toyota regional platform.
• Toyota Connected Services Suite of connected vehicle services including multimedia, safety features, and remote connectivity for Toyota owners in Georgia.
• Toyota Casco (Insurance) Toyota-branded vehicle insurance product for new and certified pre-owned vehicles sold in Georgia.
• Trade-in Program Program allowing Georgian customers to exchange their current vehicle as part payment when purchasing a new Toyota.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Toyota Motor Europe (TME)coreOthersToyota Motor Europe NV/SA is the parent company overseeing Toyota's European operations including the Caucasus region. TME provides brand licensing, vehicle supply, technical support, and marketing frameworks to Toyota Caucasus as the official distributor.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Group 1 Automotive: US-based franchised automotive retailer with new vehicle sales, finance, insurance (F&I), service, and parts operations across multiple OEM brands. Closely matches Toyota Caucasus's full-stack dealer business model with similar revenue mix between new car sales and after-sales services.
• Sonic Automotive: US franchised automotive retailer with new and used vehicle sales, finance, service, and parts, plus EchoPark used-vehicle standalone stores. Comparable dealership operating model and revenue mix to Toyota Caucasus's authorized Toyota/Lexus dealer network.
• Pendragon plc: UK-based franchised automotive retailer selling new and used vehicles across multiple OEM brands, with integrated service, parts, and finance operations. Directly comparable retail-dealer business model to Toyota Caucasus's authorized dealer operations in Tbilisi and Batumi.
• AutoNation: Largest US automotive retailer with new/used vehicle sales, finance, service, parts, and a captive finance arm. Highly comparable business model structure to Toyota Caucasus's vertically integrated sales-plus-service-plus-finance operation.
• Asbury Automotive Group: US franchised automotive retailer operating across multiple OEM brands with new/used vehicle sales, finance, service, and parts. Closely comparable in operational structure and revenue diversification to Toyota Caucasus's authorized dealer operations.
• Lithia Motors: US-based franchised automotive retailer and one of the largest in the world, with omnichannel vehicle sales, F&I, service, and parts across dozens of OEM brands. Operates a similar authorized-dealer business model with revenue diversification across the vehicle ownership lifecycle.
• Berkshire Hathaway Automotive: US-based franchised automotive retailer (formerly Van Tuyl Group) operating across multiple OEM brands with full-service dealer operations. Comparable multi-brand authorized dealer model to Toyota Caucasus's Toyota and Lexus retail operations.

Broad incumbents

• Inchcape plc: Global multi-brand automotive distributor operating across dozens of markets with a similar wholesale-import-to-dealer model. Highly comparable in business mechanics to Toyota Caucasus, though Inchcape operates across multiple OEM brands at much larger global scale.

Regional players

• Astana Motors: Authorized Toyota distributor in Kazakhstan, operating a multi-brand automotive group across Central Asia. Comparable country-level OEM-authorized distributor model to Toyota Caucasus's Georgian operation, with similar emerging-market dynamics and limited domestic competition from the OEM.

Others

• TBC Bank Group: Georgia's largest banking group, parent of TBC Leasing which partners with Toyota Caucasus on the Toyota Easy captive financing product. Strongly adjacent rather than competing — they share a strategic ecosystem dependency in providing Toyota buyers in Georgia with in-market leasing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEvSxlWgrMlxboYLQvQH24w
• Facebookfacebook.com/toyota.ge
• LinkedInlinkedin.com/company/toyota-georgia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Caucasus