Woody's Automotive Group

What Woody's Automotive Group does

Woody's Automotive Group is a privately held franchised automobile dealership operating under the trade name MAG CDJR (formerly MAG Auto) from a single retail location at 310 Washington Street in Chillicothe, Missouri. Authorized by FCA/Stellantis, the dealership sells new and Certified Pre-Owned Chrysler, Dodge, Jeep, and Ram vehicles — including heavy-duty Ram 1500/2500/3500 work trucks positioned as a regional work truck hub — alongside a broad selection of used vehicles priced across all budget tiers. The company serves retail consumers, commercial/trade professionals (contractors, fleet managers), and agricultural operators across Northern Missouri.

Revenue is generated through six streams: new vehicle sales at MSRP and discounted prices, pre-owned vehicle sales, in-house financing (with F&I markups and lender kickbacks), a service center operating 8:00 AM-5:00 PM, a genuine Mopar parts department, and vehicle protection plans. A complimentary Lifetime Powertrain Warranty bundled on many vehicles is a stated differentiator intended to drive service department retention. The technology stack is a standard dealership website platform with inventory browsing, financing applications, payment calculators, and service scheduling, supplemented by an active social media presence across Facebook, X, YouTube, Instagram, Pinterest, and TikTok. Headcount is 11-50 employees and the company was founded in 1986.

The business model is traditional dealer economics: transactional vehicle sales volume supplemented by recurring service/parts revenue and high-margin F&I income. Customers cited (Chris Doak, Kim Reeter, Tyler Kemble) are individual retail consumers, while commercial/fleet buyers are referenced by segment but not named. No revenue, ownership, or financial performance figures are publicly disclosed.

Name

Woody's Automotive Group

Legal name

Woody's Automotive Group

Website

https://wowwoodys.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Woody's Automotive Group, operating as MAG CDJR, is a privately held FCA/Stellantis franchised dealership in Chillicothe, Missouri, selling new and used Chrysler, Dodge, Jeep, and Ram vehicles alongside financing, service, parts, and commercial work-truck sales across Northern Missouri.

Ownership category

akta.pro rank

Headquarters

HQ city

Chillicothe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, and Ram vehicles at MSRP and discounted prices. Revenue recognized as one-time transaction at point of sale.
2. Used Vehicle Sales: Sale of pre-owned and Certified Pre-Owned vehicles across multiple brands and price points, including vehicles under $20,000 to higher-end CPO models.
3. Financing & Loan Servicing: On-site financing arrangements connecting buyers with lenders. Dealership earns financing markups and kickbacks from financial institutions.
4. Service & Maintenance: Vehicle repair and maintenance services with stated hours 8:00 AM - 5:00 PM. Generates recurring revenue from existing customer base.
5. Parts Department: Sale of genuine Mopar parts for Chrysler, Dodge, Jeep, and Ram vehicles. Parts can be ordered online or purchased in-person.
6. Vehicle Protection Plans: Sale of extended warranty and protection plans on vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Woody's Automotive Group, doing business as MAG CDJR, is a franchised Chrysler, Dodge, Jeep, and Ram dealership in Chillicothe, Missouri that sells new, certified pre-owned, and used vehicles. The dealership also provides in-house vehicle financing, a service and repair center, a genuine Mopar parts department, vehicle protection plans, and a complimentary Lifetime Powertrain Warranty, supported by a dedicated commercial sales team for work trucks and fleet buyers.

Product overview

Woody's Automotive Group operates MAG CDJR, a multi-brand new and used car dealership offering Chrysler, Dodge, Jeep, and Ram vehicles. The product portfolio centers on vehicle sales (new, certified pre-owned, and used inventory) supported by integrated services including financing, service center, genuine Mopar parts, vehicle protection plans, and Lifetime Powertrain Warranty. A dedicated commercial vehicle division serves business customers with upfit solutions. The company also offers trade-in and vehicle purchase services for sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Chrysler, Dodge, Jeep, Ram) Sale of new Chrysler, Dodge, Jeep, and Ram vehicles including trucks (Ram 1500, 2500, 3500), SUVs (Jeep Wrangler, Grand Cherokee, Dodge Durango, Chrysler Pacifica), cars, commercial vehicles, vans, and electric/hybrid options for individual consumers and commercial buyers.
• Pre-Owned / Used Vehicle Sales Sale of certified pre-owned and used vehicles including cars, trucks, and SUVs at various price points, with every used vehicle undergoing a detailed inspection process before sale.
• Vehicle Financing Online financing application, credit approval, and car loan calculator providing financing solutions designed to fit customer budget and lifestyle, with the dealership earning financing markups from lender partners.
• Service Center Expert vehicle repairs and maintenance services to keep vehicles road-ready, with service scheduling available online and a stated service hours of 8:00 AM – 5:00 PM.
• Parts Department Genuine Mopar parts department with online ordering and in-person purchasing for Chrysler, Dodge, Jeep, and Ram vehicle repairs and maintenance.
• Vehicle Protection Plans Extended protection plans for vehicles covering various maintenance and repair scenarios beyond the standard manufacturer warranty.
• Trade-In and Sell-Us-Your-Car Services Online trade-in valuation and direct vehicle purchase options for customers looking to sell or exchange their current vehicles.
• Commercial Vehicle Sales and Upfitting Specialized commercial sales team offering heavy-duty trucks, commercial vehicle options, upfit solutions, and business fleet financing for contractors, farmers, and fleet managers.

Quantifiable outcome

• Lifetime Powertrain Warranty covering engine, transmission, and drivetrain included at no extra cost
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest US automotive retailer with a multi-brand, multi-state store network. Comparable as a broad incumbent running the same new+used+F&I+service+parts franchise model at much greater scale.
• Sonic Automotive: Multi-brand franchised dealer group operating ~140 stores in the US. Direct model overlap with franchised new and used vehicle retail, F&I, service, and parts operations.
• Asbury Automotive Group: Public US franchised automotive retailer with ~150 rooftops. Identical business model — franchised new vehicle sales, used, F&I, service, and parts — at significantly larger scale.
• Penske Automotive Group: International automotive retailer with US franchise operations. Strong overlap in premium and truck franchise retail, F&I, and service/parts revenue mix.
• Lithia Motors: One of the largest US franchised dealer groups, operating over 300 stores across multiple brands and geographies. Closely comparable business model — franchised new vehicle sales, used, F&I, service, and parts — at vastly greater scale.
• Hendrick Automotive Group: Largest privately held US dealer group with ~140 franchises. Operates the same franchised new+used+F&I+service+parts model across multiple brands and regions.
• Group 1 Automotive: Public US/UK franchised automotive retailer with ~200 dealerships. Same franchised dealer operating model including new/used vehicle sales, F&I, service, and parts across multiple OEM brands.

Emerging players

• Carvana: Online used vehicle retailer with vending machine pickup experience and home delivery. Competes for the same used vehicle buyer that MAG CDJR serves through its certified pre-owned and used inventory, particularly for customers willing to purchase without an in-person dealership visit.
• Vroom: Online used vehicle marketplace pivoting toward a hybrid e-commerce/asset-light model. Competes for online used vehicle shoppers who might otherwise consider MAG CDJR's used inventory available through its magcdjr.com website.

Direct peers

• CarMax: Largest US used vehicle retailer with reconditioning, F&I, and nationwide delivery. Directly overlaps with the dealership's used vehicle sales and trade-in business, representing the most direct competitive peer in the used car segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wowwoodys
• YouTubeyoutube.com/@magcdjr
• Facebookfacebook.com/wowwoodys
• Instagraminstagram.com/magcdjr
• Pinterestpinterest.com/wowwoodys
• TikToktiktok.com/@magcdjr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woody's Automotive Group