What PIC Gauges does

PIC Gauges is a brand operated by ESP (Engineered Specialty Products, Inc.), a privately held manufacturer of industrial pressure and temperature measurement instruments headquartered in Kennesaw, Georgia, with origins dating to 1988. The company designs, assembles, and distributes mechanical and digital pressure gauges (Bourdon tube, diaphragm, capsule, and spiral sensing), bimetallic and gas-actuated thermometers, diaphragm seals, thermowells, needle and ball valves, and process instrument accessories such as snubbers, syphons, and cooling towers. Underlying technologies include Bourdon tube mechanical pressure sensing, bimetallic strip temperature sensing, and in-house custom capabilities such as custom dial printing, laser engraving, diaphragm seal assembly, and ten liquid fill options. The company holds compliance credentials including NIST traceable accuracy certification, ASME B40.1 grade ratings, UL listings, ATEX, NACE, RoHS, REACH, and 3A sanitary certifications, supporting qualification in regulated verticals.

PIC Gauges serves ten identified industry verticals: Oil & Gas, Food & Beverage, Plumbing & HVAC, Hydraulics & Pneumatics, Water Treatment, Chemical & Petrochemical, Energy & Power Plants, Transportation, OEMs, and Customer-Specific Applications. The business model is quote-based industrial B2B hardware sales with no recurring or subscription revenue component. Distribution is multi-channel: direct enterprise sales via phone (800-367-1377, 770-790-6055) and email, a distributor network with an active "Become A Distributor" recruitment flow, and an Amazon Marketplace channel targeting SMB buyers. Manufacturing and assembly operations are located in China, Taiwan, India, and Mexico, while corporate functions reside in Kennesaw, GA. The company's primary differentiation is depth of stocked inventory — over $14M of finished goods held for immediate shipment — claimed to be the largest selection of pressure and temperature instruments in the industry.

Name

PIC Gauges

Legal name

PIC Gauges

Website

https://picgauges.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

PIC Gauges, a brand of ESP (Engineered Specialty Products, Inc.), manufactures and distributes mechanical and digital pressure gauges, thermometers, diaphragm seals, thermowells, and valves for industrial buyers across oil & gas, food & beverage, HVAC, chemical, water treatment, and OEM verticals via direct, distributor, and Amazon channels.

Ownership category

akta.pro rank

Product category

Industrial Process Instrumentation

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Refrigeration Components & Controls (Compressors, Valves, Sensors) (IMAHAKAH)

akta.pro secondary industry

Cold Chain & Temperature-Controlled Storage Equipment (IMAHAKAJ)

Keywords

• Pressure gauges
• Temperature instruments
• Diaphragm seals
• Process instrumentation
• Industrial thermometers

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Instrumentation Hardware Sales: One-time hardware sales of pressure gauges, thermometers, valves, diaphragm seals, thermowells, and accessories. Products sold directly and through distribution channels including Amazon marketplace. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

PIC Gauges, a brand of ESP (Engineered Specialty Products, Inc.), manufactures and sells industrial pressure and temperature measurement instruments including pressure gauges, thermometers, diaphragm seals, thermowells, valves, and accessories. The company maintains over $14M of finished goods inventory for immediate shipment and offers in-house customization services such as custom dial printing, liquid fill options, laser engraving, and diaphragm seal assembly, with NIST traceable accuracy certifications.

Product overview

PIC Gauges offers the largest selection of pressure and temperature instruments in the industry, with over $14M of finished goods in stock. The product portfolio centers on mechanical pressure gauges (utilizing Bourdon tube, diaphragm, capsule, and spiral sensing technologies) and temperature instruments (bimetal, spirit-filled, and gas-actuated thermometers). Core offerings include multiple gauge series (100, 200, 300, 4000, 6000, PRO 200), digital pressure gauges (DPG Series), diaphragm seals (threaded, flanged, sanitary, PPR, mini, molded configurations), thermowells (stepped, straight, lagging, tapered styles), and valves (needle, ball, gauge cocks, pressure limiting). Supporting accessories include syphons, cooling towers, and various snubbers. The products serve diverse industries including oil & gas, food & beverage, chemical & petrochemical, hydraulics & pneumatics, water treatment, plumbing & HVAC, energy & power plants, transportation, and OEMs. Services include custom dial printing, diaphragm seal assembly, liquid fill options, laser engraving, and NIST traceable accuracy certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Pressure Gauges

Quantifiable outcome

• Over $14M of finished goods in stock available for immediate shipment
• +1 more outcomes

Segments10 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Omega Engineering: Direct-to-customer industrial instrumentation catalog retailer and manufacturer with extensive pressure and temperature gauge offerings. Comparable in multi-channel distribution strategy and broad product catalog serving industrial and OEM customers.
• Anderson-Negele: Sanitary instrumentation specialist for food & beverage, dairy, and pharmaceutical applications. Directly comparable to PIC Gauges' sanitary product line featuring tri-clamp diaphragm seals, stainless steel gauges, and food-safe fill fluids.
• NOSHOK: US-based manufacturer of pressure and temperature measurement instruments, valves, and accessories for industrial process applications. Comparable mid-sized competitor with overlapping product lines and similar vertical focus on oil & gas, chemical, and hydraulics.
• Ashcroft: Global leader in pressure and temperature instrumentation with a comprehensive industrial gauge portfolio. Directly competes with PIC Gauges across oil & gas, chemical, HVAC, and process industry segments, with overlapping product lines including Bourdon tube gauges, diaphragm seals, and thermometers.
• Dwyer Instruments: Manufacturer of measurement and control instruments including pressure gauges, manometers, and thermowells. Directly competes across HVAC, process, and OEM markets with comparable distribution through industrial channels and catalog sales.
• WIKA: Major global manufacturer of pressure, temperature, level, and force measurement instruments. Direct competitor across all PIC Gauges verticals with comparable product breadth including mechanical gauges, thermometers, diaphragm seals, and process instrumentation.
• McDaniel Controls: US manufacturer specializing in pressure gauges and thermometers for oil & gas, chemical, and industrial process applications. Comparable scale and product focus with similar custom manufacturing capabilities for industrial B2B customers.
• Winters Instruments: Canadian manufacturer of pressure and temperature instruments serving oil & gas, chemical, HVAC, and food & beverage markets. Highly comparable product portfolio including Bourdon tube gauges, diaphragm seals, thermometers, and accessories at similar mid-market positioning.

Broad incumbents

• Baumer Group: Global industrial sensor and instrumentation company with a broader portfolio spanning factory automation, process instrumentation, and measurement. Overlaps with PIC Gauges in pressure and temperature sensors but operates across a much wider industrial sensing category.
• Endress+Hauser: Global leader in industrial process instrumentation with extensive pressure, temperature, flow, and level measurement offerings. Competes broadly with PIC Gauges in process industries but at much larger scale and broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pic-gauges

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIC Gauges