What Boval Group does

Boval Group (legal entity: Boval Assurantiën BV) is an independent Dutch insurance intermediary (assurantietussenpersoon) founded in 1964 in Velsen, Netherlands, and operating as a subsidiary of D&S Holding B.V., the distribution and services arm of ASR Nederland N.V. (a.s.r.). The firm serves businesses in the agricultural contracting (loonbedrijven), earthmoving (grondverzet), civil engineering (GWW), transport and logistics (op- en overslag) verticals, alongside individual consumers (particulier). It earns commissions on placement of business insurance products and bundles these with legal advisory, occupational health (Consense Arbo), equipment leasing, prevention and safety services, and business certifications (ISO 9001/14001/45001, VCA, BRLs).

The product portfolio spans zakelijke verzekeringen (commercial lines including aansprakelijkheid, Bouw Polis, brand, cybercrime, motorrijtuigen, werkmaterieel, technische, transport, and zakelijke rechtsbijstand) and zorg- en inkomensverzekeringen (collectieve ongevallen, AOV, ziekteverzuim, zorgverzekering plus the Quotr health sub-brand). Specialized offerings include the Inkomenspakket (bundled insurer + arbodienst + re-integratiebedrijf), Loonwerkers AOV for contractor disability, and zakelijk juridisch advies covering arbeidsrecht, contract drafting, and incasso. Boval does not develop proprietary technology; its operational backbone is a field-advisor sales model supported by the Mijn Boval customer portal and a Verzekeringscheck free coverage review used as a lead generation tool.

Boval operates a sales-led, direct-advisory go-to-market with field advisors conducting on-site visits to clients across the Netherlands, complemented by content marketing (educational articles, monthly newsletter), community/event sponsorship (local sports clubs, village festivals), and a self-serve portal tier. Pricing is quote-based and tailored to each client's risk profile, with annual billing cadence; the underlying revenue stream is recurring commission income. Customer satisfaction metrics (91% reasonable-to-very-satisfied, 8/10 average) and long-tenured advisor relationships suggest a stable, relationship-driven distribution model rather than a transaction-led digital one.

Name

Boval Group

Legal name

Boval Assurantiën BV

Website

https://boval.nl

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Boval Group is a Netherlands-based insurance intermediary founded in 1964 that places business and personal insurance, leases equipment, and provides legal and occupational health services primarily for agricultural contractors, earthmoving firms, civil engineering (GWW), and transport companies, operating as part of ASR Nederland's distribution arm.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industries

Large Commercial Package (National Accounts) (FSAJAFAC), Group AD&D (Standalone or Bundled with Life) (FSAIADAG)

Keywords

• Commercial insurance brokerage
• Occupational health services
• Equipment leasing services
• Legal advisory services
• Business risk management

Headquarters

HQ city

Velsen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission Revenue: Boval operates as an insurance intermediary (assurantietussenpersoon) earning commissions from insurance products placed with insurance companies. The company offers a comprehensive range of business and personal insurance products, legal advice services, lease arrangements, and absence management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Boval Group operates as a Dutch insurance intermediary (assurantietussenpersoon) earning commissions by placing insurance products with insurance companies. It bundles business insurance, health and income insurance, legal advisory, equipment leasing, occupational health (Arbo), and prevention/certification services for specialized industrial clients. The portfolio is delivered through field advisors who conduct on-site visits and provide customized coverage reviews.

Product overview

Boval Group operates as a comprehensive financial services provider offering a multi-product portfolio of business and personal insurance, legal advisory, occupational health services (Arbo), equipment leasing, and prevention/safety services. The core offering consists of zakelijke verzekeringen (commercial insurance products including liability, motor, equipment, transport, and cyber coverage) and zorg- en inkomensverzekeringen (health and income protection including disability and illness absence insurance). Key specialized products include the Inkomenspakket (bundled income protection package), Bouw Polis (construction insurance policy), and Loonwerkers AOV (contractor disability insurance) designed for the agricultural, earthmoving, and civil engineering sectors. Additional services include zakelijk juridisch advies (legal advisory), Consense Arbo (occupational health), equipment lease (financiële, operationele, and occasion lease), and prevention services including ISO certification support and training courses. Customers access policies through the Mijn Boval online portal, and the company offers free Verzekeringscheck reviews. Boval targets businesses in the agricultural contracting, GWW (civil engineering), transport, and logistics sectors throughout the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Quotr: Health insurance service mentioned under zorg- en inkomensverzekeringen

Products and services

• Zakelijke verzekeringen (Business Insurance)

Quantifiable outcome

• 91% of customers rate service as reasonably to very satisfied
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Consense Arbocore partnerStrategic or Co-development PartnerConsense Arbo provides occupational health and safety services integrated into Boval's absence management offerings. This partnership enables Boval to offer comprehensive Inkomenspakket solutions bundling insurance, arbodienst, and reintegration services.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Aon Netherlands: Large global insurance broker with a Dutch presence serving mid-market and enterprise clients across commercial lines. Comparable as a commercial insurance intermediary, but far broader in scope and lacking Boval's specialization in agricultural contracting and earthmoving.
• Marsk Netherlands (Marsh): Global insurance broker and risk advisor with a significant Dutch operation serving corporate and mid-market clients. Comparable as a commercial insurance intermediary but operates at much larger scale and broader scope than Boval's niche verticals.
• Willis Towers Watson Netherlands: Global insurance and risk advisory firm with a Dutch office serving corporate and enterprise clients. Comparable as a commercial insurance broker operating in the Netherlands, though at larger scale and broader focus than Boval.

Direct peers

• MeesRisicobeheer: Independent Dutch commercial insurance broker and risk advisor serving mid-market companies. Closely comparable to Boval as a Dutch-licensed assurantietussenpersoon arranging commercial package policies, with overlap in business client segments.
• Raetsheren van Nowee: Independent Dutch insurance broker specializing in commercial and specialty lines for mid-market businesses. Directly comparable to Boval as an assurantietussenpersoon with custom advisory focus and multi-line commercial offerings.
• Voogd & Voogd Verzekeringen: Large Dutch independent insurance broker with both business and personal lines, serving SMEs and mid-market across the Netherlands. Comparable as a Dutch multi-product insurance intermediary with overlapping distribution model and advisory-led sales motion.
• Nedasco: Dutch insurance intermediary providing commercial and personal insurance solutions to SMEs and mid-market through an advisory channel. Comparable to Boval in offering multi-line insurance brokerage with focus on Dutch regional and sector-based clients.
• Klap Verzekeringsmakelaar: Dutch independent commercial insurance broker serving mid-market and SME businesses across multiple sectors. Comparable to Boval as a Dutch assurantientussenpersoon arranging commercial package policies via multi-carrier brokerage.

Regional players

• Ansvar Verzekeringen: Specialist Dutch insurer focused on the care, education, and non-profit sectors. Comparable as a Netherlands-based insurance specialist with deep vertical expertise similar to Boval, though focused on different segments.
• VKG Groep: Cooperative group of independent Dutch insurance brokers, providing shared back-office, product access, and advisory support to member brokerages. Comparable as a Dutch insurance intermediary ecosystem player, overlapping with Boval's intermediary role though organized as a cooperative rather than direct broker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bovalassurantien

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boval Group