Out Of Eden

What Out Of Eden does

Out of Eden is a UK-based B2B e-commerce supplier of hospitality products, founded in 1993 and headquartered in Kirkby Stephen, England. The company serves hotels, B&Bs, guest houses, self-catering properties, holiday lets, Airbnb hosts, and holiday letting agencies with a comprehensive range spanning toiletries, bedding, bathroom supplies, bedroom equipment, food and drink, cleaning products, and kitchen and dining ware. It also extends into a secondary offices and workspaces segment. The company operates on a Shopify-based e-commerce platform with integrated trade accounts, order management, and analytics, supported by third-party tools including Klaviyo for email and Swym for wishlist functionality.

The company has built a distinctive brand portfolio within its toiletries category, anchored by Cole & Lewis, an exclusive UK-made luxury range, alongside proprietary sub-brands Eden, Odyssey, Bright Earth, and Citrus, and partner brands including Scottish Fine Soaps, Spa Works, and Be Different. A sustainable refillable toiletries system using Prevented Ocean Plastic packaging with 2L and 5L bulk refills addresses hospitality operators' cost and ESG requirements. Since founding, Out of Eden has delivered more than 1.4 million orders and accumulated 7,000+ customer reviews.

The business model is direct B2B one-time product sales with no subscription requirement, priced per unit in EX and INC VAT formats, with bulk pack options. Trade accounts require no company number or VAT number, lowering barriers for small operators. Free next-day UK delivery is offered on orders over £60 ex VAT, supported by a 30-day money-back guarantee and a sales team reachable by phone and email. The company is privately held, founder-owned under Ian Hartley since 1993, with no external funding, parent company, or institutional investors identified, and no publicly disclosed revenue.

Name

Out Of Eden

Legal name

Out of Eden Ltd

Website

https://outofeden.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Out of Eden is a UK-based B2B e-commerce supplier founded in 1993, providing hospitality products including toiletries, bedding, bathroom supplies, cleaning items, and food and drink to hotels, B&Bs, self-catering properties, and holiday lets across the United Kingdom.

Ownership category

akta.pro rank

Product category

Hospitality Supplies

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Clothing and Clothing Accessories Retailers (4581)

akta.pro primary industry

Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)

Keywords

• Hospitality supplies
• Hotel toiletries
• Bed linen
• Bathroom supplies
• Cleaning products

Headquarters

HQ city

Kirkby Stephen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct B2B e-commerce sales of hospitality supplies including toiletries, bedding, bathroom products, cleaning supplies, food & drink, kitchenware, and guest room equipment. Revenue generated through one-time product purchases with no subscription requirement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Out Of Eden is a UK-based B2B e-commerce supplier that sells hospitality products including toiletries, bed linen, bathroom supplies, bedroom equipment, food and drink, cleaning products, and kitchen/dining ware to hotels, B&Bs, self-catering properties, holiday letting agencies, and other accommodation providers. The company distributes both exclusive own-brand ranges (e.g., Cole & Lewis) and partner brand products, with bulk ordering options, trade account pricing, and next-day UK delivery.

Product overview

Out of Eden is a UK-based hospitality products supplier operating as an e-commerce platform built on Shopify. The company offers an extensive portfolio of branded and own-label hospitality supplies organized into distinct product categories: toiletries (featuring exclusive sub-brands Cole & Lewis, Odyssey, Bright Earth, Eden, Citrus, and partner brands Scottish Fine Soaps, Spa Works, and Be Different), bed linen and bedding, bathroom supplies, bedroom equipment, food and drink, cleaning products, and kitchen/dining ware. The toiletries division includes a sustainable refillable system with 300ml/500ml bottles and 2L/5L bulk refills. Products are sold primarily through their Shopify-based website with trade-friendly pricing, bulk ordering options, and next-day delivery for orders over £60.

Differentiator

Problem solved

Functional benefit

Brands

• Cole & Lewis: Luxury toiletries range made in the UK exclusively for Out of Eden, featuring delicate scents including Wild Fig & Iris and Lemongrass & Bergamot.
• Eden
• Odyssey
• Bright Earth
• Citrus
• Scottish Fine Soaps
• Be Different
• Spa Works

Products and services

• Cole & Lewis Toiletries Exclusive luxury toiletries range made in the UK for Out of Eden, featuring delicate scents such as Wild Fig & Iris and Lemongrass & Bergamot; available as miniatures, refillables, and bulk 5-litre refills for hotels and guest houses.
• Odyssey Toiletries Premium toiletries range for luxury hotels with indulgent Black Pepper & Sandalwood fragrance, featuring bottles made from recycled Prevented Ocean Plastic.
• Bright Earth Toiletries Ethical luxury hotel toiletries with herbal scent, featuring bottles made from recycled Prevented Ocean Plastic and eco-friendly formulations.
• Eden Toiletries Popular unisex refillable toiletries range with Green Tea & Lemon Zest fragrance, made in the UK for hospitality environments.
• Citrus Toiletries Bright and fresh toiletries range with Grapefruit & Sweet Orange fragrance, available in multiple sizes including 5-litre refills for hotels and B&Bs.
• Scottish Fine Soaps Luxury hotel and spa toiletries including the Sea Kelp collection with clean, fresh scent of the sea; vegan and cruelty-free formulations for hospitality environments.
• Spa Works Toiletries Spa-themed toiletries range for hospitality environments, available as miniatures and welcome packs for hotels and accommodation providers.
• Be Different Toiletries Eco-conscious toiletries brand with positive messaging, offering body washes, lotions, and soap bars for hospitality businesses.
• Bed Linen & Bedding Complete bedding range including duvet covers, pillowcases, fitted sheets, flat sheets, pillows, duvets, mattress toppers and protectors, with collections such as Easycare Percale, Classic Cotton Percale, Luxury Egyptian Cotton, and Luxury Organic Cotton for hotels and accommodation providers.
• Bathroom Supplies Bath linens (towels, face cloths, bathrobes, slippers, bath mats), bathroom consumables (toilet rolls, facial tissues, hygiene products), and bathroom equipment for hotels, B&Bs, and self-catering properties.
• Bedroom Equipment Hotel bedroom products including mattresses, headboards, bed bases, kettles, hairdryers, minibars, safes, welcome trays, tea & coffee equipment, and accessories for guest rooms.
• Food & Drink Supplies Hospitality food and drink supplies including coffee, tea, hot chocolate, milk, biscuits, jams, cereals, chocolates, snacks, and welcome packs from brands such as Birchall, Cadbury, Clipper, Twinings, Yorkshire Tea, and Kellogg's.
• Cleaning Products Professional cleaning chemicals and equipment including cleaning supplies, paper products, bin bags, napkins, mops, buckets, and trolleys from brands such as Ariel, Domestos, Flash, and Vileda for hospitality and commercial use.
• Kitchen & Dining Ware Food service and kitchenware including crockery, cutlery, glassware, tea & coffee service, cookware, appliances, tablecloths, napkins, and buffet supplies for hotels and hospitality kitchens.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Slingsby: UK mail-order and online supplier of workplace, janitorial, and catering equipment and consumables to commercial customers. Overlaps with Out of Eden across cleaning, kitchen, and hospitality supplies categories.
• Alliance Online: UK B2B e-commerce supplier of janitorial, cleaning, and hygiene products to commercial customers including hospitality operators. Overlaps with Out of Eden's cleaning and bathroom consumables categories and shares a similar e-commerce-led trade model.
• Lockhart Catering: UK-based supplier of catering equipment, kitchenware, and front-of-house supplies to hospitality operators. Comparable on the kitchen/dining and food-service equipment side of Out of Eden's assortment.
• CJS Direct: UK cleaning and janitorial supplies e-commerce specialist serving commercial buyers including hotels and accommodation providers. Closely comparable on cleaning and bathroom consumables categories.
• Nisbets: UK's largest direct-to-hospitality catering and supplies retailer, offering a comparable breadth of kitchenware, janitorial, tableware, and hotel amenity products through a similar e-commerce-plus-trade-account model. Most directly comparable competitor to Out of Eden's B2B hospitality supply proposition.
• Indepth Hygiene: UK supplier of hygiene, cleaning, and washroom products to hospitality and commercial operators. Comparable on bathroom consumables, toilet paper, and cleaning-chemical SKUs within Out of Eden's range.

Broad incumbents

• Brakes Group: Large UK foodservice distributor supplying caterers, hotels, and hospitality operators with food, beverage, and kitchen supplies. Comparable on the food & drink and kitchenware portion of Out of Eden's assortment, but at much greater scale.
• Bunzl: Global B2B distribution group providing cleaning, hygiene, and hospitality supplies across many geographies and verticals. Larger, broader incumbent whose product lines overlap significantly with Out of Eden's janitorial and facility supply categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/OutofEdenUK
• Facebookfacebook.com/outofedencumbria
• LinkedInlinkedin.com/company/out-of-eden-ltd
• Instagraminstagram.com/outofedenuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Out Of Eden