ActivCare Living
ActivCare Living is a private Southern California operator of six specialized residential memory care communities serving individuals with Alzheimer's and dementia, delivering 24-hour care, personalized programming, and caregiver education across the San Diego and Orange County regions.
- Company typePrivate
- Founded1981
- HeadquartersSan Diego, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What ActivCare Living does
ActivCare Living is a private, for-profit operator of residential memory care communities serving individuals with Alzheimer's disease and other forms of dementia, along with their families and caregivers. Founded in 1981 and headquartered in San Diego, California, the company runs six purpose-built memory care residences across Southern California — in Laguna Hills, Yorba Linda, Mission Bay (San Diego), 4S Ranch (San Diego), Bressi Ranch (Carlsbad), and Rolling Hills Ranch (Chula Vista) — with 251-500 employees companywide. Its core offering is 24-hour specialized dementia care delivered in secure environments, supported by personalized care plans, structured cognitive-stimulation programming, medication management, and assistance with activities of daily living.
The business model is recurring monthly residential care fees on a quote-based subscription, with pricing tiered by location, room type, and level of care. ActivCare supplements its core residential service with a small portfolio of engagement and educational products: GrandGram, a virtual family-to-resident messaging service; Town Hall Forums, an educational series for Alzheimer's caregivers featuring expert speakers; and ActivCorps, a community volunteer program. Underlying technology is operational rather than technology-driven — dementia-friendly physical design, specialized programming, and trained staff form the service backbone, with no disclosed AI, API, or software platform layer.
Go-to-market is direct-to-consumer and relationship-driven: prospective families schedule personal tours of each community, request brochures via the website, and are nurtured through educational content (Town Hall Forums, a Caregiver Library, blog articles, email newsletters) and community-event sponsorships (including the Alzheimer's Association Walk to End Alzheimer's). The customer segment is exclusively memory-care families, with no enterprise or institutional channel. Leadership includes CEO D. Kevin Moriarty and COO Todd A. Shetter, the latter appointed to the Governor's Task Force. ActivCare is privately held with no disclosed institutional ownership, funding rounds, or M&A activity, and no public revenue disclosure.
ActivCare Living firmographics
Firmographics- Name
- ActivCare Living
- Legal name
- ActivCare Living
- Website
- https://activcareliving.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ActivCare Living is a private Southern California operator of six specialized residential memory care communities serving individuals with Alzheimer's and dementia, delivering 24-hour care, personalized programming, and caregiver education across the San Diego and Orange County regions.
- Ownership category
- akta.pro rank
ActivCare Living industry classification
Industry- Product category
- Memory Care Assisted Living
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)
- akta.pro primary industry
- Memory Care Units within Assisted Living Communities (HLADACAB)
- akta.pro secondary industries
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Dementia Personal Care (ADLs) Support (HSABAEAB), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC)
Keywords
Where ActivCare Living is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
ActivCare Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Residential Memory Care Fees: Monthly residential care fees for memory care assisted living services, including housing, personal care, meals, and specialized dementia programming. Fees are quote-based and vary by location and level of care needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Memory care residential services with tiered care levels |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ActivCare Living product offering
Product offeringCore offering
ActivCare Living operates specialized residential memory care assisted living communities for individuals with Alzheimer's disease and related dementias in Southern California. Each community delivers 24-hour residential care, personalized care plans, structured daily activities for cognitive stimulation, medication management, and assistance with daily living. The company supplements its residential services with family engagement tools, caregiver education, and volunteer-supported social programming across six community locations in Orange County and San Diego County.
Product overview
ActivCare Living operates as a specialized memory care assisted living provider with a unified portfolio of residential memory care facilities across Southern California. The core offering is ActivCare Memory Care Assisted Living, supplemented by family engagement tools like GrandGram, educational programs through Town Hall Forums, and volunteer initiatives via ActivCorps. The company operates six distinct location-based facilities in Laguna Hills, Yorba Linda, Mission Bay (San Diego), 4S Ranch (San Diego), Bressi Ranch (Carlsbad), and Rolling Hills Ranch (Chula Vista), each providing specialized dementia and Alzheimer's care services.
Differentiator
Problem solved
Functional benefit
Products and services
- ActivCare Memory Care Assisted Living Residential memory care assisted living services for individuals with Alzheimer's disease and related dementias in Southern California, providing housing, personal care, meals, specialized dementia programming, and family support across multiple purpose-built communities.
- GrandGram Family-to-resident communication service that allows families to send virtual messages to loved ones residing in ActivCare memory care communities, supporting ongoing family engagement during residential stays.
- Town Hall Forums Educational event series for families and caregivers of individuals with Alzheimer's and dementia, featuring expert speakers and interactive sessions that guide families through the memory care decision-making journey and provide ongoing support.
- ActivCorps Community Volunteers Community volunteer program that connects outside volunteers with memory care residents, providing social engagement and activity programming to enrich residents' daily experience in ActivCare communities.
- ActivCare Yorba Linda Memory Care Memory care residence located in Yorba Linda, Orange County, California, delivering ActivCare's specialized Alzheimer's and dementia residential care services to local residents.
- ActivCare Mission Bay Memory Care Memory care residence in the Mission Bay area of San Diego, California, providing ActivCare's specialized Alzheimer's and dementia care services to San Diego residents.
- ActivCare 4S Ranch Memory Care Memory care facility located in 4S Ranch, San Diego, California, delivering ActivCare's specialized residential Alzheimer's and dementia care services to North San Diego County residents.
- ActivCare Bressi Ranch Memory Care Memory care residence in Bressi Ranch, Carlsbad, California, delivering ActivCare's specialized dementia care services to North San Diego County coastal residents.
- ActivCare Rolling Hills Ranch Memory Care Memory care facility in Rolling Hills Ranch, Chula Vista, California, providing ActivCare's residential memory care services to South San Diego County residents with Alzheimer's and dementia.
- ActivCare Laguna Hills Memory Care Memory care residence in Laguna Hills, Orange County, California, providing ActivCare's specialized Alzheimer's and dementia residential care services to South Orange County residents.
Companies that use ActivCare Living
Customer profileSegments1 record
Ideal customer profiles1 record
ActivCare Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ActivCare Living partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
ActivCare Living competitors and assessment
Company assessmentDirect peers
- Silverado Senior Living: Silverado is a leading memory care-focused assisted living operator with communities across multiple U.S. states, directly comparable to ActivCare's exclusive focus on dementia and Alzheimer's residential care.
- Belmont Village Senior Living: Belmont Village operates upscale senior living communities with dedicated memory care neighborhoods, comparable to ActivCare in purpose-built environments and dementia programming.
- Koelsch Communities: Koelsch is a family-owned operator specializing in memory care and assisted living residences, similar in scale and specialization to ActivCare's regional, memory-care-only model.
Regional players
- Aegis Living: Aegis Living operates assisted living and memory care communities primarily on the U.S. West Coast, overlapping with ActivCare's Southern California footprint and dementia care programming.
- Kisco Senior Living: Kisco operates a smaller portfolio of senior living communities concentrated on the West Coast, including memory care offerings that compete in similar affluent Southern California submarkets.
Broad incumbents
- Brookdale Senior Living: Brookdale is the largest U.S. senior living operator, offering memory care within a broad assisted living and independent living portfolio; a major competitor for memory care placements in California.
- Sunrise Senior Living: Sunrise operates a large national portfolio of senior living communities with dedicated memory care units, competing with ActivCare for residents in markets where their footprints overlap.
- Atria Senior Living: Atria is a national senior living operator with memory care offerings as part of a broader assisted living platform, providing scale-based competition to specialized operators like ActivCare.
Others
- Alzheimer's Association: While not a care provider, the Alzheimer's Association is a key ecosystem partner and referral source for memory care operators like ActivCare, co-hosting Walk to End Alzheimer's events and shaping family decision-making.
Emerging players
- ComForCare (franchised home care): ComForCare provides in-home dementia and personal care services that compete with residential memory care at the early-to-mid stage, potentially diverting residents who might otherwise choose ActivCare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ActivCare Living social profiles
Digital presenceActivCare Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActivCare Living leadership team
Management profileNumber of profiles
Profiles2 records
ActivCare Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActivCare Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActivCare Living
What does ActivCare Living do?
ActivCare Living operates specialized residential memory care assisted living communities for individuals with Alzheimer's disease and related dementias in Southern California. Each community delivers 24-hour residential care, personalized care plans, structured daily activities for cognitive stimulation, medication management, and assistance with daily living. The company supplements its residential services with family engagement tools, caregiver education, and volunteer-supported social programming across six community locations in Orange County and San Diego County.
Is ActivCare Living a public or private company?
ActivCare Living is a private company. It is classified as unknown and is currently operating.
When was ActivCare Living founded?
ActivCare Living was founded in 1981. It employs 251 to 500 people.
Where is ActivCare Living based?
ActivCare Living is headquartered in San Diego, United States, in the North America region.
How does ActivCare Living make money?
One revenue line is on record: residential Memory Care Fees.
Who are ActivCare Living's main competitors?
Direct peers on record are Silverado Senior Living, Belmont Village Senior Living and Koelsch Communities. Regional players are Aegis Living and Kisco Senior Living. Broad incumbents are Brookdale Senior Living, Sunrise Senior Living and Atria Senior Living. Alzheimer's Association is listed as an others. ComForCare (franchised home care) is listed as an emerging player.
Does ActivCare Living have an API?
No public API is recorded for ActivCare Living.
What industry is ActivCare Living in?
ActivCare Living's product category is Memory Care Assisted Living. Its primary akta.pro industry code is HLADACAB, Memory Care Units within Assisted Living Communities, with a secondary code of HLADABAB, Assisted Living with Memory Care (Mixed Campus). Its NAICS code is 623312 and its SIC code is 8050.