Webtickets

What Webtickets does

Webtickets is a privately held South African online ticketing marketplace founded in 2007 and headquartered in Cape Town. The platform connects event promoters and venue operators with consumers seeking tickets for live events, concerts, theatre, sports, festivals, tourism attractions, and community events. Webtickets operates localized websites for South Africa plus four partner countries (Namibia, Botswana, Zambia, and Malawi) and supports a broad event catalog including 316+ theatre listings and 77+ tourism attractions.

The company operates a web-based ticketing platform supplemented by a mobile-responsive website, a WhatsApp ticket-purchasing channel, and a point-of-sale (POS) integration with Pick n Pay and Boxer retail stores enabling in-store ticket purchases and cash payments. Payment processing supports credit cards, Masterpass, Ozow, SnapScan, and retail cash collection. Promoter-facing tools include an Operator Dashboard for sales tracking, refunds, collections, and transaction management, alongside add-on products for Gift Vouchers, Membership Cards, Event Passes, and Race Entries. In April 2026, Webtickets integrated with Spotify's live events feature, enabling music-listener discovery-to-purchase conversion and reportedly generating over 90,000 monthly ticket referrals.

Webtickets generates revenue through transaction-based booking fees charged on ticket sales, with ticket prices ranging from R10 for community events to over R6,700 for premium tourism experiences. The platform serves two primary customer segments: event promoters and organizers on the supply side, and South African consumer ticket buyers on the demand side. Distribution is omnichannel — combining digital direct sales (website, mobile, WhatsApp), retail POS through Pick n Pay, and discovery partnerships (Spotify, PnP Smart Shopper loyalty).

Name

Webtickets

Legal name

Webtickets

Website

https://webtickets.co.za

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Webtickets is a South African online ticketing marketplace founded in 2007 that connects event promoters with consumers for concerts, theatre, sports, festivals, and tourism attractions, operating across South Africa and four partner African countries via web, retail POS, WhatsApp, and Spotify.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGAJAA

Primary Ticketing Platforms & Box Office Systems

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

SECONDARYMPAIAFAD

Ticketing Platforms & Primary Ticketing

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)

SECONDARYMPAGAJAL

Event Discovery, Listings & Calendar Platforms

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

SECONDARYHSACALAA

Live Event Ticketing (Concerts, Festivals, Comedy)

Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services

SECONDARYBPAFAGAL

Ticketing, Registration & Event Technology (Badging, Apps)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

Keywords

• Online ticketing platform
• Live event ticketing
• Ticket marketplace
• Event promoter tools
• Retail POS ticketing

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Ticket Transaction Fees: Webtickets charges booking fees on ticket transactions. The platform charges event organizers fees for listing and selling tickets, with ticket prices ranging from R10 to over R6,000 depending on event type.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Webtickets operates an online ticketing marketplace that enables event promoters, venues, and organizers to list and sell tickets for concerts, theatre, sports, festivals, motorsport, and tourism attractions across South Africa. Consumers purchase tickets via the website, mobile-responsive portal, WhatsApp, or in-store at Pick n Pay and Boxer retail locations, with promoters managing inventory and transactions through an Operator Dashboard. Webtickets monetizes the marketplace via transaction-based booking fees on each ticket sold.

Product overview

Webtickets is a South African online ticketing platform operating since 2007, serving as a marketplace for live events, attractions, and activities across Southern Africa. The platform consists of a core consumer-facing ticketing portal (Webtickets Online Tickets) integrated with a retail POS system (Webtickets PnP Ticket POS) for in-store purchases at Pick n Pay stores. Event organizers access the platform through the Sell With Us promoter portal. Additional products include gift vouchers, membership cards, event passes, and race entries for sporting events. The platform supports multiple payment methods including credit cards, digital wallets (Masterpass, Ozow, SnapScan), and cash payments at retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• PnP Smart Shopper Deals: Webtickets' loyalty program integration offering exclusive deals and discounts through Pick n Pay's Smart Shopper program.

Products and services

• Webtickets Online Tickets Primary consumer-facing online ticketing platform enabling users to discover, browse, and purchase tickets for live events, concerts, theatre, sports, festivals, and attractions across South Africa via web and mobile-responsive portal.
• Webtickets PnP Ticket POS

Quantifiable outcome

• Over 90,000 tickets sold monthly through Spotify referrals

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

One partnership is on record.

• SpotifycoreTechnology or Integration · 7 April 2026Webtickets has partnered with Spotify to integrate concert listings into Spotify's live events feature, enabling users to discover and purchase tickets while listening to music. Webtickets absorbs all integration and technical costs, allowing artists and promoters to access the service without additional expense. The integration is already generating significant activity with over 90,000 tickets reportedly sold each month through Spotify referrals, addressing visibility challenges in the live music sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ticketmaster: Global primary ticketing incumbent with extensive promoter relationships and technology stack. While not focused on South Africa today, represents the competitive ceiling and potential disruptor if it expands into the African market Webtickets serves.
• Eventbrite: Global self-service ticketing platform with broad event category coverage. Operates as a broad incumbent with overlapping capabilities in event discovery, listing, and ticketing that competes on the same horizontal event organizer segment.

Direct peers

• Computicket: Long-standing South African primary ticketing platform and Webtickets' principal domestic competitor. Both serve the same South African event promoters and consumers across concerts, theatre, sports, and festivals with comparable online ticket sales models.
• Quicket: South African-focused online ticketing and event management platform. Directly competes with Webtickets in serving South African event organizers and consumers across music, sport, and lifestyle event categories.

Regional players

• Paylogic: European ticketing platform with primary focus on the European market. Operates in a similar space with comparable primary ticketing capabilities but primarily serves different geographies than Webtickets.
• Tixsa: South African ticketing solutions provider focused on box office and venue operators. Comparable business in the same South African market with overlapping promoter and venue customer segments.
• Plankton Ticketing: South African ticketing and event management platform serving local event organizers. Comparable regional player in the same geography with similar primary ticketing and event registration offerings.

Emerging players

• Howler: South African event technology and ticketing platform with focus on modern digital experiences. Represents an emerging competitor targeting the same event organizer and consumer base with potentially newer technology capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/webticketsSA
• Facebookfacebook.com/webtickets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webtickets