Webtickets
Webtickets is a South African online ticketing marketplace founded in 2007 that connects event promoters with consumers for concerts, theatre, sports, festivals, and tourism attractions, operating across South Africa and four partner African countries via web, retail POS, WhatsApp, and Spotify.
- Company typePrivate
- Founded2007
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Webtickets does
Webtickets is a privately held South African online ticketing marketplace founded in 2007 and headquartered in Cape Town. The platform connects event promoters and venue operators with consumers seeking tickets for live events, concerts, theatre, sports, festivals, tourism attractions, and community events. Webtickets operates localized websites for South Africa plus four partner countries (Namibia, Botswana, Zambia, and Malawi) and supports a broad event catalog including 316+ theatre listings and 77+ tourism attractions.
The company operates a web-based ticketing platform supplemented by a mobile-responsive website, a WhatsApp ticket-purchasing channel, and a point-of-sale (POS) integration with Pick n Pay and Boxer retail stores enabling in-store ticket purchases and cash payments. Payment processing supports credit cards, Masterpass, Ozow, SnapScan, and retail cash collection. Promoter-facing tools include an Operator Dashboard for sales tracking, refunds, collections, and transaction management, alongside add-on products for Gift Vouchers, Membership Cards, Event Passes, and Race Entries. In April 2026, Webtickets integrated with Spotify's live events feature, enabling music-listener discovery-to-purchase conversion and reportedly generating over 90,000 monthly ticket referrals.
Webtickets generates revenue through transaction-based booking fees charged on ticket sales, with ticket prices ranging from R10 for community events to over R6,700 for premium tourism experiences. The platform serves two primary customer segments: event promoters and organizers on the supply side, and South African consumer ticket buyers on the demand side. Distribution is omnichannel — combining digital direct sales (website, mobile, WhatsApp), retail POS through Pick n Pay, and discovery partnerships (Spotify, PnP Smart Shopper loyalty).
Webtickets firmographics
Firmographics- Name
- Webtickets
- Legal name
- Webtickets
- Website
- https://webtickets.co.za
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Webtickets is a South African online ticketing marketplace founded in 2007 that connects event promoters with consumers for concerts, theatre, sports, festivals, and tourism attractions, operating across South Africa and four partner African countries via web, retail POS, WhatsApp, and Spotify.
- Ownership category
- akta.pro rank
Webtickets industry classification
Industry- Product category
- Online Event Ticketing
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing Platforms & Primary Ticketing (MPAIAFAD), Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where Webtickets is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Webtickets business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Ticket Transaction Fees: Webtickets charges booking fees on ticket transactions. The platform charges event organizers fees for listing and selling tickets, with ticket prices ranging from R10 to over R6,000 depending on event type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General admission tickets for community and local events |
| Transaction based/ take rate | Pay-as-you-go | Music concerts and live performances |
| Transaction based/ take rate | Pay-as-you-go | Tourism and attractions |
| Transaction based/ take rate | Pay-as-you-go | Theater and performing arts |
| Transaction based/ take rate | Pay-as-you-go | Sports and motorsport events |
| Transaction based/ take rate | Pay-as-you-go | Festival and food events |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Webtickets product offering
Product offeringCore offering
Webtickets operates an online ticketing marketplace that enables event promoters, venues, and organizers to list and sell tickets for concerts, theatre, sports, festivals, motorsport, and tourism attractions across South Africa. Consumers purchase tickets via the website, mobile-responsive portal, WhatsApp, or in-store at Pick n Pay and Boxer retail locations, with promoters managing inventory and transactions through an Operator Dashboard. Webtickets monetizes the marketplace via transaction-based booking fees on each ticket sold.
Product overview
Webtickets is a South African online ticketing platform operating since 2007, serving as a marketplace for live events, attractions, and activities across Southern Africa. The platform consists of a core consumer-facing ticketing portal (Webtickets Online Tickets) integrated with a retail POS system (Webtickets PnP Ticket POS) for in-store purchases at Pick n Pay stores. Event organizers access the platform through the Sell With Us promoter portal. Additional products include gift vouchers, membership cards, event passes, and race entries for sporting events. The platform supports multiple payment methods including credit cards, digital wallets (Masterpass, Ozow, SnapScan), and cash payments at retail partners.
Differentiator
Problem solved
Functional benefit
Brands
- PnP Smart Shopper Deals: Webtickets' loyalty program integration offering exclusive deals and discounts through Pick n Pay's Smart Shopper program.
Products and services
- Webtickets Online Tickets Primary consumer-facing online ticketing platform enabling users to discover, browse, and purchase tickets for live events, concerts, theatre, sports, festivals, and attractions across South Africa via web and mobile-responsive portal.
- Webtickets PnP Ticket POS
Quantifiable outcome
- Over 90,000 tickets sold monthly through Spotify referrals
Companies that use Webtickets
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Webtickets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Webtickets partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SpotifycoreWebtickets has partnered with Spotify to integrate concert listings into Spotify's live events feature, enabling users to discover and purchase tickets while listening to music. Webtickets absorbs all integration and technical costs, allowing artists and promoters to access the service without additional expense. The integration is already generating significant activity with over 90,000 tickets reportedly sold each month through Spotify referrals, addressing visibility challenges in the live music sector.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Webtickets competitors and assessment
Company assessmentBroad incumbents
- Ticketmaster: Global primary ticketing incumbent with extensive promoter relationships and technology stack. While not focused on South Africa today, represents the competitive ceiling and potential disruptor if it expands into the African market Webtickets serves.
- Eventbrite: Global self-service ticketing platform with broad event category coverage. Operates as a broad incumbent with overlapping capabilities in event discovery, listing, and ticketing that competes on the same horizontal event organizer segment.
Direct peers
- Computicket: Long-standing South African primary ticketing platform and Webtickets' principal domestic competitor. Both serve the same South African event promoters and consumers across concerts, theatre, sports, and festivals with comparable online ticket sales models.
- Quicket: South African-focused online ticketing and event management platform. Directly competes with Webtickets in serving South African event organizers and consumers across music, sport, and lifestyle event categories.
Regional players
- Paylogic: European ticketing platform with primary focus on the European market. Operates in a similar space with comparable primary ticketing capabilities but primarily serves different geographies than Webtickets.
- Tixsa: South African ticketing solutions provider focused on box office and venue operators. Comparable business in the same South African market with overlapping promoter and venue customer segments.
- Plankton Ticketing: South African ticketing and event management platform serving local event organizers. Comparable regional player in the same geography with similar primary ticketing and event registration offerings.
Emerging players
- Howler: South African event technology and ticketing platform with focus on modern digital experiences. Represents an emerging competitor targeting the same event organizer and consumer base with potentially newer technology capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Webtickets social profiles
Digital presenceWebtickets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webtickets leadership team
Management profileNumber of profiles
Webtickets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webtickets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webtickets
What does Webtickets do?
Webtickets operates an online ticketing marketplace that enables event promoters, venues, and organizers to list and sell tickets for concerts, theatre, sports, festivals, motorsport, and tourism attractions across South Africa. Consumers purchase tickets via the website, mobile-responsive portal, WhatsApp, or in-store at Pick n Pay and Boxer retail locations, with promoters managing inventory and transactions through an Operator Dashboard. Webtickets monetizes the marketplace via transaction-based booking fees on each ticket sold.
Is Webtickets a public or private company?
Webtickets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Webtickets founded?
Webtickets was founded in 2007. It employs 11 to 50 people.
Where is Webtickets based?
Webtickets is headquartered in Cape Town, South Africa, in the Africa region.
How does Webtickets make money?
One revenue line is on record: ticket Transaction Fees.
Who are Webtickets's main competitors?
Broad incumbents on record are Ticketmaster and Eventbrite. Direct peers are Computicket and Quicket. Regional players are Paylogic, Tixsa and Plankton Ticketing. Howler is listed as an emerging player.
Does Webtickets have an API?
No public API is recorded for Webtickets.
What industry is Webtickets in?
Webtickets's product category is Online Event Ticketing. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAIAFAD, Ticketing Platforms & Primary Ticketing. Its NAICS code is 7131 and its SIC code is 7990.