Sociomark

What Sociomark does

Sociomark is a digital marketing agency founded in 2017 and headquartered in Navi Mumbai, India. The company provides seven core service lines: digital marketing, SEO, social media marketing, website development, content marketing, performance marketing, and photography and video production. Over 8+ years of operation, Sociomark has served 70+ brands and delivered 200+ campaigns, with a portfolio spanning enterprise clients (Mastercard, Hyundai India, Network18, Times Network, Star Sports India, NODWIN Gaming), mid-market firms (Ayushakti, The WorldGrad, Blue Energy Motors, Mahindra First Choice Services, Okinawa Scooters), and government bodies (Navi Mumbai Municipal Corporation). The agency has scaled to 50+ employees as of 2025, up from 30+ in 2022, and added an in-house photography and videography unit in 2023 to extend creative production capabilities.

The business operates as a professional services firm on project-based and retainer engagements with monthly billing cadence. Pricing is not publicly disclosed and the company is privately held and bootstrapped, with no external funding rounds announced. The client base is horizontal across industries including BFSI, media, gaming, automotive, healthcare, education, fashion, F&B, logistics, and technology. Industry recognition includes the TAVF Awards 2019 (Best Digital Marketing Campaign, Best Use of Social Network), DigiPub Awards 2019, Women Disruptors 2024 (Agency Head of the Year), and founder Heta Baandal's inclusion in the 21 Rising Business Leaders of India 2023.

In 2024, Sociomark secured its first international client, and in 2025 the company opened a Dubai office in the Ajman Free Zone, marking its first geographic expansion beyond India. The founder and Managing Director is Heta Baandal, with a defined leadership team across SEO, social media, and business development functions.

Name

Sociomark

Legal name

Sociomark

Website

https://sociomark.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sociomark is a Navi Mumbai-based digital marketing agency founded in 2017 that provides SEO, social media, performance marketing, content, web development, and creative production services to 70+ brands across India, with a new Dubai office opened in 2025.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFACAA

Search Engine Marketing (SEM) / Paid Search (PPC)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYBPAFACAB

Paid Social Advertising

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYMPAAACAB

Search Engine Marketing (SEM) / Paid Search (PPC) Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

Keywords

• Digital marketing services
• Social media marketing
• Search engine optimization
• Content marketing agency
• Performance marketing

Headquarters

HQ city

Navi Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing social media marketing, SEO, performance marketing, content marketing, website development, and photography/video production services to brands and businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sociomark is a full-service digital marketing agency that sells integrated marketing solutions to brands and businesses, spanning Digital Marketing, SEO, Social Media Marketing, Website Development, Content Marketing, Performance Marketing, and in-house Photography & Video Production. Services are delivered through project-based and retainer engagements to clients across multiple industries in India and the UAE.

Product overview

Sociomark is a digital marketing agency providing a comprehensive suite of marketing services. The company operates as a unified service offering rather than a modular platform architecture. Their core portfolio spans seven distinct service lines: Digital Marketing, SEO (Search Engine Optimization), Social Media Marketing, Website Development, Content Marketing, Performance Marketing, and Photography & Video Production. These services are offered as integrated marketing solutions tailored to client needs across industries including Education, Healthcare, FMCG, News & Media, Real Estate, Fashion & Lifestyle, Gaming, Home & Interior, Automobile, and Government Bodies. The company serves 70+ brands with a team of 50+ employees and has delivered 200+ campaigns over 8+ years.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Integrated digital marketing service encompassing strategy, campaign management, and multi-channel marketing solutions to help businesses establish and enhance their online presence.
• Search Engine Optimization (SEO) SEO service focused on improving website visibility and search engine rankings to drive organic traffic and improve search performance for business clients.
• Social Media Marketing Social media management and marketing service including content creation, community management, and social media strategy across platforms for brand and business clients.
• Website Development Custom website design and development service creating online homes for businesses with thoughtfully designed websites to support business goals.
• Content Marketing Content creation service including blogs, banners, and brand storytelling content designed to attract, engage, and convert audiences for business clients.
• Performance Marketing Targeted advertising campaign service focused on maximizing ROI, reaching the right audience, and converting clicks into measurable business results.
• Photography & Video Production In-house photography and videography service capturing photos and videos that bring brands to life, including reels, ads, promotional videos, and motion graphics for client brands.

Quantifiable outcome

• ROI improvement for clients - Ayushakti reported marketing ROI almost doubled
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• QuberominorGTM or Marketing Partner · 1 January 2024Secured media mandate for Qubero in March 2024, as reported in Afaqs.
• VedcominorGTM or Marketing Partner · 1 January 2023Bagged digital mandate for Vedco in November 2023.
• ShahenazminorGTM or Marketing Partner · 1 January 2023Secured social media and SEO mandate for Shahenaz fashion brand in April 2023.
• Network18coreGTM or Marketing Partner · 1 January 2019Long-term partnership for Times Influence events and Road to Safety campaign. Sociomark handles creative work and social media management for Network18 events. Working relationship of 3+ years.
• NODWIN GamingcoreStrategic or Co-development Partner · 1 January 2019Ongoing partnership for social media work. Created nostalgic 90s vibes to viral memes for gaming culture. NODWIN Gaming illustrations for BGMS were collaborated with Star Sports India.
• Mastercard - Team Cashless IndiacoreStrategic or Co-development PartnerCreated social media content for Mastercard's Team Cashless India initiative. Crafted content in sync with Mastercard's signature circles - every post designed as a swipe of seamless design.
• Star Sports IndiacoreStrategic or Co-development PartnerCollaborated with Star Sports India for NODWIN Gaming's BGMS (Battlegrounds Mobile India) illustrations, creating gaming content featured on a major sports broadcasting network.
• Hyundai IndiaminorGTM or Marketing PartnerVCSA collaboration with Hyundai India for campaign work.
• Times NetworkcoreGTM or Marketing PartnerHandled website development for Times Influence events, including Leaders of Tomorrow website. Long-term relationship with Sociomark acting as integrated partner for digital needs.
• CosplaygenieminorGTM or Marketing PartnerNODWIN Gaming X Cosplaygenie's Halloween Campaign received Social Samosa shoutout recognition.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• WATConsult: India-based full-service digital marketing agency offering social media, performance, content, and SEO services to enterprise and consumer brands. Directly comparable to Sociomark in service scope, client profile (FMCG, auto, media), and India-centric operations.
• Schbang: Mumbai-headquartered integrated digital agency offering social media, performance marketing, content, and creative services. Comparable to Sociomark on geography, full-service model, and mid-to-large brand clientele in India.
• Mirum India: WPP-owned Indian digital agency offering social media, content, performance, and design services to enterprise brands. Directly comparable to Sociomark in services and Indian enterprise clientele, with network backing providing scale contrast.
• Social Beat: India-based digital marketing agency providing SEO, social media, performance marketing, and video production to enterprise and growth-stage brands. Closely matches Sociomark's service portfolio and India-first go-to-market.

Broad incumbents

• Ogilvy India: WPP-owned legacy creative and digital network offering social media, content, performance marketing, and brand strategy. Competes for the same enterprise brand budgets Sociomark targets but operates at much larger scale and global footprint.
• Performics India: Publicis-owned global performance marketing agency with India operations offering paid media, SEO, and analytics. Directly comparable to Sociomark's performance marketing line but with global tooling and data assets.
• iProspect India: Dentsu-owned digital performance marketing agency with India operations focused on paid media, SEO, and programmatic. Comparable to Sociomark's performance marketing and SEO lines but at network scale.
• Digitas India: India arm of Publicis-owned Digitas network offering digital creative, media, and analytics at enterprise scale. Comparable service lines (social, SEO, performance, content) with significantly larger network backing than Sociomark.

Regional players

• L&K Saatchi & Saatchi: Publicis-owned integrated agency with strong Mumbai presence serving enterprise and consumer brands with social, content, and digital creative services. Comparable client mix and geography to Sociomark but with global network access.

Emerging players

• Adfactors PR: India's largest PR firm, increasingly offering integrated digital and social media services to enterprise clients. Adjacent competitor in the integrated communications space where Sociomark also operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/sociomarkin
• LinkedInlinkedin.com/company/sociomark

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sociomark