Willems Marketing & Events

What Willems Marketing & Events does

Willems Marketing & Events is a privately held, for-profit marketing firm founded in 1999 and headquartered in Appleton, Wisconsin. The company describes itself as a marketing firm with a team of professionals serving what appears to be a regional client base, though no specific customer segments, industries served, or named accounts are disclosed in available source material. The firm's scope spans marketing and events services, but the underlying service portfolio, deliverables, and operational details are not documented in the inputs reviewed (the firm's website renders only a verification/loading page with no substantive content).

The firm operates at a small scale, with a disclosed headcount band of 11-50 employees, consistent with a boutique or small-business-oriented marketing services provider rather than a scaled agency platform. Leadership consists of Dave Willems, who serves as President and CEO, indicating a founder-led governance structure that has been in place since inception. No subsidiary structure, parent company, investors, funding history, partnerships, or M&A activity is documented in the source material.

The business model is not explicitly described; no pricing models, contract structures, revenue streams, or go-to-market mechanics are disclosed. There is no evidence of proprietary technology, software products, AI/ML capabilities, patents, trademarks, certifications, or distribution channels. Ownership structure, financial performance, and operating geographies beyond Appleton, WI remain undetermined from available data, representing a material information gap for any prospective investor, acquirer, or counterparty.

Name

Willems Marketing & Events

Website

https://willemsmarketingandevents.com

Company type

Private

Founded year

1999

Headcount range

11–50 employees

Short description

Willems Marketing & Events is a privately held, founder-led marketing and events services firm founded in 1999 and based in Appleton, Wisconsin, operating with 11-50 employees and serving an unspecified regional client base.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Marketing Strategy & Campaign Management (THAHAGAA)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Sponsorship Activation & Experiential Marketing (THAHAGAC)

Keywords

• Marketing services
• Event management
• Promotional marketing
• Event planning
• Brand marketing

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Willems Marketing & Events is a marketing firm that delivers marketing services and event management support to client organizations. The company is described as a team of "down to earth professionals" providing marketing and event-related offerings, with operational presence in Appleton, United States since 1999.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a global brand experience agency within the IPG network, producing events, activations, and immersive brand experiences. Comparable offering to Willems but as a network-backed incumbent serving large enterprise clients.
• Freeman: Freeman is the largest brand experience company in North America, providing trade show exhibits, event production, and logistics. Comparable to Willems in trade show and event execution services but operates at much greater scale and as a broad incumbent.
• GES (Global Experience Specialists): GES is a global exhibition and event services company providing exhibit design, show management, and on-site services. Comparable to Willems in event/trade show execution but at significantly larger scale with broader geographic reach.

Direct peers

• Cramer: Cramer is an integrated brand experience and event marketing agency serving B2B and consumer brands with strategy, creative, and event production. Comparable to Willems as a mid-size marketing-and-events firm with similar combined service offering.
• Sparks: Sparks is a global brand experience agency delivering trade show exhibits, event marketing, and digital experiences for major brands. Directly comparable to Willems as an experiential marketing and events firm, though operating at significantly larger scale.
• George P. Johnson Experience Marketing: GPJ is one of the largest experiential marketing agencies, producing events, trade shows, and brand experiences globally. Comparable offering to Willems but at enterprise scale, serving as a benchmark for the same end markets.
• MKG: MKG is a creative experience agency specializing in brand activations, events, and experiential marketing for consumer brands. Comparable to Willems as a marketing-and-events agency that integrates creative strategy with live event execution.
• GMR Marketing: GMR Marketing is a Wisconsin-based (New Berlin) integrated sponsorship, event, and experiential agency serving major consumer brands. Closely comparable to Willems as a regional-to-mid-market experiential agency operating in the same upper Midwest geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/willemsunagency
• Facebookfacebook.com/willemsmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willems Marketing & Events