Natural Tree & Lawn Care

What Natural Tree & Lawn Care does

Natural Tree & Lawn Care is a division of Maltby & Company, a family-owned green services provider headquartered in Stoughton, Massachusetts and founded by Freeman Maltby in the 1940s. The company delivers eco-friendly plant healthcare, lawn fertilization, pest control, tree and shrub care, masonry, and snow removal services to residential, commercial, and municipal customers across the six New England states, with service continuity spanning more than 60 years. Service delivery is staffed by certified arborists, entomologists, and turf grass specialists, supplemented by a DIY lawn care subscription product called the Turf Club that targets self-service homeowners.

The business is structured around recurring annual service contracts plus project-based work, with revenue generated from labor, proprietary treatment programs, and vertically integrated inputs including mulch and compost produced in-house through the Forest Floor operation and nursery-grown plant stock. Pricing is quote-based across service lines, and the customer mix is intentionally diversified across end markets to smooth seasonality. In April 2026, Natural Tree & Lawn Care merged with Advanced Lawn Care, consolidating two regional operators in the fragmented New England lawn care market. The company remains privately held under family ownership with no disclosed external investment.

Name

Natural Tree & Lawn Care

Legal name

Natural Tree & Lawn Care

Website

https://naturaltree.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Tree Care and Lawn Care Services

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD)

akta.pro secondary industries

Tree Pruning & Crown Management (HSAIADAA), Tree Removal & Dismantling (HSAIADAB), Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG), Cabling, Bracing & Structural Support (HSAIADAF)

Keywords

• Tree care services
• Lawn fertilization
• Plant health care
• Pest control services
• Certified arborist

Headquarters

HQ city

Avon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Plant Health Care Services: Full-service plant healthcare including tree pruning, tree removal, tree planting, stump grinding, tree preservation, and deep root fertilization. Services delivered by certified arborists.
2. Lawn Fertilization Programs: Conventional and organic lawn care programs including soil testing, compost applications, weed and insect control, aeration, seeding, and fertilization. Programs tailored to property needs.
3. Pest and Insect Control: Tick and mosquito control, poison ivy control, deer repellent, and integrated pest management services.
4. Turf Club DIY Program: DIY lawn care program providing professional-grade fertilizer products, calibrated spreaders, soil testing, seasonal treatment schedules, and expert consultation. Members apply treatments themselves with professional guidance.
5. Mulch and Ground Covers: Organic leaf mulch, color-enhanced mulch, topsoil, and compost products. Forest Floor division produces mulch from recycled tree materials.
6. Consulting Services: Expert consultation on tree preservation, construction stress management, and landscape assessments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Natural Tree & Lawn Care delivers professional tree care, lawn care, pest control, and plant healthcare services across New England through certified arborists and licensed technicians. Offerings include tree pruning, removal, planting, stump grinding, tree preservation with air spading, organic and conventional lawn fertilization, tick and mosquito control, integrated pest management, consulting services, the Turf Club DIY membership, and mulch/compost products from the Forest Floor division.

Product overview

Natural Tree & Lawn Care is a division of Maltby & Company providing a comprehensive suite of outdoor living space services across New England for over 60 years. The company operates as a single unified service offering rather than a platform-plus-modules architecture, delivering tree care (pruning, removal, planting, preservation), lawn care (fertilization, aeration, overseeding), and pest/insect control (tick, mosquito, deer repellent) through certified arborists and licensed technicians. The core offerings include Plant Health Care, Pest & Insect Control, Lawn Fertilization, and Consulting Services, supplemented by specialized programs like The Turf Club (a DIY lawn care membership), Mulch & Ground Covers (via Forest Floor division), and Deep Root Fertilization. The company emphasizes safe, natural, and eco-friendly treatments based on plant and pest biology, combining entomological and turf grass expertise.

Differentiator

Problem solved

Functional benefit

Brands

• The Turf Club: DIY lawn care program providing professional-grade fertilizer products, calibrated spreaders, soil testing, and expert consultation for Massachusetts homeowners.
• Forest Floor

Products and services

• Tree Pruning Tree and shrub pruning performed by Massachusetts certified arborists using hand and aerial lift techniques to remove misshapen, damaged, or dead limbs and maintain health, shape, and safety.
• Tree Removal Safe removal of dying, weakened, or hazardous trees by fully insured, skilled arborists to prevent property damage.
• Tree Planting Professional tree selection assistance and planting services to add value and vibrancy to residential and commercial properties.
• Stump Grinding & Removal Stump grinding and complete stump removal services to reclaim yard space and prevent pest infestations.
• Plant Health Care Comprehensive plant healthcare program including organic tree fertilization, disease control, invasive plant management, winter protection, and arbor scouting.
• Pest & Insect Control Tick and mosquito control, poison ivy control, deer repellent, and integrated pest management services using safe, natural treatments.
• Lawn Fertilization Conventional and organic lawn care programs including soil testing, compost/top dressing applications, weed and insect control, aeration, seeding, and fertilization.
• The Turf Club DIY lawn care membership program providing professional-grade fertilizer products, calibrated spreader, soil testing, expert consultation, and a customized seasonal treatment schedule for Massachusetts homeowners.
• Consulting Services Expert consulting for landscape and construction projects, including site assessment, tree preservation planning, and actionable protection strategies.
• Mulch & Ground Covers Forest Floor division products including organic leaf mulch, color-enhanced mulch, and high-quality topsoil and compost produced from recycled tree materials.
• Tree Preservation Expert assessment and planning for tree protection during construction, including site assessment, deep root fertilization, critical root zone identification, air spading, and tree cabling.
• Deep Root Fertilization Pressurized injection of a water and fertilizer mixture into soil using a specialized steel needle, combined with an organic liquid tree fertilizer containing slow-release nutrients, beneficial fungi and bacteria.

Quantifiable outcome

• Air spading preserves 90-100% of plant root system during transplanting
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Davey Tree Expert Company: One of the largest tree care companies in North America, offering residential and commercial tree, lawn, and environmental services. Overlaps directly with Natural Tree's plant health care, tree removal, and fertilization services with similar biology-based scientific approach.
• SavATree: Large US tree, shrub, and lawn care company with a science-based approach and certified arborists. Comparable to Natural Tree & Lawn Care in offering plant health care, tree pruning, removal, and lawn fertilization, but operates at national scale versus Natural Tree's regional New England focus.
• Bartlett Tree Experts: Major US tree care services company with research-based tree and shrub care. Direct competitor in arborist-led tree care, plant health care, and integrated pest management; well-established brand with regional offices across the Northeast including New England.
• BrightView Landscapes: Large commercial landscape services company with tree care, lawn care, and integrated landscape management. Comparable to Natural Tree's commercial and municipal service offering, particularly in plant health care and tree preservation services.
• TruGreen: National leader in lawn care services including fertilization, weed control, and pest management. While less focused on tree care, TruGreen's subscription-based lawn care model directly parallels Natural Tree's lawn fertilization programs and Turf Club DIY offering.

Direct peers

• Spring-Green Lawn Care: Mid-sized US lawn care franchise offering fertilization, weed control, and tree & shrub services. Similar to Natural Tree in integrated lawn/tree/pest service mix and recurring program structure, with comparable customer segment focus.
• Lawn Doctor: Franchise-based lawn care company offering fertilization, weed control, and pest management with a localized service model. Comparable to Natural Tree's regional service delivery and subscription lawn care programs, though franchised rather than corporate-owned.

Others

• Arborjet: Manufacturer and supplier of tree injection products for pest control, disease treatment, and tree health care. Adjacent to Natural Tree's plant health care business as a potential supplier/partner for trunk injection and specialized arboriculture treatments.

Regional players

• Asplundh Tree Expert Company: Large utility and commercial tree care company with significant Northeast presence. While more focused on utility line clearing and commercial contracts, competes in tree pruning, removal, and integrated vegetation management across New England.
• Marion Tree Care & Landscape: Regional tree care and landscape services company in Massachusetts. Direct competitor in New England offering similar tree pruning, removal, and plant health care services to residential and commercial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Tree & Lawn Care