Sparta Sports and Entertainment

What Sparta Sports and Entertainment does

Sparta Sports and Entertainment, founded in 2009 and headquartered in Denver, Colorado, is a privately held regional promoter of live combat-sports entertainment. The company organizes and produces MMA, Boxing, Kickboxing, and Muay Thai events in both cage and ring formats under several branded series, including the numbered Sparta events (Sparta 101 through Sparta 111), the Fight Night series, and the AVM ("Are You Serious Vs Everyone") events. Events are staged at three Colorado venues — Blue Sport Stable in Superior, Wide Open Saloon in Sedalia, and The Eclipse Event Center in Denver — with documented activity from 2024 and confirmed upcoming events through mid-2026. Headcount is reported at 51-100 employees.

The core product set spans live event tickets, pay-per-view (PPV) broadcasts, a subscription membership called the Sparta Perks Pass (priced at $14.99/month with a 6-month minimum or $149.99/year), and a direct-to-consumer merchandise storefront offering branded apparel, MMA gloves, accessories, and a Sparta Coffee line. The technology stack is intentionally lean and largely third-party: ticketing and PPV commerce run on the Ticketor platform, the website is hosted on Squarespace, the e-commerce store sells through the same site, and athlete engagement is supported by a "Fighters App." The Sparta Perks Pass also grants members access to the Sparta Vault, a digital content library of past PPV replays. There is no disclosed proprietary technology platform, no AI/ML capability, and no public-facing API.

Sparta monetizes through five streams: live event ticket sales (one-time), PPV transactions, recurring subscription revenue from Sparta Perks Pass, DTC merchandise sales, and sponsorships. Its go-to-market is event-driven, anchored by a community of regional fight fans who attend events, purchase PPV access, buy merchandise, and increasingly subscribe to the Perks Pass for bundled benefits including free PPV, Sparta Vault access, complimentary GA tickets, 20% merchandise discounts, and partner discounts (the most material being $500 off a vehicle purchase via Mike Maroone Ford). The company has built a broader lifestyle ecosystem through affiliated sub-brands such as Sparta Coffee Co, Rebel by Sparta, SpartaPrint, Sparta Thrift & Thread, SA360, One Punch Cuts, Sparta Real Estate, Sparta Media Group, and Alpha Badge-Sparta Security. Revenue, funding, ownership, and subscriber metrics are not publicly disclosed.

Name

Sparta Sports and Entertainment

Legal name

Sparta Sports and Entertainment

Website

https://spartase.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Sparta Sports and Entertainment is a Denver-based regional promoter that organizes live combat-sports events (MMA, Boxing, Kickboxing, Muay Thai) in Colorado, monetizing through ticket sales, PPV, a subscription membership, branded merchandise, and sponsorships.

Ownership category

akta.pro rank

Product category

Combat Sports Event Promotion

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Combat sports promotion
• Live event ticketing
• Sports merchandise
• Subscription membership
• Pay-per-view events

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Live Event Tickets: Sales of tickets to live combat sports events including MMA, Boxing, Kickboxing, and Muay Thai bouts. Events are held at venues in Colorado including Blue Sport Stable in Superior, Wide Open Saloon in Sedalia, and The Eclipse Event Center in Denver.
2. Pay-Per-View Events: PPV ticket sales for major Sparta fight events. Sparta Perks Pass members receive free PPV access as part of their membership benefits.
3. Sparta Perks Pass Membership: Monthly subscription at $14.99/month (6-month minimum commitment) or annual subscription at $149.99/year. Includes free PPV events, access to Sparta Vault, 2 free GA tickets after 6 months, 20% off merchandise, and partner discounts.
4. Merchandise Sales: E-commerce sales of branded apparel including jerseys ($49.99), hoodies ($40-$75), hats ($25-$29.99), coffee products ($14.99), MMA gloves ($39.99), and accessories. Shop categories include Sparta Gear, Hats, Hoodies, Kids, Shirts, Ladies, and Guys.
5. Sponsorships: Official sponsors including Ramos Law, Mike Maroone Ford, and various Sparta-branded companies (Sparta Brands, Sparta Real Estate, Sparta Media Group, Alpha Badge-Sparta Security, Sparta Coffee Co). Sponsors receive branding placement on event materials and website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sparta Sports and Entertainment is a Denver-based combat sports promotion company that stages live MMA, boxing, kickboxing, and Muay Thai events, broadcasts them via pay-per-view, sells branded merchandise and a coffee line, and runs the Sparta Perks Pass membership program with digital content (Sparta Vault) plus the fighter-facing Fighters App and lifestyle sub-brand Rebel by Sparta.

Product overview

Sparta Sports & Entertainment is a live combat sports event promotion company operating primarily in Colorado, producing MMA, Boxing, Kickboxing, and Muay Thai events under branded series including Sparta Fight Night and numbered Sparta events. Its product portfolio is anchored by live combat sports events and PPV broadcasts, supported by a subscription membership program (Sparta Perks Pass), a direct-to-consumer merchandise store (Sparta Shop) offering branded apparel, accessories, and the Sparta Coffee line, and a digital content library (Sparta Vault) for replay access. The company also offers a Fighters App for athlete engagement and sells event tickets through an integrated Ticketor-powered ticketing platform.

Differentiator

Problem solved

Functional benefit

Brands

• Rebel by Sparta: Sub-brand featuring Rebel-themed merchandise including trucker hats and hoodies with red and black color scheme.
• Sparta Coffee

Products and services

• Live Combat Sports Events
• Pay-Per-View Event Broadcasts
• Sparta Perks Pass
• Official Sparta Merchandise
• Sparta Coffee
• Rebel by Sparta
• Fighters App

Quantifiable outcome

• Free PPV events and 2 GA tickets with $149.99 annual membership (valued at $179.88+)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

16 partnerships are on record, tiered minor and core.

• Ramos LawminorGTM or Marketing PartnerOfficial sponsor of Sparta Sports and Entertainment. Ramos Law logo appears on Sparta website and event materials as an official sponsor, providing legal services branding visibility across Sparta events and digital presence.
• Mike Maroone FordcoreGTM or Marketing PartnerPerks Partner offering $500 off vehicle purchase to Sparta Perks Pass members. Located in Longmont, CO, this automotive dealership partnership provides significant value to membership program members seeking vehicle purchases.
• Beltrans Meat MarketminorGTM or Marketing PartnerPerks Partner offering 10% off purchases to Sparta Perks Pass members. Local meat market providing community-focused discount partnership.
• SpartaAuto360 (SA360)minorGTM or Marketing PartnerPerks Partner offering 10% off wraps, tints, wheels, and automotive services to Sparta Perks Pass members. Denver-based automotive customization shop.
• SpartaPrintminorGTM or Marketing PartnerPerks Partner offering 10% off custom prints to Sparta Perks Pass members. Print services partner within the Sparta brand ecosystem.
• Sparta Thrift & ThreadminorGTM or Marketing PartnerPerks Partner offering discounts to Sparta Perks Pass members. Thrift store within the Sparta brand ecosystem.
• One Punch CutsminorGTM or Marketing PartnerPerks Partner offering discounts to Sparta Perks Pass members. Barbershop within the Sparta brand ecosystem.
• TicketorcoreTechnology or IntegrationEvent ticketing and box-office system provider for Sparta Sports and Entertainment. Ticketor platform handles all ticket sales for Sparta events including PPV purchases through ticketor.com/spartase.
• Sparta BrandscoreOthersInternal brand division of Sparta Sports and Entertainment. Listed as official sponsor alongside Sparta Real Estate, Sparta Media Group, Alpha Badge-Sparta Security, and Sparta Coffee Co.
• Sparta Real EstateminorOthersInternal real estate division of Sparta Sports and Entertainment. Listed as official sponsor on the Sparta website.
• Sparta Media GroupminorOthersInternal media division of Sparta Sports and Entertainment. Listed as official sponsor on the Sparta website.
• Alpha Badge-Sparta SecurityminorOthersSecurity services brand within the Sparta ecosystem. Listed as official sponsor on the Sparta website.
• Sparta Coffee CominorOthersCoffee brand within the Sparta ecosystem selling branded coffee products including French Roast, Savage Blend, Unicorn Blend, and House Blend. Products available in shop for $14.99 per 12oz bag.
• Blue Sport StablecoreOthersPrimary event venue for Sparta AVM events and Fight Night series. Located in Superior, CO, Blue Sport Stable hosts regular Sparta combat sports events including Sparta 102 and AVM 15.
• Wide Open SalooncoreOthersEvent venue at 5607 US-85, Sedalia, CO for Sparta 110 and Sparta 111 events.
• The Eclipse Event CentercoreOthersEvent venue at 2155 S Sheridan Blvd, Denver, CO 80227 for upcoming KOS/QOS events.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LFA (Legacy Fighting Alliance): US-based regional MMA promotion that runs live event series across multiple states, similar in business model to Sparta: event-ticketed fight cards, fighter development, and a smaller-scale alternative to UFC/PFL. A direct peer because both operate event-driven MMA businesses targeting local combat sports audiences.
• King of the Cage: Regional MMA promotion running numbered event series across the US, anchored by live fight cards and ticket/PPV sales. Highly comparable to Sparta's multi-discipline regional event model and similar scale.
• Cage Warriors: UK/European MMA promotion operating a regional fight series with live events, broadcasts, and fighter development. Closely comparable to Sparta as a regional promoter that develops talent and sells tickets/PPV for its own event series.
• BKFC (Bare Knuckle Fighting Championship): US-based combat sports promotion that runs live bare-knuckle fight events with ticketed and PPV distribution. Comparable to Sparta as a live combat sports event company with growing regional venue presence.
• Combate Global: MMA promotion producing live event series distributed via television and streaming. Comparable to Sparta as a live MMA event operator but operates at a larger broadcast-driven scale.
• Glory Kickboxing: Kickboxing promotion producing live world championship events with PPV and broadcast distribution. Comparable to Sparta as a single-discipline combat sports event company that shares the MMA-adjacent combat sports fan base.
• XFO (Xtreme Fighting Organization): Regional US MMA promotion running live fight cards primarily in the Midwest. Closely comparable to Sparta as a small-scale, event-driven regional MMA operator.

Broad incumbents

• PFL (Professional Fighters League): Major US MMA promotion with a season-based league format, broadcast/streaming deals, and a global fighter roster. Comparable to Sparta as a live MMA event company but operates at a national scale with major media partnerships.
• UFC (Zuffa): Dominant global MMA promotion with live events, PPV, UFC Fight Pass streaming, and merchandise. Comparable to Sparta as a vertically integrated combat sports platform but at vastly larger scale and brand reach.

Emerging players

• Karate Combat: Emerging combat sports league producing live-action events delivered via streaming and social media. Comparable to Sparta as a multi-discipline combat sports event operator with a digital-first distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SpartaSE
• Xx.com/SpartaCombatMMA
• Facebookfacebook.com/SpartaSportsandEntertainment

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparta Sports and Entertainment