What Cage Warriors does

Cage Warriors is a London-headquartered mixed martial arts promotion company founded in 2002, operating as Europe's leading MMA organization. The company produces live professional MMA events at venues across the UK (London's Indigo at The O2, Manchester's BEC Arena, Glasgow's Braehead Arena, Newcastle's Vertu Arena) and continental Europe (Dublin's RDS, Rome's PalaPellicone). Its product portfolio spans numbered main-card arena events, intimate invite-only "CW Unplugged" shows, and the recently launched Cage Warriors Amateur Academy, a development platform for amateur fighters. The company generates revenue through ticket sales (via Eventim and AXS platforms), broadcast rights (exclusively on UFC Fight Pass), sponsorship deals (FairTex, That Prize Guy), and event merchandise.

The business operates with a lean team of 11-50 employees under President Graham Boylan. Distribution is anchored by the UFC Fight Pass streaming partnership, which provides global subscriber reach, while ticket sales run through third-party platforms. The fighter pipeline runs from the Amateur Academy through numbered events, with the organization marketing itself on a track record of producing UFC-caliber talent including Conor McGregor and Paddy Pimblett. Marketing is executed through the company website, email newsletter, and an active presence across Facebook, X, Instagram, YouTube, TikTok, and Snapchat. Event cadence has accelerated in 2026 with multiple shows per active month, including a triple-header weekend in June.

Name

Cage Warriors

Legal name

Cage Warriors

Website

https://cagewarriors.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Cage Warriors is a London-based MMA promotion company founded in 2002 that produces live professional and amateur fighting events across the UK and Europe, broadcasting exclusively on UFC Fight Pass and serving fight fans, aspiring fighters, and broadcast partners.

Ownership category

akta.pro rank

Product category

MMA Event Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Professional MMA Promotions (MPAKAHAB)

akta.pro secondary industries

Combat Sports Event Series & Tournament Operators (Grand Prix, leagues) (MPAKAHAI), Combat Sports Clubs/Teams (MMA Gyms/Teams, Boxing Clubs, Pro Wrestling Stables) (MPAKABAC)

Keywords

• MMA event promotion
• Live combat sports
• Professional fight broadcasts
• Amateur fighter development
• European MMA organization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Live Event Ticket Sales: Primary revenue stream from selling tickets to live MMA events at various venues across Europe. Events range from large arena shows (CW 208 London at Indigo at The O2) to intimate Unplugged events. Tickets sold through Eventim platform.
2. Broadcasting Rights: All Cage Warriors events air live on UFC Fight Pass, the digital streaming service owned by UFC. This provides a recurring revenue stream through broadcasting rights and brings the product to a global audience.
3. Sponsorship: Partnerships with equipment sponsors (FairTex for fight equipment), prize partners (That Prize Guy), and broadcast partners (UFC Fight Pass). Sponsors featured on event pages and marketing materials.
4. Merchandise and Event Merchandise: Sale of event merchandise including the official Cage Warriors Amateur Yellow Gloves given to participants, limited-edition items, and general CW merchandise.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cage Warriors is Europe's leading MMA promotion company, organizing and producing professional live mixed martial arts events held at major European arenas in London, Manchester, Glasgow, Newcastle, Dublin, and Rome. Its portfolio includes numbered flagship events (e.g., CW 208), intimate Unplugged formats, and the Cage Warriors Amateur Academy development platform for amateur fighters, with all events broadcast live on UFC Fight Pass.

Product overview

Cage Warriors is Europe's Leading MMA Organisation operating as a fight promotion company with a portfolio of live event products. The core offering consists of professional MMA events held across UK venues (London, Manchester, Glasgow, Newcastle, Rome) featuring world title fights and prospect matchups. The product line includes the main Cage Warriors Live MMA Events as the primary product, supplemented by CW Unplugged (intimate invite-only format), and the newly launched Cage Warriors Amateur Academy (development platform for amateur fighters). All events are broadcast live on UFC Fight Pass with additional behind-the-scenes content.

Differentiator

Problem solved

Functional benefit

Products and services

• Cage Warriors Live MMA Events Professional mixed martial arts fight events featuring European fighters competing across multiple weight divisions, including world title fights, prospect matchups, and unsigned talent showcases, held at Indigo at The O2 (London), BEC Arena (Manchester), Braehead Arena (Glasgow), Vertu Arena (Newcastle), RDS (Dublin), and PalaPellicone (Rome), and broadcast live on UFC Fight Pass.
• CW Unplugged Invite-only intimate event format with a stripped-back cage environment featuring fan favourites and headline performers in an exclusive setting for a specially invited audience.
• Cage Warriors Amateur Academy Development platform and event series for amateur fighters offering elite competitive experience with access to the Cage Warriors Octagon, official Cage Warriors Amateur Yellow Gloves, exclusive Academy merchandise, and a structured pathway from amateur to professional MMA ranks, including a separate Juniors division for younger competitors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• UFC Fight PasscoreChannel Partner/ Reseller/ DistributorUFC Fight Pass is the official broadcast and streaming partner for all Cage Warriors events. All events air live on the platform, giving Cage Warriors access to UFC's global subscriber base. The partnership is prominently featured on the Cage Warriors website with logos and 'Watch Us On UFC Fight Pass' messaging.
• FairTexminorOthersFairTex is featured as an equipment partner on the Cage Warriors website, providing fight equipment. Based in the UK (fairtex.uk), they are listed in the 'Our Partners' section of the website.
• That Prize GuyminorOthersThat Prize Guy (thatprizeguy.co.uk) is listed as a prize partner in the 'Our Partners' section of the Cage Warriors website, providing prizes and giveaways for events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brave Combat Federation: Brave CF is a Bahrain-based MMA promotion with strong MENA and Asia-Pacific presence, run by the Bahrain-based KHK MMA team. It competes with CW for international fighter signings and markets outside Europe and North America.
• Professional Fighters League (PFL): PFL is a global MMA promotion using a season-based league format with playoffs and championship structure. It directly competes with Cage Warriors for fighters, broadcast deals, and fan attention, and recently absorbed Bellator to expand its international footprint.
• KSW (Konfrontacja Sztuk Walki): KSW is the leading MMA promotion in Poland and Central Europe, regularly selling out large arenas and offering comparable event formats. It is CW's closest direct regional competitor for European MMA audiences and fighter talent.
• Absolute Championship Akhmat (ACA): ACA is one of the largest MMA promotions outside the UFC, headquartered in Russia with events across the CIS, Europe, and beyond. It competes with CW for European regional MMA talent and ticket-paying audiences.
• ONE Championship: ONE Championship is a major Asia-based MMA and combat sports promotion with global ambitions. It competes with CW for international broadcast rights, top-tier fighter signings, and a share of the global MMA fan base.

Emerging players

• Legacy Fighting Alliance (LFA): LFA is a US-based developmental MMA promotion that has served as a pipeline to UFC. It mirrors CW's amateur-to-pro feeder role and competes for emerging fighter talent across the Atlantic.
• Invicta FC: Invicta FC is the leading all-women's MMA promotion. While gender-focused, it overlaps with CW in combat sports event production, broadcast distribution, and serving as a UFC feeder platform.

Broad incumbents

• UFC (Ultimate Fighting Championship): UFC is the dominant global MMA promotion and owns UFC Fight Pass, the exclusive broadcast partner of Cage Warriors. While UFC operates at vastly larger scale, it competes for the same fighters, fans, and broadcast content; CW effectively serves as a developmental feeder league to UFC.
• Bellator MMA:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CageWarriors
• YouTubeyoutube.com/c/CageWarriorsTV
• Facebookfacebook.com/OfficialCageWarriors
• Instagraminstagram.com/cagewarriors
• TikToktiktok.com/@cagewarriors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cage Warriors