Midland Paper Products

What Midland Paper Products does

Midland Paper Products Limited is a UK-based manufacturer of paper hygiene and wiping products serving the Away-from-Home (AfH) commercial and institutional market. Founded in 2003 and headquartered at Corbett Business Park in Bromsgrove, Worcestershire, the company has operated for over 20 years as a recognised tissue brand in the UK AfH segment, supplying toilet tissue, centrefeed rolls, paper towels, hygiene rolls, kitchen rolls, and non-woven wipers to customers in public washrooms, healthcare, hospitality, education, and industrial workplaces.

The product portfolio spans 13 commodity and specialty paper lines sold under sub-brands (Whisper, TufWipe, Rhino, Essentials, Absorba) alongside two engineered washroom systems: the premium Raphael system (incorporating BioKleen antimicrobial-treated dispensers, VersaTwin and TwinJumbo zero-waste infinity paper systems, and the Green Loop closed-loop dispenser recycling initiative) and the value-tier Leonardo system. The underlying technology is paper conversion and tissue manufacturing, with differentiation residing in dispenser hardware design, controlled-dosing mechanics, and sustainability integration (FSC certification, closed-loop recycling, tree-planting commitments) rather than in software or digital systems. Certifications include BRCGS, FSC, ISO 9001, and CHSA accreditation.

Midland Paper Products has been a subsidiary of Northwood Hygiene Products, a UK family-owned conglomerate, since 2016, which provides a vertically integrated supply chain including paper mills and converting sites. Revenue is generated through B2B sales to commercial and institutional customers, with no public pricing; all enquiries are quote-based and channelled through an extensive UK distributor network supported by dedicated account managers. The company also sells direct via its website enquiry form for larger accounts. Revenue is not publicly disclosed, and the business operates as a private limited company with no external funding rounds.

Name

Midland Paper Products

Legal name

Midland Paper Products Limited

Website

https://midlandpaper.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Midland Paper Products is a UK-based manufacturer of paper hygiene and wiping products, including toilet tissue, towels, centrefeed rolls, and non-woven wipers, serving commercial and institutional Away-from-Home customers through a distributor network. Since 2016, it has operated as a subsidiary of Northwood Hygiene Products.

Ownership category

akta.pro rank

Product category

Commercial Paper Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291), Industrial and Personal Service Paper Merchant Wholesalers (424130)

SIC

Papers & Allied Products (2600), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

akta.pro secondary industries

Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL), Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)

Keywords

• Commercial paper hygiene
• Away-from-home tissue
• Washroom dispensing systems
• Non-woven industrial wipers
• FSC certified paper products

Headquarters

HQ city

Bromsgrove

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paper Hygiene Products Sales: B2B sales of paper hygiene and wiping products including toilet tissue, hand towels, kitchen rolls, and hygiene rolls to commercial, public, and institutional customers through distributor network

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Midland Paper Products manufactures and supplies paper hygiene and wiping products for the commercial Away-from-Home (AfH) market, including toilet tissue, hand towels, kitchen rolls, hygiene rolls, non-woven wipers, and facial tissues. The company also offers complete washroom dispensing systems (Raphael and Leonardo) and sells through a distributor network serving businesses, public sector, healthcare, hospitality, education, and industrial settings across the United Kingdom.

Product overview

Midland Paper Products is a UK-based manufacturer of paper hygiene and wiping products for the Away-from-Home (AfH) market. The product portfolio includes core paper product lines (Bulk Pack Toilet Tissue, Bumper Rolls, Conventional Toilet Rolls, Embossed Centrefeed, Facial Tissues, Flatsheet Centrefeed, Hand Towels, Hygiene Rolls, Jumbo Toilet Rolls, Kitchen Roll, Non Woven Wipers, Roll Towels, and Systems Consumables) complemented by two washroom dispensing systems: Raphael (premium sustainable solution with VersaTwin, TwinJumbo, Lever Control, Electronic, Z-Fold 1000, and Soap dispensers) and Leonardo (everyday functional dispensers). Products are sold under various sub-brands including Rhino, Whisper, TufWipe, and Absorba.

Differentiator

Problem solved

Functional benefit

Brands

• Raphael: Sustainable washroom solution system with contactless dispensing options, BioKleen treated contact areas, and enclosed paper protection. Features VersaTwin, TwinJumbo, Mechanical Hands Free, Lever Control, Electronic, Z-Fold, and Soap dispensers.
• Leonardo
• Whisper
• TufWipe
• Rhino
• Essentials

Products and services

• Bulk Pack Toilet Tissue Folded toilet tissues supplied as economical bulk packs designed to reduce usage and cost in commercial washrooms.
• Bumper Rolls Extra-long centrefeed roll format available in lengths up to 400m, designed for light spills to heavy-duty wiping tasks in industrial and commercial settings.
• Conventional Toilet Roll Domestic-style branded toilet rolls for front-of-house washroom areas, sold under Whisper, Essentials, and Whisper Eco sub-brands.
• Embossed Centrefeed Centrefeed rolls with embossed texture for improved absorbency and strength in commercial washroom and cleaning applications.
• Facial Tissues Super soft facial tissues in various box and sheet sizes for washroom, reception, and office areas, sold under the Whisper brand.
• Flatsheet Centrefeed Absorbent and strong centrefeed rolls available in 1, 2, and 3 ply for economical bulk wiping or heavy-duty precision wiping applications.
• Hand Towels Paper hand towels in C-Fold, V-Fold, and Z-Fold configurations for hygienic washroom hand drying in commercial settings.
• Hygiene Rolls Paper hygiene rolls in standard widths of 250mm and 500mm for medical industry use requiring hygienic coverings of tables, chairs, or benches.
• Jumbo Toilet Roll Low-maintenance jumbo toilet rolls available in two core sizes and various lengths in pure or recycled versions for high-traffic washrooms.
• Kitchen Roll Kitchen towels with lamination and embossments for excellent absorbency, designed for catering, healthcare, and leisure industries, sold under the Rhino brand.
• Non Woven Wipers Premium non-woven wipers with entangled fibers for long-lasting heavy-duty performance, highly absorbent, sold under the TufWipe and Absorba brands.
• Roll Towels Roll hand towels available in various lengths and colors, strong and absorbent even when wet, for front and back of house use.
• Systems Consumables Consumable products designed for washroom dispensing systems including centrefeed toilet tissue, coreless rolls, and mini toilet rolls.
• Raphael Washroom System Sustainable washroom solution system offering high-capacity dispensers (VersaTwin, TwinJumbo, Lever Control, Electronic, Z-Fold 1000, and Soap), BioKleen antimicrobial treated contact areas, zero waste dispensing, and FSC certified paper products for commercial washrooms.
• Leonardo Washroom System Stylish range of everyday toilet tissue, hand drying, and surface wiping dispensers (Bulk Pack, Centrefeed, Centrepull, Hand Towel, Jumbo, Roll Towel, Twin Toilet, and Mini Jumbo) designed for convenience, durability, and functionality.

Quantifiable outcome

• Zero waste dispensing with VersaTwin system
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Northwood Hygiene ProductsflagshipStrategic or Co-development Partner · 1 January 2016Midland Paper Products became part of Northwood, a UK-based, family-owned group of companies in 2016. Northwood specialises in the manufacturing, supply, and transportation of professional hygiene and wiping products for the Away-from-Home market. This partnership strengthens ability to deliver top-quality solutions with unparalleled efficiency while maintaining independence.
• Trees for CitiescoreStrategic or Co-development PartnerWith every new Raphael dispenser contract, Midland Paper pledges to plant a tree in partnership with Trees for Cities, the only UK charity making impact in the UK as well as internationally. Trees for Cities has planted over 1.5 million trees since 1993. This partnership demonstrates commitment to environmental sustainability and community impact.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sofidel: Italian-headquartered tissue manufacturer with significant presence in the European AfH market. Overlaps in toilet tissue, kitchen towel, hand towels, and industrial wipers supplied through distributor and direct channels.
• Lucart Group: European tissue manufacturer with strong AfH and away-from-home presence, including in the UK. Comparable in scale and product mix, with similar sustainability positioning and integrated paper-to-converted-product supply chain.
• Cascades: North American tissue and hygiene products group with an AfH-focused division. Comparable product range (jumbo rolls, hand towels, dispensers) and similar emphasis on recycled fibre and sustainability credentials.
• Kimberly-Clark Professional: Major AfH tissue and wiper manufacturer serving offices, healthcare, and hospitality. Overlapping SKUs, dispenser-plus-consumables model, and similar B2B channel make it a close direct competitor in the UK and Europe.
• WEPA Industrie: European family-owned AfH tissue manufacturer with integrated paper mills and converting operations. Closely comparable vertically integrated model and product mix (toilet tissue, hand towels, centrefeed, non-woven wipers).
• Essity (Tork): Global leader in Away-from-Home tissue and hygiene with the Tork brand as the flagship professional offering. Directly comparable product portfolio (toilet tissue, hand towels, wipers, dispensers), business model, and target customers (commercial and institutional).

Broad incumbents

• Georgia-Pacific: Diversified pulp, paper, and consumer products giant with a significant professional / AfH tissue business. Operates broadly across categories, including tissue, paper-based packaging, and building products, but overlaps directly in AfH wipers and towels.
• Bunzl: Global distribution and supply chain specialist in the cleaning, hygiene, and foodservice sectors. Sits adjacent to Midland Paper as a channel partner / consolidator that distributes competitor AfH products and could disintermediate pure-play suppliers.

Others

• Northwood Hygiene Products (parent group): UK family-owned group of hygiene and wiping product companies that has owned Midland Paper since 2016. Not a direct competitor, but the parent provides shared manufacturing, logistics, and group-level customer relationships that define Midland Paper's operating model.

Regional players

• Poppies Europe: UK-focused AfH cleaning and hygiene products supplier with comparable product categories (tissue, wipes, hand care) and a similar distributor-supported UK go-to-market motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midland Paper Products