What Lucart Group does

Lucart Group is a privately held Italian multinational manufacturer of tissue paper, airlaid products, and specialty paper materials, headquartered in Porcari, Italy. Founded in 1953 by the Pasquini brothers as Cartiera Lucchese dei Fratelli Pasquini and still family-owned under the Pasquini family, the company operates 10 production facilities across Italy, France, Spain, Hungary, and the United Kingdom, with 12 paper machines and an installed production capacity of 396,000 tons per year. It employs more than 1,700 people and serves customers in over 70 countries, with reported annual revenue above €685 million.

The company operates across three primary business segments. The Away from Home (AFH) segment supplies professional hygiene products under the Lucart Professional, Fato, and Velo brands to hospitals, hotels, restaurants, schools, industrial canteens, and cleaning companies. The Consumer segment supplies household hygiene products under the Tenderly, Tutto, Grazie Natural, and Smile brands via European retailers. A Business to Business segment sells jumbo rolls of tissue, airlaid, and single-sided coated paper to converters, alongside a Private Label manufacturing business serving major European retail chains. A distinguishing element of its technology stack is the proprietary Fiberpack® process, which extracts cellulose fibers from recycled Tetra Pak beverage cartons for use in tissue products, complemented by the Al.Pe.® recycled polyethylene-aluminum material used for dispensers and pallets.

Lucart generates revenue through a hybrid channel model combining direct field sales for B2B and AFH accounts, a selected dealer network for the Italian AFH business, Private Label manufacturing for European retailers, and B2B jumbo roll sales to converters. The company holds an unusually dense stack of certifications (FSC, PEFC, EU Ecolabel, ISO 9001/14001/45001/50001, EMAS, Cradle to Cradle, BSCI, SBTi-validated targets) and has achieved EcoVadis Platinum status (top 1% globally) for four consecutive years. Geographic expansion has been executed primarily through acquisitions: Bokk Paper in Hungary (2016), CEL Technologies in Spain (2018), ESP Ltd in the UK (2021), and Cartindustria Eurocarta in Italy/France (2025), alongside greenfield capacity additions such as the PM12 machine at Porcari and the Altopascio logistics center.

Name

Lucart Group

Legal name

Lucart S.p.A.

Website

https://lucartgroup.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lucart Group is a family-owned Italian manufacturer of tissue paper, airlaid products, and specialty materials with 10 European production facilities, serving Away from Home, Consumer, and Business to Business markets through proprietary brands and Private Label manufacturing.

Ownership category

akta.pro rank

Product category

Tissue and Airlaid Paper Manufacturing

NAICS

Sanitary Paper Product Manufacturing (322291), Paper Mills (322120), Paper Manufacturing (322), Converted Paper Product Manufacturing (3222)

SIC

Papers & Allied Products (2600), Paper Mills (2621), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Tissue Converting & Private Label Manufacturing (IMAMAGAH)

akta.pro secondary industries

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA), Recycled Tissue & Hygiene Products (IMAMAKAF), Hygiene Paper Raw Materials & Components (Pulp, SAP, Nonwovens, Elastics, Adhesives, Fragrances) (IMAMAGAI), Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF), Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

Keywords

• Tissue paper manufacturing
• Airlaid paper products
• Professional hygiene supplies
• Recycled paper solutions
• Private label paper production

Headquarters

HQ city

Porcari

HQ country

Italy

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tissue and Airlaid Paper Products: Sale of tissue paper and airlaid products under proprietary brands (Lucart Professional, Fato, Velo, Tenderly, Tutto, Grazie Natural, Smile) to Away from Home and Consumer markets.
2. Private Label Manufacturing: Manufacturing products for retailers under their own brands. Works with major European retail chains to produce customized hygiene products.
3. Business to Business Jumbo Rolls: Sale of jumbo rolls (large paper rolls) to other paper converting companies for further processing into finished products.
4. Professional Hygiene Systems: Combined offering of tissue/airlaid paper products with dispensing systems for professional hygiene market.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lucart Group is a multinational paper manufacturer that produces tissue paper, airlaid products and single-sided glossy paper for three main markets: Away from Home (AFH) professional hygiene products via the Lucart Professional, Fato and Velo brands; Consumer household hygiene products under Tenderly, Tutto, Grazie Natural and Smile; and Business to Business jumbo rolls for paper converting companies. Integrated manufacturing operations span virgin and recycled fibers, with proprietary Fiberpack® technology that recovers cellulose from Tetra Pak beverage cartons. The product offering is complemented by private label contract manufacturing for major European retailers and a Hygiene & Care advisory service platform for workplace hygiene.

Product overview

Lucart Group is a multinational paper and hygiene products company headquartered in Porcari, Italy, with over 70 years of history. The company operates as a single unified enterprise offering paper tissue and airlaid products across three main business segments: Away from Home (professional hygiene products under Lucart Professional, Fato, and Velo brands), Consumer (household hygiene products under Tenderly, Tutto, Grazie Natural, and Smile brands), and Business to Business (jumbo rolls of tissue, airlaid, and monolucido paper for other converting companies). The product portfolio includes the proprietary Fiberpack raw material technology derived from recycling Tetra Pak beverage cartons, the Al.Pe. material for dispensers, and the innovative Hygiene & Care Platform service. The company operates integrated mills combining paper production with converting facilities across 10 production sites in Italy, France, Spain, Hungary, and the UK, with a production capacity of 396,000 tonnes per year.

Differentiator

Problem solved

Functional benefit

Brands

• Lucart Professional: Leading Italian brand in Away from Home tissue and airlaid products, dispenser systems and soaps for professional hygiene market.
• Fato
• Velo
• Tenderly
• Tutto
• Grazie Natural
• Smile

Products and services

• Lucart Professional Leading Italian brand for professional hygiene products including tissue paper, airlaid paper, soap dispensers and dispensing systems for the Away from Home market.
• Fato Italian Ho.Re.Ca. brand offering artisanal-style tissue and airlaid paper products for table setting, featuring customized printing for napkins, tablecloths and napkin holders.
• Velo Professional brand offering certified ecological papers and dispensing systems that guarantee consumption reduction, distributed through selected dealers throughout Italy.
• Tenderly Consumer hygiene brand offering toilet paper, tissues, napkins and paper towels for household use.
• Tutto Consumer brand offering household paper products including paper towels and paper table products.
• Grazie Natural Sustainable consumer brand producing tissue products from Fiberpack, a raw material obtained from recycling Tetra Pak beverage cartons, certified with EU Ecolabel and FSC Recycled.
• Smile Consumer brand offering hygiene and cleaning paper products.
• EcoNatural Sustainable product line for the Away from Home market, producing tissue products from Fiberpack derived from recycled Tetra Pak cartons, certified with EU Ecolabel and FSC Recycled.
• Tissue Paper (Jumbo Rolls) Tissue paper produced in large jumbo rolls for other paper converting companies.
• Airlaid Paper (Jumbo Rolls) Airlaid paper produced using long-fiber fluff cellulose without water, resulting in particularly resistant and absorbent material suitable for napkins, tablecloths, paper towels and cloths.
• Monolucido (Single-sided Glossy Paper) Single-sided glossy paper made from recycled paper, virgin cellulose or a mix of both, destined for converting industries producing bags, gift paper, polyethylene or aluminum coupled papers, tablecloths and other packaging.
• Fiberpack Proprietary brand identifying fibrous raw material obtained through the production process of recycling Tetra Pak beverage cartons, used to produce EcoNatural, Grazie Natural and other Natural line products.
• Hygiene & Care Platform Innovative platform developed by Lucart Professional that evolves the concept of professional hygiene, providing tools and recommendations for workplace hygiene standards across Ho.Re.Ca., wellness centers, schools, offices and production facilities.

Quantifiable outcome

• Saved trees equivalent to forest area through Fiberpack production
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• IMT School for Advanced Studies LuccacoreStrategic or Co-development Partner · 3 February 2026Collaboration strengthened in February 2026 for joint management of patent dedicated to valorisation of paper mill sludge. Academic partnership for innovation in paper recycling.
• Cartindustria Eurocarta S.r.l.coreStrategic or Co-development Partner · 10 October 2025Acquired controlling stake in October 2025 to strengthen presence in professional hygiene European market, particularly in Italy and France. Brings over 30 years of experience.
• Save the ChildrencoreStrategic or Co-development Partner · 1 January 2020Partnership initiated in 2020 with Tenderly brand to support childhood and vulnerable communities. Renewed in May 2026 for a new three-year period. Focus on humanitarian aid, protection from violence and exploitation, poverty alleviation, and food security.
• Tetra Pak®coreStrategic or Co-development Partner · 1 January 2010Launched the Natural project in 2010 for recycling beverage cartons. Joint development of Fiberpack® technology for extracting cellulose from Tetra Pak cartons.
• UN Global CompactcoreStrategic or Co-development PartnerMember of Italian Global Compact Network. Commits to 10 universal principles regarding human rights, labor standards, environmental protection, and anti-corruption.
• University of PisaminorStrategic or Co-development PartnerAcademic partnership supporting universities and scientific research. University founded in 1343 with 20 departments.
• Scuola Superiore Sant'AnnaminorStrategic or Co-development PartnerPublic university with special status for applied sciences. Partnership for sustainable development education.
• University of Gastronomic Sciences PollenzominorStrategic or Co-development PartnerUniversity that trains professionals capable of making sustainable decisions in food production, distribution, and consumption.
• Slow FoodminorStrategic or Co-development PartnerInternational non-profit association working to restore the original meaning of food considering producers and environment.
• European Tissue SymposiumminorStrategic or Co-development PartnerLargest independent (non-profit) association advocating for European tissue paper industry interests.
• AssocartaminorStrategic or Co-development PartnerTrade association protecting and representing Italian paper, cardboard, and cellulose manufacturers.
• AFIDAMPminorStrategic or Co-development PartnerItalian association representing the professional cleaning and hygiene sector supply chain.
• Ellen MacArthur FoundationcoreStrategic or Co-development PartnerJoined Circular Economy 100 network in 2018, demonstrating commitment to circular economy principles.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Procter & Gamble: Global CPG major with a sizable European tissue portfolio (Charmin, Tempo) competing with Lucart's Tenderly, Tutto and Grazie Natural brands on retail shelves across Western Europe.
• Essity: Swedish-listed global hygiene and tissue major (Tork, Tempo, Zewa, Libresse); a much larger incumbent whose professional hygiene and consumer tissue divisions compete head-to-head with Lucart across Europe.
• Kimberly-Clark: Global tissue and hygiene giant (Kleenex, Andrex, Scott) competing with Lucart across European AFH tenders, private label supply and consumer retail; broad incumbent with substantially greater scale.

Direct peers

• Sofidel: Italian-headquartered family-owned tissue producer with a comparable European AFH/consumer footprint (Regina, Nicky brands) and similar private-label manufacturing focus; the closest like-for-like peer to Lucart by origin, scale and product mix.
• WEPA Industrieholding: German family-owned tissue and hygiene paper manufacturer with a strong AFH/private-label portfolio across Western Europe; comparable mid-cap integrated producer with similar customer segments to Lucart.
• Metsä Tissue: Finnish tissue producer (Lambri, Mola, Tento, Serla) serving both consumer and AFH channels across Europe; directly comparable in integrated mill operations, sustainability positioning, and Northern/Western European geographic mix.
• Industrie Cartarie Tronchetti (ICT): Italian integrated tissue and airlaid producer serving AFH, private label and consumer markets with European production footprint; a direct domestic Italian competitor to Lucart across multiple product categories.
• Cartiere Carrara: Italian AFH-focused tissue producer overlapping directly with Lucart Professional, Fato and Velo in the Italian away-from-home channel; comparable private-label and HORECA exposure.

Emerging players

• Drylock Technologies: European hygiene products specialist focused on absorbent and airlaid nonwoven technologies; partial overlap with Lucart's airlaid business and emerging competition in sustainable hygiene materials.

Regional players

• SHP Group (SHP Harmonija): Central European tissue manufacturer with operations primarily in Czechia, Slovakia and surrounding markets; comparable mid-sized tissue and AFH player with regional rather than pan-European reach like Lucart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucart Group